A ULI Advisory Services Panel Report
Buffalo City
Metropolitan Municipality
South Africa
December 7–10, 2014
Buffalo City
Metropolitan Municipality
South Africa
A Concept for the Sleeper Site in East London
December 710, 2014
A ULI Advisory Services Panel Report
A ULI Advisory Services Panel Report
2
About the Urban Land Institute
THE MISSION OF THE URBAN LAND INSTITUTE is
to provide leadership in the responsible use of land and in
creating and sustaining thriving communities worldwide.
ULI is committed to
Bringing together leaders from across the fields of real
estate and land use policy to exchange best practices
and serve community needs;
Fostering collaboration within and beyond ULI’s
membership through mentoring, dialogue, and problem
solving;
Exploring issues of urbanization, conservation, regen-
eration, land use, capital formation, and sustainable
development;
Advancing land use policies and design practices that
respect the uniqueness of both the built and natural
environments;
Sharing knowledge through education, applied research,
publishing, and electronic media; and
Sustaining a diverse global network of local practice
and advisory efforts that address current and future
challenges.
Established in 1936, the Institute today has more than
34,000 members worldwide, representing the entire spec-
trum of the land use and development disciplines. Profes-
sionals represented include developers, builders, property
owners, investors, architects, public officials, planners,
real estate brokers, appraisers, attorneys, engineers,
financiers, academics, students, and librarians.
ULI relies heavily on the experience of its members. It is
through member involvement and information resources
that ULI has been able to set standards of excellence in
development practice. The Institute has long been rec-
ognized as one of the world’s most respected and widely
quoted sources of objective information on urban planning,
growth, and development.
Cover: Alison Johnson
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All rights reserved. Reproduction or use of the whole or any
part of the contents without written permission of the copy-
right holder is prohibited.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
3
About ULI Advisory Services
THE GOAL OF THE ULI ADVISORY SERVICES program
is to bring the finest expertise in the real estate field to
bear on complex land use planning and development proj-
ects, programs, and policies. Since 1947, this program
has assembled well over 400 ULI-member teams to help
sponsors find creative, practical solutions for issues such
as downtown redevelopment, land management strate-
gies, evaluation of development potential, growth manage-
ment, community revitalization, brownfield redevelopment,
military base reuse, provision of low-cost and affordable
housing, and asset management strategies, among other
matters. A wide variety of public, private, and nonprofit or-
ganizations have contracted for ULI’s advisory services.
Each panel team is composed of highly qualified profession-
als who volunteer their time to ULI. They are chosen for their
knowledge of the panel topic and screened to ensure their
objectivity. ULI’s interdisciplinary panel teams provide a holis-
tic look at development problems. A respected ULI member
who has previous panel experience chairs each panel.
The agenda for a three-day panel assignment is inten-
sive. It includes an advance review of a comprehensive
briefing book prepared by the sponsor to highlight relevant
background information, data, plans, and studies related to
the panel assignment; an in-depth briefing, a site tour, and
meetings with sponsor representatives; interviews with
key community representatives; and a day of formulating
recommendations. Long nights of discussion precede the
panel’s conclusions. On the final day on site, the panel
makes an oral presentation of its findings and conclusions
to the sponsor. A written report is prepared and published.
Because the sponsoring entities are responsible for
significant preparation before the panel’s visit, including
sending extensive briefing materials to each member and
arranging for the panel to meet with key local community
members and stakeholders in the project under consider-
ation, participants in ULI’s five-day panel assignments are
able to make accurate assessments of a sponsor’s issues
and to provide recommendations in a compressed amount
of time.
A major strength of the program is ULI’s unique ability
to draw on the knowledge and expertise of its members,
including land developers and owners, public officials,
academics, representatives of financial institutions, and
others. In fulfillment of the mission of the Urban Land
Institute, this Advisory Services panel report is intended to
provide objective advice that will promote the responsible
use of land to enhance the environment.
ULI Program Staff
Gayle Berens
Senior Vice President, Education and Advisory Group
Thomas W. Eitler
Vice President, Advisory Services
Beth Silverman
Director, Education and Advisory Group
Daniel Lobo
Director, Awards and Publications
Caroline Dietrich
Logistics Manager, Education and Advisory Group
Kathryn Craig
Senior Associate, Education and Advisory Group
Natasha Hilton
Associate, Education and Advisory Group
James A. Mulligan
Senior Editor
Joanne Platt, Publications Professionals LLC
Manuscript Editor
Betsy Van Buskirk
Creative Director
Deanna Pineda, Muse Advertising Design
Graphic Designer
Craig Chapman
Senior Director, Publishing Operations
A ULI Advisory Services Panel Report
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About the World Bank Group
THE WORLD BANK, ESTABLISHED IN 1944, is a vital
source of financial and technical assistance to developing
countries around the world. The World Bank is not a bank in
the ordinary sense; rather it is a unique partnership whose
goals are to reduce extreme poverty and promote shared
prosperity globally. The World Bank Group comprises five in-
stitutions managed by their member countries, each with a
specific role aimed at the achievement of those twin goals.
In South Africa, the World Bank has partnered with the
Cities’ Support Programme unit of the National Treasury
through an advisory services agreement. Those advisory
services are provided to the National Treasury and partici-
pating metropolitan areas across six thematic areas and
draw on the World Bank’s global experience and network
of urban experts.
The six thematic areas of the advisory service are the
following:
jobs and competitiveness;
urban renewal and infrastructure;
land and housing markets;
public financial management and governance;
integrated urban transport planning; and
environmental and social management of urban
investments.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
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About the Cities’ Support Programme
THE CITIES’ SUPPORT PROGRAMME (CSP) is a unit
within the National Treasury that provides a range of sup-
port mechanisms to metropolitan municipalities and the
broader intergovernmental environment in South Africa.
These mechanisms are aimed at:
creating an enabling intergovernmental environment for
city transformation through changes in the policy and
regulatory environments;
restructuring the fiscal and financial framework for
cities; and
providing an integrated package of implementation
support to cities.
A ULI Advisory Services Panel Report
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Acknowledgments
ON BEHALF OF THE URBAN LAND INSTITUTE, the
panel would like to thank the many individuals who as-
sisted with this process, including the Cities’ Support
Programme of the South Africa National Treasury, specifi-
cally Nhlanhla Mncwango; the Buffalo City Metropolitan
Municipality staff: Andile Fani, municipal manager; Law-
rence Valeta, head, Enterprise Project Management Of-
fice (EPMO); Riana Pretorius, deputy head, EPMO; and
Annemarie Fish, manager, GIS Unit. In addition, the panel
would like to thank the World Bank staff for its guidance
and support: Gary Goliath, Zena John, Julian Palma,
Valerie Joy Santos, and David Sislen.
Not of least importance, the panel also thanks the 60
leaders and representatives from the community, local
businesses, and organizations and others who agreed
to be interviewed and gave their time and energy to the
panel process.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
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Contents
ULI Panel and Project Staff ...............................................................................................................................8
Executive Summary ..........................................................................................................................................9
Buffalo City Context and Sleeper Site Study Area .............................................................................................12
The Panel’s Observations ...............................................................................................................................14
Overall Strategy .............................................................................................................................................16
Organizing and Managing the Development Process ....................................................................................... 26
Conclusion ....................................................................................................................................................31
About the Panel .............................................................................................................................................32
A ULI Advisory Services Panel Report
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ULI Panel and Project Staff
Panel Chair
Dr. Gary A. Hack
Professor Emeritus of City and Regional Planning
University of Pennsylvania School of Design
Philadelphia, Pennsylvania, U.S.A.
Panelists
Michael Banner
President/Chief Executive Officer
Los Angeles LDC Inc.
Los Angeles, California, U.S.A.
Alan C. Billingsley
Vice President
Billingsley Investments
San Francisco, California, U.S.A.
Jim Heid
Founder
UrbanGreen
Healdsburg, California, U.S.A.
Tiffany Lau
Senior Associate, Development and Capital Markets
Jamestown
New York, New York, U.S.A.
Robert McGaffin
Property Economist/Lecturer, University of Cape Town
Mistra Urban Futures Researcher, African Centre for Cities
Cape Town, South Africa
Christopher J. Taite
Group Investment Director
Grosvenor Group
London, United Kingdom
ULI Project Staff
Alison Johnson
Program Manager, Content
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
9
Executive Summary
THE AMALGAMATION OF EAST LONDON and its sur-
rounding towns and cities into the new municipality of Buf-
falo City offers an opportunity to rethink how the city is
viewed by South Africans and the wider international com-
munity. The city’s central business district (CBD) is critical
to the new identity: it is the point of reference for peo-
ple using and visiting the city. Its attractiveness as both a
place to visit and a center of economic activity will deter-
mine how effective Buffalo City will be in attracting and
retaining new businesses and employees, especially the
highly skilled workforce needed for the services of the fu-
ture. The municipality’s acquisition of the Sleeper site rep-
resents one of the most important opportunities to rechart
the course of the CBD.
This ULI Advisory Services panel report outlines the
observations and recommendations of seven experienced
professionals from the United States, the United Kingdom,
and South Africa. Their expertise—augmented by that of
staff of the World Bank, ULI, and South Africa’s National
Treasury—spans urban economics and marketing,
urban design, planning, economic development, and the
management of large-scale urban regeneration projects.
