UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2021
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM
TO
Commission File Number 001-39848
Poshmark, Inc.
(Exact name of Registrant as specified in its Charter)
Delaware 27-4827617
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
203 Redwood Shores Parkway, 8th Floor
Redwood City, California 94065
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code: (650) 262-4771
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading
Symbol(s) Name of each exchange on which registered
Class A Common Stock of $0.0001 par value per share POSH The Nasdaq Global Select Market
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES NO
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. YES NO
Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES NO
Indicate by check mark whether the Registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the Registrant was required to submit such files). YES NO
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large
accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer Accelerated filer
Non-accelerated filer Smaller reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided
pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of
the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES NO
The aggregate market value of the registrant’s Class A common stock held by non-affiliates, based on the closing price of the registrant’s Class A common stock on June 30, 2021 (the last business day of the
registrant’s most recently completed second fiscal quarter) as reported by The Nasdaq Global Select Market on such date was approximately $1,081.9 million.
As of March 21, 2022, the registrant had 52,991,363 shares of Class A common stock and 24,695,805 shares of Class B common stock, each with a par value of $0.0001 per share, outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s Proxy Statement for its 2022 Annual Meeting of Stockholders, to be filed with the Securities and Exchange Commission no later than 120 days after December 31, 2021, are
incorporated by reference in Part III of this Annual Report on Form 10-K.
Poshmark, Inc.
TABLE OF CONTENTS
Page
Note Regarding Forward-Looking Statements 3
PART I
Item 1. Business 5
Item 1A. Risk Factors 13
Item 1B. Unresolved Staff Comments 41
Item 2. Properties 41
Item 3. Legal Proceedings 41
Item 4. Mine Safety Disclosures 41
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 42
Item 6. Selected Financial Data 44
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 45
Item 7A. Quantitative and Qualitative Disclosures About Market Risk 65
Item 8. Financial Statements and Supplementary Data 66
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 66
Item 9A. Controls and Procedures 66
Item 9B. Other Information 67
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 68
PART III
Item 10. Directors, Executive Officers and Corporate Governance 69
Item 11. Executive Compensation 69
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 69
Item 13. Certain Relationships and Related Transactions, and Director Independence 69
Item 14. Principal Accounting Fees and Services 69
PART IV
Item 15. Exhibits, Financial Statement Schedules 70
Item 16 Form 10-K Summary 70
2
NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve
substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you
can identify forward-looking statements because they contain words such as “may,” “will,” “shall,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,”
“target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of these words or other similar terms or
expressions that concern our expectations, strategy, plans, or intentions. Forward-looking statements contained in this Annual Report on Form 10-K include, but are
not limited to, statements about:
our expectations regarding our revenue, expenses, profitability, and other operating results;
the growth rates of the markets in which we compete;
our ability to acquire new users and successfully engage new and existing users and convert them into Active Users, Active Buyers, and sellers;
the costs and effectiveness of our marketing efforts through paid advertising channels and otherwise, as well as our ability to promote our brand;
our ability to continue to collect meaningful data, improve our algorithms, and provide recommendations for our users;
our reliance on key personnel and our ability to identify, recruit, and retain skilled personnel;
our ability to effectively manage our growth, including offering new categories and any international expansion;
our ability to maintain our profitability;
our ability to maintain the security and availability of our software;
our ability to protect our intellectual property rights and avoid disputes in connection with the use of intellectual property rights of others;
our ability to protect our users’ information and comply with growing and evolving data privacy laws and regulations;
impact of the COVID-19 pandemic on our business and consumers;
future investments in our business, our anticipated capital expenditures, and our estimates regarding our capital requirements;
our ability to compete effectively with existing competitors and new market entrants; and
our ability to remediate our material weakness in our internal control over financial reporting.
You should not rely upon forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this Annual
Report on Form 10-K primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial
condition, results of operations, and prospects. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other
factors described in the section titled “Risk Factors” and elsewhere in this Annual Report on Form 10-K. Moreover, we operate in a very competitive and rapidly
changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an
impact on the forward-looking statements contained in this Annual Report on Form 10-K. The results, events, and circumstances reflected in the forward-looking
statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements.
3
The forward-looking statements made in this Annual Report on Form 10-K relate only to events as of the date on which the statements are made. We
undertake no obligation to update any forward-looking statements made in this Annual Report on Form 10-K to reflect events or circumstances after the date of this
Annual Report on Form 10-K or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the
plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our
forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures, or investments we may make.
In addition, statements that “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based upon
information available to us as of the date of this Annual Report on Form 10-K, and while we believe such information forms a reasonable basis for such statements,
such information may be limited or incomplete, and our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all
potentially available relevant information. These statements are inherently uncertain and you are cautioned not to unduly rely upon these statements.
4
PART I
Item 1. Business.
Overview
Our mission is to put people at the heart of commerce, empowering everyone to thrive.
We are a social marketplace that combines the human connection of a physical shopping experience with the scale, reach, ease, and selection benefits of
eCommerce. In doing so, we bring the power of community to buying and selling online. We created Poshmark in 2011 to make buying and selling simple, social,
and fun. Pairing technology with the inherent human desire to socialize, our marketplace creates passion and personal connections among users. We dynamically
curate our marketplace into lifestyle categories that our users love, including apparel, accessories, footwear, home, beauty, and pets. Powered by our proprietary
technology, our social marketplace is purpose-built to enable simple transactions, seamless logistics, and an engaging experience at scale. As of December 31, 2021,
we had 7.6 million Active Buyers.
We empower people to sell a few items or to become successful entrepreneurs by providing them with end-to-end seller tools. We refer to this as “making
selling a superpower.” Our comprehensive infrastructure makes it easy for sellers, from casual consumers to professional sellers, brands, and retailers, to build their
businesses with seamless listing, merchandising, promotion, pricing, and shipping. Sellers use content, inventory selection, and social interactions to monetize their
listings. Our transparent fee structure aligns our success with the success of our sellers. Our fee is 20% of the final price for sales $15 and over, or a flat rate of $2.95
for sales under $15. We attract, engage, and retain sellers by creating a vibrant community where sellers can use their personal passion for economic empowerment.
We do not own or manage inventory as all products are listed, managed, sold, and shipped by our sellers, utilizing our transaction tools that makes the selling process
seamless and easy. This asset-light model creates scalability and favorable working capital dynamics.
Our social features make the discovery and purchase process simple and enticing for buyers, fostering high engagement and retention. We enable buyers to
discover, connect, and curate their network and news feed with that of other users who share similar styles and personal preferences, creating a fun shopping
experience. Our marketplace is vast, with sellers listing millions of secondhand and new items across multiple categories. We use data-driven personalization to
customize each users feed to feature the most relevant listings and make it easy to quickly search for and find products of interest. Furthermore, sellers list a variety
of items across all price points, with the added benefit of being able to negotiate offers directly with buyers seeking to optimize their budget, allowing sellers to
manage their listings to achieve their individual objectives. Because our marketplace features a massive selection of secondhand items, buyers are also able to
support their personal style while minimizing their environmental impact.
The scale of our community of users, buyers, and sellers creates network effects that drive growth in our social marketplace. We make it easy for buyers and
sellers to build and deepen relationships through a variety of social mechanisms designed to foster social interactions, create community, and drive engagement. As
users join our community, they interact with one another and build personal networks through likes, comments, shares, follows, offers, and purchases. This
engagement attracts new sellers who, in turn, increase the breadth and depth on our marketplace, and ultimately attract more buyers. Buyers often convert to
becoming sellers after experiencing the ease and value of selling on our marketplace. At any time, a user may be a buyer, a seller, or both. This high velocity flywheel
of community engagement drives strong monetization potential and an attractive business model with efficient user acquisition dynamics.
Proprietary technology and data underpin our community, social marketplace, logistics, and payments. Our eCommerce technology allows seamless, secure
transaction capabilities in a highly distributed network across millions of buyers and sellers, without having to touch or own physical inventory. We rely on data
science to personalize every users feed while offering powerful, easy to use tools to drive seller success. The result is a unique ecosystem built for social commerce,
which leverages social tools to humanize the online shopping experience and harnesses community engagement, while providing an integrated end-to-end system
across the transaction cycle, from shopping to shipping.
5
Future of Online Shopping is Social
While eCommerce offers substantial improvements to buyers over in-person shopping, namely the unparalleled scale and diversity of brands, styles, and price
points, the personalization element remains a challenge. The sheer scale of online inventory can often overwhelm potential customers. Despite some advances in
personalization, the online buyer experience is still largely one-way and transactional.
In the offline shopping experience, product discovery is inherently social. Shoppers are seeking the same in the digital world and increasingly turn to one
another for recommendations and validation online. Social technology platforms take a central role in facilitating personal, meaningful interactions at scale through
photos and discovery-based content. In addition, consumers increasingly favor resale shopping, fueled by the desire for sustainable consumption and increased
orientation towards value. From the seller perspective, people continue to find ways to pursue their passions with a digital “side-hustle” or as digital entrepreneurs.
The growing demand for social shopping online creates a meaningful opportunity for sellers to expand their potential customer base from local to global, with the
data-driven ability to reach, acquire, and retain buyers.
The Poshmark Solution
Poshmark makes buying and selling simple, social, and sustainable.
Benefits to Buyers
Social and fun. Our shopping experience flourishes because of authentic human connection. We enable our buyers to grow their personal networks on our
marketplace, driving positive social feedback, long-term engagement, and repeat purchases. Our community builds relationships through a variety of social actions
and encourages sellers to style and promote each others items. Through Likes, Posh Parties, conversations, styling “Bundles,” and negotiations, we have brought the
benefits of the real-world shopping experience online.
Simple and personalized. Our marketplace makes shopping and buying easy and accessible. Users can access our marketplace on numerous devices, with a
simple payment and shipping process and a consistent buying experience across the platform. Buyers can benefit from personalized experiences with sellers who
understand their individual style, sizing, and fit. Our sellers offer a vast assortment of items and we offer the data-driven ability to sift through all of it and
personalize the experience for each user. Sellers often send personal, handwritten notes to buyers along with their item, while buyers often write digital “love notes,”
commenting on the purchase or seller experience.
Value shopping with breadth and depth. Our marketplace allows buyers to optimize the best value for them. Sellers offer a vast assortment of secondhand and
new items at value price points enabling shoppers to easily find and purchase any style, including everyday items as well as hard-to-find items. The average order
value on our marketplace in 2021 was $40, up from $35 in 2020.
Win-win for environment and enduring style. Shopping on our marketplace allows members of our community to support their commitment to environmental
sustainability across multiple products and brands that fit their personal style. We believe this trend will grow, in particular as the next generation of consumers age
and have growing disposable income.
Benefits to Sellers
Easy and simple to rotate a closet or build and grow a business. End-to-end tools make selling a superpower through robust listing, fulfillment, and customer
support capabilities. Underpinned by our proprietary technology, our millions of sellers can easily list their inventory in real time and connect with buyers. We offer
an integrated stack for running a full-scale online shop from a mobile phone, supported by end-to-end marketplace tools for order fulfillment. The simplicity of this
selling experience makes it possible for anyone to engage with buyers and sell on our marketplace, whether it is individuals cleaning out their closets, professional
sellers building their own brands, local boutiques expanding online, merchants engaging other merchants, or brands and retailers building their online social store
presence.
6
Ability to build a personal brand and loyal customers. Sellers use their personal passion to feature content, select and style inventory, and engage in social
interactions to monetize their listings and drive the growth of their businesses. Sellers can create a personal brand and ongoing relationships with buyers on our
marketplace, and this social feedback helps keep sellers engaged. This is a powerful feature of our marketplace and has enabled entrepreneurial sellers to launch their
businesses and build their own brands quickly and cost effectively, while empowering brands and retailers to deepen their interaction and engagement with our loyal
customer base.
Built-in demand based on community scale and engagement. As our business has grown, we have invested in new technology and capabilities to allow our
sellers to reach and engage with more users and buyers. We market and enable sellers to market their items through social tools so that sellers do not need to spend
money on marketing to drive traffic to their listings.
Transparent business model and pricing. Our business model is simple. We make money when our sellers make money on our marketplace. We charge a
transparent fee based on the final sale price of an item: 20% of the final price for sales $15 and over, or a flat rate of $2.95 for sales under $15. There are no other
fees that the seller pays to sell on our marketplace.
Our Competitive Strengths
We believe that we have a number of competitive advantages that will enable us to maintain and expand our position as a leading social marketplace,
including:
Diverse, highly engaged, and loyal community built on genuine human connection. Our community is diverse and spans age and geography in the
United States, Canada, Australia, and India. Our users live in big cities and small towns and engage with each other across geographies to discover, list,
buy, and sell items across all price points.
Vast, curated social marketplace. By making it easy for anyone to sell, our marketplace can offer a vast and diverse collection of resale and new items.
Our sellers offer a wide variety of items and provide a uniquely curated, constantly refreshed selection that they share with our community. Our
algorithms personalize each users feed to feature the most relevant listings. Buyers can also quickly and easily search for specific items or categories. The
dynamic nature of the product listings on our marketplace and the freshness of the curated assortments by our sellers further increase engagement on our
marketplace.
End-to-end social marketplace services provide a seamless buying and selling experience. Our end-to-end solutions are designed to connect buyers with
sellers, promote listings, enable easy shipping, and grow sales. We provide buyers with the ability to meaningfully engage with sellers via socially curated
content, video sharing capabilities, personal styling, and price negotiation. We also offer comprehensive marketplace services that make it seamless for
sellers to grow their businesses on our marketplace. New listing creation, a simple and transparent fee structure, marketing and merchandising support,
shipping management, sales reporting, and order management tools provide important value to our sellers, particularly those who seek to grow a
successful small business on our marketplace.
Proprietary technology and data platform designed to enable social interactions and transactions at scale. We have built our proprietary technology and
data platform from the ground up and designed it to enable social interactions and transactions at scale, across iOS, Android, and on the web. We have
built a complex social graph that helps power each user’s experience on our marketplace. Additionally, our technology allows for real-time updates, with
the Poshmark feed refreshing in real time throughout the day with the new products, social updates, and recent deals.
Supports sustainability. We believe that our marketplace can be a force for social good and drive more sustainable consumption. Consumers, in particular
younger generations, are increasingly focused on sustainability. We deliver on this desire for sustainability by promoting resale, while also helping
consumers to make and save money and fuel small business entrepreneurship.
Visionary, founder-driven management team with complementary strengths. Poshmark is a social marketplace built on love and community. Since day
one, this has been the vision of our founders and management team and remains the core tenant of our brand. Furthermore, we prioritize diversity of
7
experience, thought, and background throughout our entire team, to ensure a breadth of complementary skill sets.
Our Growth Strategy
Community is the engine of our business, and our main priority is ensuring that this community continues to grow and transact. Our community provides both
the supply and the demand on our social marketplace, which is critical to our success. We are therefore focused on expanding the community and fostering the best
environment possible for a seamless and enjoyable shopping experience. We focus on the following elements of our strategy to drive our growth:
Grow our community of Active Users. New users bring incremental social engagement, listings, and transactions to all users, which leads to a virtuous
cycle—the more Active Users on our platform, the more powerful the network effect. Not only are we focused on growing the community in number, but
also in diversity which directly feeds into the breadth of products and social interactions offered on our marketplace.
Add new product categories. We organize all of the products on our marketplace into distinct, shoppable categories. Women’s was our first category,
followed by our launch of Men’s and Kid’s in 2016. Plus and Petite Sizes were added in 2018 and 2019, respectively. In 2019, we added the Home
category, in 2020, we added the Beauty and Toys categories, and in 2021, we added the Pets and Electronics categories. We anticipate adding new
categories to expand our product offering and continue to serve demand from our diverse community.
Drive innovation to increase engagement and enhance the marketplace. There is a strong correlation between the overall level of engagement on our
platform and the frequency of transactions. As a result, we are focused on increasing engagement on our marketplace by adding new discovery elements
and continuing to make social interaction with other users simple, useful, and fun. We plan to continue to innovate to increase engagement and make
selling easier on our marketplace.
Offer high impact enterprise seller services. Sellers are drawn to our social marketplace because we empower them to succeed. The more we invest in our
marketplace, the more we enable our sellers to grow and scale their businesses efficiently, reaching a vast and diverse user base. We intend to enhance our
enterprise selling services and continue to attract professional sellers, brands, and retailers to participate on our social marketplace.
Expand internationally. The more people we can reach, the greater the benefit to our users. We have designed our global infrastructure to serve a
multitude of countries with minimal local support. We believe our marketplace can be successful in additional geographies outside of the United States
and Canada, and we plan to strategically expand globally in the future. In 2021, we expanded our operations to Australia and India.
The Poshmark Social Marketplace
Our User Experience—Driving Engagement Through Social Interactions
We believe that commerce on our marketplace is fundamentally driven by the engagement of our community. To harness this engagement, we have built a set
of tools and features that are designed to drive broad user reach, while enabling our users to interact and engage with each other in meaningful ways throughout our
platform.
8
Key social features on our app include:
Share. Sharing a listing is a way to feature an item to a broad audience within the community. Users can share their own listings and those of other
Poshmark users, spreading engagement exponentially.
Like. A user is able to like any listing in our marketplace. When a user likes an item, the seller is notified of their interest and the like is archived so that
the user can review or revisit the item at any point in time.
Follow. Users can follow each other in our marketplace to expand their presence and network.
Comment. Users can leave comments for sellers on their listings. This enables sellers to promptly respond to customer inquiries, which builds community
engagement and drives conversion.
Offer. Offers are a common way for buyers and sellers to negotiate the purchase price of an item and are a critical tool for price discovery. Both buyers
and sellers have the ability to make an offer and it is a core engagement mechanism to draw users back to our marketplace.
Posh Parties. Posh Parties are time and category-focused virtual events for our community, organized by Poshmark, where curated and relevant listings
are shared.
Our Seller Services—Making Selling a Superpower
We believe that anyone can become a successful seller on our marketplace. We have built a broad set of tools that make selling simple and seamless, because
we think selling should be a superpower. These tools harness the massive reach and engagement of our community and support selling end-to-end, from the listing
process and marketing to fulfillment and customer support.
End-to-end marketing and selling features for sellers include:
Storefront Services: Our seller services help professionalize all sellers with their own unique storefronts.
Listing. Sellers can list items for sale in a quick, simple, and free process that only takes a few minutes. Sellers upload images of an item and can include
listing information around size, color, condition, brand, and pricing. The listing is broadcasted to all of the sellers followers and can be connected directly
to other social platforms and search engines, increasing user reach and engagement.
Pricing. Sellers control the pricing of their listings and manage buyer negotiations. Sellers have the option to offer dynamic pricing or targeted discounts.
Wholesale. We provide sellers the opportunity to purchase inventory in bulk for sale in their stores via Posh Wholesale.
Social Marketing Services: Sellers can engage with users and promote their listings through our Social Marketing Services. These services add a deeply
personal element to the online shopping experience, leveraging social actions to deepen engagement and ultimately drive transactions.
Posh Stories. Posh Stories enable sellers to showcase and sell their listings in short videos and photos that disappear in 48 hours.
Bundles. Sellers can create a storewide seller discount to entice buyers to buy more than one item.
Drops Soon. Sellers can pre-market items with Drops Soon, a tool that allows sellers to list items that are not yet available for purchase.
Reposh. With the Reposh feature, sellers have a simple, one-click way to resell items bought on our marketplace.
Logistics and Payment Services: We provide a full range of logistics and payment support services, including shipping, payment, and authentication to
ensure that both buying and selling are seamless.
Shipping. Through Posh Post, sellers have an easy and fast shipping solution to fulfill a transaction. In the U.S., buyers pay a flat fee to ship any item with
the United States Postal Service, or the USPS, up to five
9
pounds, regardless of size, price, or location. Sellers receive a pre-paid, pre-populated shipping label directly from Poshmark when an item is sold to
facilitate shipping.
Payment. We provide users with transaction processing, offering buyers a variety of payment methods, including credit card and Posh Credits, and
providing sellers with payment remittance as quickly as 2-3 days.
Authentication. We facilitate trust on our marketplace through features such as Posh Protect, where buyers can request refunds if an item is not as
described, and Posh Authenticate, a physical authentication service offered at no charge for each item sold at $500 or more.
Customer Support Services: We provide ongoing customer support through our Community Services team, whether it is before or after a transaction. Our
support services include dispute management, credit services, post order communication, and overweight package management.
Heart and Hustle Community Fund: Our Heart and Hustle Community Fund, which provides small grants to select sellers to support their business goals, is
one way we recognize Poshmark sellers who are looking to grow their businesses on our social marketplace.
Competition
We face competition for both our buyers and our sellers from a wide range of competitors, which include both online or offline retailers, such as large
marketplaces, national retail chains, local consignment and vintage stores and other venues or marketplaces. These competitors include, but are not limited to,
Amazon, eBay, Etsy, Facebook, Mercari, Shopify, T.J.Maxx, and Walmart. We believe that our competition falls into two categories:
Buying and Selling Merchandise. We compete for shopping market share across both new and resale merchandise. New merchandise consists of both
items sold directly by manufacturers and retailers and examples of competitors include online and offline general retailers and specialty retailers. Resale
merchandise consists of items that have been previously purchased and used and examples of competition include online and offline specialty retailers
dedicated to resale merchandise, and informal, peer-to-peer venues for selling used items.
Discovery and Engagement. We also face competition from social media sites and commerce enablement companies that provide other outlets for
engagement time spent. For instance, social media sites that are not specifically dedicated to commerce, as well as offline gatherings that are focused on
shopping.
We believe that we are well-positioned to compete effectively based on the experience and tools that we provide to sellers and buyers, awareness of our
brand, and the social nature of our marketplace.
Intellectual Property
Our commercial success depends in part on our ability to obtain and maintain intellectual property protection for our brand and technology, defend and
enforce our intellectual property rights, preserve the confidentiality of our trade secrets, operate our business without infringing, misappropriating or otherwise
violating the intellectual property or proprietary rights of third parties and prevent third parties from infringing, misappropriating or otherwise violating our
intellectual property rights. We rely on a combination of patent, copyright and trade secret laws in the United States and other jurisdictions to protect our proprietary
technology. We also rely on a number of international and domestic registered, pending and common law trademarks to protect our brand and, as of December 31,
2021, we own trademark registrations for “Poshmark” and the Poshmark logo in the United States and in certain foreign jurisdictions.
As of December 31, 2021, we own three issued patents in the United States, which are expected to expire as early as 2035, in each case assuming payment of
all appropriate maintenance, renewal, annuity, or other governmental fees. We additionally own two pending U.S. non-provisional patent applications. These pending
U.S. patent applications, if issued, are expected to expire as early as 2038, in each case without taking into account any possible patent term adjustments and
assuming payment of all appropriate maintenance, renewal, annuity or other governmental fees.
In addition to patents, we rely upon unpatented trade secrets and know-how and continuing technological innovation to develop and maintain our competitive
position. However, trade secrets and know-how can be difficult to protect. We seek to protect our proprietary information, in part, by entering into confidentiality and
proprietary
10
rights agreements with our employees and independent contractors. Our employees are also generally subject to invention assignment agreements. We cannot
guarantee, however, that we have executed such agreements with all applicable counterparties, such agreements will not be breached, or that these agreements will
afford us adequate protection of our intellectual property and proprietary rights. See “Risk Factors—Risks Related to Our Business and Operations.”
Human Capital
Employees
Our human capital resources objective is to build amazing teams and foster a culture that is anchored by our values of focusing on people, leading with love,
growing together, and embracing our weirdness.
As of December 31, 2021, we had 750 full-time employees of which 248 were in research and development, 88 were in marketing, 333 were in operations
and support, and 81 were in general and administrative. None of our employees are represented by a labor union.
Compensation & Benefits
Our reward programs are designed to attract, motivate, and retain great people who are passionate about our mission, drive our business forward, and create
value for our stakeholders. We provide employees with competitive compensation packages that include base salary, short-term incentives and long-term incentives
that are reviewed on an annual basis. Our comprehensive benefits package also includes medical, dental, vision, life, and disability plans, as well as lifestyle benefits
such as parental leave.
Employee Safety and Wellness
We are committed to promoting the health and wellbeing of our employees. As a result of the COVID-19 pandemic, we temporarily closed our corporate
offices and transitioned the majority of our employees to remote work. To support the remote working environment, we implemented a program where employees
have a monthly allowance that can be used to cover certain expenses related to health, wellness, and productivity. We also launched mental health benefits to support
our employees’ wellbeing. For our facilities that remain open, we have implemented safety standards based on guidance from public health authorities. For those who
can work remotely, we will continue to offer work location flexibility throughout the 2022 year as the COVID-19 situation remains in flux. We will continue to
monitor the evolving situation of COVID-19 and take all necessary precautions to ensure the health and safety of our employees, operations, and community.
Diversity and Inclusion
We are committed to building a diverse and inclusive workforce that is reflective of the community we serve. We strive to build a strong talent pipeline to
create more opportunities for workplace diversity and support greater representation with our company. Our Employee Resource Groups (ERG) program empowers
our employees to build internal communities, champion inclusion and belonging, and create development opportunities. We have also developed more robust
demographic data to measure progress in the hiring and development of underrepresented communities and historically marginalized groups. In 2021, we further
diversified our executive leadership team and board of directors by recruiting and hiring diverse candidates from underrepresented groups. We also implemented
unconscious bias education for all employees to support our goals of diversity and inclusion.
Corporate and Available Information
We were incorporated in 2011 as GoshPosh, Inc., a Delaware corporation, and changed our name to Poshmark, Inc. in 2011. Our principal executive offices
are located at 203 Redwood Shores Parkway, 8th Floor, Redwood City, California 94065, and our telephone number is (650) 262-4771. Our website is
www.poshmark.com and our investor relations website is https://investors.poshmark.com.
We file or furnish electronically with the U.S. Securities and Exchange Commission (the “SEC”) annual reports on Form 10-K, quarterly reports on Form 10-
Q, current reports on Form 8-K, and amendments to those reports filed
11
or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act. Such reports and other information filed or furnished by us with the SEC are available free of
charge on our investor relations website as soon as reasonably practicable after we file or furnish them with the SEC. The SEC maintains a website at www.sec.gov
that contains reports and other information regarding Poshmark and other companies that file electronically with the SEC. Information contained on or accessible
through our websites is not incorporated into, and does not constitute part of, this Annual Report or any other report or document we file with the SEC, and any
references to our websites are intended to be inactive textual references only.
12
Item 1A. Risk Factors.
Summary of Risk Factors
Investing in our Class A common stock involves a high degree of risk. You should carefully consider all of the risks and uncertainties described below, as well
as other information included in this Annual Report on Form 10-K, including the sections titled “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” and our financial statements and related notes. We cannot assure you that the risk factors described below or elsewhere in our reports address
all potential risks that we may face. The occurrence of any of the following risks or additional risks and uncertainties not presently known to us or that we currently
believe to be not material could materially and adversely affect our business, results of operations or financial condition. In such case, the trading price of our Class A
common stock could decline. The principal risk factors include:
Our continued growth depends on attracting new users and converting users into Active Buyers and Active Sellers. We must continue to encourage
sellers to list items for sale and use our services. We must also encourage Active Buyers to return to our platform and frequently purchase items on our
marketplace.
We have experienced net losses in the past. We may not be able to achieve or sustain our profitability and our revenue growth rate may decline. We
experienced a net loss of $98.3 million, a net income of $18.8 million, and a net loss of $47.7 million in the years ended December 31, 2021, 2020,
and 2019 respectively. We cannot assure you that we will maintain our profitability in future periods, and we may incur significant losses in future
periods.
