Whether you’re just looking to have
a central location to organise
and manage all customer-
related information, make internal
communication easier, convert
more leads into customers faster,
or improve your relationships with
customers, the HubSpot Growth
Suite is a true all in one system that
is not just good for your business,
but good for your customers.
bbdboom.com
The HubSpot Growth Suite is a software
comprising marketing, sales, and
customer service, with a free CRM at its
core, ready to easily plug in to all your
favorite tools. With your data already
connected, you can track your entire
customer journey from rst website visit,
to closed deal, to happy customer.
The HubSpot Growth Suite works for
businesses of every size. No matter how
small you are now, you can get started
for free, and no matter how big you
become, the tools scale with you.
2
With HubSpot, you won’t just
grow bigger, you’ll grow better.
Bringing everything together under one roof
bbdboom.com
HUBSPOT CRM
As the heart of your HubSpot portal, the CRM enables your
sales and marketing teams with free tools to elevate their
productivity, and get all the tracking, reporting, and third-
party integrations you need. Not to mention unlimited users,
data, and up to 1,000,000 contacts.
Manage Your Pipeline with Total Visibility
Get an up-to-the-minute view of your entire sales funnel
on a clean, visual dashboard. You can sort deals won and
lost, appointments scheduled, contracts sent over, and track
performance against quotas you set in one simple view. Sort
deals by name, owner, amount, or stage with custom lters
for actionable intel in a fraction of the time.
Log Sales Activity Automatically
HubSpot CRM tracks customer interactions automatically
whether they’re in an email, across social media, or on a call.
Sync with Gmail or Outlook using HubSpot Sales, and capture
every call, email, or meeting as it happens.
Let’s go into each of these elements of the growth suite to
see how they can positively impact your business.
3
bbdboom.com
Integrate all the software you need
It should be easier to discover and connect the tools you
need to grow. With the HubSpot Marketplace with over 300
integrations available, you can connect your existing tech
stack for free, and get even more out of the apps and tools
your team uses every day.
See Everything About a Lead in One Place
Go way beyond names and job titles. Every interaction with
a lead is stored in a tidy timeline, including calls, emails,
meetings, and notes. You’ll never need to dig through
a messy inbox or spreadsheet to gure out where a
relationship left off.
4
bbdboom.com
Help your team grow trafc, convert leads,
and track your entire funnel in one place.
MARKETING HUB
As part of the HubSpot Growth Suite, HubSpot’s Marketing Hub is everything you
need to increase trafc, convert leads, and prove ROI. With HubSpot’s marketing
software, you can launch campaigns that make people interested in your
business by creating and sharing useful content and engaging with leads through
personalised messages. All backed by a team that helps you grow.
Attract more targeted trafc to your pages
Create and manage more of the content your audience actually wants to see,
then make it impossible for them not to see it.
Using the classic “what you see is what you get” (WYSIWYG) editor, easily draft,
format, and publish high-quality blog content with ease. HubSpot’s blog tool
makes it easy to collaborate with other contributors on your team, with the peace
of mind that your content is automatically optimised for mobile devices.
Give your prospects a reason to visit. With HubSpot’s content strategy tool, you
can attract more visitors by creating topic clusters and content around things
your customers are really searching for.
Make sure your content gets seen, with as-you-type SEO advice helping you rank
higher in the search engines. Then, use targeted ads to drive more awareness,
and share your content across social networks to reach the right people at the
right time across all channels.
SEO Blogging Social Media Ads
5
bbdboom.com
Close more deals with less effort
Increase sales by giving each lead the personal
attention they need at scale. Use live chat and
chatbots to engage with site visitors in real time,
automatically connecting conversations to the right
people on your team.
When a lead subscribes to your email list, follow up
with relevant nurture campaigns to help them take
the next step. Draft these emails one time without a
designer, and deliver them automatically.
Convert more visitors into qualied leads
Use custom landing pages to get more of your site visitors to opt into email lists,
webinars, free trials, demos, videos, and much more.
Launch your landing pages instantly by choosing from a library of built-in
templates that have been proven to convert, or create your own without the need
for a web developer. Even embed videos in your content to engage visitors, whilst
easily adding CTAs to drive your desired follow-up action. Boost conversions with
smart content modules that personalise messages to the individual visitor, and
add an attractive, easy sign-up form your prospects actually want to ll out.
Click preview to see how your page will look across devices, and hit publish, making
sure to use incoming data to boost conversion rates even further for next time.
Landing Pages Form Builder Lead Management
Call-to-Action Analytics
6
bbdboom.com
Get personal by letting each lead follow their own path to
purchase. Use any interaction with your content to trigger
the perfect follow up, whether that’s a particular email
with a link to a sales page, a call from your sales team, or
just a useful email around what they’re looking for.
Connect HubSpot’s marketing software with HubSpot CRM
or Salesforce to automatically track each interaction, and
then use this data to create segmented email lists.
Conversations Marketing Automation Account Based Marketing
Delight customers to maximise value
Turn customers into advocates and promoters by continuing
to deliver value post-purchase.
With social monitoring tools, you can track what customers are
saying and continue the conversation. Whether it’s a positive
review or a frustrated customer, you’ll be there to respond.
With marketing automation, simply tailor your content and
campaigns to increase referrals, upsells, and customer loyalty.