The work relies on the wealth of excellent data and studies
made available by the Enterprise Project Management Of-
fice of the Buffalo City Metropolitan Municipality (BCMM)
and reflects the interviews with stakeholders conducted
during the panel’s stay in the city.
The ULI panel was asked to address three issues concern-
ing the highest and best uses for the Sleeper site:
What catalytic projects could best unlock investment in
the area without privatizing public assets?
What are practical suggestions for making connections
between the Sleeper site and its surroundings?
How can the BCMM strengthen urban management
within the greater CBD, Sleeper site, and central beach-
front area so that they become recognized?
In addition, the panel was asked to address two supple-
mental questions:
What are the likely impacts (positive or negative) on the
CBD and surrounding areas if a consolidated civic center
is developed on the Sleeper site?
What are the likely costs and benefits of developing an
extended inner-city university campus within the Sleeper
site and the East London CBD?
The ULI panels conclusions can be summarized as
follows:
Make revitalizing the CBD the prime objective; both
Oxford Street and the Sleeper site have key roles to
play. The development strategies for the two areas must
be complementary. It does little good to transplant uses
from Oxford Street to the Sleeper site: while the Sleeper
site would develop, Oxford Street would decline. Rather,
the objective must be to increase the overall number of
people coming to the CBD and to plant the seeds for an
expanded economy.
Improve both the quality of the public realm and
the safety of Oxford Street as a critical first step.
Although the Sleeper site should be developed gradually,
improving the public realm of Oxford Street could have
an immediate positive impact on the CBD. Steps should
include (a) basics such as cleanliness and improved
safety and a perception of personal safety, (b) expanded
and improved pedestrian areas, (c) better pedestrian
crossings, (d) better lighting and landscaping, (e) ration-
alized lanes for minibuses and public transit, and (f) a
reduction of travel lanes for automobiles and especially
A ULI Advisory Services Panel Report
10
for trucks. The panel believes that it would be a mistake
to close Oxford Street to all vehicular traffic, since the
prosperity of the shops and activities depends on their
being visible to passing traffic. However, on weekends
and special occasions, the street could be preempted for
festivals, street fairs, and other special events, drawing
new people to the CBD.
Create a civic center at the north end of Oxford
Street and expand university activities at the south
end. Government activities are currently fragmented
throughout the CBD, occupying poor space, which is
both confusing to citizens and inefficient for government
operations. Locating a civic center at the north end of
Oxford Street on land currently owned by the municipality
would create a new magnet of activity while providing
a one-stop location for those in need of government
services.
A civic center would bring thousands of residents to
Oxford Street, which would help support shops and
commercial services. At the south end of the CBD, the
expanding university and justice center will serve as a
second magnet for commercial activity. That “dumb-
bell” pattern of the two anchors is ideal for a thriving
CBD. As government activities are relocated from
their current premises, those properties could become
housing for university students and those seeking to
live near their work, making Oxford Street more of a
24-hour environment.
Recognize development of the Sleeper site as an
opportunity to stimulate the economy of Buffalo City.
The regional economy has been experiencing a sustained
period of slow growth. The panel believes there is an
opportunity to capture increased economic activity from
two sources that have successfully created thriving urban
economies globally: a vibrant CBD and a quality univer-
sity. To attract the investment and the talent needed for
growth, creating a vibrant CBD is critical for urban suc-
cess in the 21st century. A quality university can be one
of the most effective engines of economic development,
attracting and developing talent that will be desirable for
high-skill industries.
Focus the Sleeper site on the knowledge-based
and creative economy, creating a live/work/learn
environment. The city’s future economy depends on
training and retaining highly skilled workers capable of
creating and attracting businesses not yet in the area.
The University of Fort Hare (UFH) is the most dynamic
force in the CBD, having redoubled its enrollment over
the past several years and having ambitious targets for
the future. The municipality should join forces with the
university to seek new faculties, particularly in engineer-
ing, the built environment, and other technical fields, and
to locate them on the Sleeper site as a catalyst for new
private development.
A new public library that the city and university could
share would also draw residents to the site and activate
it. The south half of the Sleeper site is also an ideal
location for immediate construction of much-needed
student housing for the university, which would bring
both critical mass and an active city center population—
further driving retail regeneration in the area.
Establish a suitable physical framework within the
Sleeper site and maintain flexibility for new types of
development. The site needs to be effectively connected
to the existing CBD and the waterfront, the two critical
areas that will benefit from its development. The volume
of train traffic is low enough that a signalized at-grade
crossing to the CBD should be possible at Buxton Street,
while transforming Moore Street into a boulevard to the
sea will make the waterfront easily accessible. At the
center of the site, there should be a safe, clean public
park filled with activity. The site needs a well-connected
grid plan to provide the flexibility for future uses that are
not even contemplated today. It should be viewed as a
flexible land bank capable of accommodating new uses
that are attracted to a downtown location near skilled
employees or that are spun off from the knowledge
centers surrounding the university.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
11
Concept diagram of the BCMM
Sleeper site.
Create an independent, business-oriented, self-
financing entity to oversee development of the
Sleeper site, and a CBD. The development entity for
the Sleeper site needs to be capable of carrying out
multiyear development efforts transparently under the
direction of an oversight board. It needs an experienced,
charismatic, trusted leader and the capacity and authority
to broker and seal development agreements involving
long-term leases of property. It must be agile enough to
move quickly to seize new opportunities and to signal to
the business community that Buffalo City is serious about
economic development. Its staff must include experi-
enced managers of public development and effective
development entrepreneurs. Having a staff capable of
harnessing private sector entrepreneurship and invest-
ment capital is essential.
The CBD will also require a separate commercial
improvement district (CID) to oversee the transforma-
tion of streetscapes (“crime and grime”) and to manage
maintenance activities and promotion of the CBD. Those
functions are sufficiently different from those required
for the Sleeper site that separate entities, each highly
focused, are justified.
JIM HEID, URBANGREEN
N
A ULI Advisory Services Panel Report
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Buffalo City Context and Sleeper Site
Study Area
LOCATED ON THE EAST COAST of South Africa’s East-
ern Cape Province, the Buffalo City Metropolitan Munici-
pality includes the towns of East London, Bhisho, and King
William’s Town, as well as the townships of Mdantsane
and Zwelitsha. With a total population of 755,200, Buf-
falo City is one of eight metropolitan local governments in
South Africa and the second smallest in population. In ad-
dition, the Eastern Cape has experienced a net out-mi-
gration of people over the past few years. Buffalo City’s
population growth between 2001 and 2011 was the low-
est of all eight metropolitan areas, at an annual average of
0.69 percent, compared with the fastest-growing metro
areas, which have increased on average at 2 to 3 percent
annually (see table below).
A major driving force behind that slow expansion is
the lack of job opportunities. Economic growth and job
creation have taken place at a stronger rate in Gauteng
Province (Johannesburg and Pretoria) and the Western
Cape (Cape Town). As a result, the levels of unemploy-
ment in those communities are lower than in Buffalo City,
which has one of the highest levels of unemployment of
the South African metro areas at 34.8 percent (2011).
The average unemployment rate for all eight South African
metro areas is 28.9 percent (see table above).
Despite its relatively low growth rate, overall, the Buffalo
City municipality’s total population has been projected to
increase by about 270,000 people between 2012 and
2020 (“Buffalo City Municipality Integrated Development
Plan Situation Analysis 2012/2013”). That population
growth is expected to occur primarily among lower-income
individuals and households, moving from the agriculture-
based rural communities to the city. However, that move-
ment will support continued growth in household demand
for retail and housing opportunities in the wider Buffalo
City municipal area.
East London is considered the city center of the metropoli-
tan area, situated at the mouth of the Buffalo River. It is
the second-largest industrial and urban settlement within
Population Growth for Eight Metro
Municipalities, 2001–2011
City
2011
population
Average
annual growth
Johannesburg 4,434,827 3.18%
Pretoria 2,921,488 3.10%
Cape Town 3,740,026 2.57%
Ekurhuleni 3,178,470 2.47%
Mangaung 747,431 1.47%
Port Elizabeth 1,152,115 1.36%
Durban 3,442,361 1.08%
Buffalo City 755,200 0.69%
Source: 2011 Census, Statistics South Africa.
Unemployment Rate for Eight Metro Areas,
2001 and 2011
Municipality 2001 2011
Nelson Mandela Bay Municipality 46.4% 36.6%
Buffalo City Metropolitan
Municipality
53.2% 34.8%
eThekwini Municipality 43.0% 30.3%
Ekurhuleni Municipality 40.4% 28.8%
Mangaung Municipality 40.1% 28.0%
City of Johannesburg 37.4% 24.7%
City of Tshwane 31.6% 24.2%
City of Cape Town 29.2% 23.7%
Average 40.2% 28.9%
Source: 2011 Census, Statistics South Africa.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
13
the metropolitan municipality. Naturally constrained by the
river on the south and the Indian Ocean on the east, the
East London CBD hosts the only river port in the country.