The COVID-19 pandemic has impacted, and will continue to impact, our business, results of operations, and financial condition. The extent to which
the COVID-19 pandemic will continue to impact our business will depend on future developments, which are highly uncertain and cannot be
predicted at this time.
Our advertising activity may fail to efficiently drive growth in users, buyers, and sellers, which may not yield increased revenue, and the efficacy of
these activities will depend on a number of factors.
If we fail to manage growth effectively, our business, results of operations, and financial condition could be harmed.
We rely, in part, on Internet search engines, social networking sites, and mobile operating systems to help drive traffic to our apps and website. If we
fail to appear prominently in the search results or fail to drive traffic through paid advertising, our traffic would decline and our business, results of
operations, and financial condition would be adversely affected.
If we fail to engage our users or innovate, improve, and enhance our platform in a manner that responds to our users’ evolving needs, our business,
results of operations, and financial condition may be adversely affected.
The vibrancy of our community and trustworthiness of our marketplace are important to our success. If we are unable to maintain them, our ability to
attract, engage and retain users could suffer.
If sellers fail to provide a fulfilling experience to buyers, our reputation, business, and the strength of our community could be harmed. If sellers fail to
provide quality items that are consistent with current fashion trends or the likes of our community, our user growth, retention, and engagement may
decline, and our reputation, business, and the strength of our community could be harmed.
Shipping is a critical part of our business. We currently rely on a single shipping provider in each of the countries that we operate in, including the
United States Postal Service (USPS) for our U.S. business. Any changes in our shipping arrangements with these providers or any interruptions in
shipping could adversely affect our results of operations. In addition, shipping costs are rising faster than the rate of inflation, which could have an
adverse impact on our business, results of operations, and financial condition.
The market price of our Class A common stock has been and will likely continue to be volatile, and declines in the price of our Class A common stock
may subject us to litigation.
Material weaknesses in our internal control over financial reporting may impair our ability to produce timely and accurate financial statements and
comply with applicable regulations.
13
If we fail to maintain adequate financial and management personnel, processes, and controls to meet our obligations as a public company, our
business, results of operations, and financial condition may be adversely affected.
Unfavorable changes or failure by us to comply with evolving privacy, internet, eCommerce, and government or payments regulations could
substantially harm our business, results of operations, and financial condition.
If we are unable to adequately address these and other risks we face, our business, results of operations, financial condition, and prospects may be adversely
affected.
Risks Related to Our Business and Operations
We have a short operating history in an evolving industry. As a result, our past results may not be indicative of future operating performance.
We have a short operating history in a rapidly evolving industry that may not develop in a manner favorable to our business. Our relatively short operating
history makes it difficult to assess our future performance. You should consider our business and prospects in light of the risks and difficulties we may encounter.
Our future success will depend in large part upon our ability to, among other things:
cost-effectively acquire new users;
engage with our users and increase the number of Active Buyers and Active Sellers;
foster and grow the Poshmark community of users;
effectively manage our growth;
develop new features to enhance the experience of our users;
increase awareness of our brand;
successfully expand the offering of items on our marketplace and the market categories we serve;
adapt to rapidly evolving trends in the ways consumers interact with technology;
compete effectively;
hire, integrate, and retain talented people at all levels of our organization;
maintain effective relationships with third parties, such as the USPS, Amazon Web Services, or AWS, and Braintree Payment Solutions, a subsidiary
of PayPal;
further develop our data analytics capabilities;
maintain the quality and security of our technology infrastructure; and
avoid interruptions in our business from information technology downtime and cybersecurity attacks and data breaches.
If we fail to address the risks and difficulties that we face, including those associated with the challenges listed above and those described elsewhere in this
“Risk Factors” section, our business and our results of operations will be adversely affected.
Our continued growth depends on attracting new users and converting users into Active Buyers and Active Sellers.
In order to increase revenue and to maintain profitability, we must attract new users and convert Active Users into Active Buyers and Active Sellers in a cost-
effective manner. We must continue to encourage sellers to list items for sale and use our services. We must also encourage Active Buyers to return to our platform
and frequently purchase items on our marketplace. To increase the number of users, we must appeal to, and engage with, individuals who have historically used other
means to sell or purchase apparel, footwear, and accessories, such as traditional
14
brick-and-mortar apparel retailers or the apps or websites of our competitors. We reach new users through paid marketing, referral programs, organic word-of-mouth,
and other methods of discovery, such as mentions in the press or Internet search engine results. If existing users are dissatisfied with their experience on our platform
or do not find our platform appealing, whether because of a negative experience, unfulfilling social interactions, lack of user-friendly features, declining interest in
the nature of the goods listed on our marketplace, or other factors, they may list fewer items or stop listing items on our marketplace or make fewer purchases, and
they may stop referring others to us. In addition, consumer shopping preferences may also change from time to time, and if users do not continue to list items on our
marketplace that other users find appealing, our user base and user engagement may decline. Additionally, if we are not able to address user concerns regarding the
safety and security of our platform, if we are unable to successfully prevent abusive or other hostile behavior on our platform, or if we fail to address the use of
programs or other forms of automation to participate on our platform, the size of our user base and user engagement may also decline. For example, the use of such
programs (commonly referred to as “bots”) to artificially inflate the popularity of users or their goods (including through liking, sharing, and following), or the
perception that these programs are being used, could diminish the user experience on our platform. Although such programs are prohibited by our Terms of Service,
or TOS, a small number of users have nonetheless made use of them in the past and may continue to do so in the future. Under these circumstances, we may have
difficulty attracting and engaging users and converting them into Active Buyers or Active Sellers without incurring additional marketing expense.
Additionally, we anticipate that our growth rate will decline over time. To the extent that our growth rate slows, our business performance will become
increasingly dependent on our ability to retain existing users, convert those existing users into Active Buyers and Active Sellers, and increase engagement of those
Active Buyers and Active Sellers.
We have experienced net losses in the past. We may not be able to achieve or sustain our profitability, and our revenue growth rate may decline.
We experienced a net loss of $98.3 million, a net income of $18.8 million, and a net loss of $47.7 million in the years ended December 31, 2021, 2020, and
2019, respectively. We cannot assure you that we will be profitable in future periods, and we may incur significant losses in future periods.
We cannot assure you that we will generate sufficient revenue to offset the cost of maintaining our platform and maintaining and growing our business in the
future. We cannot assure you that our revenue will continue to grow or will not decline. Our revenue growth rate may decline in the future because of a variety of
factors, including increased competition and the maturation of our business. You should not consider our historical revenue growth or operating expenses as
indicative of our future performance. If our revenue growth rate declines or our operating expenses exceed our expectations, our financial performance will be
adversely affected. We will need to generate and sustain increased revenue levels in future periods in order to maintain or increase our level of profitability.
Additionally, we also expect our costs to increase in future periods, which could negatively affect our future results of operations. We expect to continue to
expend substantial financial and other resources on acquiring and retaining users, our technology infrastructure, research and development (including investments in
our research and development team and the development of new features), expansion into new markets, marketing, and general administration (including expenses
related to being a public company). These investments may not result in increased revenue or growth in our business. If we cannot successfully grow our revenue at a
rate that exceeds the increases in costs associated with our business, we will not be able to maintain profitability or generate positive cash flow on a sustained basis.
The COVID-19 pandemic has impacted, and will continue to impact, our business, results of operations, and financial condition.
The impact of the ongoing COVID-19 pandemic is severe, widespread, and continues to evolve. While the rollout of COVID-19 vaccines and lifting of
movement restrictions have begun in the U.S. and internationally, there remains substantial uncertainty about the pandemic’s impact, including the impact of the
“Omicron” variant, on the global economy, e-commerce, and global macroeconomic conditions that impact consumer spending. The extent to which the COVID-19
pandemic will continue to impact our business will depend on future developments, which are highly uncertain and cannot be predicted at this time, including:
the duration and spread of the pandemic, including any resurgences, timing of vaccine rollouts, reduced efficacy of vaccines overtime, willingness of
individuals to be vaccinated, and occurrence of virus variants;
15
governmental, business, and individuals’ actions that have been and continue to be taken in response to the pandemic, including voluntary or
government mandated business closures and shelter in-place guidelines;
the impact of the pandemic on national and global economic activity, unemployment levels, and capital and financial markets, including the possibility
of a national or global recession;
potential shipping difficulties, including delays in sellers shipping products, as well as delays in delivery services;
the severity of travel restrictions imposed by geographic areas in which we operate;
other business disruptions that affect our workforce; and
actions taken throughout the world, including in markets in which we operate, to contain the COVID-19 pandemic or treat its impact.
The COVID-19 pandemic has resulted in a widespread global health crisis and adversely affected global economies and financial markets, and similar public
health threats could do so in the future. Such events have impacted, and could in the future impact, demand for products sold on our platform, which in turn could
adversely affect our revenue and results of operations. Further, the preventative and protective measures currently in place, or which may be instituted or re-instituted
in the future, such as quarantines, closures, and travel restrictions, have interfered with the ability of our sellers to deliver products to our buyers. If delivery services
are delayed or shut-down, or if they are perceived as unreliable, our gross merchandise value (GMV) and revenue could be negatively impacted.
The COVID-19 pandemic has had a variety of impacts on our business to date and will continue to impact our business in ways that remain unpredictable. In
the initial weeks of the pandemic in the United States, we experienced a significant decrease in GMV. In the month of March 2020, we had negative 13% year-over-
year GMV growth which in turn impacted the year-over-year GMV growth for the quarter ended March 31, 2020, which was 9%. Subsequently, in the quarter ended
June 30, 2020, the year-over-year GMV growth rebounded to 42% as buyer and seller activity resumed. While our quarterly GMV has continued to increase year-
over-year in subsequent quarters, such trends may not continue and could be reversed. In particular, to the extent that federal and state governmental aid programs
initiated in connection with the pandemic are reduced or terminated, consumer discretionary spending would likely decrease, which would have a negative impact on
our business. In addition, although the COVID-19 pandemic has accelerated the trend toward eCommerce, it has negatively affected demand for apparel and fashion
as retail categories. While we have seen demand for certain apparel and fashion categories rebound, responses to the COVID-19 pandemic such as prolonged work-
from-home policies, quarantines, closures, and travel restrictions could continue to depress demand for the products sold on our platform. It is also difficult to predict
how our business may be impacted by changing consumer spending patterns when the pandemic subsides. For example, as pandemic-related restrictions ease,
competition may intensify as more buyers return to traditional brick and mortar retail stores. Demand for online shopping may also be driven lower by pent-up
demand for other discretionary spending. Any of these trends driven by the COVID-19 pandemic may adversely affect our business, results of operations, and
financial condition.
In response to the COVID-19 pandemic, including the Omicron variant, we have been required to temporarily close our corporate offices and the majority of
our employees are working remotely as of December 31, 2021, which impacts productivity and has otherwise disrupted our business operations, including by adding
administrative complexity to our everyday human resources and employee technology functions. The remote working environment may also create employee
recruiting and retention challenges and increased vulnerability to cybersecurity incidents, including breaches of information systems security, which could damage
our reputation and commercial relationships, disrupt operations, increase costs and/or decrease net revenue, and expose us to claims from users, suppliers, financial
institutions, regulators, payment card associations, employees, and others. Further, as we begin to reopen our offices in accordance with local guidelines and
regulations, we may experience disruptions if any of our employees become ill despite the availability of vaccines. Any of the above could have a material adverse
effect on our business, results of operations, and financial condition.
To the extent the COVID-19 pandemic, new variants, or a similar public health threat has an impact on our business, results of operations, and financial
condition, it is likely to also have the effect of heightening many of the other risks described in this “Risk Factors” section.
16
Our advertising activity may not be effective, or may fail to efficiently drive growth in users, buyers, and sellers.
Our future growth and profitability depend in large part upon the effectiveness and efficiency of our advertising, promotion, public relations, and marketing
programs, and we are investing heavily in these activities. These brand promotion activities may not yield increased revenue, and the efficacy of these activities will
depend on a number of factors, including our ability to do the following:
determine the effective creative message and media mix for advertising, marketing, and promotional expenditures;
select the right markets, media, and specific media vehicles in which to advertise;
identify the most effective and efficient level of spending in each market, media, and specific media vehicle;
mitigate the effects of third-party policies, such as Apple’s privacy policy changes, that limit our ability to collect and use data to target and measure
advertising; and
effectively manage marketing costs, including creative and media expenses, to maintain acceptable user acquisition costs.
In response to the COVID-19 pandemic, we temporarily reduced our advertising spend in 2020. We increased advertising spend in 2021 to continue driving
our growth. We also expect that the cost of advertising is likely to increase as we emerge from the pandemic and competition for advertising returns to normal levels.
Additionally, increases in the pricing of one or more of our marketing and advertising channels could increase our marketing and advertising expenses or cause us to
choose less expensive but possibly less effective marketing and advertising channels.
We also may incur marketing and advertising expenses significantly in advance of the time we anticipate recognizing revenue associated with such expenses,
and our marketing and advertising expenditures may not generate sufficient levels of brand awareness or result in increased revenue. Even if our marketing and
advertising expenses result in increased sales, the increase might not offset our related expenditures. If we are unable to maintain our marketing and advertising
channels on cost-effective terms or replace or supplement existing marketing and advertising channels with similarly or more effective channels, our marketing and
advertising expenses could increase substantially, our seller and buyer base could be adversely affected, and our business, results of operations, financial condition,
and brand could suffer.
If we fail to manage growth effectively, our business, results of operations, and financial condition could be harmed.
We have experienced, and may continue to experience, rapid growth in our headcount, business, and operations, which has placed, and may continue to place,
significant demands on our management and our operational and financial resources. For example, our headcount grew from 343 full-time employees as of
December 31, 2018 to 750 full-time employees as of December 31, 2021. In addition, our cumulative GMV grew at a 31% compound annual growth rate, or CAGR,
from $807 million as of December 31, 2018 to $1.8 billion as of December 31, 2021.
We continue to increase the breadth and scope of our platform and our operations, and the growth we have experienced in our business places significant
demands on our operational infrastructure.
The scalability and flexibility of our platform depends on the functionality of our technology and network infrastructure and its ability to handle increased
traffic and demand. The growth in the number of users using our platform and the number of transactions processed through our platform has increased the amount of
data and requests that we process. Any problems with the transmission of increased data and requests could result in harm to our brand or reputation. Moreover, as
our business grows, we will need to devote additional resources to improving our operational infrastructure and continuing to enhance its scalability in order to
maintain the performance of our platform. These efforts may require substantial financial expenditures, commitments of resources, developments of our processes,
and other investments and innovations. Any investments we make will occur in advance of experiencing the benefits from such investments, making it difficult to
determine in a timely manner if we are efficiently allocating our resources. These efforts may also involve hiring additional personnel, and we cannot be sure that we
will be able to attract and retain a sufficient number of qualified personnel in the future.
17
Furthermore, we believe that an important contributor to our success has been our corporate culture, which we believe fosters innovation, teamwork, passion
for our users, and a focus on attractive designs and technologically advanced software. As we continue to grow, or acquire other companies, we must effectively
integrate, develop, and motivate a growing number of new employees. As a result, we may find it difficult to maintain our corporate culture, which could limit our
ability to innovate and operate effectively. Any failure to preserve our culture could also negatively affect our ability to retain and recruit personnel, continue to
perform at current levels, or execute on our business strategy.
If we fail to engage our users or innovate, improve, and enhance our platform in a manner that responds to our users’ evolving needs, our business, results of
operations, and financial condition may be adversely affected.
The markets in which we compete are characterized by constant change and innovation, and we expect them to continue to evolve rapidly. Our success has
been based on our ability to identify and anticipate the needs of our users and design a platform that provides them with the tools they want and need to engage and
transact. Our ability to attract new users, retain existing users, and increase engagement of both new and existing users will depend in large part on our ability to
continue to innovate and enhance the functionality, performance, reliability, design, security, and scalability of our platform.
We may experience difficulties with software development that could delay or prevent the development, introduction, or implementation of new features and
enhancements. We must also continually update, test, and enhance our software platform. The continual improvement and enhancement of our platform requires
significant investment, and we may not have the resources to make such investment. To the extent we are not able to improve and enhance the functionality,
performance, reliability, design, security, and scalability of our platform in a manner that responds to our users’ evolving needs, our business, results of operations,
and financial condition will be adversely affected.
The vibrancy of our community and trustworthiness of our marketplace are important to our success. If we are unable to maintain them, our ability to attract,
engage, and retain users could suffer.
The vibrancy of our community and trustworthiness of our marketplace are the cornerstones of our business. The social interactions on our platform
contribute significantly to our ability to attract, engage, and retain users. Many things could undermine these cornerstones, such as:
declines in social activity on our platform or any negative sentiment or degradation in the nature of the social activity on our platform;
complaints or negative publicity about us, our marketplace, or our policies and guidelines, even if factually incorrect or based on isolated incidents;
an inability to gain the trust of prospective users;
actions of, or online behavior by, users that are perceived to be hostile or inappropriate by other users;
the use of programs or other forms of automation (such as “bots”) to participate on our platform;
issues associated with the quality and authenticity of items listed on our marketplace;
disruptions or defects on our marketplace, such as authenticity issues, privacy or data security breaches, site outages, payment disruptions, or other
incidents that impact the reliability of our marketplace; and
the failure of our sellers to deliver the items sold in our marketplace in a timely manner or at all.
If we are unable to maintain a vibrant community and trustworthy marketplace, then our ability to attract, engage, and retain users could be impaired and our
reputation, business, results of operations, and financial condition would be adversely affected.
Our user metrics and other estimates are subject to inherent challenges in measurement, and inaccuracies in those metrics could have an adverse impact on our
business, results of operations, and financial condition.
We regularly review metrics, including our Active Users, Active Buyers, and Active Sellers, to evaluate growth trends, measure our performance, and make
strategic decisions. These metrics are calculated using internal company data and have not been validated by an independent third party. While these numbers are
based on what we believe to
18
be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring how our platform is used. Errors or
inaccuracies in our metrics or data could result in incorrect business decisions and inefficiencies.
For example, there are individuals who have multiple accounts on our platform. A user is separately identified on our marketplace by a unique email address;
a single person could have multiple accounts and can count as multiple distinct users. If a significant understatement or overstatement of Active Users were to occur,
we may expend resources to implement unnecessary business measures or fail to take required actions to attract a sufficient number of users to satisfy our growth
strategies.
Further, certain of the other information we collect from users, including users’ dates of birth, and other demographic information, are self-reported and may
differ from our users’ actual ages or other demographics. The age and other demographic information we report may be inaccurate if our users provide us with
incorrect or incomplete information regarding their age or other attributes, or choose not to report this information. If we discover material inaccuracies in our user
demographic metrics, we may inefficiently allocate our marketing budget or resources, which could seriously harm our business.
If sellers fail to provide a fulfilling experience to buyers, our reputation, business, and the strength of our community could be harmed.
We are dependent on our sellers to provide the vast and diverse merchandise that is available on our marketplace. If sellers fail to provide quality items that
are consistent with current fashion trends or the likes of our community, our user growth, retention, and engagement may decline, and our reputation, business, and
the strength of our community could be harmed.
A small portion of users have complained to us about their experience with our marketplace. For example, buyers have reported to us in the past that they
have not received the items that they purchased, that the items received were not as represented by a seller, or that a seller has not been responsive to their questions.
Sellers from time to time disagree with us when we resolve a dispute in favor of a buyer. Negative publicity and user sentiment generated as a result of these types of
complaints could reduce our ability to attract new users, retain our current users, or damage our reputation. A perception that our levels of responsiveness and
member support are inadequate could have similar results. In some situations, we may choose to reimburse buyers for their purchases to help avoid harm to our
reputation, but we may not be able to recover the funds we expend for those reimbursements.
We face significant competition and may be unsuccessful in competing against current and future competitors. If our competitors are more successful in offering
compelling products or in attracting and retaining buyers and sellers than we are, our revenue and growth rates could decline.
The retail industry is intensely competitive. Online retail, including on mobile devices and tablets, is rapidly evolving and is subject to changing technology,
shifting consumer preferences and tastes, and frequent introductions of new products and services. To be successful, we need to attract and retain both buyers and
sellers, who have a variety of choices when it comes to shopping and selling, both online and offline. We face competition for both our buyers and our sellers from a
wide range of competitors, which include both online or offline retailers, such as large marketplaces, national retail chains, local consignment, vintage stores, and
other venues or marketplaces. These competitors include, but are not limited to, Amazon, eBay, Etsy, Facebook, Mercari, Shopify, T.J.Maxx, and Walmart. Many of
these competitors offer low-cost or free shipping, fast shipping times, favorable return policies, and other features that may be difficult for sellers to match, or may be
a reason buyers choose not to buy items on our marketplace.
We compete with retailers of new and used goods, including big box retailers, specialty retailers, direct-to-consumer retailers, discount chains, independent
retail stores, the online offerings of these traditional retail competitors, resale players focused on multiple, niche or single categories, as well as technology-enabled
marketplaces or platforms that may offer the same or similar goods and services that we offer. We also face competition from social media sites and commerce
enablement companies. Additionally, large retailers seeking to establish an online presence in the fashion industry may be able to devote substantially more resources
to attracting users and exert more leverage over the supply chain for products than we can. Larger competitors may also be better capitalized to opportunistically
acquire, invest in, or partner with other domestic and international businesses. We believe that companies with a combination of technical expertise, brand
recognition, financial resources, and eCommerce experience also pose a significant threat. In particular, if known incumbents in the eCommerce space choose to
offer competing services,
19
they may devote greater resources than we have available, have a more accelerated time frame for deployment, and leverage their existing user base and proprietary
technologies to provide services or a user experience that consumers may view as superior.
Online retail companies and marketplaces, including emerging start-ups, may be able to innovate and provide products and services faster than we can. In
addition, traditional brick-and-mortar based retailers offer consumers the ability to handle and examine products in person and offer a more convenient means of
returning and exchanging purchased products. If our competitors are more successful in offering compelling products or in attracting and retaining buyers and sellers
than we are, our revenue and growth rates could decline. If we are unable to compete for buyers and sellers successfully, or if competing successfully requires us to
expend significant resources in response to our competitors’ actions, our business, results of operations, and financial condition could be adversely affected.
We derive all of our revenue from our marketplace. Failure of our marketplace to satisfy user demands or to achieve increased market acceptance could
adversely affect our business, results of operations, and financial condition.
We derive and expect to continue to derive all of our revenue from transaction fees arising from sales by sellers to buyers on our marketplace. As such, the
market acceptance of our marketplace is critical to our continued success. If we are unable to continue to meet user demands or to achieve more widespread market
penetration of our marketplace, our business, results of operations, and financial condition will be adversely affected.
We launched Posh Remit in 2019, an automated service to collect sales tax for taxable items sold on our marketplace. This sales tax collection increased the costs
our buyers pay for offerings on our marketplace and caused a negative impact on our GMV. Additional requirements to pay or collect sales taxes in jurisdictions
in which we do not currently do so could adversely affect our business, results of operations, and financial condition.
On June 21, 2018, the U.S. Supreme Court held in South Dakota v. Wayfair, Inc. that states could impose sales tax collection obligations on out-of-state
retailers even if those retailers lack any physical presence within the state. As a result of this decision, states have begun to enact marketplace collection laws that
require marketplaces to collect sales tax on behalf of retailers. Based on these new laws, in April 2019, we implemented sales tax in 46 states that collect state or
local sales tax, ahead of expected change in tax legislation. As a result, we saw a decrease in GMV growth, with the highest impact in higher-tax states. The sales tax
adversely impacted the growth rate of our GMV and financial results in the quarter ended June 30, 2019 through the quarter ended March 31, 2020. The application
of sales tax and other indirect taxes on cross-border sales by remote sellers is continuing to change and evolve. If one or more states increase their sales tax rates, or if
we determine to collect sales tax in additional jurisdictions, including as a result of subsequent changes in marketplace collection laws, our platform could be less
attractive to users, and we could experience further declines in GMV growth and in other key metrics. Posh Remit has created additional administrative burdens for
us and put us at a competitive disadvantage with respect to our competitors that do not collect sales tax. In addition, the requirement to collect additional sales tax
could result in liabilities related to improper or incorrect collecting and remitting of sales tax, and subject us to potential lawsuits or litigation related to such
collection. Similar laws imposing tax collection obligations in other countries could also create additional burdens on us and our users, and potentially cause a
negative impact on our GMV.
Our business and users are subject to tax reporting requirements. Such obligations could increase our operational costs and negatively impact the user
experience on our platform.
In the U.S., we are required to report to the Internal Revenue Service (“IRS”) and most states on customers subject to U.S. income tax if they reach certain
payment thresholds. As a result, we are required to request tax identification numbers from certain sellers, track payments by tax identification number and, under
certain conditions, withhold a portion of payments and forward such withholdings to the IRS. These obligations could increase our operational costs and negatively
impact our user experience. Such obligations could also make our platform less attractive to users, who may not wish to provide their tax identification information
or fail to provide accurate information. Any failure by us to meet IRS requirements or to provide a streamlined user experience in collecting required information
could negatively impact our business.
We may have to decrease our fees, which could adversely affect our results of operations.
We have limited experience with respect to determining the fee for sales on our platform, and we may need to change our pricing model from time to time.
Currently, our fee is 20% of the final price for sales $15 and over, or a
20
flat rate of $2.95 for sales under $15. In the future, we may be unable to attract new sellers or retain current sellers at these fee levels, as they may choose to sell their
merchandise on other platforms with lower fees. Furthermore, pricing pressures and increased competition generally could result in having to decrease fees, which
could cause reduced revenues, reduced margins, or losses, any of which would harm our business, results of operations, and financial condition.
Our expansion into new markets may be unsuccessful.
We intend to expand by entering into new markets. Our efforts to expand into new markets could fail for many reasons, including lack of acceptance of new
offerings on our platform by existing or new users, our failure to promote the new markets effectively, or negative publicity about us or our new markets.
Expanding into new markets involves significant risk. For example, these initiatives may not drive increases in revenue, may require substantial investment
and planning, and may bring us more directly into competition with companies that are better established or have greater resources than we do. Expanding into new
categories may have a dilutive effect. It will require additional investment of time and resources of our management and personnel. If we are unable to cost-
effectively expand into new markets, then our growth prospects and competitive position may be harmed and our business, results of operations, and financial
condition may be adversely affected.
Our business depends on a strong and trusted brand, and we may not be able to maintain, protect, and enhance our brand and reputation.
We believe that maintaining our brand and reputation is critical to driving user engagement and attracting new users. Building our brand will depend largely
on our sellers’ ability to continue to provide our users with a wide variety of high-quality merchandise, which they may not do successfully. User complaints or
negative publicity about our platform, marketplace, merchandise, delivery times, or client support, especially on social media platforms, could harm our reputation
and diminish the number of users that use our services.
Our brand depends in part on effective customer support, which requires significant personnel expense. Failure to manage or train our customer support
representatives properly or inability to handle customer complaints effectively could adversely affect our brand, reputation, business, results of operations, and
financial condition.
In addition, harm to our brand can arise from many other sources, including inadequate protection of sensitive information by us or our third-party partners,
litigation and other claims, seller or buyer misconduct, and employee misconduct. If we do not successfully maintain a strong and trusted brand, our business, results
of operations, and financial condition would be adversely affected.
If we are unable to successfully execute on our business strategy or if our strategy proves to be ineffective, our financial and business performance and growth
could be adversely affected.
