2010
Annual Report
Eco-Cycle
®
2010 Annual Report
Page 1
P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
Eco-Cycle
®
2 0 1 0 A N N U A L R E P O R T
MISSION STATEMENT
Eco-Cycle’s
®
mission is to identify, explore and demonstrate the emerging frontiers of sustainable resource
management through the concepts and practices of Zero Waste. We believe in individual and community action to
transform society’s throw-away ethic into environmentally-responsible stewardship. We are partnering with
businesses, municipalities, schools and individuals to create a Zero Waste community and to provide a Zero Waste
model for the rest of the world.
HISTORY
Eco-Cycle
®
was founded in 1976 by local activists who were concerned with the amount of resources needlessly
going to waste in landfills. They launched Eco-Cycle to create an opportunity for Boulder residents to preserve
resources. Eco-Cycle school buses loaded with volunteers rumbled through neighborhoods to pick up recyclable
materials, making Boulder one of the first communities in the nation to implement curbside recycling. Now one of
the oldest and largest nonprofit recyclers in the United States, Eco-Cycle has broadened its effortsboth locally and
internationallyto pioneer the next revolution in resource conservation: Zero Waste. Zero Waste replaces our current
one-way system of resource exploitation, pollution and landfilling with a cyclical system in which better design,
reuse, composting and recycling prevent environmental degradation.
AWARDS
Eco-Cycle
®
has received many awards over the past 35 years, and our model Zero Waste programs have received
recognition locally and in the larger environmental community. In 2010, Eco-Cycle received the One World Award
from Boulder Rotary Club.
ORGANIZATIONAL HIGHLIGHTS
Eco-Cycle employed 56 full-time and 6 part-time employees in 2010, many of whom have been with the company for
more than a decade. In collaboration with the nonprofit Imagine!, Eco-Cycle also provided employment opportunities
for eight adults with developmental delays and cognitive disabilities through our book shearing/recycling program.
CONTRIBUTIONS
Eco-Cycle
®
is the largest community recycling nonprofit social enterprise in the United States. The organization
solicits and receives funding from individual contributions, corporate sponsorship and grants from private
foundations and governmental agencies. Other funding sources include the sale of recycled materials, fees for
services and contracts with municipalities. All funds are used to advance recycling and Zero Waste programs in the
schools, businesses and communities Eco-Cycle serves.
Eco-Cycle
®
2010 Annual Report
Page 2
P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
P R O G R A M S A N D A C T I V I T IES
RECYCLING PROCESSING: KEEPING RESOURCES IN THE PRODUCTION CYCLE
Since its inception in 1976, Eco-Cycle
®
has been Boulder County’s
recycling processor, and since 2001 Eco-Cycle has operated the Boulder
County Recycling Center. Eco-Cycle processes recyclables from the drop-
off centers it services in Boulder County, as well as from residential
curbside programs, businesses, government offices and schools. In
2010, Eco-Cycle processed and marketed more than 55,000 tons of
traditional recyclable materials, including glass, aluminum, steel,
newspaper, white and colored paper, junk mail, magazines, catalogs,
envelopes, phone books, corrugated cardboard, milk cartons and drink
boxes, paperboard boxes, plastic bottles, plastic tubs and scrap metal,
which prevented 135,920 metric tons of carbon dioxide (MTCO2e) and
saved the greenhouse gas equivalent of taking nearly 26,000 cars off the
road for a year.* By recycling instead of landfilling these materials, Eco-
Cycle created 70 local jobs and helped our community avoid 551 tons of
air pollution, 2.2 tons of water pollution, 146 tons of toxic herbicides, and
67,614 tons of toxic substances that threaten human health such as
carcinogens, particulate matter and volatile organic compounds.* The
Boulder County Recycling Center operated using a single-stream sort
system in 2010, which allows recyclers to mix their paper and containers
together in one bin. This system increased the amount of residential
materials recycled by nearly 8,000 tons compared to 2009.
*Calculations based on the environmental benefits calculator provided courtesy of Jeffrey Morris, PhD. at Sound Resource Management.
CENTER FOR HARD-TO-RECYCLE MATERIALS: RECOVERING NEW MATERIALS
In November of 2001, Eco-Cycle
®
opened the Center for Hard-to-Recycle Materials
(CHaRM), the first center of its kind in the nation. Today, the facility has been
emulated by three other U.S. communities, and the CHaRM serves as a model that
others are striving for with their own facilities and drop-off events. The CHaRM
accepts a wide range of materials including computers, printers, TVs, cell phones,
books, textiles, block foam packaging (Styrofoam®), durable #2 plastics, used
cooking oil, porcelain sinks and toilets, fire extinguishers and plastic bags. Each
year, Eco-Cycle adds at least one new material to this list. Recently added
materials include bikes and bike parts, tires and tubes, and yoga mats. Through
the CHaRM, Eco-Cycle is ensuring that non-traditional recyclables are processed
responsibly in the U.S. and that these valuable resources are staying in production.