The city has historically focused on retaining industrial and
service sector companies in this territory, which attracts
people from throughout the region in search of work. Cu-
mulatively, manufacturing—primarily automobile, textile,
metals, and machinery—represents 16.6 percent of total
employment (231,872 people), making it the third-largest
employment sector behind wholesale and retail (21.1
percent) and government services (20.9 percent).
Buffalo City needs to consider options for spatial, social,
and economic development that support improved job op-
portunities within the city limits, that lower unemployment,
and that absorb the newly arrived residents.
The Sleeper Site
The Sleeper site, 13.6 hectares (33.6 acres) of undevel-
oped land, presents both an opportunity for and a challenge
to the future development of the city center. The main com-
mercial corridor of East London is Oxford Street with the
East London Railway Station and Transnet rail lines forming
the western edge of the Sleeper site. Since the site was off
limits for many years, it formed a barrier between the CBD
and the residential districts to the northeast (Quigney) and
the southeast (central beachfront). The southern edge of
the site is marked by heavily trafficked Fleet Street, which
also separates UFH from the CBD (see map).
To the north, light and medium industries, warehousing,
and sales outlets for building materials predominantly
occupy the areas adjacent to the Sleeper site. The Sleeper
site is largely open, with remnant rail lines, some of which
are used as shunting yards. Signal Street provides vehicu-
lar movement across the site, but primarily for servicing
infrastructure on the northern boundary.
The municipality purchased the Sleeper site because it
was viewed as a compelling opportunity for transforming
the CBD and connecting it with the central beachfront area
of the city. With that objective in mind, the ULI panel was
asked to evaluate the work to date on a site development
strategy and to engage with key stakeholders to better
assess the potential uses that may be located within the
Sleeper site.
The Sleeper site in the context of the surrounding areas of Central
East London. The yellow outline designates the broader Sleeper site
area, including the rails and the East London Railway Station; the
blue designates the undeveloped land of the Sleeper site.
A view of the Sleeper site from
the BCMM offices on Oxford
Street.
A view of the Sleeper site from
the East London Railway Station.
BUFFALO CITY MUNICIPALITY MANAGEMENT
A ULI Advisory Services Panel Report
14
The Panels Observations
OVER THE COURSE OF THREE DAYS, the ULI panel
shared several general observations resulting from its site
tour and interviews with knowledgeable sources, as well
as drawing on its collective experience. Several key chal-
lenges and opportunities were identified.
Challenges
Buffalo City has experienced sluggish economic growth for
more than a decade, with minimal employment growth
averaging 0.3 percent annually over the 2005–2010
period. Manufacturing has been particularly hard hit, while
growth sectors, such as government, business services,
trade, and transport, failed to pick up the slack. As a
result, unemployment is stubbornly high. Mercedes-Benz
continues to be a major driver of the local economy, along
with modest contributions from the Port of East London,
tourism, and a few international companies. However,
the economy is not sufficiently diversified and is not well
positioned for growth.
Local primary and secondary schools are generally
considered good, but the best and brightest students tend
to leave the region to attend the nation’s top universities.
With a perceived shortage of opportunities, few return
to the region after graduation, creating a “brain drain.
Furthermore, the region has not been particularly success-
ful in attracting highly skilled workers, creating a shortage
of staff for those industries that are expanding. Employer
needs and local skills for employment are poorly matched.
Over the past few decades, there has been a significant
shift of retail sales and office employment to suburban
sites. The challenge will be to reverse that long-term
trend through the creation of a more desirable center city
environment and viable commercial opportunities.
Turning around recent local economic trends to achieve
growth more in line with the national economy will require
considerable collaboration between local and regional
governments, private employers, and institutions. However,
the panel observed an apparent inability of public and
private representatives to collaborate; that situation will
need to change for the region to achieve an economic
turnaround.
Opportunities
The panel noted significant positive factors that could be
leveraged for future regional growth. Residents empha-
sized that the moderate climate, spectacular setting, and
relatively low housing costs make for a high quality of life.
The panel also experienced that desirable Mediterranean-
like climate, beautiful oceanfront location, and rolling
topography that provide an excellent setting for a vibrant
economy. The panel’s experience suggests that high-qual-
ity lifestyle communities have an advantage in attracting
and nurturing high-value businesses.
Buffalo City has a very strong architectural heritage,
especially within its central districts. Oxford Street and its
surroundings are particularly well endowed with Victorian
and art deco buildings that create a cohesive historic area,
albeit one in need of some restoration. Similarly, nearby
residential areas offer numerous detached Victorian homes
and art deco apartment buildings. The potential exists to
attract households of all incomes to some of those areas.
Modern cities generally depend on a university to drive
knowledge-based growth. Fortunately, UFH is located in
the central district and has significant plans for growth.
Historically, a branch of the central university 120
kilometers (74.6 miles) away, the East London campus is
increasingly becoming an institution in its own right and
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
15
now enrolls approximately 5,000 students. With a national
mandate for expansion, UFH has plans to add disciplines
and increase enrollment to 15,000 students. A growing
urban university has the potential to become the key eco-
nomic driver for Buffalo City, with a goal of building more
of a knowledge-based economy. With the right emphasis
on appropriate courses, the university could also help
local employers hire local workers with the skills required
for expanding both existing and new industries. Retaining
university graduates locally is always easier than attracting
them from afar.
The panel noted the high proportion of youth in the
demographic profile of Buffalo City. The hope is that that
population can be encouraged to continue their education
locally and to remain after graduation. Globally, pools of
skilled employees are a significant attraction to industry.
Buffalo City has considerable potential to further develop
its tourism sector. Its beaches are already a strong draw,
but the city has no strong brand to attract visitors. Much
more could be made of the historic architecture of the city
in promoting tourism.
A ULI Advisory Services Panel Report
16
Overall Strategy
THE ULI PANEL PROPOSED A VISION for the future
development of the central area of Buffalo City with the
major goal of facilitating the expansion and diversification
of its economic base. Recommendations have been made
for the CBD, with more specific proposals for the Sleeper
site and the Oxford Street environs. That vision encom-
passes the following elements:
Facilitate the development of the University of
Fort Hare as an economic engine for Buffalo City.
Promoting university expansion, especially by adding
technology-driven areas of study (such as engineering,
design and construction of the built environment, and
communications) could position it to become a significant
engine of growth for the economy. In addition, it would
add considerable new activity to the area and support
other initiatives envisioned for the center city.
Promote a vibrant live/study/work/play environment.
For the East London CBD to succeed, more residential,
employment, and leisure opportunities will need to be
created in a concentrated setting.
Reverse the brain drain and attract new talent to
central Buffalo City. The enhanced university should
encourage a greater number of youth with the greatest
potential to remain in the local area. Creation of a highly
attractive urban environment will further assist this effort.
Increase the number of people who reside in and
around the central city. To create the vibrant mixed-
use environment required of a successful center,
desirable new residential neighborhoods will need to be
developed, while existing neighborhoods will need to
be revitalized. A mixture of income levels should be
accommodated.
Add urban amenities that foster a dynamic and
memorable sense of place. Such amenities should
include public open space, street landscaping, wide
sidewalks or pathways, and street furniture.
Ultimately, the goal is to create more economic activity and
jobs for the residents of Buffalo City.
Framing the Future of the CBD—
Oxford Street and the Sleeper Site
The Sleeper site has great potential. However, there is a
danger that it will be used for facilities and uses that are
difficult to situate in the CBD. Before embarking on the
development of the Sleeper site—committing consider-
able financial, human, and intellectual resources to the
project—the panel believes that a balanced approach that
focuses on both the CBD and the Sleeper site needs to be
adopted. As the CBD is improved, the Sleeper site will be
able to harvest the value of its improved context.
Revitalization of the CBD is imperative
Oxford Street + Sleeper site.
The Sleeper site alone will not be a
catalyst for reclaiming downtown, but it
could be the beneficiary of an integrated
strategy for regenerating downtown.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
17
The East London CBD has considerable assets on which
to build economic and quality-of-life improvements. But it
also has some daunting challenges.
A recommended vision for the CBD has four key elements:
A direct and iconic connection from the waterfront to
downtown;
A revitalized Oxford Street, using the time-tested axiom
of anchors and connectors;
The organization and connection of the Sleeper site into
the current business district in a way that provides flex-
ibility, synergy, and vitality; and
Multimodal linkages that integrate all of the assets sur-
rounding the core.
Connect the waterfront to downtown. During the
panel’s tour, the magnificent waterfronts potential to cata-
lyze and brand East London became evident. A future in
which more people will want to live and visit this area is not
hard to imagine, but only if the waterfront is made more
accessible and visible. Moore Street, which is wide and
direct and slopes gently toward the waterfront, is a hidden
gem; it could become an iconic, palm-lined boulevard that
brings the waterfront and downtown together. At a little
over 1 kilometer (0.6 mile) in length, this potential new
“La Rambla” for East London would take advantage of the
wonderful scale and grain of the Quigney neighborhood
and would come alive with bicycles, pedicabs, and people
strolling through the neighborhood on their way between
the waterfront and a revitalized downtown.
La Rambla (on the right) in Barcelona, Spain, is a 1.2-kilometer
(0.7 mile) tree-lined mall popular with both tourists and locals.
The mall connects neighborhoods and many cultural attractions to
Port Vell, a waterfront harbor.
