World of Warcraft(R): Wrath of the Lich King(TM) in Stores Starting
November 13, 2008
Second expansion to Blizzard Entertainment(R)'s massively multiplayer online
role-playing game will be available in standard and special collector's editions
IRVINE, Calif., Sep 15, 2008 (BUSINESS WIRE) -- Blizzard Entertainment, Inc. announced today that
World of Warcraft(R): Wrath of the Lich King(TM), the second expansion for its award-winning
subscription-based massively multiplayer online role-playing game (MMORPG), will arrive in stores on
November 13 in North America, Europe, Mexico, Argentina, Chile, and Russia, and November 14 in
Australia, New Zealand, Singapore, Malaysia, and Thailand. The expansion will be available in Korea
and the regions of Taiwan, Hong Kong, and Macau on November 18. Details regarding the launch of
Wrath of the Lich King in mainland China will be announced at a later date.
"We're looking forward to launching Wrath of the Lich King and finally giving World of Warcraft players
a chance to take on Arthas and his minions," said Mike Morhaime, CEO and cofounder of Blizzard
Entertainment. "Until then, we'll continue to refine and playtest the expansion content to make sure it
provides a highly polished and entertaining experience."
World of Warcraft: Wrath of the Lich King sends players to the cold, forbidding continent of Northrend,
where the fearsome Lich King Arthas Menethil, last seen in Warcraft(R) III: The Frozen Throne(R),
works from his secluded citadel to bring all of Azeroth under his twisted dominion. Players will battle
the Lich King's undead army from the shores of Howling Fjord and Borean Tundra to the seat of his
unholy power in Icecrown Glacier. In addition, players will be able to advance characters to level 80
and gain powerful new abilities while exploring several new zones and dungeons. The expansion also
introduces a number of exciting new features, including an achievement system, expanded player-vs.-
player combat options such as siege weapons and destructible buildings, and the game's first Hero
class -- the necromantic death knight.
World of Warcraft: Wrath of the Lich King will be available on DVD-ROM for Windows(R) XP/Windows
Vista(R) and Macintosh(R) in two packages: a standard edition, which will sell for a suggested retail
price of $39.99, and a special Collector's Edition (in select regions) priced at $69.99. The limited
Collector's Edition package will contain:
-- The Art of World of Warcraft: Wrath of the Lich King, a 208-page book featuring never-before-seen
images from the game.
-- An exclusive in-game pet: Frosty, the baby frost wyrm.
-- A behind-the-scenes DVD containing over an hour of developer interviews, the Wrath of the Lich
King intro cinematic with director's commentary, and more.
-- The official soundtrack CD, containing 21 epic tracks from the game, along with exclusive bonus
tracks.
-- A mouse pad featuring a map of the newly opened continent of Northrend.
-- Two World of Warcraft Trading Card Game March of the Legion(TM) starter decks, along with two
exclusive cards available only in the Collector's Edition.
The Wrath of the Lich King expansion requires the original World of Warcraft game, available now for
a suggested retail price of $19.99, along with World of Warcraft: The Burning Crusade(R), which sells
for $29.99. These two products are combined in the World of Warcraft Battle Chest(R), available for
$39.99. World of Warcraft: Wrath of the Lich King has received a Teen rating from the ESRB.
Since launching in November 2004, World of Warcraft has become the world's most popular
MMORPG, with more than 10.9 million subscribers. The game's first expansion, The Burning Crusade,
broke PC-game sales records in North America and Europe by selling nearly 2.4 million copies in its
first 24 hours of availability and approximately 3.5 million copies in its first month.
For more information on World of Warcraft: Wrath of the Lich King, visit the official website at
www.worldofwarcraft.com/wrath. With multiple games in development, Blizzard Entertainment has
numerous positions currently available. Visit
www.blizzard.com/jobs for more information and to learn
how to apply.
World of Warcraft's Subscriber Definition
World of Warcraft subscribers include individuals who have paid a subscription fee or have an active
prepaid card to play World of Warcraft, as well as those who have purchased the game and are within
their free month of access. Internet Game Room players who have accessed the game over the last
thirty days are also counted as subscribers. The above definition excludes all players under free
promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers
in licensees' territories are defined along the same rules.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft(R), and
Diablo(R) series, Blizzard Entertainment, Inc. (
www.blizzard.com), a division of Activision Blizzard
(NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for
creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record
includes ten #1-selling games and multiple Game of the Year awards. The company's online-gaming
service, Battle.net(R), is one of the largest in the world, with millions of active users.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that
involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are
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