April 
–
, 
EY Centre in Ottawa
“The Ottawa Cottage Life & Backyard Show is one of the best shows in Ottawa. The quality of the
visitors is excellent, the exhibitors are great, and the leads we received this year were top of the class”
MARK RYAN, VIA CAPITALE OUTAOUAIS
Celebrating its
21
ST
YEAR
WHY EXHIBIT WITH US?
The Cottage Life Shows attract an elite consumer: high household income, high net-worth,
and dual homeowners. We serve this market by bringing the best of cottage country and
backyard living to the city. The majority of attendees come back year-after-year, with
the knowledge that we give them the ultimate one-stop shop for all things cottage and
backyard-related. Don’t miss your chance to join the more than 250 businesses that come
together to capitalize on this unique opportunity each spring!
THE 2019 SHOW WAS A HIT WITH ATTENDEES
$
Attendance:
11,200
93% of
attendees rated
the show as
good/excellent
76% of
attendees made
a purchase or
plan to purchase
at the show
73% of
attendees
owned a
cottage
49% were
planning a
cottage build
or major
improvement
46% were
planning a
backyard
improvement
project
11% shopped
for cottage real
estate or land
“The show allowed us to educate the public on our organization, the work we do, and why we do it”
ROBIN HORWATH, ONTARIO FUR MANAGERS FEDERATION
COTTAGERS AND
HOMEOWNERS
ATTEND TO SPEND!
Key product categories  attendees shopped for included:
35% Docks & Accessories
30% Outdoor Furniture
27% Sporting Goods &
Water Toys
26% Arts, Crafts & Decor
18% Canoes/Kayaks
19% Building Products
17% Septic Systems, Toilets
& Related Products
17% Alternative Energy
16% Water Systems & Accessories
11% Barbecues
27% Sheds, Gazebos, or Bunkies
22% Builders & Building Services
19% Clothing, Footwear
& Accessories
31% Landscaping, Products,
& Services
14% Hot Tubs & Spas
14% Motor boats
19% Generators
11% ATVs
9% Heating Systems
12% Indoor Furniture
6% Cottage Rentals
11% Real Estate
Exhibitors were happy
with their experience!
82% of exhibitors rated the
quality of attendees as
good/excellent
91% rated our sta as
good/excellent
86% rated move-in/move-out
as good/excellent
At the end of the 2019 Ottawa
Cottage Life & Backyard Show,
73% of exhibitors were already
planning to be back next year!
“Such a well-run show, and a pleasure to be a part of”
JESSICA LIN, JESSICA LIN PHOTOGRAPHY
THE COTTAGE AND OUTDOOR
MARKETS ARE CHANGING
AND THRIVING
Sales of single-family homes/cottages in the Laurentians and Pontiac Region saw increases
of % and % respectively (source: Radio-Canada, published on February , ).
Several small urban resorts also registered phenomenal sales increases in , including:
Sainte-Agathe-des-Monts (+%), Mont-Tremblant (+%) and Sainte-Adèle (+%)
A 2020 Moneris spend trend report shows that boat dealers across the
country saw a spending volume increase in 17 per cent with a notable
uptick of 26 per cent by Ontario dealers. As well, a shortage of kayaks,
paddle boards and fitness equipment in the summer and the sporting goods
category was still seeing an uptick as of November (source: Toronto Star,
January 23, 2021)
Canoe, kayak and/or rowboat sales just for Lake Ontario are estimated grow
by 12,770 between 2020 and 2025 (source: Toronto-Danforth City—Toronto
Star, April 2021).
“Since the 1990s when I’ve been in the business,
I’ve never seen so many people from Ontario come here.”
ROCH STJACQUES VP, GATINEAU REAL ESTATE BOARD.
Source: here.radio-canada.ca/news January 12, 2021
Prices in cottage country
across Ontario have seen a
20 to 25 per cent jump
on year-over-year average
prices in October 2020,
according to the Canadian
Real Estate Association (CREA)
LOCATION
The EY Centre, 4899 Uplands Dr.,
Ottawa
Conveniently located at the centre
of Canada’s 4
th
largest consumer
market and one of North America’s
largest cottage markets, with
more than 2.3 million people and
thousands of Ontario cottagers
between Ottawa and Kingston,
as well as in the Outaouais and
Laurentian regions
INTENSIVE ADVERTISING AND
PROMOTIONS CAMPAIGN
EXCEEDING $150,000!
Multi-page ads in Cottage Life
Magazine, reaching 1.4 million +
Canadian readers
Bilingual ads in major Ottawa-
Gatineau newspapers
Radio ads promoting the show will
run on major Ottawa-Gatineau
stations
Bilingual ads in weekly newspapers
throughout eastern Ontario and
West Québec
Billboard ads on major Ottawa roads
Extensive promotions to 400K+
followers on cottagelife.com
Targeted ads to 3M viewers on the
Cottage Life Television Channel
and other TV channels
Discount admission coupons
distribution directly to Ontario and
Québec lake association members
Trade-only invitations for an
exclusive free admission to more
than 10,000 industry professionals,
including; architects, home and
cottage builders, building and
landscape contractors, renovators,
interior designers and decorators,
retailers and realtors
Exciting media partner contests
A professional public relations
campaign, ensuring maximum
opportunities for new product/
exhibitor coverage in print, radio,
digital and TV news
Show Dates & Times
MOVEIN DAYS/HOURS
Thursday, April 21 ..... 8 am–9 pm
* Note a scheduled move in applies as per
the 2022 floor plan exhibit space colours
Friday, April 22 ......8 am–12 noon
* Carry-in items only. No access/use of
four-wheel dollies
SHOW DAYS/HOURS
Friday, April 22 ..... 12 noon–9 pm
Saturday, April 23 ....10 am–6 pm
Sunday, April 24 ....... 10 am–5 pm
MOVEOUT DAYS/HOURS
Sunday, April 24 ......... 5 pm–9 pm
Monday, April 25 ...8 am–12 noon
TO APPLY FOR SPACE
Please complete the attached
application form and send it,
along with your deposit
payment to:
Blue Ant Media Inc.