Revitalize Oxford Street. Oxford Street has enormous
potential to become the vibrant heart of the city. It can
become the region’s central high street, providing local
and national commerce, as well as civic business, tourist
attractions, entertainment, and dining.
Borrowing a page from conventional retail center strategy,
Oxford Street needs to frame a walkable, delightful street
scene between two anchors of users and activity. The suc-
cess and continued growth of the University of Fort Hare
are a ready-made anchor on the south—providing daily
activity and many faculty, staff, and students who always
create energy and a demand for retail and entertainment.
To the north, the BCMM owns three key parcels that could
serve as the other anchor.
The development concept proposed by the panelists focuses on
interventions of public realm revitalization along the commercial
corridor of Oxford Street and reconnecting the central business
district to the waterfront on the east–west access (e.g., Moore
Street).
JIM HEID, URBANGREEN
JORGE LASCAR, FLICKER.COM
A ULI Advisory Services Panel Report
18
After evaluating a number of options, the panel was
attracted to the concept of a consolidated set of offices
for government activities, a civic center or a one-stop con-
sumer-focused shop. But it would be a mistake to locate it
on the Sleeper site where it would draw activity away from
Oxford Street. By locating the civic center on the vacant
parcels at the top of Oxford Street, it can become the
second anchor for the street, stimulating pedestrian and
retail activity and bringing thousands of employees to an
area that is now a vacuum.
In between those two anchors, Oxford Street could and
should be carefully curated and developed to create an
active high street. At six blocks and 500 meters (0.3 mile),
the scale, grain, length, and architectural character of this
area is ideally suited to creating a great CBD main street.
The strategies and techniques for resolving some of the
basic “crime and grime” issues are discussed below.
As a complement to the north–south orientation of Oxford
Street, two cross connectors would weave a pedestrian
and access tapestry through the downtown, linking critical
transportation and activity centers:
Buxton Street, which would link Oxford Street to the
Sleeper site and would highlight significant heritage
buildings; and
Terminus Street, which would link the transit station and
taxi rank to the core of the Oxford Street.
Organize and connect the Sleeper site. With the
successful revitalization of Oxford Street, and a new iconic
connection to the waterfront, the Sleeper site will be well
positioned to realize its potential. With a structure and plan
that are flexible, the site should be developed to create a
mixed-use precinct that brings together the best that East
London has to offer: (a) new cultural offerings, (b) a center
of knowledge and learning, (c) research and employment,
(d) great public spaces, and (e) a 24-hour population,
beginning with student housing on part of the site. Weav-
ing those active uses into the fabric of the community—
through pedestrian and vehicular connections across the
tracks and to the waterfront—will create a long-term
framework.
Interconnect the core assets. As those key actions
take form, the benefits of connecting the Sleeper site to
the surrounding areas will become obvious. A new north–
south greenway should be considered, providing for walk-
ing, cycling, and vehicle connections to areas north and
south of the Sleeper site. Routing heavy truck and vehicle
volumes away from the CBD also needs to be investigated.
Although it is clear that improvements to the R72 present
a major challenge to the connectivity and fabric of the
community, the goal of a walkable community should not
be compromised. Appropriate design solutions that bal-
ance more efficient truck movements with neighborhood,
pedestrian, and community needs must be developed.
Revitalizing the Oxford Street
Business Corridor
In addition to addressing the Sleeper site, revitalizing
Oxford Street is an important objective in its own right,
ensuring that the center of Buffalo City is an attractive
destination. That process can be phased, with discrete
projects for improving the streetscape, striping for buses
and minicabs, lighting, wayfinding, emergency call sta-
tions, and other actions that will have immediate benefits
for the public realm and that will establish this corridor as
an attractive location for new development. Buffalo City
must commit to funding capital improvements that will en-
hance safety and transport efficiencies within the corridor,
although opportunities also exist to partner with private
owners and businesses.
An essential step is the creation of a commercial improve-
ment district to manage and operate the Oxford Street
corridor. The panel is aware that discussions about a CID
have occurred in the past, but that consensus was not
reached on its form and function. The panel recommends
revisiting the idea of a CID with the purpose of focusing
efforts on the Oxford Street corridor between the proposed
civic center at the north end of the street and Fleet Street
at the south end. That six-block span is a manageable
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
19
The central business district
along Oxford Street shows small
mediations of movement, like
the pedestrian plaza in front of
City Hall.
Left and above: These two
illustrations show how curb
extensions with pedestrian
crossing stripes can be applied
to improve traffic flows and to
raise the visibility of pedestrians
in the right-of-way.
This drawing demonstrates how
dedicated curbside bus lanes
can be conditioned to separate
bus service from other traffic.
Similar treatments were used
for the bus and minicab priority
lanes along Victoria Street in
Cape Town.
An intersection where
pedestrians and automobile
traffic are incompatible.
area where targeted investments will reinforce aware-
ness of the area as the “center” of the metropolis and will
provide an immediate positive effect for the CBD.
Functions and responsibilities of CID staff would include
(a) maintenance and beautification; (b) an ambassadors
program identified by uniformed staff, community affairs
officers, or both; (c) management of programming and
an events calendar; and (d) other public-facing activities
related to Oxford Street.
To revitalize Oxford Street and Buffalo Citys CBD, a
new sense of place and community must be established
through thoughtful interventions and sustainable develop-
ment, with a phased approach.
Phase I
In the first phase of revitalization, short-term and im-
mediate interventions should be made that would have
a meaningful effect. Improvements to the public realm
should focus on the following:
Traffic solutions. Efforts must be made to decrease
conflicts between vehicles and pedestrian traffic to make
Oxford Street a pedestrian-friendly zone. Street improve-
ments can enlarge the safety zones for foot traffic while
smoothing the flow of vehicles through the corridor. Invest-
ments in safer pedestrian crossings, curb bump-outs,
speed bumps, and variegated pavement will help slow
traffic and create safe zones for pedestrians.
The panel believes it is important to keep Oxford Street
open to vehicle traffic to provide visibility and front-door
access to shops and businesses. Fragile business streets
can often be harmed by completely closing the street to
traffic. However, dedicating lanes on Oxford Street for bus-
es, minicabs, and minibuses, and encouraging through-
traffic to use parallel streets, will continue to deliver large
numbers of pedestrians to Oxford Street. Dedicated lanes
could be restricted to certain hours (i.e., 7:00–9:00 a.m.
and 4:006:00 p.m.), and delivery truck traffic could be
encouraged to use parallel streets that feed to commercial
alleyways or loading docks.
NACTO URBAN STREET DESIGN GUIDE
A ULI Advisory Services Panel Report
20
Conditions along Oxford Street
do not provide a welcoming
image.
The street ambassadors in Denver, Colorado, U.S.A. (top) and the
North of Massachusetts Avenue Business Improvement District (NoMa
BID) in Washington, D.C., U.S.A., (above) illustrate the successful use
of branded colors and uniforms to provide community assistance and
perform moderate street and sidewalk cleaning.
Art and improved seating
options along the sidewalks can
help brighten the public space
while functioning as receptacles
for trash and runoff.
Oxford Street could also be closed on special weekend
days to host festivals and events. All of those approaches
would require much better signage, enforcement, and
monitoring of the street to ensure that regulations are
followed.
Public realm improvements. The sidewalk is the first
point of interface between people and businesses in an
urban environment. At the moment, retail frontages along
Oxford Street are lined with vendors, restricting the area
for movement and discouraging people from entering
shops. Sidewalks are broken, trash is poorly handled, and
signage is chaotic.
A first step is to identify intersections where there is an
opportunity for wider pedestrian zones and to provide
improved lighting, signage, and sanitation bins. Pedestrian
refuges should be added at certain nodes, offering seating
options or vendor stands for people to casually interact.
Ensuring that people have adequate space to “window-
shop” is essential.
Public art can be used to brighten up vacant spaces
or storefronts. Public art also provides a great way for
community members to interact with shop and property
owners, strengthening the sense of place.
Establishing an “ambassadors” program of volunteers
or hourly wage employees will help provide a clean and
welcoming service to visitors, while their presence will
reinforce a sense of safety.
Phase II
Once improvements are in place that transform the quality
of the downtown thoroughfare, a coordinated effort to
diversify the mix of attractions can begin. Activities to
bring people to Oxford Street on a regular to 24-hour basis
should include the following:
Programming and events. Organizing regular special
events is the quickest way to bring new people to the CBD
and expose them to the opportunities in the area. Such
events might include annual braai competitions, parades,
LUC NADAL- ITDP FLICKR.COM
GOOGLE IMAGES (CC)
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
21
New and refurbished buildings in Cape Town on Long Street (left) and in the Maboneng neighborhood of Johannesburg (middle and right) illustrate projects of mixed-use
development with community-facing services and visitor attractions.
musical performances, art shows, night markets, flea
markets, and farmers markets that have broad appeal to
people across the metropolitan area. Local examples of
such catalytic programming and events include Fanwalk
2010 and the Old Biscuit Mill in Cape Town and the Neigh-
bourgoods Market in Johannesburg.
The panel recommends that the CID be responsible for
establishing and curating an events calendar to activate
the street throughout the year. Although those activities
are identified as Phase II interventions, programming can
begin once improvements are underway to make a safer,
more pedestrianized Oxford Street. Public consciousness
about the CBD should be well curated by organized activi-
ties that welcome residents and visitors to the renewed
space.
