Service Offering Overview
digitopia.agency
Funnel-based Inbound
Marketing Strategy and
Implementation
Online Advertising Strategy
and Management
Content Marketing Strategy
and Production
HubSpot
Strategy, Implementation,
and Support
Our Core Service
Offerings Span....
OUR SERVICES
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digitopia.agency
Inbound Strategy & Content
Service Offerings
digitopia.agency
Content Marketing Strategy
Focus, plan and execute. Foundational offering that
supports every other line item.
Blogging Program
Fill in the gaps by creating content that resonates
with a target buyer, rooted in Digitopia methodology
and backed by current SEO best practices.
Email Nurturing
Harness the power of Hubspot. Leverage all that
great content and nurture your leads through email
workflows and ongoing optimizations.
Attract Your Ideal Customers
with Strategic Inbound
Marketing Services
Overview
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Companies have a lot of ideas, but oftentimes don’t know where to start. Our
content offerings help clients create and maintain a holistic content strategy
that systematically converts leads into opportunities. Create hyper-specific
content experiences that meet your B2B customers with value at every step of
their journey.
Premium Content
Bring the Digital Utopia Methodology “Blueprint” to
life with on-demand, project based Premium content.
digitopia.agency
You need strategy to
drive things forward
Ongoing Inbound consulting that includes buyer persona development, SEO focused
keyword research, content planning to inform overall strategy, CRO, reporting,
monthly coaching.
Price: $5,000/month*
Ongoing Strategy
Monthly calls to keep you
marching towards your content
program goals.
90-Day Planning Cycle
Content cluster plan that includes
research and briefs for your team
to implement,
CONTENT MARKETING STRATEGY
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*Required baseline service for all other content offerings.
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Make it happen
Bring the 90-day content
strategy to life.
Product Flexibility
Only buy what you need for the
size of your department.
Rooted in the Digitopia Methodology and built around the most
current best practices in SEO, our “feeder” blog content offering grows
organic search and “feeds” the funnel.
Feed the funnel
with ongoing
content creation
BLOGGING
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digitopia.agency
Premium Content
Offers
Your feeder content audience needs somewhere to go. Our Premium Content offering
brings your Digitopia Blueprint to life and enables you to capture leads via
downloadable offers.
Related Assets
Development and building of
landing pages and their supporting
assets.
Premium Content
Production of lead magnets like
ebooks, industry reports,
webinars, quizzes, and case
studies.
On-Demand Projects
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digitopia.agency
Scope Summary (requires Inbound Consulting line-item,
page 5)
Bronze Silver Gold Platinum
Implementation of 4 blog post/month
● Editing of client-provided content
● Publication on client blog
X
Production of 4 blog posts/month
● Strategy, research
● Copywriting
● Publishing
Production of 1 Premium Offer:
● I.e. whitepaper with landing page,
thank-you page, form, CTA, 3 follow-up
emails
X X X
Rich Media Assets (1 per blog post)
● Short video OR
● Infographic
- - X X
Social Media Assets (up to 3 channels)
● Unique Caption
● Quote Graphic
● Short Video Clip from existing asset
- - - X
$3000/month $5000/month $7,500/month $10,000/month
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Content Offerings Matrix
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You’ve created the content, now it’s time to use it.
● 5 automated plain text nurturing emails per month
● Development of workflow automation in Hubspot.
● Optimized performance weekly for the first 90 days, then
reviewed quarterly.
Price: $2,500/month
Leverage &
Convert with
Email Nurturing
Email Nurturing
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digitopia.agency
Inbound & Content
Workshops
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Digitopia’s Standard Scope of Service
Inbound: Blueprint Workshop, $3,000 [4 hour workshop]
This workshop is best for clients who want to learn how to create valuable offers to target customers along their ascension path. After
this workshop, you’ll know how to create a blueprint to develop offers based on the key pain points of customers and generate high
value leads. A dedicated senior inbound strategist will guide you through the creation of:
Blog Audit and Buyer Persona Exercises
● A detailed buyer persona that dives deep to address both demographics AND psychographics (a strategy unique to Digitopia)
including:
○ The key pain points of your primary persona
○ The challenges and goals they have
○ Any objections or questions they might have about your business
○ And more!
● A ‘Before and After Grid’ that showcases the transformation of your buyer persona
● A ‘Big 5 Questions’ exercise to detail exactly what kind of blog and offer content you need to create for your core buyer persona
● A Statement of Value to print and pin to your wall to refer to every time you create content for your buyer persona
In addition to this, we’ll provide you with:
● A brief but thorough blog SEO audit to inform your ongoing content efforts
● Conversion Rate Optimization (CRO) best practices and tips to help you get the most out of your inbound work
● A walkthrough of content clusters and how to use them to organize your blogging efforts
Experience Worksheet
Once we’ve tackled the above, we’ll take you through the Digital Utopia Methodology to show you when and how to use content to
create leads. At the end of this session, you’ll have a detailed worksheet that shows:
● Offers and blogs to create along the ascension path to target buyers at EVERY stage of their journey
● Emails that should be created along to supplement and nurture buyers
● Paid advertising that should be implemented to support the buyer persona along their journey
● 12 blog titles that should be created to drive content and SEO value
● Supporting activities to consider to drive value and leads
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Digitopia’s Standard Scope of Service
Inbound: Buyer Persona+ Workshop, $2,000 [1 hour workshop]
This workshop is best for clients who have heard about Inbound and Content Marketing and want to, “dip their toes in the water.” After
this workshop, you’ll have (or refine) a buyer persona that will guide your future content strategy allowing you to earn more organic
traffic. A dedicated senior inbound strategist will guide you through the creation of:
Blog Audit and Buyer Persona Worksheet
● A detailed buyer persona that dives deep to address both demographics AND psychographics (a strategy unique
to Digitopia) including:
○ The key pain points of your primary persona
○ The challenges and goals they have
○ Any objections or questions they might have about your business
○ And more!
● A ‘Before and After Grid’ that showcases the transformation of your buyer persona
● A ‘Big 5 Questions’ exercise to detail exactly what kind of blog and offer content you need to create for your core
buyer persona
● A Statement of Value to print and pin to your wall to refer to every time you create content for your buyer persona
digitopia.agency
Paid Advertising
Service Offerings
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● Use Google Ads and paid social ads to drive more ideal
customers to your website and landing pages.
● Drive the right audience — at the right time.
● Get pain-point-driven ads designed specifically for each stage of
your buyer's journey.
● B2B online advertising is a whole different ball game. You need
experts experienced in targeting and marketing to a buying
cohort.
Price: $2,000-$4,000/month (+ % of ad spend)
Learn More…
Optimize Ad Spend
and Boost ROI with
B2B PPC Services
Advertising
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Single-Channel Advertising Pricing Table
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Omni-Channel Advertising Pricing Table
digitopia.agency
HubSpot
Service Offerings
digitopia.agency
Use a Systematic
HubSpot Optimization
Framework to Grow
Faster and Smarter
HubSpot Services
● HubSpot is easy to get started with but hard to master...on your own.
● You need a roadmap and experienced HubSpot architects if you want
to get the most out of it.
Price: $1,500-$6,000/month ( (maintenance to architecture services)
Learn More…
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Interested in creating a tailored
solution?
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Thank You