Our ability to execute on our strategy is dependent on a number of factors, including the ability of our senior management team and key leaders to execute the
strategy, our ability to meet the changing needs of our sellers and buyers, and the ability of our employees to perform at a high level. If we are unable to execute on
our strategy, if our strategy does not drive the growth that we anticipate, or if the public perception is that we are not executing on our strategy it could adversely
affect our business, financial performance and growth.
Our security measures have in the past been, and may in the future be, compromised. Compromises of our data security could cause us to incur unexpected
expenses and may adversely affect our reputation, business, results of operations, and financial condition.
In the ordinary course of our business, we and our third-party service providers collect, process, and store certain personal information and other data relating
to individuals, such as our users and employees, including users’ names, email addresses, physical addresses, and transaction data. Our third-party service providers
also store payment card information. We rely substantially on commercially available systems, software, tools, and monitoring to provide security for our processing,
transmission, and storage of personal information and other confidential information. There can be no assurance, however, that we or our vendors will not suffer a
data compromise, that hackers or other unauthorized parties will not gain access to personal information or other data, including payment card data or confidential
business information, or that any such data compromise or access will be discovered on a timely basis. We have experienced a data breach and other security
incidents in the past and any future failure to adequately
21
maintain security and prevent unauthorized access to electronic and other confidential information could result in an additional data breach or security incident which
could materially adversely affect our reputation, business, results of operations, and financial condition. The techniques used to obtain unauthorized access or to
sabotage systems change frequently and generally are not identified until they are launched against a target, and we and our third-party service providers may be
unable to anticipate these techniques or to implement adequate preventative measures. For example, in 2017 we experienced an incident in which hackers targeted
our systems and used stolen usernames and passwords obtained from data breaches of third parties to steal funds from our users, resulting in several thousand active
accounts being compromised. In response to this incident, we implemented several changes, including engaging a third-party fraud vendor to monitor login events
and requiring multi-factor authentication for key account changes, such as password changes, email, or redemption details. In addition, we reimbursed our users for
any funds that were stolen; the aggregate amount of such reimbursements were not material. In addition, our employees, contractors, or other third parties with whom
we do business may attempt to circumvent security measures in order to misappropriate such personal or other confidential information or other data or may
inadvertently release or compromise such data.
As we gain greater public visibility, we may face a higher risk of being targeted by cyber-attacks. Although we rely on a variety of security measures,
including commercially available systems, software, tools, and monitoring to provide security for our processing, transmission, and storage of personal information
and other confidential information, we cannot assure you that such measures will provide absolute security, particularly given the increasingly sophisticated tools and
methods used by hackers and cyber terrorists.
We are also reliant on the security practices of our third-party service providers, which may be outside of our direct control. Additionally, some of our third-
party service providers, such as payment processing providers, regularly have access to some confidential and sensitive user data. If these third parties fail to adhere
to adequate security practices, or experience a breach of their networks, our users’ data may be improperly accessed, used, or disclosed.
Compromise of our data security, failure to prevent or mitigate the loss of personal or business information and delays in detecting or providing prompt notice
of any such compromise or loss could disrupt our operations, damage our reputation, and subject us to litigation, government action, or other additional costs and
liabilities that could adversely affect our business, results of operations, and financial condition. For example, in August 2019 we announced a security breach where
data from our users was acquired by an unauthorized third party, resulting in several million accounts being compromised. The data acquired contained information
such as username, first and last name, gender, city, email address, and size preferences. We took numerous preventive measures, including forcing password changes
and if another breach was to occur again, we may have to take additional measures that could be more costly in the future.
We may be unable to establish, maintain, protect, and enforce our intellectual property and proprietary rights or prevent third parties from making unauthorized
use of our technology.
Our intellectual property is an essential asset of our business. We rely on trademark, copyright, patent, trade secret, and domain-name-protection laws, in
addition to confidentiality agreements and other practices to protect our brands, proprietary information, technologies, and processes.
Our most material trademark asset is the registered trademark “Poshmark.” Our trademarks are valuable assets that support our brand and consumers’
perception of our services and merchandise. We also hold the rights to the “poshmark.com” internet domain name and various other related domain names, which are
subject to internet regulatory bodies and trademark and other related laws of each applicable jurisdiction. If we are unable to protect our trademarks or domain names
in the United States or in other jurisdictions in which we may ultimately operate, our brand recognition and reputation would suffer, we would incur significant
rebranding expenses, and our results of operations could be adversely impacted. Our issued patents and those that may be issued in the future may not provide us
with competitive advantages, may be of limited territorial reach, and may be held invalid or unenforceable if successfully challenged by third parties, and our patent
applications may never be granted. Even if issued, there can be no assurance that these patents will adequately protect our intellectual property or survive a legal
challenge, as the legal standards relating to the validity, enforceability, and scope of protection of patent and other intellectual property rights are uncertain. Our
limited patent protection may restrict our ability to protect our technologies and processes from competition.
We primarily rely on trade secret laws and confidentiality agreements with our employees, collaborators, contractors, advisors, consultants, and other third
parties, and invention assignment agreements with our employees, to protect our technologies and processes, including the algorithms we use throughout our
business. The confidentiality agreements are designed to protect our proprietary information and, in the case of agreements or clauses
22
containing invention assignment, to grant us ownership of technologies that are developed through a relationship with employees or third parties. We cannot
guarantee that we have entered into such agreements with each party that has or may have had access to our trade secrets or proprietary information. Additionally,
despite these efforts, no assurance can be given that the confidentiality agreements we enter into will be effective in controlling access to such proprietary
information and trade secrets. The confidentiality agreements on which we rely to protect certain technologies may be breached, may not be adequate to protect our
confidential information, trade secrets, and proprietary technologies, and may not provide an adequate remedy in the event of unauthorized use or disclosure of our
confidential information, trade secrets, or proprietary technology. Further, these agreements do not prevent our competitors or others from independently developing
the same or similar technologies and processes, which may allow them to provide a service similar or superior to ours, which could harm our competitive position.
In order to protect our intellectual property rights, we may be required to spend significant resources to monitor and protect these rights. Litigation may be
necessary in the future to enforce our intellectual property rights and to protect our trade secrets. Litigation brought to protect and enforce our intellectual property
rights could be costly, time consuming, and distracting to management and could result in the impairment or loss of portions of our intellectual property.
Furthermore, our efforts to enforce our intellectual property rights may be met with defenses, counterclaims, and countersuits attacking the validity and enforceability
of our intellectual property rights. Our inability to protect our proprietary technology against unauthorized copying or use, as well as any costly litigation or diversion
of our management’s attention and resources, could delay the introduction and implementation of new technologies, impair the functionality of our marketplace,
result in our substituting inferior or more costly technologies into our software, or injure our reputation. We will not be able to protect our intellectual property if we
are unable to enforce our rights or if we do not detect unauthorized use of our intellectual property. Moreover, policing unauthorized use of our technologies, trade
secrets, and intellectual property may be difficult, expensive, and time-consuming, particularly in foreign countries where the laws may not be as protective of
intellectual property rights as those in the United States and where mechanisms for enforcement of intellectual property rights may be weak. If we fail to
meaningfully establish, maintain, protect, and enforce our intellectual property and proprietary rights, our business, results of operations, and financial condition
could be adversely affected.
We may be subject to intellectual property claims, which are extremely costly to defend, could require us to pay significant damages, and could limit our ability to
use certain technologies in the future.
Companies in the internet and technology industries are frequently subject to litigation based on allegations of infringement or other violations of intellectual
property rights. We periodically receive communications that claim we have infringed, misappropriated, or misused others’ intellectual property rights. To the extent
we gain greater public recognition, we may face a higher risk of being the subject of intellectual property claims. Third parties may have intellectual property rights
that cover significant aspects of our technologies or business methods and prevent us from expanding our offerings. Third parties may also allege a company is
secondarily liable for intellectual property infringement, or that it is a joint infringer with another party. Any intellectual property claim against us, with or without
merit, could be time consuming and expensive to settle or litigate and could divert the attention of our management. Litigation regarding intellectual property rights
is inherently uncertain due to the complex issues involved, and we may not be successful in defending ourselves in such matters. In addition, some of our competitors
have extensive portfolios of issued patents. Many potential litigants, including some of our competitors and patent holding companies, have the ability to dedicate
substantial resources to enforcing their intellectual property rights. Any claims successfully brought against us could subject us to significant liability for damages,
and we may be required to stop using technology or other intellectual property alleged to be in violation of a third party’s rights in one or more jurisdictions where
we do business. We also might be required to seek a license for third-party intellectual property. Even if a license is available, we could be required to pay significant
royalties or submit to unreasonable terms, which would increase our operating expenses. We may also be required to develop alternative non-infringing technology,
which could require significant time and expense. If we cannot license or develop technology for any allegedly infringing aspect of our business, we would be forced
to limit our service and may be unable to compete effectively. Any of these results could adversely affect our business, results of operations, and financial condition.
We may be subject to claims that items listed on our marketplace are counterfeit, infringing, or illegal which could be costly to defend and require us to pay
damages.
Our success depends on our ability to accurately and cost-effectively determine whether an item offered through our marketplace is an authentic product. As
the sophistication of counterfeiters increases, it may be increasingly difficult to identify counterfeit products. From time to time, we may be subject to allegations that
a luxury item sold on our platform is not authentic despite our confirmed authentication of such item. Such controversy could negatively impact our reputation and
brand and harm our business, results of operations, and financial condition.
23
When a luxury item with a value of $500 or greater is purchased on our marketplace, it is shipped directly to our headquarters for authentication. One of our
trained employees on our authentication team then reviews the item for authenticity and either sends the item on to the buyer or refunds the purchase price to the
buyer. If our employees fail to properly identify authentic goods or fail to identify counterfeit items, we could be subject to several risks including negative publicity
and sentiment resulting from fraudulent or deceptive conduct by sellers as well as the threat of litigation from brands, including luxury brands, who believe
counterfeit goods are being sold on our marketplace.
Our policies promote legal business practices, and our TOS permit us to take down a sellers listing if we become aware of such illegal use. We do not
proactively monitor or review the appropriateness of the content of our users’ activities, and we do not have control over users’ activities. The safeguards we have in
place may not be sufficient for us to avoid litigation or liability, which could adversely affect our business, results of operations, and financial condition.
In addition, we periodically receive communications from brands claiming items sold on our marketplace violate third-party copyrights, trademarks, or other
intellectual property rights. Our procedures may not effectively reduce or eliminate our liability. In particular, we may be subject to civil or criminal liability for
activities carried out by sellers on our marketplace, especially outside the United States where laws may offer less protection for intermediaries and platforms than
the United States. Under current U.S. copyright law and Section 230 of the Communications Decency Act, we may benefit from statutory safe harbor provisions that
may help protect us from certain types of liability for content posted on our marketplace by sellers and buyers. However, trademark laws do not include similar
statutory provisions, and liability for trademark infringement is often determined by court decisions. These safe harbors and court rulings may change unfavorably. In
that event, we may be held secondarily liable for the intellectual property infringement of sellers on our marketplace.
Regardless of the validity of any claims made against us, we may incur significant costs and efforts to defend against or settle them. If a governmental
authority determines that we have aided and abetted the infringement or sale of stolen, illegal, or counterfeit goods or if changes in the law result in us being liable
for actions by sellers on our marketplace, we could face regulatory, civil, or criminal penalties. Successful claims by third-party rights owners could require us to pay
substantial damages or reduce our ability to offer certain brands on our marketplace. These types of claims could force us to modify our business practices, which
could lower our revenue, increase our costs, or make our marketplace less user-friendly.
Furthermore, while we strictly prohibit the sale of illegal items, sellers may try to sell stolen goods, impaired goods, replicas, or fakes, goods derived from
threatened or extinct species, and misrepresented Native American or American Indian arts and crafts. Examples of products that may be interpreted as trading in or
derived from threatened or extinct species include, but are not limited to, clothing, shoes, jewelry, fur, bags, accessories, rings, or bracelets containing parts or
products from tigers, sharks, turtles, yaks, whales, dolphins, staghorn or elkhorn coral, rhinoceroses, boars, elephants, walruses, mammoths, or other endangered or
extinct species. The public perception that stolen, illegal, or counterfeit or other unauthorized items are common on our marketplace, even if factually incorrect,
could result in negative publicity and damage to our reputation.
Our procedures may not effectively reduce or eliminate our liability. Any of the foregoing could have an adverse effect on our business, results of operations,
and financial condition.
Increased merchandise returns above current levels could harm our business.
We allow our customers to return products, subject to our return policy. If the rate of merchandise returns increases significantly or if merchandise return
economics become less efficient, our business, financial condition and results of operations could be harmed. Further, we modify our policies relating to returns from
time to time, which may result in customer dissatisfaction or an increase in the number of product returns. From time to time, our products are damaged in transit,
and any increase in the occurrence of such damages can increase return rates and harm our business.
Our software is highly complex, and if it contains serious errors or defects, we may lose revenue and market acceptance and may incur costs to defend or settle
claims with our sellers and harm our reputation among users.
Software such as ours often contains errors, defects, security vulnerabilities, or software bugs that are difficult to detect and correct, particularly when first
introduced or when new versions or enhancements are released. Despite
24
internal testing, our software may contain serious errors or defects, security vulnerabilities, or software bugs that we may be unable to successfully correct in a timely
manner or at all, which could result in lost revenue, significant expenditures of capital, a delay or loss in market acceptance, and damage to our reputation and brand,
any of which could adversely affect our business, results of operations, and financial condition.
Since some of our sellers use our services for processes that are critical to their businesses, errors, defects, security vulnerabilities, service interruptions, or
software bugs on our marketplace could result in losses. Further, buyers or sellers could share information about bad experiences on social media, which could result
in damage to our reputation and could adversely affect our business, results of operations, and financial condition.
Some of our software and systems contain open source software, which may pose particular risks to our proprietary applications.
We utilize open source software in the applications we have developed to operate our business and will use open source software in the future. Such open
source software is generally licensed by its authors or other third parties under open source licenses and is typically freely accessible, usable, and modifiable.
Pursuant to such open source licenses, we may be subject to certain conditions, including requirements that we offer our proprietary software that incorporates the
open source software for no cost, that we make available source code for modifications or derivative works we create based upon, incorporating or using the open
source software, and that we license such modifications or derivative works under the terms of the particular open source license. We may face claims from third
parties claiming ownership of, or demanding the release or license of, the open source software or derivative works that we developed from such software (which
could include our proprietary source code), or otherwise seeking to enforce the terms of the applicable open source license. These claims could result in litigation and
could require us to purchase a costly license, publicly release the affected portions of our source code, or cease offering the implicated software unless and until we
can re-engineer it to avoid infringement. We also may be required to re-engineer products if the license terms for incorporated open source software change. The re-
engineering process of some or all of our software could require significant additional research and development resources, and we may not be able to complete it
successfully. In addition, use of open source software can lead to greater risks than use of third-party commercial software because open source licensors generally
do not provide warranties or controls on the origin of the software. Use of open source software may also present additional security risks because the public
availability of such software may make it easier for hackers and other third parties to determine how to breach our website and systems that rely on open source
software. These risks could be difficult to eliminate or manage and, if not addressed, could adversely affect our business, results of operations, and financial
conditions.
If we fail to attract and retain key personnel, or effectively manage succession, our business, results of operations, and financial condition could be adversely
affected.
Competition for key personnel is strong, especially in the San Francisco Bay Area where our headquarters are located, and we cannot be sure that we will be
able to attract and retain a sufficient number of qualified personnel in the future or that the compensation costs of doing so will not adversely affect our results of
operations. If we are unable to retain, attract, and motivate talented employees with the appropriate skills at cost-effective compensation levels or if changes to our
business adversely affect morale or retention, we may not achieve our objectives, and our business, results of operations, and financial condition could be adversely
affected.
In addition, our failure to put in place adequate succession plans for senior and key management roles or the failure of key employees to successfully
transition into new roles could have an adverse effect on our business and results of operations. The unexpected or abrupt loss of one or more of our key personnel or
the failure to effectively transfer knowledge and effect smooth key personnel transitions could have an adverse effect on our business. In particular, our Chief
Executive Officer, Mr. Chandra, has unique and valuable experience leading our company from its inception through today. If he were to depart or otherwise reduce
his focus on our business, our business may be severely disrupted. We do not currently maintain key-person life insurance policies on any members of our senior
management team or other key employees.
To attract and retain key personnel, we use equity incentives, among other measures. These measures may not be sufficient to attract and retain the personnel
we require to operate our business effectively. Further, the equity incentives we currently use to attract, retain, and motivate employees may not be as effective as in
the past, particularly if the value of the underlying stock does not increase commensurate with expectations or consistent with our historical stock price performance.
25
Most of our employees are working remotely as of December 31, 2021. As the COVID-19 pandemic subsides and we contemplate reopening our offices, we
may migrate towards a hybrid work model where some of our employees may remain fully remote and others may return to our offices. If our needs are not aligned
with our employees’ preferences, it may adversely affect our ability to recruit and retain employees. We will continue to adjust our work model in response to the
pandemic and evolving employee preferences, but our efforts may not be successful. If we are unable to attract and retain high-quality management and operating
personnel, our business, results of operations, and financial condition could be adversely affected.
We may incur significant losses from fraud or violations of our Terms of Service.
We have in the past incurred and may in the future incur losses from various types of fraud, including stolen credit card numbers, account takeovers, claims
that a user did not authorize a purchase, merchant fraud, spam listings, bot-created user accounts, and users who have closed bank accounts or have insufficient funds
in open bank accounts to satisfy payments. Although we have measures in place to attempt to detect and limit the occurrence of fraudulent and other illegal activity,
those measures may not always be effective and may not be sufficient to keep up with quickly-shifting techniques used by those attempting to engage in fraudulent
activity on our platform. In addition to the direct costs of such losses, if the fraud is related to credit card transactions and becomes excessive, it could potentially
result in us paying higher fees or losing the right to accept credit cards for payment. In addition, under current credit card practices, we are liable for fraudulent credit
card transactions because we do not obtain a cardholders signature. Our failure to adequately prevent fraudulent transactions or follow payment card industry data
security standards could damage our reputation, result in litigation or regulatory action, and lead to expenses that could substantially impact our business, results of
operations, and financial condition.
Sellers may falsely describe or promote items or take portions of branded items and re-purpose them into other items like jewelry. Negative publicity and user
sentiment resulting from fraudulent or deceptive conduct by users, the sale of stolen or counterfeit goods, the sale of products derived from threatened or extinct
species, or the perception that our levels of responsiveness and customer support are inadequate could reduce our ability to attract new users or retain existing users
and damage our reputation.
In addition, even though our TOS provide that taking any part of a transaction off our platform is a violation of our rules, and even though we cannot protect
such transactions or uphold such agreements, a small number of transactions is nonetheless conducted outside our platform between buyers and sellers who initially
located each other on our platform. We do not receive any fees from those transactions, which results in fewer revenues to us, and any future increase in such off-
platform transactions would likely lead to further decreases in our revenue.
Our results of operations are subject to seasonal and quarterly variations in our revenue and operating income. As a result, our quarterly results will fluctuate
and could be below expectations, which could cause our stock price to decline.
Our business is seasonal, and we expect this seasonality to continue in the future. If we experience lower than expected revenue during any quarter that
traditionally experiences seasonally high revenue, it may have a significant impact on our business, results of operations, and financial condition for that year. Any
factors that harm quarterly results of operations, including unfavorable economic conditions, could have a disproportionate effect on our results of operations for our
entire fiscal year.
Our results of operations have fluctuated in the past and are expected to fluctuate in the future due to a variety of factors, many of which are outside of our
control. As a result, our past results may not be indicative of our future performance, and comparing our results of operations on a period-to-period basis may not be
meaningful. In addition to the other risks described herein, factors that may affect our results of operations include the following:
fluctuations due to the seasonality of our business described above;
our ability to attract users, and convert those users into buyers, and sellers;
our ability to retain our existing users at existing levels and expand their engagement on our platform;
the amount and timing of our costs, including operating expenses;
potential accelerations of prepaid expenses and deferred costs;
the timing and success of new services, features, and products we introduce;
26
our ability to effectively launch and manage new categories;
our ability to effectively launch and manage new markets;
promotional pricing by the brands that are resold on our platform, which could cause our sellers to need to lower their prices to sell items;
our ability to manage our existing business and future growth;
the success of our marketing efforts;
our success in executing on our strategy and the impact on any changes in our strategy;
the impact of competitive developments and our response to those developments;
adverse economic and market conditions, such as currency fluctuations;
disruptions or defects in our marketplace, such as privacy or data security breaches errors in our software, or other incidents that impact the
availability, reliability, or performance of our platform;
the impact of the COVID-19 pandemic, or other global health pandemics;
the amount and timing of non-cash expenses, including stock-based compensation and other non-cash charges;
our ability to integrate acquired businesses, such as Suede One, Inc., which we acquired in October 2021;
awareness of our brand; and
our ability to recruit and retain employees.
Fluctuations in our quarterly operating results and key metrics has caused and may continue to cause such results to fall below our financial guidance or the
expectations of our analysts, which may cause our stock to decline. These fluctuations could also cause a number of other problems. You should not rely on the
results of one quarter as an indication of future performance.
We rely on consumer discretionary spending and may be adversely affected by economic downturns and other macroeconomic conditions or trends.
Macroeconomic conditions may adversely affect our business. If general economic conditions further deteriorate in the United States, consumer discretionary
spending may decline and demand for the items available on our marketplace may be reduced. This decline would cause sales on our marketplace to decline and
adversely impact our business, results of operations, and financial condition. Our business, results of operations, and financial condition are also subject to global
economic conditions and their impact on consumer discretionary spending. Some of the factors that may negatively influence consumer spending, many of which are
becoming increasingly present as a result of the COVID-19 pandemic and political instability, include high levels of unemployment, higher consumer debt levels,
reductions in net worth, declines in asset values and related market uncertainty, home foreclosures and reductions in home values, fluctuating interest rates and credit
availability, fluctuating fuel and other energy costs, fluctuating commodity prices, general uncertainty regarding the overall future political and economic
environment, rising inflation, recent large-scale social unrest across much of the United States, and global conflicts such as the recent war in Ukraine. Economic
conditions in certain regions may also be affected by natural disasters, such as earthquakes, hurricanes, tropical storms, and wildfires. Consumer purchases of
discretionary items, including the merchandise that we offer, generally decline during periods of economic uncertainty when disposable income is reduced or when
there is a reduction in consumer confidence.
Even without changes in economic conditions, the demand for the items listed on our marketplace is dependent on consumer preferences. Consumer
preferences can change quickly and may differ across generations and cultures. If demand for the items that sellers offer on our marketplace declines, our business
would be harmed. Our growth prospects would also be hampered if the shift from brick-and-mortar retail to online and mobile commerce does not continue.
27
We may require additional capital to support business growth, and this capital might not be available, may not be available to us on acceptable terms, or may be
available only by diluting existing stockholders.
We intend to continue making investments to support our business growth and may require additional funds to support this growth and respond to business
challenges, including the need to develop our services, enhance our operating infrastructure, expand the markets in which we operate, and potentially acquire
complementary businesses and technologies. Accordingly, we may need to engage in equity or debt financings to secure additional funds. If we raise additional funds
through further issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue
could have rights, preferences, and privileges superior to those of holders of our Class A common stock. Any debt financing secured by us in the future could involve
restrictive covenants relating to our capital-raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional
capital and to pursue business opportunities. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to
obtain adequate financing or financing on terms satisfactory to us, when we require it, our ability to continue to support our business growth and to respond to
business challenges could be significantly limited, and our business, results of operations, and financial condition could be adversely affected. Our decision to issue
securities in the future will depend on numerous considerations, including factors beyond our control, and therefore we cannot predict or estimate the amount, timing,
or nature of any future issuances of debt or equity securities. As a result, our stockholders bear the risk of future issuances of debt or equity securities reducing the
value of our common stock and diluting their interest.
We have identified a material weakness in our internal control over financial reporting. If we are unable to remediate this material weakness, or if we experience
additional material weaknesses or deficiencies in the future or otherwise fail to maintain an effective system of internal controls, our ability to produce timely
and accurate financial statements or comply with applicable regulations could be impaired.
In the course of preparing our financial statements for the year ended December 31, 2021, we identified a material weakness in our internal control over
financial reporting. Our management concluded that a material weakness existed because we did not design and maintain effective controls over the completeness
and accuracy of third-party data used to calculate and record chargebacks. A material weakness is a deficiency, or combination of deficiencies, in internal control
over financial reporting such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be
prevented or detected on a timely basis.
As further described in “Part II., Item 9A. Controls and Procedures,” we are actively engaged in implementing a remediation plan to address the material
weakness. However, there can be no assurance that we will be successful in making the improvements necessary to remediate the material weakness identified by
management or that we will do so in a timely manner. If we fail to remediate our material weakness, identify future material weaknesses in our internal control over
financial reporting or fail to meet the demands that have been placed upon us as a public company, including the requirements of the Sarbanes-Oxley Act of 2002, or
the Sarbanes-Oxley Act, we may be unable to accurately report our financial results or report them within the timeframes required by law or stock exchange
regulations. Failure to comply with Section 404 of the Sarbanes-Oxley Act could also potentially subject us to sanctions or investigations by the SEC or other
regulatory authorities. If additional material weaknesses exist or are discovered in the future, and we are unable to remediate any such material weakness, our
reputation, results of operations and financial condition could suffer.
If we fail to maintain an effective system of disclosure controls and internal control over financial reporting, our ability to product timely and accurate
consolidated financial statements or comply with applicable regulations could be impaired.
As a public company, we are subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act, and the rules and regulations of the listing
standards of the Nasdaq Global Select Market, or Nasdaq. The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure controls and
procedures and internal control over financial reporting. We are continuing to develop and refine our disclosure controls and other procedures that are designed to
ensure that information required to be disclosed by us in the reports that we will file with the SEC is recorded, processed, summarized, and reported within the time
periods specified in SEC rules and forms and that information required to be disclosed in reports under the Exchange Act is accumulated and communicated to our
principal executive and financial officers. We are also continuing to improve our internal control over financial reporting. In order to develop and maintain the
effectiveness of our disclosure controls and procedures and internal control over financial reporting, we have expended, and anticipate that we will continue to
expend, significant resources, including accounting related costs and significant management oversight.
28
Our current controls and any new controls that we develop may become inadequate because of changes in conditions in our business. Further, additional
deficiencies or weaknesses in our disclosure controls and internal control over financial reporting may be discovered in the future. Any failure to develop or maintain
effective controls or any difficulties encountered in their implementation or improvement could harm our results of operations or cause us to fail to meet our
reporting obligations and may result in a restatement of our financial statements for prior periods. Any failure to implement and maintain effective internal control
over financial reporting also could adversely affect the results of periodic management evaluations and annual independent registered public accounting firm
attestation reports regarding the effectiveness of our internal control over financial reporting that we will eventually be required to include in our periodic reports that
will be filed with the SEC. Ineffective disclosure controls and procedures and internal control over financial reporting could also cause investors to lose confidence in
our reported financial and other information, which could have a negative effect on the trading price of our Class A common stock. In addition, if we are unable to
continue to meet these requirements, we may not be able to remain listed on Nasdaq.
Any failure to maintain effective disclosure controls and internal control over financial reporting could have a material and adverse effect on our business,
results of operations, and financial condition and could cause a decline in the price of our Class A common stock.
We plan to expand our operations abroad where we have no operating experience and will be subject to risks associated with operations abroad.
