Brand New You

Bad Example

Profile

• Profile is lacking the students actual name

• Information in bio section is not appropriate for the platform

• Education is lacking degree type and major

• No work experience listed

• Appears to have NO connections

Good Example

Profile

• Profile includes full name

• Information in bio section relevant and

complete

• Education is listed

• Work experience is clearly listed

• Has numerous connections

• Is active on LinkedIn (shared content)

Bad Example

Instagram

Profile

• Profile photo may be provocative due to blurring

• Bio is lacking any relevant info

• All photos posted might be risqué due to blurring

Good Example

Instagram

Profile

• Bio includes relevant info

• Bio links to other professional sites

• Profile photo is clear and appropriate

• All posted photos are appropriate

Bad Example

Personal

Website

• Website is incredibly busy; looks a bit spammy

• All the ads make the site look malicious

• Text is difficult to read given the format

Good Example

Personal

Website

• Website is free of ads and popups

• Text is easy to read

• Minimal color and graphics

Bad Example

Handshake

Profile

• Profile is hidden from employers

• Very little info included in profile

• No work experience

• No interests

• No photo

Good Example

Handshake

Profile

• Includes profile photo

• Includes short bio

• Education and Work Experience included

• Skill list filled out

Bad Example

Twitter

Profile

• Profile name is ambiguous

• No bio

• Appears to be retweeting mostly bots

• No unique tweets

Good Example

Twitter

Profile

• Profile name is clear and unique

• Bio is filled out

• Tweets appear to be unique

• Other profiles/websites are linked