Mixed-use development—residential and retail. A
vital urban community consists of spaces for people to live,
work, shop, and play. The target for Oxford Street should
be expanding the purposes for which people want to be
there. Integrating residential uses along Oxford Street, by
offering rental, student, and ownership opportunities, will
create a stable base of customers and provide a sense of
commitment to the condition of the corridor.
Many older structures along and around Oxford Street—
particularly office buildings that are now too small for
current tenants—can be converted or developed into
residential mixed-use buildings with community-facing re-
tail and services on the ground floor. Development should
focus on attracting new restaurants, university-related re-
tail, recreation-oriented retail, and even flexible communal
spaces for a burgeoning residential community.
Developing the Sleeper Site
Once the Oxford Street revitalization effort is well
launched, the Sleeper site will become increasingly
Cape Town’s 2010 World
Cup Fan Walk (top) and the
weekly Neighbourgoods Market
in Johannesburg (left) are
examples of programmed events
that bring new people to the
central business district.
JANEK SZYMANOWSKI, VIA WIKIMEDIA COMMONS
JAMES BAINBRIDGE
MARTHA COOPER
ANDRÉ-PIERRE DU PLESSIS JAYNE GORMAN
A ULI Advisory Services Panel Report
22
attractive for development. However, the site should not
be sitting idle—there is much to be done to plan, prepare
the ground, and install infrastructure for development. The
goal in developing the Sleeper site should be to augment
and add to the vitality of the CBD, and careful attention
should be paid not to cannibalize successes underway
along Oxford Street. Toward that end, the land use
program and development approach need to be constantly
viewed within the larger context of what will make the
entire CBD successful, not just accelerating the build out
of the Sleeper site.
With global competition for businesses, the world is in a
sea change of economic winners and losers. Century-old
reliance on manufacturing, shipping, and goods produc-
tion is giving way to knowledge-based economies that are
leveraging advances in technology and sciences, art and
design, and collaborative working environments.
Most successful city cores rely on nearby universities
to provide both the human capital of knowledge-based
workers, with a larger environment of energy, creativity,
and pursuit of fresh ideas. The proximity, recent growth,
and ambitious plans of the University of Fort Hare are a
major asset for the CBD, and an immediate opportunity for
positioning the Sleeper site as an area that complements
(rather than competes with) the Oxford Street corridor.
Evolutionary Framework versus Prescriptive
Master Plan
For a location as large as the Sleeper site, it is more im-
portant to develop a flexible framework than a fixed vision
of what it should become. The framework should consist
of a pattern of connected streets, open spaces, and
anchor institutions, allowing the balance of the area to be
developed over time as opportunities are identified. Mixing
uses—businesses, housing, institutions, and shops—is a
better strategy for our fast-changing world than segregat-
ing them. Over the 15- to 20-year development period,
opportunities will arise that cannot be contemplated today.
The redevelopment of obsolete rail yards on the edge of
a city core is not unique, but it is an increasing trend. In
the United States, instructive examples for East London
include the Central Platte Valley in Denver, Colorado, and
Mission Bay in San Francisco, California. The common
element of both projects is the use of framework plans that
have endured for 20 years, while the projects developed
the momentum, attention, and investment needed to bring
them to life.
In the case of Denver’s Central Platte Valley, the city
guided the private landowner in crafting a highly adapt-
able network of streets and pedestrian ways, once the rail
An at-grade railroad crossing at the Mission Bay site.
The 2005 land use plan for Mission Bay in San Francisco, California,
demonstrates how early planning set the context for development on
the site before demand flourished.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
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Option A and Option B illustrate
how the specific parcels within
the Sleeper site can be allocated
once analysis has been made of
how to organize the parcels with
the existing CBD street grid.
tracks were removed. A public/private partnership put in
place most of the infrastructure—including a significant
new and immediately loved park—well before develop-
ment occurred. That strategy “signaled” to the private
markets that the site was open for business and helped
the community envision what could be.
The concept of an “evolutionary framework” as opposed
to a “prescriptive master plan” is essential for long-term
projects where uses, users, markets, and opportunities are
unknown. Connecting the street grid well, achieving parcel
sizes that promote walkability and active urban edges, and
choreographing views and spatial sequences can be ac-
complished through a well-constructed framework without
fully knowing the land uses and final building form.
For the Sleeper site, the basic framework elements include
a minimum of at least one connection, and possibly two,
across the rail tracks to downtown. At-grade pedestrian
and automobile crossings of railroad tracks are common-
place throughout the world. And given the slow speed of
trains near the terminal, and the limited number of trains
crossing this area, the panel maintains that an at-grade
crossing (with signals and safety protection) is entirely
possible. A controlled at-grade crossing will positively influ-
ence pedestrian behavior into and out of the Oxford Street
CBD and will also signal that the downtown streets are a
“pedestrian-priority” area. The alternative of pedestrian
overpasses and expensive highly engineered grade-
separated vehicular crossings can diminish adjoining land
values by limiting true connectivity.
Unfortunately, the desire for a town-to-sea boulevard is
made more challenging by the misalignment between
Moore Street and Buxton Street, which precludes a direct
axial link between Oxford Street and the waterfront. How-
ever, that challenge provides a creative opportunity for a
focal civic space around which traffic and pedestrians can
flow in a “pinwheel” pattern, while also forming the practi-
cal and visual destination from both the beachfront and the
CBD. The civic space will provide natural traffic calming on
the Sleeper site and will create an iconic open setting for
civic buildings, such as the proposed library, performing
arts facilities, and new educational facilities the university
manages to establish.
The remainder of the site and land should be organized
so parcel sizes can be crafted on the basis of emerging
demand, but always with the ability to create walkable,
well-scaled blocks. That means that while a road network
may not always be constructed, midblock pedestrian ways
or shared streets should be developed to realize a fine-
grained, permeable, and walkable urban fabric.
When completely built out, the Sleeper site should not
appear as a “new” gated site, but it should seamlessly
integrate with the Quigney neighborhood to the west and
the Oxford Street corridor on the east.
Recommended Land Uses
The panel feels that a number of new uses are appropriate
for the Sleeper site, both to help catalyze further develop-
ment and to brand the site. If the university realizes its
ambitions of creating new faculties of engineering and
the built environment, or adds new programs in other
technology-driven fields, they should have a prominent
position on the Sleeper site, since they can be a catalyst
for attracting new uses to the CBD.
Moore Street
Moore Street
A ULI Advisory Services Panel Report
24
However, the panel also feels that it is important to reserve
sites for future uses not yet known, given the uncertainties
about how global economies and associated land uses
are evolving. Those “flex” parcels should be well sized
and usable for a variety of purposes: (a) new research and
development offices that want to be near the university,
(b) new private or public offices to support the civic center,
(c) additional private offices for new employers that want to
be near a revitalized downtown core but that have unique
office floor plate demands, and (d) expansion of university
faculties and teaching facilities.
Some other uses that are immediate prospects for the
Sleeper site include the following:
Faculty and student housing. As described above, the
university plans to expand education offerings in order
to increase registration rolls. Hence, the university is a
motivated partner with which to engage in scoping project
opportunities for development. A high-quality student or
faculty-housing village, organized as fine-grained blocks
with active ground-floor uses and well-crafted archi-
tecture, is an immediate and highly viable use for the
southern and most awkwardly shaped part of the site.
By creating an immediate and captive “critical mass” of
residential users on the site, it will benefit from immediate
activity and energy, as well as “eyes on the street.
The addition of new residents to the site will also foster the
need for small-scale, ground-floor daily goods and service
retail that will benefit the Quigney neighborhood. The con-
cept developed by the panel extends the block structure
of the Quigney neighborhood onto the site, while reserving
frontages on the western end of each block for higher-
density housing that could support ground-floor retail with
street-facing residences on the upper floors.
The panel’s suggested framework concept for the Sleeper site with key uses and connections.
Office or Research and Development
(Employment, Knowledge Transfer,
Economic Development)
Mixed-Price Residential
(Social, Gap, Market)
Student Housing and
Neighborhood High Street
(Activity, Residential Life)
Flex Parcel
(Civic, Employment, Education)
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
25
Town green. Within the central block that shifts traffic
and pedestrians from Moore Street to Buxton Street, a
town green could create an immediate identity for the site,
while adding value to adjacent properties. The town green
could be a place of leisure as well as a place for special
events and gatherings. A new public library could be an
essential bridge between the town green and the Oxford
Street area. Libraries are becoming the new gather-
ing places for the knowledge-based economy, places to
work, to study, to meet others, and increasingly to gain
high-speed internet access. Other edges of the town green
could have a mixture of uses—including housing, per-
forming arts or cultural facilities, new university buildings,
or research facilities.
Flex parcels. Parcels to the north and east of the town
green should be planned as flex parcels. The proposed
R72 connector, which will bisect the site, will make the
parcels challenging, but the panel feels that the market
for those sites will mature over time. With an excellent
location, access, configuration, and site conditions, the
flex parcels could host a variety of uses—more education
facilities, private research and development offices that
want proximity to the university’s research arm, or private
offices.