In 2010, 23,244 recyclers visited the CHaRM, and the facility processed 1 million pounds of electronics, 40 trailers
full of block foam, more than 4 million plastic bags, 22,500 pounds of porcelain, 9,600 bike tires and 137,503
pounds of paper from books not suitable for reuse. By recycling such vast volumes and variety of materials through
the CHaRM last year, Eco-Cycle prevented 1,800 metric tons of carbon dioxide (MTCO2e), the equivalent of
conserving 204,000 gallons of gasoline.
Eco-Cycle
®
2010 Annual Report
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P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
REUSE: PROMOTING THE MOST EFFICIENT RESOURCE USE
Reuse is a primary tenet of Zero Waste, and Eco-Cycle
®
promotes and facilitates the reuse of materials whenever
possible. For each type of material collected for recycling at the CHaRM, Eco-Cycle works to add a reuse component.
Newer computer equipment is repurposed through two nonprofits: the Community Computer Connection (C3)
program, which refurbishes and distributes them to underserved children throughout Colorado, and Boulder
Community Computers, which teaches Boulder area residents how to build their own low-cost computers and use
open-source software. Programs are also in place to glean reusable bikes and bike parts, books, cell phones, printer
cartridges and microwave ovens from materials collected at the facility. Through the CHaRM, Eco-Cycle also collects
56,000 pounds of textiles and shoes annually, which are sent to African communities for reuse or made into “wiper”
rags locally.
Every year, Eco-Cycle receives thousands of used books through special
collection events, the Boulder Valley and St. Vrain Valley School Districts, and the
CHaRM. Many of these books are in good condition and can be reused. In 2010,
Eco-Cycle sorted and distributed approximately 16,000 used children’s books to
at-risk, low income and underserved children through 30 charitable organizations
throughout Boulder County and other communities, including free or low cost
health clinics, social service agencies, education centers, homeless shelters and
other nonprofits. Used books were also distributed to Eco-Cycle’s Green Star
Schools for trash-free fundraisers (selling the books), to build classroom libraries,
and for use as student awards and incentives.
To help facilitate reuse between individuals and to provide a community
clearinghouse of reuse options, Eco-Cycle launched Eco-Cycle Exchange in 2006.
The online Exchange offers community members the opportunity to post and
browse listings at no cost for free, quality reusable items. Eco-Cycle
®
Exchange
now has more than 800 members, and since its launch the site has facilitated
more than 161 successful exchanges of a wide variety of items, such as used
building materials, appliances, electronics, sports equipment, furniture, office
supplies and plants, and more than 12,536 pounds of materials have been kept in productive use and out of the
landfill.
BUSINESSES: MAKING ZERO WASTE THE NEW BUSINESS MODEL
For the past five years, Eco-Cycle
®
has offered a unique Zero Waste
Services package to businesses. This program is helping businesses
keep 90% or more of the discards they produce out of landfills and
offers a new approach to resource management and environmental
sustainability. More than 65 large corporations, hotels, restaurants,
offices and other businesses are working with Eco-Cycle to reduce the
amount of trash they create and increase their diversion from the
landfill through recycling, composting and Zero Waste purchasing
decisions. In 2010, six new businesses signed up for the
comprehensive, groundbreaking Zero Waste Services program.
Eco-Cycle
®
2010 Annual Report
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P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
BUSINESSES (CONTINUED):
Many businesses also participated in customized education, trainings, marketing and
promotions offered through our Zero Waste Services program in order to increase their
compost and recycling, decrease waste, promote employee participation and spread the
word about their sustainability practices.
Eco-Cycle
®
also provides recycling services to more than 750 Boulder and Broomfield County
businesses and organizations, including offices, schools, florists, restaurants, hotels, printers
and manufacturers. The program collects traditional recyclables, as well as compostable
materials such as food waste, non-recyclable paper and biodegradable foodservice products.
In 2010, Eco-Cycle’s Zero Waste Services Program recovered 23,530,605 pounds of single-
stream recyclables and 6,576,928 pounds of compostables, a total of over 30.1 million
pounds of materials.*
In addition, Eco-Cycle provides regular collection of hard-to-recycle materials including
electronics, books, plastic stretch wrap and other materials through the CHaRM on the Road
program. In 2010, four additional area businesses signed up for this service.