Expanding our platform into markets outside of the United States is an important part of our strategy. We launched Poshmark in Canada in 2019 and in
Australia and India in 2021, and are considering launching in additional international geographies. We plan to enter international markets where we have no
experience in marketing, selling, and deploying our platform. The nature of the items that sellers list on our marketplace may not appeal to non-U.S. users in the
same way as they do to users in the United States. Also, visits to our marketplace from buyers outside the United States may not convert into sales as often as visits
from within the United States, including due to the impact of the strong U.S. dollar relative to other currencies. Our success in markets outside the United States will
be linked to our ability to attract local sellers and buyers to our platform. If we are not able to do so, our growth prospects could be harmed.
In addition, competition is likely to intensify in the international markets where we plan to expand our operations. Local companies based in markets outside
the United States may have a substantial competitive advantage because of their greater understanding of, and focus on, those local markets. Some of our competitors
may also be able to develop and grow in international markets more quickly than we will.
Expansion in markets outside of the United States also requires significant financial investment. These investments include marketing to attract and retain
new users, contracting with localized delivery and payment services, forming relationships with third-party service providers, supporting operations in multiple
countries, and potentially acquiring companies based outside the United States and integrating those companies with our operations.
In addition, we are subject to a variety of risks inherent in doing business internationally, including:
political, social, and economic instability;
impact of global health pandemics, including the ongoing COVID-19 pandemic, the Omicron variant, and the impact of any new variants;
risks related to the compliance with different (and sometimes conflicting) legal and regulatory environments in foreign jurisdictions, including with
respect to privacy, and unexpected changes in laws, regulatory requirements, and enforcement;
potential damage to our brand and reputation due to compliance with local laws, including requirements to provide user information to local
authorities;
fluctuations in currency exchange rates;
higher levels of credit risk and payment fraud;
potentially heightened risk of fraudulent or other illegal transactions;
higher shipping costs;
29
complying with multiple tax jurisdictions;
managing and staffing operations over a broader geographic area with varying cultural norms and customs;
adapting our platform to local cultural norms and customs;
complying with a variety of foreign laws, including certain employment laws requiring national collective bargaining agreements that set minimum
salaries, benefits, working conditions, and termination requirements;
reduced protection for intellectual-property rights in some countries;
difficulties in staffing and managing global operations and the increased travel, infrastructure, and compliance costs associated with multiple
international locations;
regulations that might add difficulties in repatriating cash earned outside the United States and otherwise preventing us from freely moving cash;
import and export restrictions and changes in trade regulation;
complying with statutory equity requirements;
carrying levels of internet, e-commerce, and mobile technology adoption and infrastructure;
our ability to enforce contracts and intellectual property rights in jurisdictions outside the United States;
geopolitical events such as natural disasters, terrorism and acts of war;
complying with the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act, and similar laws in other jurisdictions; and
export controls and economic sanctions administered by the Department of Commerce Bureau of Industry and Security and the Treasury Department’s
Office of Foreign Assets Control.
Finally, operating in markets outside of the United States requires significant management attention. If we invest substantial time and resources to expand our
operations outside of the United States and cannot manage these risks effectively, the costs of doing business in those markets may be prohibitive or our expenses
may increase disproportionately to the revenue generated in those markets.
If we fail to deploy or manage our operations in international markets successfully, our business, results of operation, and financial condition may suffer.
If we are unable to make acquisitions and investments, or successfully integrate them into our business, our business, results of operations, or financial
condition could be harmed.
As part of our business strategy, we have acquired and may continue to acquire other companies or businesses. For example, we acquired Suede One, Inc. in
October 2021. However, we may not be able to find additional suitable acquisition candidates, and we may not be able to complete acquisitions on favorable terms, if
at all. Acquisitions involve numerous risks, any of which could harm our business, results of operations, and financial condition, including:
difficulties in integrating the technologies, operations, existing contracts, and personnel of an acquired company;
difficulties in supporting and transitioning clients and suppliers, if any, of an acquired company;
diversion of financial and management resources from existing operations or alternative acquisition opportunities;
failure to realize the anticipated benefits or synergies of a transaction;
30
failure to identify all of the problems, liabilities, or other shortcomings or challenges of an acquired company or technology, including issues related to
intellectual property, regulatory compliance practices, revenue recognition, or other accounting practices, or employee or client issues;
risks of entering new markets in which we have limited or no experience;
potential loss of key employees and clients from either our current business or an acquired company’s business;
inability to generate sufficient revenue to offset acquisition costs;
additional costs or equity dilution associated with funding the acquisition; and
possible write-offs or impairment charges relating to acquired businesses.
We may not accurately forecast our results of operations or appropriately plan our expenses.
We base our current and future expense levels on our operating forecasts and estimates of future results. Operating results are difficult to forecast because
they generally depend on the volume and timing of the activity of our users, which are uncertain. Additionally, our business is affected by general economic and
business conditions around the world. A decrease in our revenue could be caused by changes in consumer preferences or a weakening in global economies and we
may be unable to adjust our spending in a timely manner to compensate for any unexpected shortfall in revenue. This inability could cause our operating results in a
given quarter to miss our expectations or those of securities analysts or investors. We also make certain assumptions when forecasting the amount of expense we
expect related to our share based payments, which includes the expected volatility of our share price, the expected life of share options granted, and the expected rate
of share option forfeitures. These assumptions are partly based on historical results. If actual results differ from our estimates, our business, results of operations, or
financial condition may be harmed.
Risks Related to our Dependence on Third Parties
We rely, in part, on Internet search engines, social networking sites, and mobile operating systems to help drive traffic to our app and website. If our access to
internet and mobile networks is impeded or we fail to appear prominently in the search results or fail to drive traffic through paid advertising, our traffic could
decline and our business, results of operations, and financial condition would be adversely affected.
We depend in part on Internet search engines, such as Google, Bing, and Yahoo!, as well as social networking sites such as Facebook, Instagram, Snapchat,
TikTok, and Pinterest, to drive traffic to our website. Our ability to maintain and increase the number of visitors directed to our website is not entirely within our
control. Our competitors may increase their search engine optimization efforts and outbid us for placement on various search engines, resulting in their websites
receiving a higher search result page ranking than ours. Additionally, Internet search engines could revise their methodologies in a way that would adversely affect
our search result rankings, or they could remove our paid listings altogether. For example, in January 2019, Google temporarily suspended our paid listings appearing
on its search engine on account of the number of items for sale on our website that Google perceived to be replicas. We continue to take steps to identify listings that
might be replicas; however, there can be no assurance that replicas or perceived replicas may still be listed from time to time. If Internet search engines modify their
search algorithms in ways that are detrimental to us, remove our paid listings or if our competitors’ efforts are more successful than ours, overall growth in users
could slow or the number of users using our platform could decline. Internet service providers may also choose to disrupt or degrade access to our platform or
increase the cost of such access or mobile network operators or operating system providers could block or place onerous restrictions on the ability to download and
use our mobile apps.
Furthermore, mobile operating system and web browser providers, such as Apple and Google, have announced plans to limit the ability of advertisers to
collect and use data to target and measure advertising. For example, in 2021, Apple announced changes to iOS 14 that will require apps to get a users opt-in
permission before tracking or sharing the users data across apps or websites. As a substantial portion of our GMV is generated from purchases on our mobile app,
such changes have reduced our ability to efficiently target and measure advertising and will likely continue to make our advertising less effective. Any reduction in
the number of users directed to our website through Internet search engines or social networking sites, or any impediment to our access to the internet or mobile
networks could harm our business, results of operations, and financial condition.
31
Outside of the United States, it is possible that governments of one or more countries may seek to censor content available on our platform or may even
attempt to block access to our platform. If we are restricted from operating in one or more countries, our ability to attract and retain sellers and buyers may be
adversely affected and we may not be able to grow our business as we anticipate.
Shipping is a critical part of our business. We currently rely on a single shipping provider in each country that we operate in, including the USPS for our U.S.
business. Any changes in our shipping arrangements with the providers or any interruptions in shipping could adversely affect our business results of
operations, and financial condition. In addition, shipping costs are rising faster than the rate of inflation, which could have an adverse impact on our business,
results of operations, and financial condition.
We currently rely on a single shipping provider in each country in which we operate, including the USPS in the United States, to enable sellers to easily ship
the products they sell on our marketplace. The COVID-19 pandemic has impacted the USPS and caused delays, and the COVID-19 pandemic, and any future
pandemic, epidemic, or similar outbreak, may disrupt the USPS’s ability to meet their obligations to us, which may negatively affect our operations. In addition, there
has been recent news coverage about politicization of, and funding challenges at, the USPS, and reports of significant service delays. In addition, delays or
interruptions in shipping may be caused by inclement weather, natural disasters, labor disputes, transportation disruptions, acts of war or terrorism, public health
crises, labor unrest, government shut-downs, and similar factors. Delays in the shipping of items sold on our marketplace may result in the cancellation of a purchase
by the buyer. If sellers do not deliver items sold in a timely manner, if items sold on our marketplace are damaged or lost during the delivery process, or if users
perceive that there could be such delivery delays or failures, our users could become dissatisfied and cease using our services, which would adversely affect our
business, results of operations, and financial condition.
Furthermore, in the event of an interruption in delivery capabilities of the USPS, or relevant shipping provider in our Canada, Australia and India
marketplaces, we may not be able to obtain an alternate delivery service without incurring material additional costs and substantial delays, which could adversely
impact our revenue, gross margins, and results of operations. In particular, our agreement with the USPS is scheduled to expire in March 2023. If we are not able to
renew the agreement or if we are not able to renegotiate acceptable pricing and other terms with the USPS or they experience performance problems or other
difficulties, it could negatively impact our business, results of operations, and financial condition and our users’ experience. Furthermore, the USPS may introduce
improved scanning technology to measure the weight and dimensions of packages which may cause us to incur additional shipping costs for excess weight and
oversized packages. In addition, shipping costs are rising faster than the rate of inflation in the economy in general, thereby making our products more expensive
relative to other goods and services with cheaper or free shipping, which could lead to a reduction in the demand for items available on our marketplace. This would
cause sales on our marketplace to decline and could adversely impact our business, results of operations, and financial condition.
We rely on AWS to host our mobile app and website and on third parties to process payments on our online marketplace. Any significant disruption in service
provided by, or termination of our relationship with, AWS and such third parties could damage our reputation and result in loss of users, buyers, and sellers,
which would harm our business, results of operations, and financial condition.
Our brand and ability to attract and retain buyers and sellers depends in part on the reliable performance of our network infrastructure and content delivery
process. We have experienced, and expect that in the future we will experience interruptions, delays, and outages in service and availability from time to time due to
a variety of factors, including infrastructure changes, human or software errors, website hosting disruptions, and capacity constraints that could affect the availability
of services on our platform and prevent or inhibit the ability of buyers to access our online marketplace or complete purchases on our apps and website. We currently
host our platform and support our operations using AWS. We do not have control over the operations of the facilities of AWS that we use. AWS’ facilities are
vulnerable to damage or interruption from natural disasters, cybersecurity attacks, terrorist attacks, power outages, and similar events or acts of misconduct. The
continuing and uninterrupted performance of our online marketplace is critical to our success. Volume of traffic and activity on our online marketplace spikes on
certain days and during certain periods of the year and any interruption would be particularly problematic if it were to occur during a high volume time. In the event
that our agreement with AWS is terminated, we may experience downtime for a short period or significant short-term costs in connection with the transfer to, or the
addition of, new cloud infrastructure service providers, which could cause short-term harm to our business, financial condition, or results of operations.
32
We rely on third-party payment processors to process payments made by buyers on our marketplace. If our third-party payment processors terminate their
relationships with us or refuse to renew their agreements with us on commercially reasonable terms, we would need to find an alternate payment processor and may
not be able to secure similar terms or replace such payment processors in an acceptable time frame. Further, the software and services provided by our third-party
payment processors contain errors or vulnerabilities, be compromised, experience outages, or not meet our expectations. Any of these risks could cause us to lose our
ability to accept online payments, make payments to sellers, or conduct other payment transactions, any of which could make our platform less convenient and
attractive and adversely affect our ability to attract and retain buyers and sellers.
Risks Related to our Legal and Regulatory Environment
We store, process, and use data, some of which contains personal information. This subjects us to complex and evolving federal, state, and foreign laws and
regulations regarding privacy, data protection, and other matters. Many of these laws and regulations are subject to change and uncertain interpretation, and
could result in investigations, claims, changes to our business practices, increased cost of operations, and declines in user growth, retention, or engagement, any
of which could seriously harm our business, results of operations, and financial conditions.
We collect and maintain significant amounts of personal information and other data relating to our users and employees. Numerous federal, state and
international laws, rules, and regulations govern privacy and the collection, use, and protection of personal information and can expose us to enforcement actions and
investigations by regulatory authorities, and potentially result in regulatory penalties and significant legal liability, if our compliance efforts fail. For example, the
California Consumer Privacy Act, or CCPA, broadly defines personal information, gives California residents expanded privacy rights and protections, and provides
for civil penalties for violations and a private right of action for data breaches. In addition, California voters also approved the California Privacy Rights Act, or
CPRA. Among other changes, the CPRA established a dedicated privacy regulator in California, created a new category of “sensitive information” over which
California residents have additional rights, and requires businesses to implement data minimization principles. Future laws, regulations, standards, and other
obligations, including those related to the CCPA, and changes in the interpretation of existing laws, regulations, standards, and other obligations could impair our
ability to collect, use, or share information relating to consumers.
Laws, rules, and regulations concerning privacy, data protection, and data security evolve frequently and may be inconsistent from one jurisdiction to another
or may be interpreted to conflict with our practices. For example, in addition to the developments in California, a number of other states are considering privacy
legislation similar to the CCPA and/or other potential privacy laws. We expect that there will continue to be new proposed laws, regulations, and industry standards
concerning privacy, data protection, and information security in the United States, the EU, and other jurisdictions. We cannot yet fully determine the impact that these
or future laws, rules, and regulations may have on our business or operations. Additionally, we may be bound by contractual requirements applicable to our
collection, use, processing, and disclosure of various types of data, including personal information, and may be bound by, or voluntarily comply with, self-regulatory
or other industry standards relating to these matters.
Any failure or perceived failure by us or any third parties with which we do business to comply with these laws, rules, and regulations, or with other
obligations to which we may be or may become subject, may result in actions against us by governmental entities, private claims and litigations, fines, penalties, or
other liabilities, or result in orders or consent decrees forcing us to modify our business practices. Any such action would be expensive to defend, would damage our
reputation and adversely affect our business, results of operations, and financial condition.
Unfavorable changes or failure by us to comply with evolving internet, eCommerce, and government or payments regulations could substantially harm our
business, results of operations, and financial condition.
We are subject to general business regulations and laws as well as regulations and laws specifically governing the internet and eCommerce. These regulations
and laws may involve taxes, privacy and data security, consumer protection, the ability to collect and/or share necessary information that allows us to conduct
business on the internet, marketing communications and advertising, content protection, electronic contracts, or gift cards. Furthermore, the regulatory landscape
impacting internet and eCommerce businesses is constantly evolving which could expose us to enforcement actions and investigations by regulatory authorities, and
potentially result in regulatory penalties. For example, California has proposed legislation that would expand product liability of defective products to an online
platform even when the platform does not manufacture, sell, distribute, or take possession of the product. There is also pending federal and state legislation aimed to
combat the sale of stolen or counterfeit goods online, which would require us to take extra steps in collecting and verifying seller information. If such legislation
were to pass, our legal
33
liability could increase significantly. Any unfavorable changes in the regulatory or legal environment could have a material adverse impact to our business.
We are also subject to payments processing and other financial regulations and requirements. Payments on our marketplace are made by credit card, debit
card, or through third-party payment services, which subjects us to certain payment network or service provider operating rules, certain regulations, and the risk of
fraud or financial crimes. We rely upon third-party payment service providers to maintain certain compliance measures, such as fraud prevention and detection tools.
We are also implementing programs intended to prevent illegal financial activity on our platform, including an anti-money laundering program and sanctions
screening procedures. However, these measures may not always be effective.
Additionally, as our business evolves, we will need to determine whether various licensing and registration laws relating to payments apply to us. If we are
not in compliance with such regulations, we could be subject to fines or other penalties in one or more jurisdictions levied by federal, state, or local regulators, and
could be subject to substantial reputational damage. We could also be required to make changes to our business practices or compliance programs as a result of
regulatory scrutiny. Outside of the United States, we may become subject to additional laws, rules and regulations related to the provision of payments as we expand
into new jurisdictions. Any failure to comply with these evolving regulations could have a material adverse impact to our business.
We may experience fluctuations in our tax obligations and effective tax rate, which could adversely affect our business, results of operations, and financial
condition.
We are subject to taxes in every jurisdiction in which we operate. We record tax expense based on current tax liabilities and our estimates of future tax
liabilities, which may include reserves for estimates of probable settlements of tax audits. At any one time, multiple tax years are subject to audit by various taxing
jurisdictions. The results of these audits and negotiations with taxing authorities may affect the ultimate settlement of these issues. Further, our effective tax rate in a
given financial statement period may be materially impacted by changes in tax laws, changes in the mix and level of earnings by taxing jurisdictions, or changes to
existing accounting rules or regulations. Fluctuations in our tax obligations and effective tax rate could adversely affect our business, results of operations, and
financial condition.
Our ability to use our net operating loss carryforwards and certain other tax attributes may be limited.
As of December 31, 2021, we had $137.6 million of federal and $107.4 million of state net operating loss carryforwards, or NOLs, available to reduce future
taxable income, some of which will begin to expire in 2025 for state tax purposes and 2031 for federal tax purposes. It is possible that we will not generate taxable
income in time to use certain NOLs before their expiration, or at all. Under Section 382 of the Internal Revenue Code of 1986, as amended, or the Code, if a
corporation undergoes an “ownership change,” the corporation’s ability to use its pre-change NOLs to offset its post-change income may be limited. In general, an
“ownership change” will occur if there is a cumulative change in our ownership by “5-percent stockholders” that exceeds 50 percentage points over a rolling three-
year period. Similar rules may apply under state tax laws. Our ability to use net operating loss to reduce future taxable income and liabilities may be subject to annual
limitations as a result of prior ownership changes and ownership changes that may occur in the future, including as a result of transactions that are outside of our
control.
The amount of NOLs arising in taxable years beginning after December 31, 2017 that we are permitted to deduct in a taxable year beginning after December
31, 2020 will be limited to 80% of our taxable income in each such year to which the NOLs are applied (where taxable income for such year is determined without
regard to the NOL deduction itself). In addition, NOLs arising in tax years beginning after December 31, 2017 can be carried forward indefinitely, but carryback is
generally prohibited (except that, under the Coronavirus Aid, Relief and Economic Security Act, federal NOLs generated in 2018, 2019 and 2020 may be carried
back to each of the five taxable years preceding the taxable year in which the loss arises).
Changes in tax law could adversely affect our financial condition and results of our operations.
The rules dealing with U.S. federal, state, and local income taxation are constantly under review by persons involved in the legislative process and by the
Internal Revenue Service and the U.S. Treasury Department. Changes in U.S. tax laws or their interpretations (which may have retroactive application) could
materially increase the amount of taxes we owe, thereby negatively impacting our results of operations as well as our cash flows from operations. Furthermore, our
implementation of new practices and processes designed to comply with changing tax laws and
34
regulations could require us to make substantial changes to our business practices, allocate additional resources, and increase our costs, which could negatively affect
our business, results of operations, and financial condition.
As we grow internationally, we may also be subject to taxation in several jurisdictions around the world with increasingly complex tax laws, the application
of which can be uncertain. The amount of taxes we pay in these jurisdictions could increase substantially as a result of changes in the applicable tax principles,
including increased tax rates, new tax laws, or revised interpretations of existing tax laws and precedents, which could harm our liquidity and results of operations. In
addition, the authorities in these jurisdictions could review our tax returns and impose additional tax, interest, and penalties, and the authorities could claim that
various withholding requirements apply to us or our subsidiaries or assert that benefits of tax treaties are not available to us or our subsidiaries, any of which could
harm our business, results of operations, and financial condition.
Adverse litigation judgments or settlements resulting from legal proceedings in which we may be involved, as well as regulatory matters, which could be
expensive, time consuming, and limit our ability to operate our business.
We have in the past and may in the future become involved in private actions, collective actions, investigations, shareholder derivative lawsuits, and various
other legal proceedings by users, employees, clothing brands, competitors, government agencies, or others. The results of any such litigation, investigations, and
other legal proceedings are inherently time consuming, unpredictable and expensive. Any claims against us, whether meritorious or not, could be time consuming,
result in costly litigation and an unfavorable judgment, damage our reputation, require significant amounts of management time, and divert significant resources. If
any of these legal proceedings were to be determined adversely to us, or we were to enter into a settlement arrangement, we could be exposed to monetary damages
or limits on our ability to operate our business, which could have an adverse effect on our business, results of operations, and financial condition, as well as lead to
reputational damage.
Risks Related to Ownership of Our Class A Common Stock
The dual class structure of our common stock has the effect of concentrating voting control with certain stockholders, which will limit your ability to influence
the outcome of important transactions, including a change in control.
Our Class B common stock has ten votes per share, and our Class A common stock have one vote per share. The holders of our Class B common stock,
certain of whom are our founders, executive officers and directors, together hold approximately 82.3% of the voting power of our outstanding capital stock as of
March 21, 2022.
Holders of our Class B common stock collectively control a majority of the combined voting power of our share capital even if their stock holdings represent
less than 50% of the outstanding shares of our common stock. Because of the 10-to-1 voting ratio between our Class B and Class A common stock, the holders of our
Class B common stock collectively control a majority of the combined voting power of our common stock even if the shares of Class B common stock were to
represent as little as 10% of the combined voting power of all outstanding shares of our Class A and Class B common stock. Therefore, holders of Class B common
stock will likely be able to control substantially all matters submitted to our stockholders for approval until the ten-year anniversary of the closing of our initial public
offering when the Class B common stock class sunsets and converts into Class A common stock, or such other date as described in our amended and restated
certificate of incorporation that may cause the Class B common stock class to convert into Class A common stock. These holders of our Class B common stock may
also have interests that differ from yours and may vote in a way with which you disagree and which may be adverse to your interests. This concentrated control may
have the effect of delaying, preventing, or deterring a change in control of our company, could deprive our stockholders of an opportunity to receive a premium for
their shares as part of a sale of our company and might ultimately affect the market price of our Class A common stock.
Future transfers by holders of our Class B common stock will generally result in those shares converting into our Class A common stock, subject to limited
exceptions, such as certain transfers effected for estate planning purposes. The conversion of our Class B common stock into our Class A common stock will have the
effect, over time, of increasing the relative voting power of those holders of Class B common stock who retain their shares in the long term. If, for example, Mr.
Chandra retains a significant portion of his holdings of Class B common stock for an extended period of time, he could, in the future, control a majority of the
combined voting power of our Class A and Class B common stock. As a board member, Mr. Chandra owes a fiduciary duty to our stockholders and must act in good
faith in a manner he reasonably believes to be in the best interests of our stockholders. As a stockholder, even a controlling stockholder, Mr. Chandra is entitled to
vote his shares in his own interests, which may not always be in the interests of our stockholders generally.
35
The market price of our Class A common stock has been and will likely continue to be volatile, and declines in the price of our Class A common stock may
subject us to litigation.
The trading price of our Class A common stock has been and is likely to continue to be volatile. Since shares of our Class A common stock were sold in our
initial public offering in January 2021 at a price of $42.00 per share, our closing stock price has ranged from $16.89 to $101.50 per share through December 31,
2021. The market price of our Class A common stock may fluctuate significantly in response to numerous factors, many of which are beyond our control, including:
actual or anticipated fluctuations in our quarterly and annual results of operations;
the financial projections we may provide to the public, any changes in these projections, or our failure to meet these projections;
failure of securities analysts to initiate or maintain coverage of our company, changes in financial estimates or ratings changes by any securities
analysts who follow our company, or our failure to meet these estimates or the expectations of investors;
announcements by us or our competitors of significant technical innovations, acquisitions, strategic partnerships, joint ventures, or capital
commitments;
changes in operating performance and stock market valuations of companies, particularly those in the technology, eCommerce or retail sectors;
price and volume fluctuations in the overall stock market from time to time, including as a result of trends in the economy as a whole, or in our
industry in particular;
changes in accounting standards, policies, guidelines, interpretations, or principles;
actual or anticipated developments in our business or our competitors’ businesses or the competitive landscape generally;
developments or disputes concerning our intellectual property or our solutions, or third-party proprietary rights;
significant security breaches of, technical difficulties with, or interruptions to, our platform;
new laws or regulations, new interpretations of existing laws, or the new application of existing regulations to our business;
any major change in our board of directors or management;
any negative media coverage or publicity;
Class A common stock being sold into the market by us or our stockholders or the anticipation of such sales;
lawsuits and governmental investigations threatened or filed against us; and
other events or factors, including those resulting from war, incidents of terrorism, or responses to these events.
These and other factors may cause the market price and demand for our common stock to fluctuate substantially, which may limit or prevent investors from
readily selling their shares of common stock and may otherwise negatively affect the liquidity of our common stock. In addition, the stock markets, and in particular
the market on which our Class A common stock is listed, have experienced extreme price and volume fluctuations that have affected and continue to affect the market
prices of equity securities of many technology companies. Stock prices of many technology companies have fluctuated in a manner unrelated or disproportionate to
the operating performance of those companies. In the past, companies that have experienced volatility in the market price of their securities have been subject to
securities class action litigation. If we were to become involved in securities litigation, it could subject us to substantial costs, divert resources and the attention of
management from operating our business, and harm our business, results of operations, and financial condition.
We cannot predict the impact our dual class structure may have on our stock price.
36
We cannot predict whether our dual class structure will result in a lower or more volatile market price of our Class A common stock or in adverse publicity or
other adverse consequences. For example, certain index providers have announced restrictions on including companies with multiple-class share structures in certain
of their indexes. In July 2017, FTSE Russell and S&P Dow Jones announced that they would cease to allow most newly public companies utilizing dual or multi-
class capital structures to be included in their indices. Affected indices include the Russell 2000 and the S&P 500, S&P MidCap 400, and S&P SmallCap 600, which
together make up the S&P Composite 1500. Beginning in 2017, MSCI, a leading stock index provider, opened public consultations on their treatment of no-vote and
multi-class structures and temporarily barred new multi-class listings from certain of its indices; however, in October 2018, MSCI announced its decision to include
equity securities “with unequal voting structures” in its indices and to launch a new index that specifically includes voting rights in its eligibility criteria. Under the
announced policies, our dual class capital structure would make us ineligible for inclusion in certain indices, and as a result, mutual funds, exchange-traded funds,
and other investment vehicles that attempt to passively track those indices will not be investing in our stock. These policies are still fairly new, and it is as of yet
unclear what effect, if any, they will have on the valuations of publicly traded companies excluded from the indices, but it is possible that they may depress these
valuations compared to those of other similar companies that are included. Because of our dual class structure, we will likely be excluded from certain of these
indexes, and we cannot assure you that other stock indexes will not take similar actions. Given the sustained flow of investment funds into passive strategies that seek
to track certain indexes, exclusion from stock indexes would likely preclude investment by many of these funds and could make our Class A common stock less
attractive to other investors. As a result, the market price of our Class A common stock could be adversely affected.
We are an “emerging growth company,” and the reduced disclosure requirements applicable to emerging growth companies may make our Class A common
stock less attractive to investors.
We are an “emerging growth company,” as defined in the JOBS Act, and we may take advantage of certain exemptions from various reporting requirements
that are applicable to other public companies that are not “emerging growth companies” including, but not limited to, not being required to comply with the auditor
attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced financial disclosure obligations, reduced disclosure obligations regarding executive
compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation
and any golden parachute payments not previously approved.