Further east, the panel feels that expanding the residential
character and grain of the Quigney neighborhood is most
appropriate. This site is not currently under BCMM owner-
ship, but it holds promise to add residential uses after
remediation, and when prepared, it should be designed to
host a range of housing types and price points. The panel
does not encourage large, singular installations of social
housing but instead encourages the use of more mixed-
rate, mixed-income housing that has been successful
elsewhere in city centers.
Where to Start
Based on a long-term vision and the concept of an evolv-
ing framework for the Sleeper site, the panel identified four
catalytic or initiator projects:
Civic center at the north end of Oxford Street.
Immediately initiate programming to determine the
requirements and size of civic center facilities, coupled
with urban design studies of the sites owned by BCMM.
In building the civic center, the objective should be to
optimize the buildable area while creating such benefits
as easy access routes, shared-use parking, pedestrian
linkages to Oxford Street, and an iconic structure that is a
statement of confidence in the CBD.
Expanded and pedestrianized University of Fort Hare
complex. At the southern end of Oxford Street, move
quickly to consolidate uses and improve the public realm
in the heart of the campus by reclaiming portions of the
broad streets as pedestrian areas. As the buildings cur-
rently used by BCMM are vacated with development of
the civic center, study how they can be backfilled by the
university. Develop a strategy to reclaim the historic mar-
ket square, perhaps returning it to an outdoor market.
Improved Oxford Street. Implement a CID to take
responsibility for the health and welfare of Oxford
Street. Improve the condition of the street and safety for
pedestrians, and work with owners of heritage buildings
to renovate and highlight their important architectural
contributions to the street fabric. Rationalize the current
chaotic mix of buses, minibuses, and other vehicles,
many of which use the area as a through route.
New student-housing village. “Kick-start” the
Sleeper site with a robust student-housing complex
that provides the appropriate mix of units in a well-
scaled neighborhood.
A ULI Advisory Services Panel Report
26
SUCCESSFUL PROJECTS IN SOUTH AFRICA, such as
the Gautrain (in Guanteng Province) and Victoria & Alfred
Waterfront in Cape Town, are proof that large-scale develop-
ments can be delivered when there is an agreed vision and
a common goal to implement them. Collective resources
need to be drawn on and used in a targeted manner. Two
elements are required for that to occur: (a) trust between
stakeholders to allow a common vision to be developed
and (b) an institutional structure that has the support,
capacity, and authority to implement the vision.
Building Trust
In listening to the views of the assembled group of city
stakeholders, the panel heard many opinions on what
should (and should not) be done on the Sleeper site, and
about the successes (and failures) of the past. However,
there was no agreement on what needs to be done next,
what the priorities are, what the process is, what the pre-
ferred uses are, what success would look like, or indeed
where the authority and responsibility for progress lie.
There was strong agreement on only two points: nothing
happens quickly, and many stakeholders (both private and
public) are not to be trusted.
Nonetheless, the panel was impressed by the quality of
stakeholders who were prepared to give their time to the
process of helping plan the Sleeper site, and the great
passion they retained for the city. They have a deeply held
desire to resolve the issues and to help build pride in both
the city center and its wider community so that it can
reach its full potential. Although stakeholders acknowl-
edged that skill shortages exist within some organizations,
they believe that if resources are pooled—with expertise
drawn from wherever available—there will be a collective
ability to make the necessary progress. That can happen
only if the current climate of mistrust is repaired and
interests can be more closely aligned.
To build trust, all stakeholders, in both the public and
private sectors, can take a number of simple steps:
Start trusting. Be the first to trust; take the risk. Unless
you start trusting others, no one has a good reason to
trust you.
Create certainty. Nothing stifles economic progress
more than uncertainty. Any organization willing to invest
money will be putting its capital at risk; the greater the
uncertainty of outcome, the greater the required return,
and the less capital companies will be willing to invest,
if at all.
Deliver on your promises in a timely manner. Reliability,
like certainty, is key to making progress. Whether in the
planning processes or private sector responses, it does
not take many fulfilled promises to build a momentum of
trust and confidence in third parties.
Make decisions on a consistent and predictable basis.
If decisions (by any stakeholder) are not rational and
clearly explainable, momentum is lost, and the motiva-
tion for continued involvement dissipates quickly.
Be transparent in your actions, motivations, and out-
comes. Transparency is vital to winning trust; it is often
the case that the more uncomfortable the revelation, the
greater the trust earned and progress made.
The most successful public/private teams are those that
can air forthright opinions without fear of repercussions,
where leadership makes informed decisions on the basis
of such opinions, always mindful of the best long-term
interests of the city, rather than of any one group of
stakeholders.
Organizing and Managing the
Development Process
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
27
Establishing an Independent
Development Entity
An independent entity will be essential to drive the project
forward. Given the disparity of views on what “the project
is and what success looks like, it is imperative that the
right group of people is empowered to create and imple-
ment the vision for the city center that all the stakeholders
can support. Although the type of entity could take many
forms, a few essential features will determine its success:
Long-Term, Self-Financing, Business-Driven
Attributes
If the newly created entity is not both economically and so-
cially sustainable, then any of its successes will be short-
lived. If it is led by the public sector, it must think like a
private organization with regard to risk and reward, as well
as investment and return. An element of the return may be
social or intangible (rather than financial), but that factor
should not detract from the need to constantly assess,
and try to quantify, the return on investment. Ideally, the
new entity will have the power to redeploy the resources it
receives to ensure that the project moves forward through
both good and bad times.
Key Member Representation on Steering
Committee or Board
A steering committee or board should be established that in-
cludes, but need not be limited to, the following contributors:
Chief executive (a determined neutral leader). Every
successful project has a respected leader whose primary
responsibility is a successful outcome. Whether from the
private or public sector, this individual should be com-
mercially astute, have the ability to win the support of all
major stakeholder groups, and have the reputation (and
authority) to get things done. Ideally, the chief executive
should not be beholden to particular elected officials; the
position requires longer-term certainty, and it should be
accountable for progress, independent from elections or
political persuasions.
Buffalo City representative. The Buffalo City repre-
sentative must be someone with significant respect and
authority within the municipality. Most likely a senior
or key council leader, the individual will need to be
experienced in valuating short-term costs in accord with
the city’s longer-term interests; a junior or inexperienced
representative potentially lacks that ability.
Private sector representative (chamber of com-
merce). Mistrust of the private sector is evident among
many members of the city council. This view is not nec-
essarily borne of experience. It is more a fear of making
decisions, which may short-change the city council and
allow the private sector to make a disproportionate profit
at the expense of the city. It is essential that the private
sector is properly represented and that its spokesperson
helps create a balance between incentivizing the private
sector to invest in the city center and attaining the
broader socioeconomic outcomes required by the public
authorities.
Oxford Street CID leader. The ULI panel’s recommen-
dation is to form an Oxford Street CID that is a separate
entity from that responsible for developing the Sleeper
site, so that each can maintain focus. However, the
leader of that body must be a member of the Sleeper
site development entity. The city center should always be
viewed as a functioning whole, not as a series of isolated
sites; integration is key.
Key stakeholders (e.g., university, Transnet).
The most commercially important stakeholders need
consideration. The panel’s initial view suggests that
cooperation and involvement of both the university and
Transnet are vital to the city center’s success. As a
consequence, both must be included. Although the net
should not be cast too widely, inclusion is invariably
better than exclusion, though it heightens the require-
ment for strong leadership.
Community representative. Ultimately, the people of
Buffalo City should always be “front of mind.” If the city is
to retain and attract talent, it must be an appealing place
to live and work, with access to facilities and places that
improve the quality of life. It is important for the commit-
tee to remain grounded and to deliver what the commu-
nity wants, not what it thinks the community wants.
A ULI Advisory Services Panel Report
28
Special-Purpose Entities
Delegated authority to deliver and implement the vision
Example: the Victoria & Alfred Waterfront
Project, Cape Town, South Africa
A considerable attraction, the Victoria & Alfred Waterfront
draws more than 22 million residents and visitors annually.
They patronize the variety of retail stores, restaurants,
and food markets; visit the cultural offerings and tourist
activities; and take in the spectacular view of Table
Mountain. Situated on the shores of Table Bay, the Victoria
& Alfred Waterfront is easily accessible from within the
central business district; two major freeways provide
access from outside the downtown area, and Cape Town
International Airport is 20 minutes away.
Before the 1970s, this area was the center of Cape
Town’s industrial and commercial activities, with a heavy
influence on fishing and shipping. But as the economy
changed and shipping had less influence on the city’s
financial stability and workforce, the area became barren.
After much debate and campaign effort, a committee
was established in 1985 to investigate opportunities for
the harbor and waterfront. In 1988, Victoria & Alfred
Waterfront (Pty) Ltd. (V&AW) was established as a wholly
owned subsidiary by Transnet Ltd. to lead the strategic
planning and redevelopment efforts.
Almost 30 years and five development phases later, the
Victoria & Alfred Waterfront is the attractive destination
originally conceived by the first strategic development
process. Through careful land planning and reclamation
and integration with rail and roadway construction, new
infrastructure was put in place to preserve the elements of
the harbor that make it unique (e.g., commercial activities
and seafaring access), while simultaneously encouraging
visitors to experience the waterfront.