*Calculations based on the EPA’s Waste Reduction Model (WARM).
ECO-CYCLE
®
INTERNATIONAL: PROVIDING A GLOBAL MODEL FOR ZERO WASTE
Eco-Cycle
®
International (Eco-I) was created to spread the concept of Zero Waste to other communities, help them
implement specific Zero Waste rules, build Zero Waste infrastructure, and create local Zero Waste economies.
Through the Eco-I program, Eco-Cycle staff members were featured speakers at the International Solid Waste
Association Organics meeting in Italy, the Missouri state recycling conference, the Colorado state recycling
conference, the Association for the Advancement of Sustainability in Higher Education (AASHE) forum and a webinar
hosted by the Product Stewardship Institute. Eco-Cycle staff also consulted for the Big Island and Kauai, Hawaii and
the island of Key West, Florida, which led the island to issue a contract for a Zero Waste plan.
Eco-Cycle is also providing model programs for others to
emulate and is using multimedia materials to showcase these
programs. The Eco-Cycle International website was officially
launched at www.ecocycleinternational.com and will be
further developed in 2011. Also in 2010, Eco-Cycle hosted a
groundbreaking “Getting to Zero Waste Summit” in Boulder
with nine experts from around the U.S. and Canada. Two
important products came out of the summit and will be
published in 2011: A template to help “Any Town, USA” chart
their way to a 70% recycling rate and a road map for a
community to reach a 90% recovery rate through waste
reduction, reuse, recycling and composting.
Eco-Cycle
®
2010 Annual Report
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P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
SCHOOLS: TEACHING THE NEXT GENERATION
Since 1987, Eco-Cycle® has coordinated the Boulder/Broomfield County School
Recycling and Environmental Education Program, which integrates environmental
education with established school curriculum, ensuring that students in Boulder and
Broomfield Counties learn about their environment and what they can do to care for
it. The program provides for the collection of recyclables from all 54,000 students
and staff in 82 Boulder Valley and St. Vrain Valley public schools. Annually, Eco-Cycle
educators give more than 1,400 environmental education presentations on a wide
variety of topics, such as waste reduction, recycling, litter prevention, composting,
household hazardous waste, air quality, indoor air quality, forest ecology and energy
conservation, to more than 40,000 kindergarten through 12
th
grade students in
Boulder and Broomfield County classrooms.
Eco-Cycle is pushing the boundaries of environmental education
and training our future citizens with its Green Star Schools
program. Through this comprehensive, first-in-the-nation Zero
Waste program, Eco-Cycle works with schools to address every
aspect of their waste stream, making Zero Waste principles like
composting, recycling and waste reduction an integral part of
their daily routine. In 2010, the program expanded beyond
elementary schools to include mainstream middle schools and
impacted 9,000 students, ages 3-14, in 24 Boulder County
public schools. Last year, Green Star Schools reduced their trash
by one-third by composting non-recyclable paper and food
scraps from their kitchens, cafeterias and classrooms. These
schools diverted another one-third of their waste from the
landfill through recycling and other waste reduction practices, such as learning to pack waste-free lunches and Zero
Waste school events.
CHANGING THE RULES: ENCOURAGING ZERO WASTE POLICIES
In order to create a Zero Waste Community, our political rules must be changed to promote resource conservation
and recovery. Eco-Cycle® is working with local municipalities to create Zero Waste policies for all government
activities, as well as Zero Waste systems and practices for residents and businesses. In 2010, Eco-Cycle worked
with Boulder County staff members to write a Zero Waste plan that includes recommendations for Boulder County
government and its various municipalities to create new rules, ordinances, and infrastructure to meet the County’s
Zero Waste goals.
Eco-Cycle
®
2010 Annual Report
Page 6
P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
COMMUNITY OUTREACH: EDUCATING AND INSPIRING OUR COMMUNITY
Eco-Cycle
®
provides a wide variety of community education services, publications and activities to promote waste
reduction, encourage recycling and composting, and advance our community’s—and the nation’sprogress toward
Zero Waste. In 2010, Eco-Cycle answered an average of 900 phone questions each month and gave 45
presentations and recycling facility tours to community groups. Eco-Cycle also published several print pieces on a
variety of topics including 71,000 copies of the Eco-Cycle Times newsletter, 80,000 single-stream recycling
guidelines, including the Dirty Dozen worst contaminants, which were inserted in the Longmont Times Call. Near
the end of 2010, Eco-Cycle updated and published 54,850 copies of the annual Holiday Guide, which was inserted
in the Boulder Camera and Longmont Times-Call and distributed at events, drop-off centers, businesses and schools
throughout Boulder County.