We may take advantage of these provisions until we are no longer an “emerging growth company.” We would cease to be an “emerging growth company”
upon the earliest to occur of: (i) the last day of the fiscal year in which we have more than $1.07 billion in annual revenue; (ii) the date we qualify as a large
accelerated filer, with at least $700 million of equity securities held by non-affiliates; (iii) the issuance, in any three-year period, by us of more than $1.0 billion in
non-convertible debt securities; and (iv) the last day of the fiscal year ending after the fifth anniversary of our initial public offering. We may choose to take
advantage of some but not all of these reduced reporting requirements. If we take advantage of any of these reduced reporting requirements in future filings, the
information that we provide our stockholders may be different than the information you might get from other public companies in which you hold equity interests.
We cannot predict if investors will find our Class A common stock less attractive because we may rely on these exemptions. If some investors find our common stock
less attractive as a result, there may be a less active trading market for our common stock and our stock price may be more volatile.
Short sellers of our stock may be manipulative and may drive down the market price of our common stock.
Short selling is the practice of selling securities that the seller does not own but rather has borrowed or intends to borrow from a third party with the intention
of buying identical securities at a later date to return to the lender. A short seller hopes to profit from a decline in the value of the securities between the sale of the
borrowed securities and the purchase of the replacement shares, as the short seller expects to pay less in that purchase than it received in the sale. As it is therefore in
the short sellers interest for the price of the stock to decline, some short sellers publish, or arrange for the publication of, opinions or characterizations regarding the
relevant issuer, its business prospects and similar matters calculated to or which may create negative market momentum, which may permit them to obtain profits for
themselves as a result of selling the stock short. Issuers, like us, whose securities have historically had limited trading volumes and/or have been susceptible to
relatively high volatility levels can be particularly vulnerable to such short seller attacks. The publication of such commentary has, and may in the future, cause a
temporary, or possibly long term, decline in the market price of our common stock. No assurances can be made that declines in the market price of our common stock
will not occur in the future in connection with such commentary by short sellers or otherwise.
37
Future sales of our Class A common stock by us or our stockholders could cause the market price of our Class A common stock to decline. Sales or issuances by
us of our common stock or convertible securities could also result in dilution to our stockholders.
If our stockholders sell substantial amounts of our Class A common stock in the public market, the market price of our common stock could decrease
significantly. The perception in the public market that our stockholders might sell shares of common stock could also depress our market price. The shares of our
Class A common stock issued in our initial public offering, including any shares reserved under our directed share program, are freely tradable in the public market.
In addition, certain stockholders are entitled, under our Investors Rights Agreement, to require us to register their shares for public sale in the United States. Sales of
our Class A common stock, or the possibility that these sales may occur, may make it more difficult for us to sell equity securities in the future at a time and at a price
that we deem appropriate. These sales also could cause the market price of our Class A common stock to fall.
We may issue additional common stock, convertible securities, or other equity in the future. We also issue common stock to our employees, directors, and
other service providers pursuant to our equity incentive plans. Shares of our Class A common stock reserved for issuance under our equity incentive plans are freely
tradable upon issuance, subject to any vesting conditions. Such issuances could be dilutive to investors and could cause the price of our common stock to decline.
New investors in such issuances could also receive rights senior to those of current stockholders.
We will incur increased costs and demands upon management as a result of complying with the laws and regulations affecting public companies, particularly
after we are no longer an “emerging growth company”. Any failure to maintain adequate financial and management personnel, processes, and controls to meet
our obligations as a public company could adversely affect our business, results of operations, and financial condition.
As a public company, and particularly after we cease to be an “emerging growth company,” we will incur greater legal, accounting, and other expenses than
we incurred as a private company. We are subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act, the Dodd-Frank Wall Street Reform
and Consumer Protection Act of 2010, or the Dodd-Frank Act, and the rules and regulations of Nasdaq. These requirements have increased our legal, accounting, and
financial compliance costs and has made some activities more difficult, time-consuming, and costly, and placed significant strain on our personnel, systems, and
resources. For example, we expect these rules and regulations to make it more expensive for us to obtain director and officer liability insurance, and we may be
required to accept reduced policy limits and coverage or incur substantially higher costs to maintain the same or similar coverage. In addition, if we fail to maintain
adequate financial and management personnel, processes, and controls to meet our reporting obligations as a public company, we may not be able to manage our
business effectively or accurately report our financial performance on a timely basis, which could cause a decline in our stock price and adversely affect our business,
results of operations, and financial condition.
After we are no longer an “emerging growth company,” we will need to comply with auditor attestation requirements of Section 404 of the Sarbanes-Oxley
Act. In that regard, as we prepare for such compliance, we will need to hire additional accounting and financial staff with appropriate public company experience and
technical accounting knowledge. We cannot predict or estimate the amount of additional costs we may incur or the timing of such costs. The measures we take may
also not be sufficient to satisfy our obligations as a public company.
Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our company more difficult, limit attempts by our
stockholders to replace or remove our current board of directors, and limit the market price of our Class A common stock.
Provisions in our amended and restated certificate of incorporation and amended and restated bylaws have the effect of delaying or preventing a change of
control or changes in our management. Our amended and restated certificate of incorporation and amended and restated bylaws include provisions that:
authorize our board of directors to issue, without further action by the stockholders, shares of undesignated preferred stock with terms, rights, and
preferences determined by our board of directors that may be senior to our common stock;
require that any action to be taken by our stockholders be effected at a duly called annual or special meeting and not by written consent if such action
occurs after the first date that the total aggregate number of votes represented by all then-issued and outstanding shares of Class B common stock
constitute less
38
than 51% of the total aggregate number of votes represented by all then-issued and outstanding shares of our capital stock, or the Written Consent
Threshold Date;
until the Written Consent Threshold Date, allow our stockholders to be able to act by written consent if the action is first recommended or approved by
our board of directors;
specify that special meetings of our stockholders can be called only by our board of directors, the chairperson of our board of directors, our chief
executive officer or our president (in the absence of our chief executive officer);
provide for a dual class common stock structure in which holders of our Class B common stock have the ability to control the outcome of certain
matters requiring stockholder approval, even if they own significantly less than a majority of the aggregate outstanding shares of our common stock,
including the election of directors and significant corporate transactions, such as a merger or other sale of our company or its assets;
establish an advance notice procedure for stockholder proposals to be brought before an annual meeting, including proposed nominations of persons
for election to our board of directors;
establish that our board of directors is divided into three classes, with each class serving three-year staggered terms and provide that directors are
removable only for cause;
prohibit cumulative voting in the election of directors;
provide that vacancies on our board of directors may be filled only by a majority of directors then in office, even though less than a quorum, or by a
sole remaining director; and
require the approval of our board of directors or the holders of at least 66 2/3% of the voting power of our outstanding shares of capital stock entitled
to vote thereon, voting together as a single class, to amend our amended and restated bylaws and certain provisions of our amended and restated
certificate of incorporation.
As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the Delaware General Corporation Law, or the
DGCL, which imposes certain restrictions on mergers, business combinations, and other transactions between us and holders of 15% or more of our outstanding
common stock. Any provision of our amended and restated certificate of incorporation, amended and restated bylaws, or Delaware law that has the effect of delaying,
preventing or deterring a change in control or changes in our management or our board of directors and could limit the opportunity for our stockholders to receive a
premium for their shares of our common stock and could also affect or depress the price that some investors are willing to pay for our Class A common stock.
Claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims against us and may reduce the
amount of money available to us.
Our amended and restated certificate of incorporation and amended and restated bylaws provide that we will indemnify our directors and officers, in each
case, to the fullest extent permitted by Delaware law. Delaware law provides that directors of a corporation will not be personally liable for monetary damages for
any breach of fiduciary duties as directors, except liability for:
any breach of the directors duty of loyalty to the corporation or its stockholders;
any act or omission not in good faith or that involves intentional misconduct or a knowing violation of law;
unlawful payments of dividends or unlawful stock repurchases or redemptions; or
any transaction from which the director derived an improper personal benefit.
Such limitation of liability does not apply to liabilities arising under federal securities laws and does not affect the availability of equitable remedies such as
injunctive relief or rescission. Our amended and restated bylaws provide that we are required to indemnify our directors and officers to the fullest extent permitted by
Delaware law and may indemnify our other employees and agents. Our amended and restated bylaws also provide that, on satisfaction of certain conditions, we will
advance expenses incurred by a director or officer in advance of the final disposition of
39
any action or proceeding, and permit us to secure insurance on behalf of any officer, director, employee, or other agent for any liability arising out of his or her
actions in that capacity regardless of whether we would otherwise be permitted to indemnify him or her under the provisions of Delaware law. We have entered and
expect to continue to enter into agreements to indemnify our directors and executive officers. With certain exceptions, these agreements provide for indemnification
for related expenses, including attorneys’ fees, judgments, fines, and settlement amounts incurred by any of these individuals in connection with any action,
proceeding, or investigation. We believe that these amended and restated certificate of incorporation and amended and restated bylaws provisions and
indemnification agreements are necessary to attract and retain qualified persons as directors and officers.
While we maintain directors’ and officers’ liability insurance, such insurance may not be adequate to cover all liabilities that we may incur, which may reduce
our available funds to satisfy third-party claims and could harm our business, results of operations, and financial condition.
Our amended and restated bylaws provide that a state or federal court located within the State of Delaware is the exclusive forum for certain types of actions and
proceedings that may be initiated by our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our
directors, officers, or other employees.
Our amended and restated bylaws provide that, unless we consent in writing to the selection of an alternative forum, the sole and exclusive forum for any
state law claims for (i) any derivative action or proceeding brought on our behalf, (ii) any action asserting a claim of breach of a fiduciary duty owed by any of our
directors, officers, or other employees or our stockholders to us or our stockholders, (iii) any action asserting a claim arising pursuant to any provisions of the DGCL,
our amended and restated certificate of incorporation or our amended and restated bylaws or as to which the DGCL confers jurisdiction on the Court of Chancery of
the State of Delaware, or (iv) any action asserting a claim governed by the internal affairs doctrine shall be, to the fullest extent permitted by law, the Court of
Chancery of the State of Delaware. Our amended and restated bylaws also provide that, unless we consent in writing to the selection of an alternative forum, the
federal district courts of the United States of America will be the sole and exclusive forum for resolving any complaint asserting a cause of action arising under the
Securities Act of 1933, as amended, or the Securities Act; provided, however, that our stockholders cannot and will not be deemed to have waived our compliance
with the U.S. federal securities laws and the rules and regulations thereunder. This provision would not apply to suits brought to enforce a duty or liability created by
the Exchange Act or any other claim for which the federal courts have exclusive jurisdiction. Any person or entity purchasing or otherwise acquiring any interest in
shares of our capital stock shall be deemed to have notice of and consented to these provisions.
These exclusive forum provisions may limit a stockholders ability to bring a claim in a judicial forum of its choosing for disputes with us or our directors,
officers, or other employees, which may discourage such lawsuits. The enforceability of similar choice of forum provisions in other companies’ charter documents
has been challenged in legal proceedings, and it is possible that a court could find these types of provisions to be inapplicable or unenforceable. If a court were to
find these exclusive forum provisions in our amended and restated bylaws to be inapplicable or unenforceable in an action, we may incur additional costs associated
with resolving such action in other jurisdictions, which could harm our business, results of operations, and financial condition.
We do not expect to declare dividends in the foreseeable future.
We have never declared or paid any cash dividends on our capital stock. We currently anticipate that we will retain future earnings, if any, for the
development, operation, and expansion of our business, and do not anticipate declaring or paying any cash dividends for the foreseeable future. Any return to
stockholders will therefore be limited to the increase, if any, of our share price, which may never occur.
General Risk Factors
If securities or industry analysts do not publish research or reports about our business, or if they downgrade our common stock, the price of our Class A common
stock could decline.
The trading market for our Class A common stock depends, in part, on the research and reports that securities or industry analysts publish about us or our
business. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade our stock or publish inaccurate or unfavorable
research about our business, our stock price would likely decline. In addition, if our results of operations or guidance fail to meet the expectations of analysts or
investors, our stock price would likely decline. If one or more of these analysts cease coverage of our
40
company or fail to publish reports on us regularly, we could lose visibility in the financial markets, which in turn could cause demand for our Class A common stock
to decrease, which might cause our stock price and trading volume to decline.
If our insurance coverage is insufficient or our insurers are unable to meet their obligations, our insurance may not mitigate the risks facing our business.
Our insurance policies cover a number of risks and potential liabilities, such as general liability, property coverage, errors, and omissions liability,
employment liability, business interruptions, data breaches, crime, product liability, and directors’ and officers’ liability. For certain types of business risk, we may
not be able to, or may choose not to, acquire insurance. In addition, our insurance may not adequately mitigate the risks we face or we may have to pay high
premiums and/or deductibles for the coverage we do obtain. Additionally, if any of our insurers becomes insolvent, it would be unable to pay any claims that we
make.
Our operations could be significantly hindered by the occurrence of a natural disaster, terrorist attack, or other catastrophic event.
Our business operations are susceptible to outages due to earthquakes, fire, floods, power loss, hurricanes, tornadoes, and other adverse weather and climate
conditions, public health crises such as the COVID-19 pandemic, political crises such as terrorist attacks, war and other political instability, social unrest, or other
catastrophic events, telecommunications failures, and other events beyond our control. In addition, a substantial portion of our facilities, including our headquarters,
are located in Northern California, an area susceptible to earthquakes and wildfires, and are thus vulnerable to damage. We do not carry earthquake insurance for
earthquake-related losses. In addition, public health crises, such as the COVID-19 pandemic, acts of terrorism, and other geo-political unrest could cause disruptions
in our business or the business of our buyers or sellers, or the economy as a whole. To the extent that such events disrupt our business or the business of our current
or prospective users, or adversely impact our reputation, such events could adversely affect our business, results of operations, and financial condition.
Item 1B. Unresolved Staff Comments.
None.
Item 2. Properties.
Our corporate headquarters is located in Redwood City, California, where we currently lease approximately 75,876 square feet under a lease agreement that
expires on May 31, 2024. We also lease facilities in Newark, California, Canada, India and Australia.
We believe that our facilities are suitable to meet our current needs. We intend to expand our facilities or add new facilities as we add employees and enter
new geographic markets, and we believe that suitable additional or alternative space will be available as needed to accommodate any such growth.
Item 3. Legal Proceedings.
See “Note 5—Commitments and Contingencies— Litigation and Loss Contingencies” in the Notes to Consolidated Financial Statements.
Item 4. Mine Safety Disclosures.
Not applicable.
41
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
Market Information
Our Class A common stock has been listed on the Nasdaq Global Select Market under the symbol “POSH” and began trading on January 14, 2021. Prior to
that date, there was no public trading market for our common stock.
Holders of Record
As of March 21, 2022, there were approximately 131 stockholders of record of our common stock. The number of stockholders of record is based upon the
actual number of holders registered on this date and does not include holders of common stock in “street name” by brokers or other entities on behalf of stockholders.
Dividend Policy
We have never declared or paid cash dividends on our capital stock. We intend to retain all available funds and future earnings and do not anticipate paying
cash dividends in the foreseeable future. Any future decision to declare cash dividends will be made at the discretion of our Board of Directors, subject to applicable
laws and will depend on a number of factors, including our financial condition, results of operations, capital requirements, contractual restrictions, general business
conditions, and other factors that our Board of Directors think are relevant.
Securities Authorized for Issuance under Equity Compensation Plans
The information required by this item is incorporated by reference to our Proxy Statement for our 2022 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2021.
Stock Performance Graph
The following graph illustrates the cumulative total return to our stockholders in comparison to the Nasdaq Composite Index (Nasdaq Composite) and Russell
2000. The graph assumes that $100 was invested at market close on January 14, 2021, the date our Class A common stock began trading on the Nasdaq Global Select
Market, in each of our Class A common stock, Nasdaq Composite, and Russell 2000, and that any dividends were reinvested. The comparisons are based on
historical data and are not indicative of, nor intended to forecast, the future performance of our common stock.
42
Recent Sales of Unregistered Securities
None.
Use of Proceeds from our Initial Public Offering (IPO)
The offer and sale of the shares in our initial public offering was registered under the Securities Act pursuant to a registration statement on Form S-1 (File No.
333-251427), which was declared effective by the SEC on January 13, 2021. Pursuant to such registration statement, we issued and sold an aggregate of 7,590,000
shares of our common stock at a price of $42.00 per share for an aggregate cash proceeds of approximately $296.5 million, net of underwriting discounts and
commissions and offering costs, which includes the full exercise by the underwriters of their option to purchase additional shares of common stock. None of the
underwriting discounts and commissions or offering expenses were incurred or paid, directly or indirectly, to any of our directors or officers or their associates or to
persons owning 10% or more of our common stock or to any of our affiliates.
There has been no material change in the expected use of the net proceeds from our initial public offering, as described in our final prospectus filed with the
SEC on January 14, 2021 pursuant to Rule 424(b) under the Securities Act of 1933.
Issuer Purchases of Equity Securities
None.
43
Item 6. Selected Financial Data.
This Item has been omitted as it is no longer required.
44
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read together with our consolidated
financial statements and accompanying notes included elsewhere in this Annual Report on Form 10-K. This discussion includes both historical information and
forward-looking information based upon current expectations that involve risk, uncertainties, and assumptions. Our actual results may differ materially from
management’s expectations as a result of various factors, including, but not limited to, those discussed in “Risk Factors” and elsewhere in this Annual Report on
Form 10-K.
Prior Periods’ Financial Statement Revisions
As described in Note 3 to the consolidated financial statements, we have revised previously issued financial statements to correct immaterial misstatements.
Accordingly, this Management’s Discussion and Analysis of Financial Condition and Results of Operations reflects the effects of the revisions.
Overview
We are a social marketplace that combines the human connection of a physical shopping experience with the scale, reach, ease, and selection benefits of
eCommerce. In doing so, we bring the power of community to buying and selling online. We created Poshmark in 2011 to make buying and selling simple, social,
and fun. Pairing technology with the inherent human desire to socialize, our marketplace creates passion and personal connections among users. We dynamically
curate our marketplace into lifestyle categories that our users love, including apparel, accessories, footwear, home, beauty, and pets. Powered by our proprietary
technology, our social marketplace is purpose-built to enable simple transactions, seamless logistics, and an engaging experience at scale. As of December 31, 2021,
we had 7.6 million Active Buyers.
We empower people to sell a few items or to become successful entrepreneurs by providing them with end-to-end seller tools. We refer to this as “making
selling a superpower.” Our comprehensive infrastructure makes it easy for sellers to build their businesses with seamless listing, merchandising, promotion, pricing,
and shipping. Sellers use content, inventory selection, and social interactions to monetize their listings and drive growth. Our transparent fee structure aligns our
success with the success of our sellers. Our fee is 20% of the final price for sales $15 and over, or a flat rate of $2.95 for sales under $15. We attract, engage, and
retain sellers by offering the community the benefits of social connection with the ability to combine personal passion and economic empowerment. We do not own
or manage inventory as products are listed, managed, sold, and shipped by our sellers, utilizing our transaction tool that makes the selling process seamless and easy.
This asset-light model creates scalability and favorable working capital dynamics.
Our social features make the discovery and purchase process simple and enticing for buyers, fostering high engagement and retention. The engagement of our
community has fueled strong growth in our business, supported by attractive unit economics and efficient user acquisition. We enable buyers to discover, connect,
and curate their network and news feed with that of other users who share similar styles and personal preferences, creating a fun shopping experience. Our
marketplace is vast, with sellers listing millions of secondhand and new items across multiple categories. We use data-driven personalization to customize each users
feed to feature the most relevant listings and make it easy to quickly search for and find products of interest. Furthermore, sellers list a variety of items across all
price points, with the added benefit of being able to negotiate offers directly with buyers seeking to optimize their budget, allowing sellers to manage their listings to
achieve their individual objectives. Because our marketplace features a massive selection of secondhand items, buyers are also able to support their personal style
while minimizing their environmental impact.
As of December 31, 2021, our community has generated over $6.2 billion in GMV since 2011, with $1.8 billion in 2021 and $1.4 billion in 2020, representing
a 27% growth rate. In 2021 and 2020, we had revenue of $326.0 million and $261.6 million, respectively, representing a 25% growth rate. In 2021, we generated a
net loss of $98.3 million,
45
and Adjusted EBITDA of $7.3 million compared to a net income of $18.8 million and Adjusted EBITDA of $36.0 million in 2020.
Key Operating and Non-GAAP Financial Metrics
We collect and analyze operating and financial data to evaluate the health of our community, allocate our resources (such as capital, time, and technology
investments), and assess the performance of our business. In addition to revenue, net (loss) income, and other results under GAAP, the key operating and financial
metrics we use are GMV, Active Buyers, and Adjusted EBITDA.
Gross Merchandise Value. Our gross merchandise value, or GMV, is the total dollar value of transactions on our platform in a given period, prior to returns
and cancellations, and excluding shipping and sales taxes. GMV is a measure of the total economic activity generated by our marketplace, and an indicator of the
scale and growth of our marketplace and the health of our marketplace ecosystem.
GMV
($ in millions)
Our GMV has grown at a 31% compound annual growth rate, or CAGR, from $807 million in 2018 to $1.8 billion in 2021. Our GMV grew 27% from $1.4
billion in 2020 to $1.8 billion in 2021. Our quarterly GMV has increased year-over-year for the past sixteen quarters. We have continued to add users and enhance
our social marketplace with various initiatives and product updates, including the launch of our Brand Closet Program enabling brands to connect directly our
community, an expansion of our partnership with Affirm to include their Buy Now Pay Later product, and the continued rollouts of Poshmark Mini, which is a
simplified version of the Poshmark app that lives inside of Snapchat, and Bulk Listing Actions, which are closet management tools that allow sellers to update and
promote multiple product listings at once.
Active Buyers. Active Buyers are unique users who have purchased at least one item on our platform in the trailing 12 months preceding the measurement
date, regardless of returns and cancellations. An Active Buyer could have more than one account if they were to use a separate unique email address to set up each
account. The number of Active Buyers is a key driver of GMV and revenue, as well as a measure of the scale and growth of our buyer community. We believe it is
also an important indicator of our ability to convert user activity on our marketplace into transactions. The number of Active Buyers has increased steadily every
quarter as we attract and retain users. Active Buyers can be new users to our marketplace who make a purchase, existing users who convert into buyers for the first
time as our marketplace strengthens with more sellers and items, or repeat buyers.
46
Active Buyers
(in thousands)
5,713 6,032 6,231 5,374 4,952 4,550 4,190 3,734 3,345 2,953 2,657 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020 Active Buyers measured as of the last day of the quarter presented
Active Buyers measured as of the last day of the quarter presented
Adjusted EBITDA. We define Adjusted EBITDA as net (loss) income attributable to common stockholders, excluding depreciation and amortization, stock-
based compensation expense, interest income, other expense, net, change in accrued sales tax, provision (benefit) for income taxes, and undistributed earnings
attributable to participating securities. Adjusted EBITDA is a key performance measure used by our management and board of directors to assess our operating
performance and the operating leverage in our business. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be
masked by the effect of the income and expenses that we exclude in Adjusted EBITDA. Accordingly, we believe that Adjusted EBITDA provides useful information
to investors and others in understanding and evaluating our operating results, enhances the overall understanding of our past performance and future prospects, and
allows for greater transparency with respect to key financial metrics used by our management in its financial and operational decision-making. See “—Reconciliation
of Non-GAAP Financial Measures” for more information and for a reconciliation of net (loss) income, the most directly comparable financial measure calculated and
presented in accordance with GAAP, to Adjusted EBITDA.
47
Adjusted EBITDA
($ in millions)
Key Factors Affecting Our Performance
Growth and Retention of Users. We focus on attracting new users and retaining existing users. New users and the social and transactional activities they
contribute help keep existing users more active, increasing their lifetime value over time. Users engage in many ways on our social marketplace: they connect, they
browse, they buy, and they sell. The positive relationship between new users and existing users illustrates the network effects of our marketplace. As of December 31,
2021, we had 7.6 million Active Buyers.
User Engagement. The engagement of our community has fueled strong growth in our business, supported by attractive unit economics and efficient user
acquisition. We believe that cultivating a robust network of users over the longer-term is crucial to bolstering broader community engagement, growing social
interactions, and increasing GMV. Users can engage on our marketplace in a variety of activities that range from shopping and social interactions to buying and
selling. The continuous increase in users, social interactions, and listings has led to steady activations of buyers and sellers across cohorts, resulting in increasing
GMV for these cohorts.
Cumulative % Sellers Activated as Buyers from Year 1 to Year 5 31% of First-Time Sellers Also Became Buyers in Year 1 40% 42% 44% 37% 31% Year of Seller's Year 2 Year 3 Year 4 Year 5 First Sale
Investments in Growing Our User Community. We have invested substantially in marketing to grow our user community and drive further awareness of our
brand. These investments have enabled us to grow our base of new users, buyers, and sellers while continuing to retain buyers and sellers, resulting in strong growth
of our GMV and revenue. Marketing expenses represented 44% and 35% of revenue in 2021 and 2020, respectively. We intend to manage our marketing spend to
balance growth and profitability. While we have seen fluctuations and uncertainty in user acquisition costs, partially due to Apple's recent policy change that limits
the ability of advertisers to collect user data, we will continue to invest in user acquisition and retention while the underlying user unit economics indicate the return
on investment is strong.
Investments in Platform Innovation. We invest in both the people and technology behind our platform. We also intend to continue to make significant
investments in the technology and infrastructure of our platform to attract and retain buyers and sellers, expand the capabilities and scope of our platform, and
enhance the user experience. We expect to continue to make significant investments to attract and retain employees, particularly engineers, data scientists, designers,
product management, and operations personnel. All functions are important, and we intend to invest in our people to help us drive additional efficiencies across our
marketplace. In addition, we may invest in new
48
and existing businesses that may lower our margins temporarily but may enhance our platform capabilities, deliver revenue growth, and enable us to achieve and
maintain long-term profitability.
International Expansion. We began operations in Canada, the first country we expanded to after the United States, in May 2019. In February 2021, we
expanded our operations to Australia. In September 2021, we launched operations in India. International expansion may impact our financial performance in the short
term. In 2021 and 2020, revenue from international operations was less than 10% of our net revenue. As we continue our global expansion, we believe international
demand for our platform will develop and increase. Accordingly, we believe there is a significant opportunity to grow our international business. We have invested,
and plan to continue to invest, in the adoption of our platform and solutions internationally, including localization of our platform and the addition of critical
capabilities to our platform required to serve those local markets.
Impact of the COVID-19 Pandemic. The COVID-19 pandemic has had a variety of impacts on our business to date and will continue to impact our business
in ways that remain unpredictable. In the initial weeks of the pandemic in the United States, we experienced a significant decrease in GMV. In the month of March
2020, we had negative 13% year-over-year GMV growth which in turn impacted the year-over-year GMV growth for the quarter ended March 31, 2020, which was
9%. Subsequently, in the quarter ended June 30, 2020, the year-over-year GMV growth rebounded to 42% as buyer and seller activity resumed. We have seen strong
year-over-year GMV growth in subsequent quarters, but, such trends may not continue and could be reversed. While the rollout of COVID-19 vaccines and lifting of
movement restrictions have begun in the U.S. and internationally, there remains substantial uncertainty about the pandemic’s impact on the global economy, e-
commerce, and global macroeconomic conditions that impact consumer spending. In particular, to the extent that federal and state governmental aid programs
initiated in connection with the pandemic are reduced or terminated, consumer discretionary spending would likely decrease, which would have a negative impact on
our business.