Connect with HubSpot’s customer service software to build
a customer support system to improve your customers’
experience, then turn them into promoters that grow your
business. Run surveys that generate testimonials, and add them
to your website content to generate even higher demand.
Marketing Automation Social Monitoring Service
7
bbdboom.com
Save time and close more deals
SALES HUB
The Sales Hub gives your sales team everything they need to
sell in a relevant, personal way that’s more efcient, so they can
close more deals with less work. Time saving productivity tools
that ultimately help you sell better, whilst also facilitating better
marketing to sales and sales to service handover.
Uncover more new leads in less time
With HubSpot, you’ll already know who’s interested in your
products and services.
You can see who visits your website in real time, how often they
visit, and which pages they’re most interested in.
To keep these prospects from slipping away, draft a sequence
of personalised emails and reminders, set a delivery schedule,
and then each follow-up will hit their inbox automatically.
When they open an email, click a link, or download an
attachment, it’s logged for quick reference, and you’ll get
notied instantly.
Email Sequencing Email Tracking
Inbox ProlesProspects
8
bbdboom.com
Get your emails opened and calls answered
Follow up with the right leads, with the right message, at the right time.
HubSpot tells you the second a lead opens an email, clicks a link,
or downloads an attachment, and surfaces the most relevant
notications to the top of your feed. This makes it easy to prioritise
your outreach to the hottest leads, and follow up at the perfect time.
To catch them before they leave their inbox, use email templates
to send the perfect follow-up in seconds, or get them on the phone
without leaving your browser.
Got time to write an email but it’s the wrong time to send? Schedule
your emails for a specied time with a couple of clicks, or use
machine learning to deliver emails to prospects at times when they’re
most likely to engage.
Email Templates Calling Email Scheduling
Land more meetings and close more deals
Use predictive lead scoring to prioritise your outreach based on a contact’s
likelihood to convert to a customer.
Connect with prospects on your site in real time through live chat, and book more
meetings without the back and forth emails and phone calls. Set your availability,
and send a custom link that lets them choose a time that works for everyone.
Use playbooks to craft a personalised pitch before your call, then follow up with
a professionally designed proposal that you can generate and share with a few
quick clicks.
Collect eSignatures and payments seamlessly, all inside your HubSpot account.
Meetings Playbooks Quotes Conversations
9
bbdboom.com
Manage your pipeline with unparalleled insight
In HubSpot, set up and manage a pipeline that matches
the way you sell in real life, without expensive consultants or
training.
Click, drag, and drop your way to custom deal stages, lifecycle
stages, and contact records.
Add new deals in seconds and let HubSpot ll in deal records
automatically. See where deals are piling up, and use
automated workows to rotate leads, create new deals, create
and assign tasks, and more.
Performance and sales activities are automatically tracked for
your entire team in pre-made or customisable reports, so you
can grab metrics around quotas, productivity, pipeline health,
and more whenever you need them.
Pipeline Management
10
bbdboom.combbdboom.com
Connect with customers and exceed their expectations
SERVICE HUB
HubSpot’s service software helps you engage with your
customers, guide them toward solutions, and turn them into
promoters who help grow your business even more. Tools to
help you manage, connect with, and truly understand your
customers.
Deliver organised customer service that gives efcient
help and complete answers
Customers don’t care about the internal structure of your
company. They just want help. With the tools in Service Hub™,
you can nally build a frictionless customer experience.
With the Conversations inbox, bring all your communication
channels, email inboxes, live chat, forms, Facebook messenger,
and more, together into one universal inbox. Each conversation
is enriched by the HubSpot CRM, so you have contextual
information about the customer’s history with your company.
The Service Hub offers a complete help desk with built-in
automation and reporting, so you can turn chats and emails
into tickets that are easily organised, prioritised, and tracked.
Helpdesk Shared Inbox CRM
11
bbdboom.com
Help customers faster and remove friction with
automated and self-service solutions
Make it easy for customers to solve their own problems.
The Knowledge Base tool lets you build a robust library of support
articles that help customers quickly nd the information they need.
It’s also smart, so it learns what people are looking for, and suggests
what you can do to improve.
Service Hub’s live chat makes it easy to engage more customers in
conversations. Using the service bot, you can scale these conversations
to help customers get answers without involving a human specialist.
Knowledge Base Live Chat & Bots
Get customer feedback and identify advocates that help grow your business
For people to trust your business, you need customer advocates who are willing
to proactively vouch for you.
Service Hub’s feedback and advocacy tools such as net promoter scores,
customer support rating, and customer satisfaction surveys help you understand
your customers so you can improve their experience.
When you identify customers who are happy and eager to promote your
business, turn their stories into social proof by asking them for the right type
of marketable content. Build workows that make it easy to request their
participation in advocacy campaigns or case studies.
Net Promoter Score Customer Support Score Customer Satisfaction
12
bbdboom.com
Email: [email protected] | Call: 01202 800464
If you would like to trial HubSpot to see what benets it can
bring to your business, click here to book a demo and speak
to one of our solutions specialists.
HubSpot’s sales, marketing, customer service,
and CRM tools are powerful independently, but
when brought together, the possibilities are
endless. With the HubSpot Growth Suite enabling
your inbound methodology.
If you would like to know more about HubSpot’s Flywheel and
the Inbound Methodology, bringing marketing, sales and
service together to create a powerful machine for growth,
click here for a recording of our webinar.
13