In addition, the organization’s website provided useful
information and tools to 843,565 visitors. As many as
15% of website visitors were from outside the U.S. and
Canada. In 2010, Eco-Cycle sent 15 email newsletters or
alerts to 26,102 supporters and customers about
recycling events, educational workshops and volunteer
opportunities. In May 2010, Eco-Cycle also launched the
Eco-Buzz Network, an ongoing series of email and social
media messages around monthly campaigns on Zero
Waste living, reducing our climate impact and waste reduction. Eco-Cycle’s network of “Eco-Buzzers” now includes
more than 400 people. On Facebook and Twitter, 1,370 fans and followers receive weekly Eco-Buzz tips and info.
A critical element of Eco-Cycle's outreach and education is
our work to make community and private events Zero
Waste. At a Zero Waste event, Eco-Cycle staffers work with
vendors to ensure that all discards produced are either
compostable or recyclable, eliminating (or substantially
reducing) the need for trash bins. In 2010, Eco-Cycle
educated 138,900 people at 26 large Zero Waste events
throughout the community, such as festivals and triathlons,
keeping an average of 87% of event discards and more than
200,000 pounds of resources out of the landfill through
composting and recycling. These efforts conserved 12,000
gallons of gasoline, avoided more than 2,000 pounds of air
and water pollution, and saved the greenhouse gas
equivalent of taking 34 cars off the road for a year. Eco-
Cycle also trained and consulted for more than 39 mid-sized events, which used our program to run their own Zero
Waste events. Eco-Cycle also continued its Zero Waste efforts at the Boulder and Longmont Farmers' Markets (the
first ongoing Zero Waste events in the nation). Over the course of the market season, nearly 500,000 market
shoppers experienced Zero Waste in action while supporting local farmers and vendors.
Eco-Cycle is also helping individuals make their own events waste-free with customized Zero Waste Event Kits, which
include everything needed to throw a Zero Waste party or meeting, such as compost bins, compostable tableware
and educational signage. In 2010, the kit was purchased for use at 173 small to medium-sized events such as
corporate meetings, weddings and backyard barbecues.
Eco-Cycle
®
2010 Annual Report
Page 7
P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
COMMUNITY OUTREACH (CONTINUED):
In 2010, Eco-Cycle developed and branded an entirely new
Recycle it Right! Campaign for public education and outreach
in Longmont, which included eight original Recycle it Right!
print pieces such as pledge cards, guideline door-hangers, as
well as educational handouts specific for multi-family
dwellings. Eco-Cycle also printed 32 weekly columns about
waste reduction and recycling that ran in the Longmont
Times-Call. In addition, Eco-Cycle attended 24 public events
educating event-goers know about “Recycle it Right” and
waste reduction opportunities.
Protecting our environment and working toward Zero Waste
must involve all sectors of our community. As our local Latino
population grows, it becomes increasingly important to meet
the needs of this community and provide education about the benefits of reducing waste, recycling, and decreasing
the amount of materials sent to the landfill. To reach this community, all Recycle it Right! materials were translated
to Spanish, and Spanish-speaking canvassers went to Latino neighborhoods to explain guidelines and answer
questions. As a result of Eco-Cycle’s Latino Outreach program, more than 13,000 people were educated about the
importance of recycling and how to Recycle it Right!
Eco-Cycle’s Eco-Leader network of volunteers plays a significant
role in our outreach and education efforts. This group of 844
dedicated recyclers donated close to 3,000 hours of their time
in 2010 to help Eco-Cycle distribute the biannual Eco-Cycle
Times, provide Zero Waste services at events, staff special
recycling collections, answer questions at recycling drop-off
centers, assist with administrative tasks, and promote political
change in our community.
Eco-Cycle
®
2010 Annual Report
Page 8
P.O. Box 19006 | Boulder, CO 80308 | 303.444.6634 | [email protected] | www.ecocycle.org
S T A F F A N D B O A R D
CHIEF ADMINISTRATIVE STAFF
Eric Lombardi, Executive Director
Marti Matsch, Communications Director
Jerry Martin, Operations Director
Cyndra Dietz, Schools Manager
Dale Ekart, Business Recycling Manager
Dan Matsch, CHaRM Manager
Cynthia Ashley, Community Campaigns Manager
Jeanne Kayser, HR & Accounting Manager
BOARD OF DIRECTORS
Allyn Feinberg, President
Daniel Benavidez, Vice President
David Miller, Treasurer
Caron Ellis, Secretary
Steve Bushong
Steve Kaverman
Thomas R. McCoy
Pat Shanks
John L. Tayer