As a result of the COVID-19 pandemic, the lives of our users, buyers, and sellers have been disrupted as many people have been required to stay home and
many have experienced significant economic and employment disruption. As many people have shifted to a work-from-home environment, there has been less of a
need for some to purchase apparel. In some cases, buyers also have a decreased ability to spend on our marketplace due to economic concerns and pressures. In other
cases, physical stores have been viewed as potentially dangerous, driving demand to online alternatives such as Poshmark. For our sellers, our marketplace has
continued to serve as a means for additional income, though the requirement to handle their own logistics amid quarantine has proven difficult at times. Additionally,
the social nature of our platform and the community we have built continued to attract users throughout the pandemic to come shop, interact, and share.
Our headquarters and offices remained temporarily closed as of December 31, 2021, with substantially all of our employees working remotely, temporarily
lowering our operating expenses. As the pandemic subsides, we intend to open our offices in accordance with local guidelines and regulations. Additional disruptions
or a resurgence of offline shopping demand could adversely affect our business, results of operations, liquidity, and financial condition in future periods. The
conditions caused by the pandemic are still evolving and we will continue to evaluate the potential impact of the pandemic on our business. See “Part I., Item 1A.
Risk Factors” for further discussion of the possible impact of the COVID-19 pandemic on our business, operations and financial condition.
Seasonality. Our business is seasonal in nature as it is affected by the cyclicality of the consumer as well as broader market conditions. Historically, we have
often seen both stronger growth in the number of Active Users and Active Buyers and in engagement during the first quarter of the year. In addition, we have seen
higher GMV in the fourth quarter of the year, followed by the third quarter, which we believe is due in part to the higher price points of seasonal apparel and
footwear and the holiday season. We believe the recent growth in our business, as well as the recent effects of sales taxes and the COVID-19 pandemic, have partially
masked these trends to date, and we expect the impact of seasonality to be more pronounced in our future quarterly results as our business matures.
49
GAAP and Non-GAAP Financial Measures
We also review the following GAAP and non-GAAP financial measures to evaluate our business, measure our performance, identify trends affecting our
business, formulate business plans, and make strategic decisions.
Year Ended December 31,
2021
2020
2019
(in thousands)
Net (Loss) Income $ (98,329 ) $ 18,846 $ (47,724 )
Net (Loss) Income Margin (30 )% 7 % (23 )%
Adjusted EBITDA $ 7,283 $ 36,044 $ (36,092 )
Adjusted EBITDA Margin 2 % 14 % (18 )%
(1) Net (Loss) Income Margin is calculated by dividing Net (Loss) Income for a period by revenue for the same period.
(2) Adjusted EBITDA Margin is calculated by dividing Adjusted EBITDA for a period by revenue for the same period.
Adjusted EBITDA
Adjusted EBITDA is a key performance measure that we use to assess our operating performance and the operating leverage in our business. Because
Adjusted EBITDA facilitates internal comparisons of our historical operating performance on a more consistent basis, we use this measure for business planning
purposes.
We calculate Adjusted EBITDA as net (loss) income attributable to common stockholders, adjusted to exclude:
depreciation and amortization;
stock-based compensation expense;
interest income;
other expense, net;
change in accrued sales tax;
(benefit) provision for income taxes; and
undistributed earnings attributable to participating securities.
Adjusted EBITDA decreased $28.8 million for the year ended December 31, 2021 compared to the same period in 2020 primarily due to an increase in
marketing spend to grow the number of Active Users and Active Buyers and increase our brand awareness, and an increase in headcount cost to support our growth.
Adjusted EBITDA increased $72.1 million for the year ended December 31, 2020 compared to the same period in 2019 primarily due to an increase in
revenue and a decrease in marketing spend in response to the COVID-19 pandemic.
Reconciliation of Non-GAAP Financial Measures
We use Adjusted EBITDA and Adjusted EBITDA Margin in conjunction with GAAP measures as part of our overall assessment of our performance,
including the preparation of our annual operating budget and quarterly forecasts, and to evaluate the effectiveness of our business strategies. Our definition may
differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish similar metrics.
Furthermore, this metric has certain limitations in that it does not include the impact of certain expenses that are reflected in our consolidated statements of
operations that are necessary to run our business. Thus, our Adjusted EBITDA and Adjusted EBITDA Margin should be considered in addition to, not as a substitute
for, or in isolation from, measures prepared in accordance with GAAP.
50
(1)
(2)
We compensate for these limitations by providing a reconciliation of Adjusted EBITDA and Adjusted EBITDA Margin to the related GAAP financial
measure, net (loss) income attributable to common stockholders. We encourage investors and others to review our financial information in its entirety, not to rely on
any single financial measure, and to view Adjusted EBITDA and Adjusted EBITDA Margin in conjunction with their respective related GAAP financial measures.
The following table provides a reconciliation of net (loss) income to Adjusted EBITDA (in thousands):
Year Ended December 31,
2021
2020
2019
(in thousands)
Net (loss) income attributable to
common stockholders $ (98,329 ) $ 6,070 $ (47,724 )
Adjusted to exclude the following:
Depreciation and amortization 3,469 2,894 2,056
Stock-based compensation 48,239 7,959 9,687
Interest income (224 ) (569 ) (1,677 )
Other expense, net 54,262 6,467 366
Change in accrued sales taxes 1,026
(Benefit) provision for income taxes (134 ) 447 174
Undistributed earnings
attributable to
participating securities
12,776
Adjusted EBITDA
$ 7,283
$ 36,044
$ (36,092 )
(1) Reflects our estimated liability for the non-collection and non-remittance of sales taxes which became required beginning in 2018. We began collecting and
remitting sales tax in April 2019. Accordingly, these liabilities were no longer incurred in 2020.
Components of Results of Operations
Net Revenue
We generate revenue from sellers for fees earned when they sell items they have listed on our social marketplace to buyers (20% of the final price for sales
$15 and over, or a flat rate of $2.95 for sales under $15). The buyer also pays a shipping label fee as part of their order. On some orders, the shipping label fee
exceeds our shipping label cost, which we record as revenue. In 2021, this revenue was 4% of our total net revenue. In 2020, this revenue was 3% of our total net
revenue and was 1% in 2019. Our revenue is recognized when we satisfy our performance obligations. We report both revenue from buyers and revenue from sellers
based upon the net amount earned, which is reduced by certain buyer and seller incentives.
Costs and Expenses
Cost of Net Revenue. Cost of net revenue primarily consists of costs associated with credit card processing, transaction fees for order related payments, and
hosting expenses associated with operating our platform. Cost of net revenue does not include depreciation and amortization.
We expect cost of net revenue to increase in absolute dollars in future periods and to vary from period to period as a percentage of net revenue for the
foreseeable future as we grow our platform by increasing Active Buyers and generating higher GMV.
Operations and Support. Operations and support expense primarily consists of personnel-related compensation costs, including stock-based compensation,
incurred in providing support to users of our platform including authentication services that we provide. This expense also includes postage and shipping costs that
we incur primarily from order losses and cancellations, and credits and incentives issued to buyers for customer satisfaction purposes in excess of shipping
facilitation revenue.
51
(1)
We expect that operations and support expenses will increase in absolute dollars for the foreseeable future as we continue to grow our operations and hire
additional employees to support the scaling of our business. To the extent we are successful in becoming more efficient in supporting our users, we would expect
operations and support expenses as a percentage of revenue to decrease over the long term.
Research and Development. Research and development expense consist primarily of compensation expenses for engineering, product development, and
design employees, including stock-based compensation, expenses associated with ongoing improvements to and maintenance and testing of our platform offerings
including website, mobile apps, and other products, and other research and development programs. Research and development expenses are expensed as incurred. We
capitalize certain costs associated with website development and software for internal use.
We expect that research and development expenses will increase in absolute dollars and vary from period to period as a percentage of revenue for the
foreseeable future as we continue to invest in research and development activities relating to ongoing improvements to and maintenance and testing of our platform
offerings including website, mobile apps, and other products, and other research and development programs, including the hiring of engineering, product
development, and design employees to support these efforts.
Marketing. Marketing expense primarily consists of expenses associated with personnel-related compensation costs, including stock-based compensation, and
costs related to user acquisition, public relations, marketing events such as Posh Parties, and business development. User acquisition costs primarily consist of costs
associated with acquiring new users by spend on advertising channels such as television, Google, Facebook, Instagram, Snapchat, and TikTok. These marketing
expenses also include promotional credits and incentives issued to buyers to encourage buyer activity on our platform in excess of shipping facilitation revenue and
cost of referral incentives for new user acquisition. We plan to continue to invest in our marketing efforts, including hiring additional employees, in order to attract
new users.
We expect that marketing expenses will increase in absolute dollars and vary from period to period as a percentage of revenue for the foreseeable future as we
plan to continue to invest in marketing to grow the number of Active Users and Active Buyers and increase our brand awareness. The trend and timing of our brand
marketing expenses will depend in part on the timing of marketing campaigns.
General and Administrative. General and administrative expense consists primarily of employee related costs including stock-based compensation for those
employees associated with administrative services such as legal, human resources, information technology, accounting, and finance, and all related costs associated
with our facilities, such as rent and office administration. These expenses also include certain third-party consulting services, facilities, IT services, meals and other
corporate costs not allocated to other expense categories.
We expect that general and administrative expenses will increase in absolute dollars and vary from period to period as a percentage of revenue for the
foreseeable future as we continue to invest in personnel, corporate infrastructure, and systems required to support our strategic initiatives, the growth of our business,
and our compliance and reporting obligations, and controls to enable our internal support functions to scale with the growth of our business. We expect to incur
additional expenses as a result of operating as a public company, including expenses to comply with the rules and regulations applicable to companies listed on a
national securities exchange, expenses related to compliance and reporting obligations pursuant to the rules and regulations of the SEC, and expenses for general and
director and officer insurance, investor relations, and professional services. We also expect rent expense and other facilities related costs to continue to increase in the
future.
Depreciation and Amortization. Depreciation and amortization expense primarily consists of depreciation of computer equipment and software, furniture and
fixtures, leasehold improvements, website development and software for internal use and amortization of intangible assets.
We expect that depreciation and amortization expense will increase in absolute dollars as we continue to build out our network infrastructure, recognize
amortization expense from acquired intangible assets resulting from acquisitions and establish new office locations to support our growth.
52
Interest Income
Interest income primarily relates to amounts earned on our cash and cash equivalents and marketable securities.
Other Expense, Net
Other expense, net mainly relates to changes in fair value of the Convertible Notes, redeemable convertible preferred stock warrants and contingent
consideration relating to acquisition, and foreign exchange remeasurement gains and losses recorded from consolidating our foreign subsidiaries at each period end.
Provision (Benefit) for Income Taxes
Our provision (benefit) for income taxes consists primarily of foreign taxes and state minimum taxes in the United States. As we expand the scale of our
international business activities, any changes in the U.S. and foreign taxation of such activities may increase our overall provision (benefit) for income taxes in the
future. We have established a valuation allowance for our U.S. deferred tax assets, including federal and state NOLs.
We expect to maintain this valuation allowance until it becomes more likely than not that the benefit of our federal and state deferred tax assets will be
realized by way of expected future taxable income in the United States.
53
Results of Operations
The results of operations presented below should be reviewed in conjunction with our consolidated financial statements and notes included elsewhere in this
Annual Report on Form 10-K.
The following tables set forth our consolidated results of operations data and such data as a percentage of net revenue for the periods presented:
Year Ended December 31,
2021
2020
2019
(in thousands)
Net revenue $ 326,009 $ 261,601 $ 204,983
Costs and expenses :
Cost of net revenue, exclusive of depreciation
and amortization 51,858 43,507 34,142
Operations and support 56,719 39,759 29,879
Research and development 58,705 30,025 25,033
Marketing 142,689 92,439 132,228
General and administrative 56,994 27,786 30,506
Depreciation and amortization
3,469
2,894
2,056
Total costs and expenses
370,434
236,410
253,844
(Loss) income from operations (44,425 ) 25,191 (48,861 )
Interest income 224 569 1,677
Other expense, net
Change in fair value of redeemable convertible
preferred stock warrant liability (2,816 ) (2,273 ) (475 )
Change in fair value of convertible notes (49,481 ) (3,801 )
Loss on extinguishment of the convertible notes (1,620 )
Change in fair value of contingent consideration (83 )
Other, net
(262 )
(393 )
109
(54,262 )
(6,467 )
(366 )
(Loss) income before provision (benefit) for
income taxes (98,463 ) 19,293 (47,550 )
(Benefit) provision for income taxes
(134 )
447
174
Net (loss) income $ (98,329 ) $ 18,846 $ (47,724 )
Undistributed earnings attributable to participating
securities
(12,776 )
Net (loss) income attributable to common
stockholders
$ (98,329 )
$ 6,070
$ (47,724 )
(1) Includes the impact of revisions of the consolidated financial statements to correct for errors as noted above.
(2) Costs and expenses include stock-based compensation expense as follows:
Year Ended December 31,
2021
2020
2019
(in thousands)
Operations and support $ 4,791 $ 686 $ 689
Research and development 21,029 2,571 3,017
Marketing 6,587 1,321 1,306
General and administrative
15,832
3,381
4,675
Total
$ 48,239
$ 7,959
$ 9,687
54
(1) (1)
(2)
Year Ended December 31,
2021
2020
2019
Net revenue 100 % 100 % 100 %
Costs and expenses:
Cost of net revenue, exclusive of
depreciation and amortization 16 17 17
Operations and support 17 15 14
Research and development 18 12 12
Marketing 44 35 65
General and administrative 18 11 15
Depreciation and amortization
1
1
1
Total costs and expenses
114
91
124
(Loss) income from operations (14 ) 9 (24 )
Interest income 1
Other expense, net
Change in fair value of redeemable
convertible preferred stock warrant
liability (1 ) (1 )
Change in fair value of convertible notes (15 ) (1 )
Loss on extinguishment of the convertible notes
Change in fair value of contingent consideration
Other, net
(16 )
(2 )
(Loss) income before (benefit) provision for
income taxes (30 ) 7 (23 )
(Benefit) provision for income taxes
Net (loss) income (30 )% 7 % (23 )%
Undistributed earnings attributable to
participating securities
(5 )
Net (loss) income attributable to common
stockholders
(30 )%
2 %
(23 )%
(1) Includes the impact of revisions of the consolidated financial statements to correct for errors as noted above.
Comparison of Years Ended December 31, 2021 and 2020
Net Revenue
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Net revenue $ 326,009 $ 261,601 $ 64,408 25 %
Net revenue increased $64.4 million for the year ended December 31, 2021 compared to the prior year. This growth was primarily due to an increase in the
volume of GMV on our marketplace to a total of $1.8 billion, an increase of 27% for the year ended December 31, 2021 compared to the prior year. The increase in
GMV was substantially driven by the increase in Active Buyers on the platform to 7.6 million for the year ended December 31, 2021, a 17% increase compared to the
same period in 2020, and an 9% increase in GMV per Active Buyer for the year ended December 31, 2021 compared to the prior year.
55
(1) (1)
Cost of Net Revenue
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Cost of net revenue $ 51,858 $ 43,507 $ 8,351 19 %
Cost of net revenue increased $8.4 million for the year ended December 31, 2021 compared to the prior year. The increase was driven by a $5.8 million
increase in costs related to overall volume increases on our marketplace, including increased credit card processing fees and associated expenses, and an increase in
data hosting costs of $2.6 million to support the increased usage of our platform and upgrades we made to our systems which were required to support our growth.
As a percent of revenue, cost of net revenue decreased to 16% from 17% during the year ended December 31, 2021 and 2020, respectively, primarily due to a
non-recurring credit in payment processing fees.
Operations and Support
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Operations and support $ 56,719 $ 39,759 $ 16,960 43 %
Operations and support expense increased $17.0 million for the year ended December 31, 2021 compared to the prior year. The increase was primarily driven
by the combined effect from a $10.7 million increase in customer service and support personnel costs, including $4.1 million in stock-based compensation, mainly
due to the satisfaction of the performance-based vesting condition for our outstanding RSUs upon the effectiveness of our IPO in January 2021, a $5.5 million
increase in net shipping costs as a result of our growth, and a $0.6 million increase in credits and incentives issued to users for the purposes of dispute resolution.
Research and Development
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Research and development $ 58,705 $ 30,025 $ 28,680 96 %
Research and development expense increased $28.7 million for the year ended December 31, 2021 compared to the prior year. The increase was primarily due
to an increase of $27.8 million in engineering personnel costs required to support the growth of our business as we launch new innovations and improve functionality
on our platform, including $18.4 million in stock-based compensation, mainly due to the satisfaction of the performance based vesting condition for our outstanding
RSUs upon the effectiveness of our IPO in January 2021, and a $0.9 million increase in development-related services.
Marketing
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Marketing $ 142,689 $ 92,439 $ 50,250 54 %
Marketing expense increased $50.3 million for the year ended December 31, 2021 compared to the prior year. The increase was primarily due to a $41.8
million in spending on marketing programs, including increased spending on television ad campaigns and digital marketing, and a $8.5 million increase in marketing
personnel costs, including $5.3 million in stock-based compensation, mainly due to the satisfaction of the performance-based vesting condition for our outstanding
RSUs upon the effectiveness of our IPO in January 2021.
56
General and Administrative
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
General and administrative $ 56,994 $ 27,786 $ 29,208 105 %
General and administrative expense increased $29.2 million for the year ended December 31, 2021 compared to the prior year. This increase was primarily
driven by the combined effect from increases of $19.3 million increase in personnel costs which were required to support our growth and transition to a public
company and included $12.5 million in stock-based compensation mainly due to the satisfaction of the performance-based vesting condition for our outstanding
RSUs upon the effectiveness of our IPO in January 2021, increased legal and consulting fees of $5.0 million required to support our public company transition,
increased insurance costs of $4.8 million required as a result of becoming a public company, and increased IT services of $0.6 million to support the growth of our
business. These increases were partially offset by a $0.4 million decrease in chargeback costs due to lower fraud activity in the current period.
Depreciation and Amortization
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Depreciation and amortization $ 3,469 $ 2,894 $ 575 20 %
The increase in depreciation and amortization expense is primarily driven by an increase in the capitalization of website and software development and
amortization of intangible assets.
Interest Income
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Interest income $ 224 $ 569 $ (345 ) (61 )%
The decrease in interest income is due to the lower balance of our marketable securities and lower interest rates earned from our marketable securities.
Other Expense, Net
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
Other expenses, net $ (54,262 ) $ (6,467 ) $ (47,795 ) 739 %
Other expense, net increased $47.8 million for the year ended December 31, 2021 compared to the same period in 2020. The increase is primarily due to an
increase in fair value of the Convertible Notes, and the change in fair value of the redeemable convertible preferred stock warrant liability which was driven by an
increase in the fair value of the underlying redeemable convertible preferred stock, with no comparable activity in the same period in 2020.
(Benefit) Provision for Income Taxes
Year Ended December 31,
Change
2021
2020
$
%
(dollars in thousands)
(Benefit) provision for income taxes $ (134 ) $ 447 $ (581 ) (130 )%
57
The change in our (benefit) provision for income taxes is primarily attributable to pre-tax foreign earnings and changes in state income tax.
Comparison of Years Ended December 31, 2020 and 2019
Net Revenue
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Net revenue $ 261,601 $ 204,983 $ 56,618 28 %
Net revenue increased $56.6 million for the year ended December 31, 2020 compared to the prior year. This growth was primarily due to an increase in the
volume of GMV on our marketplace to a total of $1.4 billion, an increase of 29% for the year ended December 31, 2020 compared to the prior year. The increase in
GMV was substantially driven by the increase in Active Buyers on the platform to 6.5 million for the year ended December 31, 2020, a 20% increase compared to the
same period in 2019, and an 8% increase in GMV per Active Buyer for the year ended December 31, 2020 compared to the prior year.
Cost of Net Revenue
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Cost of net revenue $ 43,507 $ 34,142 $ 9,365 27 %
Cost of net revenue increased $9.4 million for the year ended December 31, 2020 compared to the prior year. The increase was driven by a $8.2 million
increase in costs related to overall volume increases on our marketplace, including increased credit card processing fees and associated expenses, and an increase in
data hosting costs of $1.2 million to support the increased usage of our platform and upgrades we made to our systems which were required to support our growth.
Operations and Support
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Operations and support $ 39,759 $ 29,879 $ 9,880 33 %
Operations and support expense increased $9.9 million for the year ended December 31, 2020 compared to the prior year. The increase was primarily driven
by the overall volume increase on our marketplace, including a $5.0 million increase in net shipping costs as a result of our growth, a $2.5 million increase in credits
and incentives issued to users for the purposes of dispute resolution, and a $2.3 million increase in customer service and support personnel costs as a result of
increased headcount.
Research and Development
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Research and development $ 30,025 $ 25,033 $ 4,992 20 %
58
Research and development expense increased $5.0 million for the year ended December 31, 2020 compared to the prior year. The increase was primarily due
to an increase of $4.8 million in engineering personnel costs required to support the growth of our business as we launch new innovations and improve functionality
on our platform.
Marketing
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Marketing $ 92,439 $ 132,228 $ (39,789 ) (30 )%
Marketing expense decreased $39.8 million in the year ended December 31, 2020 compared to the prior year. The decrease was primarily due to a $41.5
million decrease in spending on marketing programs and events, including decreased spending on television ad campaigns and digital marketing to preserve liquidity
in response to the COVID-19 pandemic, partially offset by an increase of $1.7 million in marketing personnel costs as a result of an increase in headcount to support
the growth of our business.
General and Administrative
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
General and administrative $ 27,786 $ 30,506 $ (2,720 ) (9 )%
General and administrative expense decreased $2.7 million for the year ended December 31, 2020 compared to the prior year. This decrease was primarily
driven by a $2.6 million decrease in legal and consulting fees as the current year period was impacted by decreased spending on corporate initiatives and projects to
preserve liquidity in response to the COVID-19 pandemic, lower expenses for sales tax accruals as the prior year period included accruals of $0.9 million with no
corresponding change in the current year period, and lower facility costs of $0.8 million, partially offset by a $1.5 million increase in chargeback costs related to the
overall volume increase on our marketplace and increased fraud activity.
Depreciation and Amortization
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Depreciation and amortization $ 2,894 $ 2,056 $ 838 41 %
Depreciation and amortization expense increased $0.8 million for the year ended December 31, 2020 compared to the prior year. The increase was primarily
due to an increase in leasehold improvements amortization associated with our new headquarters.
Interest Income
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Interest income $ 569 $ 1,677 $ (1,108 ) (66 )%
The decrease in interest income is due to the lower balance of our marketable securities and lower interest rates earned from our marketable securities.
59
Other Expense, Net
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Other expenses, net $ (6,467 ) $ (366 ) $ (6,101 ) 1,667 %
The increase in other expense, net is primarily due to an increase in fair value of the Convertible Notes and the associated write-off of debt issuance costs
related to the Convertible Notes for the year ended December 31, 2020 with no comparable activity in the prior year period, and the change in fair value of the
redeemable convertible preferred stock warrant liability which was driven by an increase in the fair value of the underlying redeemable convertible preferred stock.
Provision for Income Taxes
Year Ended December 31,
Change
2020
2019
$
%
(dollars in thousands)
Provision for income taxes $ 447 $ 174 273 157 %
The increase in our provision for income taxes is primarily due to state income taxes.
Liquidity and Capital Resources
As of December 31, 2021, our principal sources of liquidity were cash and cash equivalents of $581.5 million. Cash equivalents consisted of institutional
money market funds, and cash in transit from third-party credit card providers that we receive within approximately three to five business days from the date of the
underlying transaction.
As of December 31, 2021, our cash and cash equivalents held by our foreign subsidiaries were not material.
Since our inception, we have most often generated negative cash flows from operations and as of December 31, 2021, we had an accumulated deficit of
$221.8 million, and we have financed our operations primarily through private sales of equity securities, payments received through our platform, and the issuance of
convertible debt. Proceeds from our IPO in January 2021 will be used to finance our operations. We believe our existing cash and cash equivalents will be sufficient
to meet our working capital and capital expenditures needs over at least the next 12 months. However, our liquidity assumptions may prove to be incorrect, and we
could exhaust our available financial resources sooner than we currently expect. We may seek to raise additional funds at any time through the issuance of debt,
equity, and equity-linked arrangements.
Consolidated Statements of Cash Flows Data
Year Ended December 31,
2021
2020
2019
(in thousands)
Net cash provided by (used in):
Operating activities $ 28,572 $ 86,057 $ (5,926 )
Investing activities 17,524 37,871 (5,260 )
Financing activities 296,462 50,248 889
Effect of foreign exchange rate changes on cash and
cash equivalents
78
73
(34 )
Net increase (decrease) in cash and cash equivalents
$ 342,636
$ 174,249
$ (10,331 )
Cash Flows from Operating Activities
For the year ended December 31, 2021, cash provided by operating activities was $28.6 million, which consisted of a net loss of $98.3 million, adjusted by
non-cash charges of $105.6 million and net cash inflows from the change
60
in net operating assets and liabilities of $21.3 million. The non-cash charges were primarily comprised of the change in fair value of convertible notes of $51.1
million, stock-based compensation of $48.2 million, depreciation and amortization of $3.5 million, and change in fair value of redeemable convertible preferred stock
warrant liability of $2.8 million. The net cash inflows from the change in our net operating assets and liabilities was primarily due to a $27.8 million increase in our
funds payable to customers as a result of our growth, partially offset by a $10.7 million decrease in our accounts payable attributable to the timing of payments.
For the year ended December 31, 2020, cash provided by operating activities was $86.1 million, which consisted of a net income of $18.8 million, adjusted
by non-cash charges of $16.9 million and net cash inflows from the change in net operating assets and liabilities of $50.3 million. The non-cash charges were
primarily comprised of stock-based compensation of $8.0 million, change in fair value of convertible notes of $3.8 million, depreciation and amortization of $2.9
million, and change in fair value of redeemable convertible preferred stock warrant liability of $2.3 million. The net cash inflows from the change in our net
operating assets and liabilities was primarily due to a $43.3 million increase in our funds payable to customers as a result of our growth, a $10.2 million increase in
our accounts payable attributable to the timing of payments, partially offset by a $6.0 million decrease in prepaid expenses and other assets.
For the year ended December 31, 2019, net cash used in operating activities was $5.9 million, which consisted primarily of a net loss of $47.7 million,
adjusted by non-cash charges of $11.3 million and net cash inflows from the change in net operating assets and liabilities of $30.5 million. The non-cash charges
were primarily comprised of stock-based compensation of $9.7 million. The net cash inflows from the change in our net operating assets and liabilities was primarily
due to a $22.3 million increase in our funds payable to customers, an $18.2 million increase in our accrued expenses and other liabilities, partially offset by a $5.8
million decrease in our accounts payable attributable to the timing of payments, and a $4.2 million decrease in prepaid expenses and other assets.
Cash Flows from Investing Activities
For the year ended December 31, 2021, net cash provided by investing activities of $17.5 million, was mainly attributable to the proceeds from the maturities
of marketable securities, partially offset by cash paid for acquisition.
For the year ended December 31, 2020, net cash provided by investing activities of $37.9 million, was mainly attributable to the proceeds from the sales and
maturities of marketable securities, net of purchases.
For the year ended December 31, 2019, net cash used in investing activities of $5.3 million, was mainly attributable to $4.2 million of cash used for purchases
of property and equipment, including computer equipment, furniture, and fixtures to support our growth.
Cash Flows from Financing Activities
For the year ended December 31, 2021, cash provided by financing activities was $296.5 million, which consisted primarily of net proceeds from our IPO.