The V&AW entity has been the lynchpin of that
development process. In 1989, V&AW established an
urban plan and development framework that outlined the
development goals and objectives. Ultimately, through
partnership and cooperation with the public and public
leadership, the Victoria & Alfred Waterfront is now a
profitable, vibrant land asset for Cape Town. However,
several factors contributed to its longitudinal success:
A single-purpose entity was established for its design,
development, and management.
A common vision, which everyone understood and
supported, was developed.
Investments were attracted through anchor projects
with critical mass that collectively created a mixed-use
development.
Multidisciplinary project teams were employed to
establish a holistic design.
Planning support was obtained from the local authority,
and a flexible planning framework (package of plans)
was established.
Skills: Draw on All Those Available
Once a steering committee or special entity is formed,
it is worth establishing a list of the required skills (plan-
ning, architectural, engineering, financial, development,
diplomatic, etc.) and then assessing which of those skills
are not accessible through member representation, which
are best contracted for, and which need to be found within
the development entity. Obvious gaps can be filled with a
new dedicated member, but on the whole, it should be made
clear which members are expected to bring which skill sets.
Authority to Deliver and Transact the Vision
As with any corporate structure, success is achieved only
with a degree of appropriate delegated authority. Once the
aims and constitution are clear and have been approved,
the development entity needs to be empowered to imple-
ment its recommendations within defined parameters. If
The revitalization of the Victoria & Alfred Waterfront focused on
activities that respect the history of the port with attractions for
visitors and residents.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
29
it has no decision-making powers, or is constantly being
second-guessed by political bodies, its credibility will
quickly evaporate. The scope of authority needs to be
crystal clear from the outset.
Transparency, Openness, and Accessibility
With reference to the section on building trust, transpar-
ency and progress of this body are essential. At every
conceivable stage, it should make public its policies and
strategic aims and be open about its decisions. Financial
commitments and results should be reported annually.
Contractors need to be selected through an open process.
Such transparency galvanizes support and will win the
confidence of the city stakeholders.
Determining and Delivering the Vision
With the right group of people assembled and the ap-
propriate lines of authority agreed on, work can begin to
craft the development scheme with strong cross-party and
citywide support. In summary, the vision needs to include
a clear understanding of the following:
Main structural elements of the city center. The
main structural elements will include the main connec-
tors, public buildings, and spaces. Although flexibility is
needed on the more minor routes as the scheme evolves,
the main transport connections will drive value and uses.
The infrastructure must be designed to attract and retain
the desired uses as well as to make the city center a more
attractive place to live, work, and play.
Land parcels available for development and their uses.
The broad land parcels available and preliminary indications
of the range of their desired uses should be ascertained. In
some cases, specific uses can be allocated to some of the
parcels where those uses have been identified. However, the
uses for the remaining parcels should be broadly defined to
allow the accommodation of future opportunities.
Allocations of land parcels. Allocations will include
(a) the university, (b) civic uses, (c) the residential mix
(social, affordable, ”gap”), (d) designated open spaces,
and (e) commercial uses (including retail, restaurants,
and offices).
Master-planning architects. Master-planning architects
are needed to translate the vision into a detailed planning
framework for parcels, massing, and desirable building
heights. Even while retaining flexibility for the future, it is
essential to have inspiring plans and visuals that model the
possible outcome. The public and political decision makers
will use that information to help promote its delivery and
evolve its outcome. The master-planning architect will need
to work with the development entity to determine and to de-
fine those design and planning parameters and guidelines.
Development of the financial viability and feasibil-
ity, together with an ownership and governance
plan. As previously stated, the development entity needs
to be a long-term, self-financing, and business-driven
body. Once the basic infrastructure costs and preferred
uses are established, work can begin on determining
financial viability and ultimately on preparing a business
plan. As the value of the land increases, premiums can be
used to support the construction of further infrastructure
and to subsidize projects that contribute public benefits.
Aligning the private and public sectors will be important
to ensure that parties share risks and rewards fairly. The
granting of long leases (over individual sites or larger
areas), with appropriate planning controls, can be an
important mechanism for achieving financial viability, as
well as for aiding early “loss leaders” that will kick-start
the value generation process.
Development of a long-term management plan. In
addition to focusing on development, early consideration
must be given to how to maintain the new city center—
publicly or privately. That decision involves the people and
management structure responsible for keeping the city
center clean, attractive, and friendly; security measures;
and ongoing repair and replacement of public infrastruc-
ture. Measures such as centrally monitored CCTV, with
a backup team on the ground, can greatly enhance the
feeling of safety in public space. In that respect, the
information technology infrastructure should be considered
A ULI Advisory Services Panel Report
30
at an early stage. Ways of creating a revenue stream for
those management activities need to be considered before
development occurs, since they can be enforced through
rights within the long leasehold interests sold.
Branding. An aspirational brand of the vision is essential
for promoting and delivering a large-scale initiative. The
right brand and the right energy behind it can galvanize
support across a range of stakeholders as well as the
broader community. Branding may include renaming the
areas involved. “Sleeper site” does not immediately bring
to mind the energetic, knowledge-based, live/work/study/
play environment that the site is slated to become. And
perhaps Oxford Street needs to be refreshed as the “New
Oxford Centrum.” Branding is the first step in mounting a
creative public relations and advertising campaign.
Master-Planning Architects
Translating Vision into Site Plans
Example: Liverpool One, Liverpool, England
The three illustrations show the proposed streetscape,
reconnecting parts of the city center, as well as both the
shape and “massing” of buildings. Following agreement
on those elements, the height and scale of the proposed
buildings can be illustrated. At later stages, as detailed
planning permissions are sought, architects can start to
illustrate the end product.
Branding of the Vision
An aspirational emotive brand
Example: Liverpool One, Liverpool, England
To promote and deliver a large-scale initiative, it is vital
to brand it appropriately. With the right brand and the
right energy behind it, a brand can galvanize and unite
support across a range of stakeholders, as well as the
broader community.
The private sector brand created by the
Grosvenor Group for the completed retail-
led mixed-use development scheme.
The “1” references the city center postal
code, while “Love the City” was used to
emphasize the scheme’s integral part in the
city on which its own success depended.
The brand given to the team
established by Liverpool City
Council to articulate, promote,
and deliver the 20-year vision
for Liverpool.
The private sector brand created by the Grosvenor Group to
reference the large-scale construction program that would
disrupt the city center for four years. The brand would
become associated with disruption and inconvenience, but
also with hope and anticipation.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
31
THE OPPORTUNITIES PRESENTED by the Sleeper site
have brought to the fore the larger question of CBD de-
velopment. Reversing the decline of business depends on
bringing new people to the city center.
The Sleeper site can contribute to that goal by attracting
new uses to the area. The engine of growth, the panel
believes, can be the University of Fort Hare. If it succeeds
in its expansion plans, new faculties could be located on
the site, and the immediate provision of housing could
bring 24-hour life to site.
But development of the Sleeper site will also be greatly
affected by whether the Oxford Street corridor is improved,
since it is an indicator of the overall health of the area. A
new civic center at the north end of Oxford Street could
bring new people to the area and could be an immediate
sign that the CBD is moving forward. And the two strate-
gies are complementary: as public agencies move out of
existing buildings along the Oxford Street corridor, they can
be converted to housing and other university uses.
The panel was impressed by the enthusiasm and goodwill
for improving the center of Buffalo City. It is important to
seize the moment and move quickly to an agreement on a
vision for the area.
Conclusion
A ULI Advisory Services Panel Report
32
Dr. Gary A. Hack
Panel Chair
Philadelphia, Pennsylvania, U.S.A.
Hack teaches, practices, and studies large-scale physical
planning and urban design. He is the former dean of the
University of Pennsylvania School of Design, stepping
down in 2008 after 12 years. Before coming to Penn, he
was a professor of urban design at the Massachusetts
Institute of Technology and a partner in the professional
firm of Carr, Lynch, Hack and Sandell in Cambridge,
Massachusetts.
Earlier in his career, Hack was head of planning for Gruen
Associates in New York and directed the Canadian govern-
ment’s housing and urban development research and
demonstration programs. He oversaw several large neigh-
borhood demonstration projects and the redevelopment of
urban waterfronts in a number of Canadian cities. He has
also served as an urban design consultant for projects in
China, Japan, Saudi Arabia, Taiwan, and Thailand.
Hack has served on the board of the Association of Col-
legiate Schools of Planning and the Planning Accredita-
tion Board. He is a former chair of the Philadelphia City
Planning Commission, is a member of the board of the
William Penn Foundation, and is active in civic affairs in
Philadelphia.
He has prepared plans for over 30 cities in the United
States and abroad, including the redevelopment plan for
the Prudential Center in Boston, the West Side water-
front plan in New York City, and a metropolitan plan for
Bangkok, Thailand. He has also worked with smaller com-
munities on urban design issues by preparing downtown
plans for Louisville, Kentucky, and Knoxville, Tennessee;
downtown development guidelines for the center of
Portland, Maine; design review manuals for Henderson-
ville and Germantown, Tennessee; and guidelines for the
development of the entrance corridors and downtown
of Charlottesville, Virginia. Hack was a member of the
team that won the competition for the redevelopment of
the World Trade Center in New York City and drafted the
urban design guidelines for the project.