99 Atlantic Ave., 4
th
Floor
Toronto, ON M6K 3J8
CONTACT
Paul Le Guerrier
Sales Director, 2022 Ottawa
Cottage Life & Backyard Show
Tel: 613-236-0888
Fax: 416-599-0800
pleguerrier@cottagelife.com
2022 SHOW DETAILS
“Our first Ottawa Cottage Life & Backyard Show was a pleasant surprise with better sales than expected”
BETH NADON, LAKEHOUSE INNOVATIONS
WHAT IS THE SHOW ATTENDANCE?
The 2019 Ottawa Cottage Life &
Backyard Show attendance was 11,200.
Under Cottage Life’s management
attendance has grown each year and we
expect that trend to continue.
WHAT ARE THE ATTENDEE
DEMOGRAPHICS?
Age Groups
• 18 to 39 .................................................. 9%
• 40 to 49 ............................................... 14%
• 50 to 59 ................................................40%
• 60+ .......................................................37%
Location of principal residence
• Ottawa East ......................................... 16%
• Ottawa West .......................................22%
• Ottawa South ..................................... 13%
• Central Ottawa ..................................... 8%
• Gatineau Region .................................. 4%
• Outside Greater Ottawa-Gatineau ..20%
• Other .................................................... 19%
Location of cottage
• Ontario–East of Ottawa ..................... 4%
• Ontario–South of Ottawa ................ 17%
• Ontario–West of Ottawa .................43%
• Québec–East of Gatineau ................. 9%
• Québec–North of Gatineau ............20%
• Québec–West of Gatineau ................ 8%
Language most spoken at home
• English .................................................. 81%
• French .................................................... 6%
• English and French equally .............. 13%
Household income
• Above $100,000 .................................67%
• The average family income of
Ottawa residents is $102,000
(2
nd
highest in Canada)
• The Ottawa-Gatineau unemployment
rate was at 5.5% in May 2019 (Statistic
Canada)
• 44% of the Ottawa population
is bilingual and there are more
engineers, scientists, PHDs per capita
than any other city in Canada!
IS THERE A DEADLINE FOR BOOKING
EXHIBIT SPACE?
While there is not an actual deadline
date to book, spaces are allocated on
a first come, first served basis. There are
also a limited number of spaces
allocated by product/service category.
Subsequently, we encourage you to
reserve early and before August 27th
for more exhibit location options and to
ensure your logistical requirements are
met. Lastly, all space rates will increase
for space reservations a confirmed after
October 1, 2021, and again after
February 18, 2022.
WHAT IS PROVIDED IN THE
EXHIBIT SPACE?
• Face-to-face contact with prequalified
buyers interested in the latest cottage
and backyard products/services
• Your name, phone number, website,
and booth number in the on-site 2022
print and online show directories*
*Only if paid in full by 03/25/2022 print deadline
• A standard (green forest colour)
draped exhibit (8' high back wall and
3'high sides)
• Ten complimentary guest passes and
discounted additional guest passes
• Five (400 sq.ft. or less) to ten (401+
sq.ft.) full-show exhibitor badges
• One three-day parking pass
• Access to four-wheel dollies during the
scheduled move-in/out days
• 24 hour security
• Carpeted aisles
• Limited storage for crates and boxes
• Forklift (with driver) services for heavy
display material deliveries (exhibit set-
up forklift services extra)
• Free one-year Cottage Life magazine
subscription
• A friendly, experienced and
professional show management team
IS AN ELECTRICAL SUPPLY AND
ADDITIONAL LIGHTING INCLUDED
IN THE BOOTH COST?
No. An electrical service contractor
order form will be made available prior
to the show for optional electrical
supply and additional lighting services
to exhibitors.
IS ANYTHING ELSE REQUIRED
TO EXHIBIT?
• Signage indicating your company
name and a floor covering are
mandatory for all exhibits but not
provided by the show.
• Exhibitors are also responsible for their
additional sta parking.
• A certificate of liability insurance
with a minimum of $2,000,000 is
mandatory for participation in the
Cottage Life Shows. Further details are
provided upon booking
HOW HIGH CAN I BUILD MY EXHIBIT,
INCLUDING SIGNS?
Please note the regular maximum height
for the back of an exhibitor’s display is
8feet (including signage). For booth
displays 10 feet or less in depth, sidewalls
and display materials may extend 5 feet
from the back at a maximum height of
8feet. For the remaining 5 feet closest
to the front/aisle, sidewalls and display
materials cannot exceed 4 feet in height.
Exceptions can be made only in advance
of the move-in dates and with the
consent from Show Management.
ARE THERE ANY OTHER COSTS
ASSOCIATED WITH PARTICIPATION
IN THE SHOW?
Other than space cost, optional
electrical/lighting services, and
mandatory insurance, all other costs
are within your control. Items such
as signage, floor covering, tables, bar
stools/chairs, booth structures, and
the like are available from designated
suppliers, but you are welcome to bring
your own with you. Optional phone and
internet services are also available at an
additional cost.
WHEN DO I MOVE IN AND OUT?
Thursday and Friday are the designated
move-in days. Each exhibitor will be
assigned a specific move-in day and
time base on their exhibit location and
size. Move-out is Sunday and Monday,
commencing at show close.
FREQUENTLY ASKED QUESTIONS
2019 Show Guide & Map
Brought to you by
2019 Show Directory