For the year ended December 31, 2020, cash provided by financing activities was $50.2 million, consisting primarily of net proceeds of $50.0 million from
the issuance of convertible notes.
For the year ended December 31, 2019, cash provided by financing activities was $0.9 million, due to proceeds from the exercise of stock options.
Concentration of Credit Risk
We are subject to concentration of credit risk principally from cash and cash equivalents. We reduce credit risk by placing our cash and cash equivalents with
major financial institutions with high credit ratings. No customer accounted for 10% or more of our net revenue for the years ended December 31, 2021, 2020 and
2019.
61
Contractual Obligations and Commitments
Our principal commitments consist of rental payments under our non-cancelable operating leases and purchase commitments which expire between 2022 and
2025. The following table summarizes our contractual commitments as of December 31, 2021 (in thousands):
Payments Due by Period
Total
Less than 1
Year
1-3
Years
3-5
Years
More than
5 Years
Operating lease commitments $ 15,021 $ 6,045 $ 8,935 $ 41 $
Purchase commitments
3,380
3,380
Total
$ 18,401
$ 9,425
$ 8,935
$ 41
$
(1) Relates to non-cancelable commitments for network and cloud services in the ordinary course of business with varying expiration terms through October 31,
2022.
Convertible Note Financing
In September 2020, we issued the Convertible Notes to certain of our investors in an aggregate principal amount of $50.0 million. The Convertible Notes
mature on September 14, 2023. The Convertible Notes do not accrue interest, except during the existence of an event of default related to non-payment of the
obligations under the Convertible Notes at maturity or upon acceleration. The Convertible Notes converted into 1,400,560 shares of our Class A common stock in
connection with our IPO. See Note 10 of the Notes to Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K for more
information.
Critical Accounting Policies and Estimates
Our consolidated financial statements and the related notes thereto included elsewhere in this Annual Report on Form 10-K are prepared in accordance with
GAAP. The preparation of consolidated financial statements also requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities,
revenue, costs and expenses, and related disclosures. We base our estimates on historical experience and on various other assumptions that we believe to be
reasonable under the circumstances. Actual results could differ significantly from our estimates. To the extent that there are differences between our estimates and
actual results, our future financial statement presentation, financial condition, results of operations, and cash flows will be affected.
We believe that the accounting policies described below involve a significant degree of judgment and complexity. Accordingly, we believe these are the most
critical to aid in fully understanding and evaluating our consolidated financial condition and results of operations. For further information, see Note 2 of the Notes to
Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K.
Revenue Recognition
We recognize revenue when we satisfy our performance obligations. We consider both sellers and buyers to be customers. We generate revenue from sellers
for fees earned when sellers sell items they have listed on our social marketplace to buyers. We generate revenue from buyers for fees earned when they purchase
shipping labels used for delivery of the items purchased. We periodically reassess our revenue recognition policies as new offerings become material and business
models evolve. We recognize revenue net of estimated returns and cancellations based on our historical experience. Transactions may be cancelled by a buyer or
seller in certain circumstances. In 2021, 2020 and 2019, cancellations were 15%, 14% and 12%, respectively, of GMV, including returns which were 2%, 2% and
2%, respectively, of GMV.
We enter into the TOS with buyers and sellers to use our technology platform. The TOS governs these parties’ use of the platform, including payment terms
for the buyer and the seller and services to be provided by us. Under the TOS, upon the buyers purchase from the seller, the buyer, the seller and we are committed
to perform and enforceable rights and obligations are established.
62
(1)
Sellers
Sellers are able to list their items for sale on our social marketplace at no charge. We charge a fee upon the sale of items listed on our social marketplace. The
fee is 20% of the final price for sales $15 and over, or a flat rate of $2.95 for sales under $15. The service we provide to sellers includes the facilitation of the sale of
their items as well as certain ancillary activities such as payment processing and authentication (for luxury items). These activities comprise a single performance
obligation to sellers, which is to facilitate the sale of the listed items between sellers and buyers on our platform (sale facilitation).
We evaluate the presentation of revenue from sellers on a gross or net basis based on whether we act as a principal or an agent in the sale of listed items
between sellers and buyers. We do not control the listed items at any time prior to the transfer of such items to buyers. We act as an agent in facilitating the sale of
items from sellers to buyers by allowing them to connect and interact on our social marketplace. We are not primarily responsible for fulfillment of purchased items,
do not have inventory risk, and do not set the price for the listed item. As such, we report revenue from sellers on a net basis to reflect the fees received from sellers.
Revenue is recognized at the point in time we satisfy the performance obligation to facilitate the sale of a listed item. This occurs when both the seller and the
buyer agree to a sale and the payment is processed on our platform. For luxury items authenticated by us, sale facilitation revenue is recognized when we authenticate
and arrange for shipment of the items to the buyer, as this is the point in time a sale is finalized and we have satisfied our performance obligation.
Buyers
When a sale is finalized, the buyer purchases a shipping label from the USPS through our platform. We email the shipping label to the seller and the seller
ships the item to the buyer through the shipping provider, USPS. We do not purchase the shipping label on behalf of the buyer until after the buyer has purchased an
item and has remitted payment. As a result, we have one performance obligation to buyers, which is to facilitate the sale of shipping labels to buyers for the delivery
of items purchased on our platform (shipping facilitation).
We evaluate the presentation of revenue from buyers on a gross or net basis based on whether we act as a principal or an agent in shipment of listed items
between sellers and buyers. We do not control the shipping service, which is provided by the shipping provider. We are not primarily responsible for shipping, and we
do not assume any of the risks for the items shipped such as risk of damage or loss during shipping. We act as an agent of the buyer in facilitating the shipping. As
such, we report revenue on a net basis which is the difference between the shipping fee paid by the buyer and the cost of shipping labels paid to the shipping
provider.
Revenue from shipping facilitation is recognized upon transfer of the shipping label to the seller on behalf of the buyer.
We estimate chargebacks based on historical collectability rates. We record a reserve for chargebacks in accrued expenses and other current liabilities with an
offset to general and administrative expenses.
Sales tax and other amounts collected on behalf of third parties are excluded from the transaction price.
Incentives
Under the referral program, an existing user (the referrer) earns an incentive (Posh Credit) when a new user (the referee) first buys an item on our platform.
Posh Credits are not redeemable for cash and can only be applied for purchases on our platform. We record the incentive to the referrer, which is in exchange for a
distinct referral service, as a liability at the time the incentive is earned by the referrer with a corresponding charge recorded to marketing expense in the consolidated
statements of operations.
Credits and incentives issued to existing users for referring new users are contingent upon a new user completing an initial purchase on our platform and
represent an incremental cost of obtaining a contract with a customer. We expense such new user referral incentives as marketing expense when the referral
incentives are earned because the amortization period would be one year or less.
63
We have several buyer incentive programs, which are offered to encourage buyer activity on our platform. These promotions reduce the fees we charge for
shipping facilitation. Accordingly, we record these incentives as a reduction to revenue from the buyer when the incentive is used by the buyer. Amounts in excess of
cumulative shipping facilitation revenue earned are presented as marketing expense in our consolidated statements of operations.
We participate in certain joint incentive programs with sellers that are recorded as a reduction to the fees received from the seller.
We may elect to issue incentives to buyers for customer satisfaction purposes or for refunds. These incentives (which are in the form of Posh Credits) can be
applied towards future orders and, thereby, results in a reduced fee earned by us from the buyer, or redeemable credits that can also be redeemed for cash. In cases
where the seller performed as required by our TOS, we reduce shipping facilitation revenue earned on the transaction and any cumulative revenue earned from the
same buyer for Posh Credits and redeemable credits granted. If the amount of the incentive exceeds cumulative revenues from the buyer, then the excess is presented
as operations and support expense in the consolidated statements of operations. If refunds are provided in a case where the seller did not perform and the amount
cannot be recovered from the seller, the refund is presented as a reduction of revenue.
Stock-Based Compensation
We grant stock-based awards consisting of stock options and RSUs to employees and consultants.
RSUs granted prior to the occurrence of a Qualified IPO vest upon the satisfaction of both time-based service and performance-based conditions. The time-
based vesting condition for the majority of these awards is satisfied over four years. The performance-based vesting condition is satisfied upon the occurrence of a
qualifying event, which is generally defined as a change in control transaction or the effective date of a Qualified IPO. Through December 31, 2020, no stock-based
compensation expense had been recognized for RSUs with a liquidity event performance condition, as such qualifying event was not probable. Upon the completion
of Company's IPO, the liquidity event performance condition was met. Accordingly, upon the effectiveness of the IPO, the Company recognized cumulative stock-
based compensation expense determined using the grant-date fair values and the accelerated attribution method. The remaining stock-based compensation related to
these awards will be recognized over the remaining time-based service over the remaining requisite service period using the accelerated attribution method. RSUs
granted after the date of the Qualified IPO only include a time-based service condition. Accordingly, these awards will be measured using the grant date fair values
and will be amortized on a straight-line basis over the requisite service period. The requisite service period for is generally four years from the date of grant.
Forfeitures for all stock-based awards are recognized as they occur.
Stock-based compensation expense for employee stock options is measured based on the grant-date fair value of the awards and is recognized in the
consolidated statements of operations on a straight-line basis over the requisite service period, net of forfeitures. Forfeitures are recognized as they occur.
We estimate the fair value of stock options granted to employees and directors using the Black-Scholes option-pricing model. The Black-Scholes model
considers several variables and assumptions in estimating the fair value of stock-based awards. These variables include per share fair value of the underlying
common stock, exercise price, expected term, risk-free interest rate, expected annual dividend yield, and expected stock price volatility over the expected term. For
all stock options granted, we calculated the expected term using the simplified method. We have no publicly available stock information. Therefore, we have used the
historical volatility of the stock price of similar publicly traded peer companies to estimate volatility of our equity awards granted. The risk-free interest rate is based
on the yield available on U.S. Treasury zero-coupon issues similar in duration to the expected term of the equity-settled award.
Prior to our initial public offering, the fair value of the shares of common stock underlying the stock options was determined by our board of directors, with
assistance by management and using contemporaneous third-party valuations, as there was no public market for the common stock. Following the closing of our
initial public offering, the fair value per share of our common stock for purposes of determining stock-based compensation is the closing price of our common stock
as reported on the applicable grant date.
64
The following table summarizes the weighted-average assumptions used in estimating the fair value of stock options granted during each of the periods
presented:
Year Ended December 31,
2021 2020 2019
Expected dividend yield
Expected volatility 52.0% 51.8% 39.7% - 46.2%
Risk-free interest rate 0.5% 0.5% 1.7% - 2.6%
Expected term (in years) 5.5 6.1 5.4 - 6.1
Internal Use Software
We capitalize certain costs associated with website development and software for internal use. The costs incurred in the preliminary stages of website and
software development are expensed as incurred. Once an application has reached the development stage, internal and external costs, if direct and incremental and
deemed by management to be significant, are capitalized and amortized on a straight-line basis over the estimated life of the asset. Maintenance and enhancement
costs, including those costs in the post-implementation stages, are typically expensed as incurred, unless such costs relate to substantial upgrades and enhancements
to the website or software that result in added functionality which are capitalized and amortized over their estimated useful lives. Capitalized costs are included in
property and equipment, net on our consolidated balance sheets.
JOBS Act Accounting Election
We are an emerging growth company, as defined in the Jumpstart Our Business Startups Act of 2012, or JOBS Act. Under the JOBS Act, emerging growth
companies can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards apply to
private companies. We have elected to use this extended transition period for complying with new or revised accounting standards that have different effective dates
for public and private companies until the earlier of the date we (i) are no longer an emerging growth company or (ii) affirmatively and irrevocably opt out of the
extended transition period provided in the JOBS Act. As a result, our financial statements may not be comparable to companies that comply with new or revised
accounting pronouncements as of public company effective dates.
Recent Accounting Pronouncements
See Note 2 “Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements included in Item 8 of this Annual Report on
Form 10-K.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
We are exposed to market risks in the ordinary course of our business. Market risk represents the risk of loss that may impact our financial position due to
adverse changes in financial market prices and rates. Our market risk exposure is primarily the result of fluctuations in interest rates and foreign currency exchange
rates.
Interest Rate Risk
As of December 31, 2021, we had cash and cash equivalents of $581.5 million, which consisted primarily of cash held in one high-credit quality financial
institution within the United States, cash in transit from third-party credit card providers, and institutional money market funds, which each carry a degree of interest
rate risk. Changes in interest rates affect the interest income we earn on our cash and cash equivalents, and the fair value of our cash equivalents. A hypothetical 10%
change in interest rates would not have a material impact on our financial condition or results of operations as of December 31, 2021.
Foreign Currency Exchange Risk
Our revenue is denominated in U.S. dollars. Our expenses are primarily denominated in U.S. dollars, except for our non-U.S. operations, which are
denominated in the local currency. As our operations in countries outside of the
65
United States grow, our results of operations and cash flows may be subject to fluctuations due to changes in foreign currency exchange rates. To date, these
fluctuations have not been material. As exchange rates vary, our operating loss may differ from expectations. To date, we have not entered into any foreign currency
hedging contracts, although we may do so in the future. A hypothetical 10% increase or decrease in the relative value of the U.S. dollar to other currencies would not
have a material effect on our operating results as of December 31, 2021.
Item 8. Financial Statements and Supplementary Data.
Please refer to the Financial Statements and Notes to Financial Statements in this Annual Report on Form 10-K which is incorporated herein by reference.
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.
None.
Item 9A. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the disclosure controls and
procedures defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (“Exchange Act”) as of the end of the period covered
by this report. The term “disclosure controls and procedures,” as defined under the Exchange Act, means disclosure controls and procedures that are designed to
ensure that information required to be disclosed in the reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the
time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including the Chief Executive
Officer and the Chief Financial Officer, to allow timely decisions regarding required disclosures. Any controls and procedures, no matter how well designed and
operated, can provide only reasonable assurance of achieving the desired control objective and management necessarily applies its judgment in evaluating the cost-
benefit relationship of possible controls and procedures.
Based on our evaluation and because of the material weakness in our internal control over financial reporting discussed below, our Chief Executive Officer
and Chief Financial Officer have concluded that, as of December 31, 2021, our disclosure controls and procedures were not effective at a reasonable assurance level.
In light of this fact, the Company has performed additional reconciliations and other post-closing procedures related to this material weakness and has concluded
that, notwithstanding the material weakness in our internal control over financial reporting, the consolidated financial statements for the periods covered by and
included in this Annual Report on Form 10-K fairly present, in all material respects, our financial position, results of operations and cash flows for the periods
presented in conformity with GAAP.
Management’s Annual Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-
15(f) under the Exchange Act. Our management conducted an assessment of the effectiveness of our internal control over financial reporting as of December 31,
2021 based on the criteria set forth in "Internal Control-Integrated Framework" (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission. Based on the assessment, our management has concluded that our internal control over financial reporting was not effective as of December 31, 2021 to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with GAAP due to the material
weakness described below.
During the year ended December 31, 2021, we identified a material weakness in our internal control over financial reporting. A material weakness is a
deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the
Company’s annual or interim financial statements will not be prevented or detected on a timely basis.
66
We did not design and maintain effective controls over the completeness and accuracy of third-party data used to calculate and record chargebacks. This
material weakness resulted in a revision to our consolidated financial statements for the years ended December 31, 2020 and 2019 and each of the interim periods
during the year ended December 31, 2021. Additionally, this material weakness could result in misstatements of the accounts included in Note 3, “Prior Periods’
Financial Statement Revisions” or disclosures that would result in a material misstatement to our annual or interim consolidated financial statements that would not
be prevented or detected.
This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Our
management’s report was not subject to attestation by our registered public accounting firm pursuant to rules of the Securities and Exchange Commission that permit
the company to provide only management’s report in this annual report.
Remediation Plans
To address our material weakness, we will design new procedures to obtain completeness and accuracy of third-party data used to calculate and record
chargebacks. We will not be able to fully remediate this material weakness until this step has been completed and the controls have been operating effectively for a
sufficient period of time.
Changes in Internal Control over Financial Reporting
There have been no changes in our internal control over financial reporting during the quarter ended December 31, 2021 that have materially affected, or are
reasonably likely to materially affect, our internal control over financial reporting.
Inherent Limitations on Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our
internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well designated and operated, can provide only
reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are
resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of
controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that
judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the
individual acts of some persons, by collusion of two or more people or by management override of the controls. The design of any system of controls is also based in
part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all
potential future conditions over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or procedures
may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
Item 9B. Other Information.
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain
Officers.
(b) On March 25, 2022, John Marren provided notice of his decision to resign from the Board of Directors (the “Board”) of Poshmark, Inc. (the “Company”),
effective as of such date. Mr. Marren’s resignation was not a result of any disagreement with the Company on any matter relating to the Company’s operations,
policies, or practices.
Mr. Marren served as an independent director of the Company and as a member of its Audit Committee of the Board (the “Audit Committee”). The Board
has appointed Ebony Beckwith, an independent director, to the Audit Committee to fill the vacancy created by the resignation of Mr. Marren.
Mr. Marren served as an independent director of the Company and as a member of its Nominating and Corporate Governance Committee of the Board (the
“Nominating and Corporate Governance Committee”). The Board has appointed Ms. Beckwith, an independent director, to the Nominating and Corporate
Governance Committee to fill the vacancy created by the resignation of Mr. Marren.
67
(d) As previously reported on a Current Report on Form 8-K filed by the Company on August 6, 2021, the Board appointed Ebony Beckwith as a Class II
director, effective immediately. At the time of the appointment, no determination had been made regarding the committees of the Board on which Ms. Beckwith
would serve. On March 28, 2022, the Board appointed Ms. Beckwith to the Audit Committee and the Nominating and Corporate Governance Committee of the
Board, effective as of that date.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Not applicable.
68
PART III
Item 10. Directors, Executive Officers and Corporate Governance.
Except as set forth below, the information required by this item is incorporated by reference to our Proxy Statement for our 2022 Annual Meeting of
Stockholders to be filed with the SEC within 120 days after the end of the fiscal year ended December 31, 2021.
Code of Business Conduct and Ethics
Our board of directors has adopted a code of business conduct and ethics that applies to all of our employees, officers, and directors. Our code of business
conduct and ethics is available on our investor relations website at https://investors.poshmark.com/governance/governance-documents. We intend to disclose any
amendments to our code of business conduct and ethics, or waivers of its requirements, on our website or in filings under the Exchange Act.
Item 11. Executive Compensation.
The information required by this item is incorporated by reference to our Proxy Statement for our 2022 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2021.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
The information required by this item is incorporated by reference to our Proxy Statement for our 2022 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2021.
Item 13. Certain Relationships and Related Transactions, and Director Independence.
The information required by this item is incorporated by reference to our Proxy Statement for our 2022 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2021.
Item 14. Principal Accounting Fees and Services.
The information required by this item is incorporated by reference to our Proxy Statement for our 2022 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2021.
69
PART IV
Item 15. Exhibits, Financial Statement Schedules.
The following documents are filed as part of this report:
(1) Financial Statements.
Our Consolidated Financial Statements are listed in the “Index to Consolidated Financial Statements” under Part II, Item 8 of this Annual Report on Form 10-
K.
(2) Financial Statement Schedules.
All schedules are omitted because they are not applicable or because the required information is shown in the Consolidated Financial Statements and Notes.
(3) Exhibits.
Item 16. Form 10-K Summary
None.
70
EXHIBIT INDEX
Incorporated by Reference
Exhibit Number Exhibit Description Form File No. Exhibit Filing Date Filed Herewith
3.1 Form of Amended and Restated Certificate of Incorporation of Poshmark,
Inc., as currently in effect.
S-1 333-251427 3.2 1/6/2021
3.2 Form of Amended and Restated Bylaws of Poshmark, Inc., as currently in
effect.
S-1 333-251427 3.4 1/6/2021
4.1 Form of Class A Common Stock Certificate of Poshmark, Inc. S-1 333-251427 4.1 1/6/2021
4.2 Amended and Restated Investor Rights Agreement, dated October 20, 2017,
by and among Poshmark, Inc. and certain of its stockholders
S-1 333-251427 4.2 12/27/2020
4.3 Description of Securities. 10-K 001-39848 4.3 3/23/2021
10.1 Form of Indemnification Agreement between Poshmark, Inc. and each of its
directors.
S-1 333-251427 10.1 12/27/2020
10.2* 2011 Stock Option and Grant Plan, as amended, and forms of agreements
thereunder.
S-1 333-251427 10.2 1/6/2021
10.3* 2021 Stock Option and Incentive Plan, and forms of agreements thereunder. S-1 333-251427 10.3 1/6/2021
10.4* 2021 Employee Stock Purchase Plan. S-1 333-251427 10.4 1/6/2021
10.5* Senior Executive Cash Incentive Bonus Plan. S-1 333-251427 10.5 12/27/2020
10.6* Executive Severance Plan. S-1 333-251427 10.6 12/27/2020
10.7* Non-Employee Director Compensation Policy. S-1 333-251427 10.7 12/27/2020
10.8* Rules and Conditions for the Non-Employee Directors’ Deferred
Compensation Program.
S-1 333-251427 10.8 12/27/2020
10.9* Offer Letter, dated September 19, 2016, between Poshmark, Inc. and Kapil
Agrawal.
10-Q 001-39848 10.1 8/12/2021
10.10* Separation Agreement, dated August 13, 2021, between Poshmark, Inc. and
Ananthram Kashyap.
8-K 001-39848 10.1 8/16/2021
10.11* Consulting Agreement, dated August 13, 2021, between Poshmark, Inc. and
Ananthram Kashyap.
8-K 001-39848 10.2 8/16/2021
10.12* Offer Letter, dated November 12, 2021, between Poshmark, Inc. and Rodrigo
Brumana Moreira.
8-K 001-39848 10.1 11/16/2021
10.13 Office Lease Agreement, dated August 9, 2018, by and between Poshmark,
Inc. and The Towers @ Shores Center, as amended January 15, 2019, and as
further amended February 5, 2019.
S-1 333-251427 10.10 12/27/2020
10.14 Senior Unsecured Convertible Note Purchase Agreement, dated September
15, 2020, by and among Poshmark, Inc. and certain investors of Poshmark,
Inc., and the form of Senior Unsecured Convertible Promissory Note
thereunder.
S-1 333-251427 10.11 12/27/2020
21.1 Subsidiaries of Poshmark, Inc. X
23.1 Consent of PricewaterhouseCoopers LLP, independent registered public
accounting firm.
X
31.1 Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and
15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002.
X
31.2 Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and
15d-14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002.
X
71
32.1 Certification of Principal Executive Officer Pursuant to 18 U.S.C. Section
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
X
32.2 Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section
1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
X
101.INS Inline XBRL Instance Document - the instance document does not appear in
the Interactive Data File because its XBRL tags are embedded within the
Inline XBRL document.
X
101.SCH Inline XBRL Taxonomy Extension Schema Document X
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase Document X
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase Document X
101.LAB Inline XBRL Taxonomy Extension Label Linkbase Document X
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase Document X
104 Cover Page Interactive Data File (formatted as Inline XBRL and contained in
Exhibit 101)
X
* Indicates management contract or compensatory plan, contract or agreement.
72
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report to be
signed on its behalf by the undersigned, thereunto duly authorized.
Poshmark, Inc.
Date: March 30, 2022
By: /s/ Rodrigo Brumana
Rodrigo Brumana
Chief Financial Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Report has been signed below by the following persons on behalf of
the Registrant in the capacities and on the dates indicated.
Name Title Date
/s/ Manish Chandra
Co-Founder, President, Chief Executive Officer, and Chairman of the
Board March 30, 2022
Manish Chandra
/s/ Rodrigo Brumana Chief Financial Officer
March 30, 2022
Rodrigo Brumana
/s/ John McDonald
Chief Operating Officer March 30, 2022
John McDonald
/s/ Navin Chaddha
Lead Independent Director March 30, 2022
Navin Chaddha
/s/ Ebony Beckwith
Director
March 30, 2022
Ebony Beckwith
/s/ Jeff Epstein Director
March 30, 2022
Jeff Epstein
/s/ Jenny Ming Director
March 30, 2022
Jenny Ming
/s/ Hans Tung Director
March 30, 2022
Hans Tung
/s/ Serena J. Williams Director
March 30, 2022
Serena J. Williams
73
Item 8. Financial Statements and Supplementary Data.
Poshmark, Inc.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Page
Report of Independent Registered Public Accounting Firm (PCAOB ID 238) 75
Consolidated Balance Sheets as of December 31, 2021 and 2020 76
Consolidated Statements of Operations for the Years ended December 31, 2021, 2020 and 2019 77
Consolidated Statements of Comprehensive (Loss) Income 78
Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ (Deficit) Equity for the Years ended December 31, 2021, 2020
and 2019
79
Consolidated Statements of Cash Flows for the Years ended December 31, 2021, 2020 and 2019 80
Notes to Consolidated Financial Statements 81
74
Report of Independent Registered Public Accounting Firm
To the Board of Directors and Stockholders of Poshmark, Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Poshmark, Inc. and its subsidiaries (the “Company”) as of December 31, 2021 and 2020, and the
related consolidated statements of operations, of comprehensive (loss) income, of redeemable convertible preferred stock and stockholders' (deficit) equity and of
cash flows for each of the three years in the period ended December 31, 2021, including the related notes (collectively referred to as the “consolidated financial
statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31,
2021 and 2020, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2021 in conformity with accounting
principles generally accepted in the United States of America.
Basis for Opinion
These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s
consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United
States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits of these consolidated financial statements in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or
fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits we are
required to obtain an understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company's
internal control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the
consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as
evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.
/s/ PricewaterhouseCoopers LLP
San Jose, California
March 30, 2022
We have served as the Company’s auditor since 2018.
75
Poshmark, Inc.
Consolidated Balance Sheets
(in thousands, except share and per share amounts)
December 31,
2021
2020
Assets
Current assets
Cash and cash equivalents $ 581,538 $ 238,902
Marketable securities 26,238
Prepaid expenses and other current assets
9,737
7,905
Total current assets 591,275 273,045
Property and equipment, net 7,376 8,447
Intangible assets, net 1,360
Goodwill 7,012
Other assets
1,650
7,010
Total assets
$ 608,673
$ 288,502
Liabilities, Redeemable Convertible Preferred Stock and Stockholders’
Equity (Deficit)
Current liabilities
Accounts payable $ 1,595 $ 12,317
Funds payable to customers 145,290 117,512
Accrued expenses and other current liabilities
40,922
35,539
Total current liabilities 187,807 165,368
Redeemable convertible preferred stock warrant liability 3,494
Long-term portion of deferred rent and other liabilities 3,247 4,823
Convertible notes
55,421
Total liabilities 191,054 229,106
Commitments and contingencies (Note 5)
Redeemable convertible preferred stock, $0.0001 par value; 52,372,222 and zero
shares authorized as of December 31, 2021 and December 31, 2020, respectively;
aggregate liquidation preference of zero and $159,704 as of December 31, 2021
and December 31, 2020, respectively; zero and 52,286,631 shares issued and
outstanding as of December 31, 2021 and December 31, 2020, respectively 156,175
Stockholders’ equity (deficit)
Preferred Stock, $0.0001 par value, 100,000,000 and zero shares authorized as
of December 31, 2021 and December 31, 2020, respectively; zero shares issued
and outstanding as of December 31, 2021 and December 31, 2020
Common stock, $0.0001 par value, zero and 79,000,000 shares authorized as of
December 31, 2021 and December 31, 2020, respectively; zero and 13,093,065
shares issued and outstanding as of December 31, 2021 and December 31, 2020,
respectively 1
Class A and Class B common stock, $0.0001 par value; 5,000,000,000 and zero
Class A shares authorized as of December 31, 2021 and December 31, 2020,
respectively; 52,503,819 and zero Class A shares issued and outstanding as
of December 31, 2021 and December 31, 2020, respectively; 700,000,000 and
zero Class B shares authorized as of December 31, 2021 and
December 31, 2020, respectively; 24,777,228 and zero Class B shares issued
and outstanding as of December 31, 2021 and December 31, 2020, respectively 8
Additional paid-in capital 641,974 28,300
Treasury stock, at cost (50,595 shares at December 31, 2021 and zero shares at
December 31, 2020) (2,651 )
Accumulated deficit (221,835 ) (123,506 )
Accumulated other comprehensive income (loss)
123
(1,574 )
Total stockholders’ equity (deficit)
417,619
(96,779 )
Total liabilities, redeemable convertible preferred stock and
stockholders’ equity
$ 608,673
$ 288,502
The accompanying notes are an integral part of these consolidated financial statements.