His research includes studies of urban design successes in
the United States, published as Lessons from Local Experi-
ences, and an international comparative study of urban
development patterns, published as Global Regional Cities.
He cowrote Site Planning, third edition, and Urban Design
in the Global Perspective. Recently, with Eugenie L. Birch
and others, he edited the most recent edition of the ICMA
Green Book, Local Planning, the standard introduction
to the field. Hack has also written numerous articles and
chapters on the spatial environment.
Michael Banner
Los Angeles, California, U.S.A.
Banner is president and CEO of Los Angeles LDC Inc., a
community development financial institution and com-
mercial finance company. Los Angeles LDC has a mission
to provide capital and advisory services to foster positive
community development impacts in distressed neighbor-
hoods by aligning the needs of borrowers and investors.
Since 1995, Banner has been responsible for the delivery
of $250 million in financing and investments to the dis-
tressed communities the organization was created to serve
in 1980.
Banner has an extensive background in commercial bank-
ing, real estate finance with a special emphasis in com-
munity, and economic development finance for real estate
About the Panel
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
33
and business development. He is active in the leadership
of ULI, the New Markets Tax Credit Coalition, the California
Reinvestment Coalition, and the Community Reinvestment
Fund.
In Los Angeles, he served during Mayor Richard J.
Riordan’s administration as a member of the Office of Eco-
nomic Development and is a former member of the Board
of Commissioners of the city of Los Angeles Housing
Authority and city of Los Angeles Business Tax Advisory
Committee. Currently, he is the former financial adviser to
the Los Angeles Industrial Development Authority. Before
entering the field of community development finance in
1988, Banner was a vice president of a $35 billion com-
mercial bank based in Los Angeles.
He is a graduate of the Ross Minority Program in Real
Estate at the University of Southern California and holds a
degree in business administration from Loyola Marymount
University.
Alan C. Billingsley
San Francisco, California, U.S.A.
Following a career of more than 30 years in investment
advisory services and research for the real estate indus-
try, Billingsley is currently managing and pursuing his own
investments interests in the residential sector. He recently
departed RREEF (now Deutsche Asset and Private Wealth
Management) after 13 years, where he served as head
of Americas research. He managed a large team that
provided the basis for RREEFs investment strategy.
That process is unique to the industry, with Billingsley
serving as a key member of the firm’s Investment Com-
mittee. RREEF’s investment strategy includes the office,
apartment, industrial, and retail property sectors for
RREEF, including core, value-added, and opportunistic
investment styles.
Before joining RREEF, Billingsley spent 20 years in all
forms of real estate development and investment analysis,
including work for both public and private sector clients.
He began his real estate career with RCLCO. He served as
a principal with Economics Research Associates where he
worked for nearly ten years in its Los Angeles, Chicago,
and San Francisco offices. He was a managing partner
with Sedway Group, a real estate and urban economics
consulting firm with a staff of approximately 30 people and
offices in San Francisco and Los Angeles. During his eight
years at the firm, he helped grow the practice substantially
in both size and reputation.
Billingsley is an active member of the Urban Land Institute
at both the national and local levels. He is past president
of the local chapter of Lambda Alpha International, past
president of the local chapter of the Counselors of Real
Estate, and a member of the Research Task Force at the
International Council of Shopping Centers. He is active in
several civic and educational organizations and is a former
member of the National Council of Real Estate Investment
Fiduciaries and the Pension Real Estate Association.
Billingsley holds a master’s degree in architecture and
urban planning from the University of California, Los
Angeles.
Jim Heid
Healdsburg, California, U.S.A.
Heid is a land planner, strategic real estate adviser, and
sustainable development consultant. He is known for his
ability to effectively distill the complex layers of community
design and real estate development into understandable
concepts that lead to actionable outcomes. His strategic
advisory firm UrbanGreen advises legacy landowners,
developers, cities, and nongovernmental organizations
on land and infill development projects, striving for both
sustainability and economic success.
An active member of ULI, he is a founding member of the
Responsible Property Investment Council; coinstructor for
programs in sustainable community development, mixed-
use development, and small-scale development; and an
expert adviser to BioRegional’s One Planet Living initiative.
His publications for ULI span a number of emerging issues,
such as sustainable community development, the role of
A ULI Advisory Services Panel Report
34
land development in emerging suburban areas, and new
approaches to capitalizing projects.
Starting in 1994, Heid has participated in ULI Advisory
Services panel assignments spanning all property types
and geographies. Most recently, he chaired a complex
international panel assembled at the invitation of the mayor
of Moscow, Russia, to review and advise on the proposed
regional expansion strategy for the highly urbanized city.
Initially trained as a landscape architect at the University
of Idaho, Heid went on to earn a master’s degree in real
estate development from the Massachusetts Institute
of Technology as a way to more effectively integrate the
realms of economics, development, and design.
Tiffany Lau
New York, New York, U.S.A.
As a senior associate of development and capital markets
at Jamestown Properties, Lau is focused on the 17-build-
ing, 6.5-million-square-foot, 30-acre waterfront industrial
and mixed-use redevelopment of Brooklyn’s Industry City
into a new hub for manufacturing and innovation. James-
town Properties is a national developer focused on the
revitalization of underused urban assets and counts in its
portfolio of approximately $10 billion in gross assets under
management such properties as the iconic Chelsea Market
in Manhattan’s Meatpacking District and the newly opened
Ponce City Market in Atlanta, Georgia.
Before joining Jamestown, Lau was an assistant vice
president and chief of staff in the Asset Management
Group at the New York City Economic Development Corpo-
ration, where she worked on asset repositioning, leasing,
development, and portfolio monetization projects for the
city of New York under the Bloomberg administration.
Previously, she was an acquisitions analyst at ING Clarion
(now Clarion Partners) covering the Southeast, Midwest,
and Mid-Atlantic regions of the United States and was part
of the Urban Business Unit of Pulte Homes, where she was
a member of the land acquisition and development team
focused on urban infill multifamily development in the New
York–New Jersey metropolitan area.
Lau earned a BA in urban design and architecture at New
York University, and an MSc in real estate development at
Columbia University.
She is on the ULI Urban Revitalization Product Council and
has been involved with ULI leadership for many years as
part of the Management Committee for ULI New York as
cochair of Mission Advancement. She is also a member
of the ULI National Women’s Leadership Initiative Steering
Committee. In 2010, she was appointed as an inaugural
board member for Columbia University’s Graduate School
of Architecture, Planning, and Preservation Alumni As-
sociation, and she serves as a class representative for
Columbia’s Real Estate Development program.
Robert McGaffin
Cape Town, South Africa
McGaffin is a town planner and land economist. He has
been a town planner for the city of Cape Town and the
Gauteng Department of Economic Development and has
worked in property finance at several financial institutions.
He was the coordinator for the markets theme at the Urban
Land Markets Programme of Southern Africa. In that role,
he oversaw various research projects, including an over-
view of the use of value capture in South Africa.
Currently, McGaffin lectures in the Department of Con-
struction Economics and Management at the University of
Cape Town (UCT) and is a Mistra Urban Futures research-
er with the African Centre for Cities. He is the director for
the Housing Finance Course for Sub-Saharan Africa run
in partnership by UCT, the Centre for Affordable Housing
Finance (Finmark Trust), and the University of Pennsylva-
nias Wharton School of Business.
Buffalo City Metropolitan Municipality, South Africa, December 7–10, 2014
35
Christopher J. Taite
London, United Kingdom
Taite joined Grosvenor Group’s U.K. fund management
team in 2002. He was appointed its investment director
in January 2011 and is responsible for Grosvenor’s global
indirect investment portfolio of approximately £500 million,
including investments in its Grosvenor-managed funds, as
well as growing Grosvenors investments with specialist
third parties. Prior to this role, Taite spent five years as the
fund manager responsible for Grosvenor’s Liverpool Fund.
The Grosvenor Liverpool Fund is the investment vehicle
that built and owns Liverpool One, which was at one time
Europe’s largest city center, retail-led development. Liver-
pool One started construction in 2004 and opened in two
phases in 2008, delivering two department stores, 170
shops and restaurants, a 14-screen cinema, two hotels,
two office buildings, and over 300 apartments in the heart
of the historic city center. Since its opening in 2008, it has
transformed Liverpool’s city center and now attracts more
than 28 million visitors a year, with a total annual rent of
close to £50 million.
Among Taites responsibilities were managing the smooth
transition from development to investment and establishing
the 150-person team that runs it on a day-to-day basis. In
2010, Taite led the refinancing of the £460 million credit
facility secured against the project, which was one of the
U.K. refinancings of 2010. In Liverpool One’s first three
years, it comprehensively outperformed its retail industry
peers.
Liverpool One was one of only seven global winners of the
ULI Award for Excellence in 2009.
Before Grosvenor, Taite worked in three property
companies in ten years (Taylor Woodrow, Lend Lease,
and TrizecHahn), as well as having undertaken specialist
property research at Reading University.
Taite is the former chair of the U.K. Investment Property
Forum’s Sustainability Special Interest Group. He has a
bachelor’s degree with honors from University of the West
of England and is a member of the Royal Institution of
Chartered Surveyors.
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