76
Poshmark, Inc.
Consolidated Statements of Operations
(in thousands, except per share data)
Year Ended December 31,
2021
2020
2019
Net revenue
$ 326,009
$ 261,601
$ 204,983
Costs and expenses:
Cost of net revenue, exclusive of depreciation
and amortization 51,858 43,507 34,142
Operations and support 56,719 39,759 29,879
Research and development 58,705 30,025 25,033
Marketing 142,689 92,439 132,228
General and administrative 56,994 27,786 30,506
Depreciation and amortization
3,469
2,894
2,056
Total costs and expenses
370,434
236,410
253,844
(Loss) income from operations (44,425 ) 25,191 (48,861 )
Interest income 224 569 1,677
Other expense, net
Change in fair value of redeemable convertible
preferred stock warrant liability (2,816 ) (2,273 ) (475 )
Change in fair value of convertible notes (49,481 ) (3,801 )
Loss on extinguishment of convertible notes (1,620 )
Change in fair value of contingent consideration (83 )
Other, net
(262 )
(393 )
109
(54,262 )
(6,467 )
(366 )
(Loss) income before (benefit) provision for income taxes (98,463 ) 19,293 (47,550 )
(Benefit) provision for income taxes
(134 )
447
174
Net (loss) income $ (98,329 ) $ 18,846 $ (47,724 )
Undistributed earnings attributable to participating
securities
(12,776 )
Net (loss) income attributable to common
stockholders
$ (98,329 )
$ 6,070
$ (47,724 )
Net (loss) income per share attributable to common
stockholders, basic
$ (1.35 )
$ 0.48
$ (3.93 )
Net (loss) income per share attributable to common
stockholders, diluted
$ (1.35 )
$ 0.33
$ (3.93 )
Weighted-average number of shares outstanding used
to compute net (loss) income per share attributable
to common stockholders, basic
73,009
12,550
12,151
Weighted-average number of shares outstanding used
to compute net (loss) income per share attributable
to common stockholders, diluted
73,009
18,323
12,151
The accompanying notes are an integral part of these consolidated financial statements.
77
Poshmark, Inc.
Consolidated Statements of Comprehensive (Loss) Income
(in thousands)
Year Ended December 31,
2021
2020
2019
Net (loss) income $ (98,329 ) $ 18,846 $ (47,724 )
Other comprehensive income (loss):
Reclassification upon extinguishment of the fair value of
the convertible notes related to instrument-specific
credit risk 1,620
Change in fair value of the convertible notes related to
instrument-specific credit risk (1,620 )
Change in foreign currency translation adjustment 78 73 (28 )
Change in unrealized (losses) gains on marketable
securities, net of tax (1 ) (38 ) 52
Total other comprehensive income (loss)
1,697
(1,585 )
24
Comprehensive (loss) income
$ (96,632 )
$ 17,261
$ (47,700 )
The accompanying notes are an integral part of these consolidated financial statements.
78
Poshmark, Inc.
Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ (Deficit) Equity
(in thousands, except share amounts)
Redeemable
Convertible
Preferred Stock
Common Stock
Additional
Paid-in Treasury Accumulated
Accumulated
Other
Comprehensive
Total
Stockholders’
Shares
Amount
Shares
Amount
Capital
Stock
Deficit
(Loss) Income
(Deficit) Equity
Balance as of December 31,
2018 52,286,631 $ 156,175 11,456,880 $ 1 $ 7,899 $ $ (94,628 ) $ (13 ) $ (86,741 )
Issuance of common stock upon
exercise of stock options 885,266 889 889
Stock-based compensation 9,767 9,767
Other comprehensive income 24 24
Net loss attributable to
common stockholders
(47,724 )
(47,724 )
Balance as of December 31,
2019 52,286,631 156,175 12,342,146 1 18,555 (142,352 ) 11 (123,785 )
Issuance of common stock upon
exercise of stock options 750,919 1,705 1,705
Stock-based compensation 8,040 8,040
Other comprehensive loss (1,585 ) (1,585 )
Net income attributable to
common stockholders
18,846
18,846
Balance as of December 31,
2020 52,286,631 156,175 13,093,065 1 28,300 (123,506 ) (1,574 ) (96,779 )
Conversion of redeemable
convertible preferred stock
to common stock upon
initial public offering (52,286,631 ) (156,175 ) 52,286,631 6 156,169 156,175
Issuance of common stock upon
initial public offering, net of
underwriting discounts and
commissions and offering costs 7,590,000 1 292,234 292,235
Conversion of convertible notes
to
common stock upon initial
public
offering 1,400,560 104,902 104,902
Reclassification of redeemable
convertible preferred stock
warrant liability to additional
paid-in capital upon initial
public offering 6,310 6,310
Exercise of common stock
warrants 85,583 100 100
Issuance of common stock upon
vesting of restricted stock units 951,456
Tax withholding related to vesting
of restricted stock units (50,595 ) (2,651 ) (2,651 )
Issuance of common stock upon
exercise of stock options 1,924,347 5,321 5,321
Stock-based compensation 48,638 48,638
Other comprehensive loss 1,697 1,697
Net loss attributable to common
stockholders
(98,329 )
(98,329 )
Balance as of December 31,
2021
$
77,281,047
$ 8
$ 641,974
$ (2,651 )
$ (221,835 )
$ 123
$ 417,619
The accompanying notes are an integral part of these consolidated financial statements.
79
Poshmark, Inc.
Consolidated Statements of Cash Flows
(in thousands)
Year Ended December 31,
2021
2020
2019
Cash flows from operating activities
Net (loss) income $ (98,329 ) $ 18,846 $ (47,724 )
Adjustments to reconcile net (loss) income to net cash (used in)
provided by operating activities:
Depreciation and amortization 3,469 2,894 2,056
Stock-based compensation 48,239 7,959 9,687
Change in fair value of redeemable convertible preferred stock
warrant liability 2,816 2,273 475
Change in fair value of convertible notes 49,481 3,801
Loss on extinguishment of convertible notes 1,620
Change in fair value of contingent consideration 83
Accretion of discounts and amortization of premiums on
marketable securities, net 237 (66 ) (1,008 )
Deferred income taxes (376 )
Other 41 50 135
Changes in operating assets and liabilities, net of impact of acquisition:
Prepaid expenses and other assets 2,071 (5,985 ) (4,185 )
Accounts payable (10,722 ) 10,161 (5,776 )
Funds payable to customers 27,778 43,264 22,264
Accrued expenses and other liabilities
2,164
2,860
18,150
Net cash provided by (used in) operating activities
28,572
86,057
(5,926 )
Cash flows from investing activities
Purchases of property and equipment (1,900 ) (1,465 ) (4,190 )
Purchases of marketable securities (67,929 ) (92,655 )
Maturities of marketable securities 26,000 80,057 91,585
Sales of marketable securities 27,208
Cash paid for acquisition, net of cash acquired, and purchases of intangible
assets
(6,576 )
Net cash provided by (used in) investing activities
17,524
37,871
(5,260 )
Cash flows from financing activities
Proceeds from initial public offering, net of underwriting discounts and
commissions and offering costs 293,692
Proceeds from exercise of common stock warrants 100
Tax withholding related to vesting of restricted stock units (2,651 )
Proceeds from exercise of stock options 5,321 1,705 889
Deferred offering costs paid (1,457 )
Proceeds from borrowing on convertible notes
50,000
Net cash provided by financing activities
296,462
50,248
889
Effect of foreign exchange rate changes on cash and
cash equivalents 78 73 (34 )
Net increase (decrease) in cash and cash equivalents 342,636 174,249 (10,331 )
Cash and cash equivalents
Beginning of year
238,902
64,653
74,984
End of year
$ 581,538
$ 238,902
$ 64,653
Supplemental cash flow data
Cash paid for income taxes $ 378 $ 14 $ 9
Stock-based compensation capitalized to internal use software 399 81 80
Deferred offering costs included in accounts payable and accrued expenses
and other accrued liabilities 182 1,749
Landlord funded leasehold incentives 5,658
Conversion of convertible notes upon initial public offering 104,902
Conversion of redeemable convertible preferred stock upon initial
public offering 156,175
Reclassification of redeemable convertible preferred stock warrant
liability upon initial public offering 6,310
The accompanying notes are an integral part of these consolidated financial statements.
80
Poshmark, Inc.
Notes to Consolidated Financial Statements
1. Organization
Description of Business
Poshmark, Inc. (the Company) was incorporated in the state of Delaware with headquarters in Redwood City, California, and has wholly-owned subsidiaries
based in Chennai, India, Vancouver, Canada, New South Wales, Australia, and London, United Kingdom. The Company is a social marketplace that combines the
human connection of a physical shopping experience with the scale, reach, ease, and selection benefits of eCommerce. In doing so, the Company brings the power of
community to buying and selling online. Pairing technology with the inherent human desire to socialize, the Company creates passion and personal connections
among users.
The accompanying financial statements have been prepared assuming the Company will continue as a going concern. Since inception, the Company has
incurred cumulative net losses. During the year ended December 31, 2021, the Company generated net loss of $98.3 million. At December 31, 2021, the Company
had an accumulated deficit of $221.8 million. The Company has historically financed its operations primarily through the issuance and sale of redeemable
convertible preferred stock and through the issuance of convertible debt. While the Company believes that its current cash and cash equivalents are adequate to meet
its needs for a one-year period from the date these consolidated financial statements are issued, the Company may need to borrow funds or raise additional equity to
achieve its longer-term business objectives.
Initial Public Offering
On January 19, 2021, the Company completed its initial public offering (IPO). In connection with the IPO, it authorized two new classes of common stock:
Class A common stock and Class B common stock. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting,
conversion and transfer rights. Each share of Class A common stock is entitled to one vote per share and each share of Class B common stock is entitled to ten votes
per share. Each share of Class B common stock is convertible at any time at the option of the stockholder into one share of Class A common stock and has no
expiration date. The Class B common stock automatically converts to Class A common stock upon transfers or any sale. In its IPO, the Company issued and sold
6,600,000 shares of its Class A common stock at the public offering price of $42.00 per share, plus an additional 990,000 shares of common stock at the public
offering price of $42.00 per share pursuant to the exercise of the underwriters’ option to purchase additional shares. The Company received net proceeds of $292.3
million after deducting underwriting discounts and commissions and offering expenses. Upon the closing of the IPO:
all 52,286,631 shares of the Company’s outstanding redeemable convertible preferred stock automatically converted into an equivalent number of shares
of Class B common stock on a one-to-one basis; and
convertible notes with an aggregate principal amount of $50.0 million automatically converted into 1,400,560 shares of our Class A common stock at a
conversion price equal to 85% of the IPO price of $42.00 per share.
redeemable convertible preferred stock warrants amounting to 85,583 automatically converted into Class B common stock warrants.
Upon completion of the IPO, $4.2 million of deferred offering costs were reclassified into additional paid-in capital and accounted for as a reduction of the
IPO proceeds in the consolidated balance sheets.
2. Summary of Significant Accounting Policies
Basis of Presentation
The consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles (U.S. GAAP). The
consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany balances and transactions have been
eliminated in consolidation.
81
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
For the foreign subsidiaries where the local currency is the functional currency, translation adjustments of foreign currency financial statements into U.S.
dollars are recorded as a separate component of accumulated other comprehensive income (loss). Foreign currency transaction gains and losses have not been
material for all periods presented.
Use of Estimates
The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates, judgments and
assumptions that affect the reported amounts of assets and liabilities and the related disclosures of contingent assets and liabilities at the date of the financial
statements, as well as the reported amounts of revenue and expenses during the periods presented. Estimates include the fair value of financial instruments,
capitalization and estimated useful life of internal-use software, allowance for expected chargeback losses, estimates related to credits, incentives and refunds issued
to customers, valuation of the convertible notes, valuation of the redeemable convertible preferred stock warrant liability, valuation of the earnout milestones, stock-
based compensation, valuation of the Company’s common stock during periods prior to the Company's IPO, and valuation of deferred income tax assets and the
uncertain tax position. To the extent there are material differences between these estimates, judgments or assumptions and actual results, the consolidated financial
statements will be affected.
The World Health Organization declared in March 2020 that the recent outbreak of the coronavirus disease (COVID-19) constituted a pandemic. The
COVID-19 pandemic has caused general business disruption worldwide beginning in January 2020. The global impact of COVID-19 continues to rapidly evolve, and
the Company will continue to monitor the situation and the effects on its business and operations closely. The Company does not yet know the full extent of potential
impacts on its business or operations or on the global economy as a whole, particularly if the COVID-19 pandemic continues and persists for an extended period of
time. Given the uncertainty, the Company cannot reasonably estimate the impact on its future results of operations, cash flows, or financial condition. As of the date
of issuance of the consolidated financial statements, the Company is not aware of any specific event or circumstance that would require it to update its estimates,
judgments or the carrying value of its assets or liabilities. These estimates may change, as new events occur and additional information is obtained, and are
recognized in the consolidated financial statements as soon as they become known. Actual results could differ from those estimates, and any such differences may be
material to the Company’s consolidated financial statements.
Segment Information
The Company’s Chief Executive Officer is the Company’s Chief Operating Decision Maker (CODM). The CODM reviews financial information presented
on a consolidated basis for purposes of making operating decisions, allocating resources, and evaluating financial performance. As such, the Company has
determined that it has one operating segment.
Revenue Recognition
The Company recognizes revenue when it satisfies its performance obligations. The Company considers both sellers and buyers to be customers. The
Company generates revenue from sellers for fees earned when sellers sell items they have listed on the Company’s platform to buyers. The Company generates
revenue from buyers for fees earned when they purchase shipping labels used for delivery of the items purchased. The Company periodically reassesses its revenue
recognition policies as new offerings become material, and business models evolve. The Company recognizes revenue net of estimated returns and cancellations
based on its historical experience. Transactions may be cancelled by a buyer or seller in certain circumstances.
The Company enters into the Terms of Service (TOS) with buyers and sellers to use the Company’s technology platform. The TOS governs these parties’ use
of the platform, including payment terms for the buyer and the seller and services to be provided by the Company. Under the TOS, upon the buyers purchase from
the seller, the Company, buyer, and seller are committed to perform and enforceable rights and obligations are established.
82
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Sellers
Sellers are able to list their items for sale on the Company’s platform at no charge. The Company charges a fee upon the sale of items listed on its platform.
The fee is a fixed dollar amount for orders under a certain value, and a fixed percentage of the final sales price of the item for orders greater than that. The service the
Company provides to sellers includes the facilitation of the sale of their items as well as certain ancillary activities such as payment processing and authentication
(for luxury items). These activities comprise a single performance obligation to sellers, which is to facilitate the sale of the listed items between sellers and buyers on
the Company’s platform (sale facilitation).
The Company evaluates the presentation of revenue from sellers on a gross or net basis based on whether it acts as a principal or an agent in the sale of listed
items between sellers and buyers. The Company does not control the listed items at any time prior to the transfer of such items to buyers. The Company acts as an
agent in facilitating the sale of items from sellers to buyers by allowing them to connect and interact on the Company’s platform. The Company is not primarily
responsible for fulfillment of purchased items, does not have inventory risk, and does not set the price for the listed item. As such, the Company reports revenue from
sellers on a net basis to reflect the fees received from sellers.
Revenue is recognized at the point in time the Company satisfies its performance obligation to facilitate the sale of a listed item. This occurs when both the
seller and the buyer agree to a sale and the payment is processed on the Company’s platform. For luxury items authenticated by the Company, sale facilitation
revenue is recognized when the Company authenticates and arranges for shipment of the items to the buyer, as this is the point in time a sale is finalized and the
Company has satisfied its performance obligation.
Buyers
When a sale is finalized, the buyer purchases a shipping label from United States Postal Service (USPS), through the Poshmark platform. The Company
emails the shipping label to the seller and the seller ships the item to the buyer through the shipping provider, USPS. The Company does not purchase the shipping
label on behalf of the buyer until after the buyer has purchased an item and has remitted payment. As a result, the Company has one performance obligation to
buyers, which is to facilitate the sale of shipping labels to buyers for delivery of items purchased on the Company’s platform (shipping facilitation).
The Company evaluates the presentation of revenue from buyers on a gross or net basis based on whether it acts as a principal or an agent in shipment of
listed items between sellers and buyers. The Company does not control the shipping service, which is provided by the shipping provider. The Company is not
primarily responsible for shipping and it does not assume any of the risks for the items shipped such as risk of damage or loss during shipping. The Company acts as
an agent of the buyer in facilitating the shipping. As such, the Company reports revenue on a net basis which is the difference between the shipping fee paid by the
buyer and the cost of shipping labels paid to the shipping provider.
Revenue from shipping facilitation is recognized upon transfer of the shipping label to the seller on behalf of the buyer.
The Company estimates chargebacks based on historical collectability rates. The Company records a reserve for chargebacks in accrued expenses and other
accrued liabilities with an offset to general and administrative expenses.
Sales tax and other amounts collected on behalf of third parties are excluded from the transaction price.
Incentives
Under the referral program, an existing user (the referrer) earns an incentive (Posh Credit) when a new user (the referee) first buys an item on the Company’s
platform. Posh Credits are not redeemable for cash and can only be applied for purchases on the Company’s platform. The Company records the incentive to the
referrer, which is in exchange for a distinct referral service, as a liability at the time the incentive is earned by the referrer with a corresponding charge recorded to
marketing expense in the consolidated statements of operations.
83
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Credits and incentives issued to existing users for referring new users are contingent upon a new user completing an initial purchase on the Company’s
platform and represent an incremental cost of obtaining a contract with a customer. The Company expenses such new user referral incentives as marketing expense
when the referral incentives are earned because the amortization period would be one year or less.
The Company has several buyer incentive programs, which are offered to encourage buyer activity on the Company’s platform. These promotions reduce the
fees for shipping facilitation charged by the Company. Accordingly, the Company records these incentives as a reduction to revenue from the buyer when the
incentive is used by the buyer. Amounts in excess of cumulative shipping facilitation revenue earned are presented as marketing expense in the consolidated
statements of operations.
The Company participates in certain joint incentive programs with sellers that are recorded as a reduction to the fees received from the seller.
The Company may elect to issue incentives to buyers for customer satisfaction purposes or for refunds. These incentives (which are in the form of Posh
Credits) can be applied towards future orders and, thereby, results in a reduced fee earned by the Company from the buyer, or redeemable credits that can also be
redeemed for cash. In cases where the seller performed as required by the Company’s TOS, the Company reduces shipping facilitation revenue earned on the
transaction and any cumulative revenue earned from the same buyer for Posh Credits and redeemable credits granted. If the amount of the incentive exceeds
cumulative revenues from the buyer, then the excess is presented as operations and support expense in the consolidated statements of operations. If refunds are
provided in a case where the seller did not perform and the amount cannot be recovered from the seller, the refund is presented as a reduction of revenue. Referral
incentives, joint incentives, refunds and buyer incentives are recorded in the consolidated statements of operations as follows for the periods indicated (in thousands):
Year Ended December 31,
2021
2020
2019
Reduction to net revenue $ 9,394 $ 6,626 $ 4,748
Operations and support 7,047 6,574 5,020
Marketing
8,739
7,700
7,421
$ 25,180
$ 20,900
$ 17,189
Cost of Net Revenue
Cost of net revenue consists of costs associated with credit card processing, order transaction fees and hosting expenses associated with operating the
Company’s platform. Cost of net revenue does not include depreciation and amortization.
Operations and Support
Operations and support expense primarily consists of personnel-related compensation costs, including stock-based compensation, incurred in providing
support to users of the Company’s platform including authentication services that the Company provides. This expense also includes postage and shipping costs that
the Company incurs primarily from order losses and cancellations, and credits and incentives issued to buyers for customer satisfaction purposes in excess of
shipping facilitation revenue.
Research and Development
Research and development expense primarily consists of compensation expenses for engineering, product development, and design employees, including
stock-based compensation, expenses associated with ongoing improvements to, and maintenance and testing of the Company’s platform including website, mobile
apps, and other products. Research and development expenses are expensed as incurred.
84
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Marketing
Marketing expense primarily consists of expenses associated with personnel-related compensation costs, including stock-based compensation, and other costs
related to public relations, marketing events known as Posh Parties, and business development. These expenses also include promotional credits and incentives issued
to buyers to encourage buyer activity on the platform in excess of shipping facilitation revenue, and costs of referral incentives for new user acquisition. User
acquisition costs primarily consist of costs associated with acquiring new users by advertising on channels such as Google, Facebook, Instagram and television.
Television and radio advertising costs are initially capitalized and subsequently expensed when the advertisement first airs.
Advertising costs are expensed as incurred or the first time the advertisement takes place. Advertising expenses were $113.2 million, $73.7 million and
$114.1 million for the years ended December 31, 2021, 2020 and 2019, respectively.
General and Administrative
General and administrative expense consists primarily of employee related costs including stock-based compensation for those employees associated with
executive management and administrative services such as legal, human resources, information technology, accounting, and finance, and all related costs associated
with the Company’s facilities such as rent and office administration. These expenses also include certain third-party consulting services, facilities, information
technology shared services, meals and other corporate costs not allocated to other expense categories.
Cash and Cash Equivalents
Cash and cash equivalents consist of cash held in checking and savings accounts as well as investments in money market funds and commercial paper with
maturities of ninety days or less. The Company considers all highly-liquid investments purchased with an original or remaining maturity of three months or less at
the date of purchase to be cash equivalents as these are readily convertible to known amounts of cash and so near their maturity that they present an insignificant risk
of changes in the value. Amounts receivable from credit card processors of approximately $8.5 million and $6.9 million as of December 31, 2021 and December 31,
2020, respectively, are also considered cash equivalents because they are both short-term and highly-liquid in nature and are typically converted to cash
approximately three to five business days from the date of the underlying transaction.
Marketable Securities
The Company has investments in various marketable securities which are classified as available for sale. The Company determines the appropriate
classification of marketable securities at the time of purchase and reevaluates such determination at each balance sheet date. The investments are adjusted for
amortization of premiums and discounts to maturity and such amortization is included in interest income in the consolidated statements of operations. The
investments are classified as current based on the nature of the investments and their availability for use in current operations.
Unrealized gains or losses are recorded, net of estimated taxes, in accumulated other comprehensive income (loss), a component of stockholders’ deficit.
Realized gains and losses are recognized upon sale and are included in interest income in the consolidated statements of operations. The cost of securities sold is
based on the specific-identification method.
The Company periodically evaluates its investments for impairment due to declines in market value considered to be “other-than-temporary.” This evaluation
consists of several qualitative and quantitative factors, including the Company’s ability and intent to hold the investment until a forecasted recovery occurs, as well as
any decline in the investment quality of the security and the severity and duration of the unrealized loss. In the event of a determination that a decline in market value
is other-than-temporary, the Company will recognize an impairment loss, and a new cost basis in the investment will be established. During the years ended
December 31, 2021, 2020 and 2019, the Company has not recorded any impairment losses related to its marketable securities.
85
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Property and Equipment, net
Property and equipment are recorded at cost less accumulated depreciation and amortization. Depreciation and amortization are recorded on a straight-line
basis over the estimated useful lives of the respective assets. Repair and maintenance costs are expensed as incurred. Leasehold improvements and landlord funded
leasehold incentives are recorded at cost and are amortized over the shorter of the remaining operating lease term or the useful lives of the assets. The amortization of
these assets is included in depreciation expense in the consolidated financial statements. The estimated useful lives of property and equipment are as follows:
Useful Life (in years)
Computer equipment and software, including
internal use software
3
Furniture and fixtures 5
Leasehold improvements Shorter of lease term or estimated useful life
Internal Use Software
The Company capitalizes certain costs associated with website development and software for internal use. The costs incurred in the preliminary stages of
website and software development are expensed as incurred. Once an application has reached the development stage, internal and external costs, if direct and
incremental and deemed by management to be significant, are capitalized and amortized on a straight-line basis over the estimated life of the asset. Maintenance and
enhancement costs, including those costs in the post-implementation stages, are typically expensed as incurred, unless such costs relate to substantial upgrades and
enhancements to the website or software that result in added functionality which are capitalized and amortized over their estimated useful lives. Capitalized costs are
included in property and equipment, net on the consolidated balance sheets.
Business Combinations
In accordance with the guidance for business combinations, the Company determines whether a transaction is a business combination, which requires that the
assets acquired and liabilities assumed constitute a business. The Company accounts for business combinations using the acquisition method of accounting. If the
assets acquired are not a business, the Company accounts for the transaction as an asset acquisition. Under both methods, the purchase price is allocated to the assets
acquired and liabilities assumed using the fair values determined by management as of the acquisition date. The results of businesses acquired in a business
combination are included in the Company’s consolidated financial statements from the date of acquisition.
Determining the fair value of assets acquired and liabilities assumed requires management to use significant judgment and estimates of future revenue and
operating expenses and discount rates. The Company estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently
uncertain and unpredictable and, as a result, actual results may differ materially from estimates. The Company estimates associated with the accounting for business
combinations may change as additional information becomes available regarding the assets acquired and liabilities assumed. Any change in facts and circumstances
that existed as of the acquisition date that impacts the Company's preliminary estimates is recorded to goodwill if identified within the measurement period.
Subsequent to the measurement period or the Company's final determination of the fair value of assets acquired and liabilities assumed, whichever is earlier, the
adjustments will affect the Company's results of operations.
Acquisition-related expenses incurred by the Company in a business combination are not included as a component of consideration transferred, but are
accounted for as an operating expense in the period in which the costs are incurred.
Goodwill
Goodwill represents the excess of the aggregate fair value of the consideration transferred in a business combination over the fair value of the assets acquired,
net of liabilities assumed. The Company performs its annual
86
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
goodwill impairment test during the fourth quarter or more frequently if events or changes in circumstances indicate that the goodwill may be impaired. The
Company’s operations are organized as one reporting unit.
In testing for a potential impairment of goodwill, the Company first performs a qualitative assessment of its reporting unit to determine if it is more likely
than not that the fair value of the reporting unit is less than its carrying amount. If the fair value is not considered to be less than the carrying amount, no further
evaluation is necessary. If, however, the carrying amount of the reporting unit exceeds the fair value, an impairment loss is recognized in an amount equal to the
excess, not to exceed the total amount of goodwill allocated to the reporting unit.
Impairment of Long-Lived Assets
The Company reviews its long-lived assets, comprised primarily of property and equipment, and intangible assets subject to amortization, for impairment
whenever events or changes in circumstances indicate that their carrying amounts may not be recoverable. Recoverability of these assets is measured by comparing
the carrying amounts to the future undiscounted cash flows these assets are expected to generate. If the total of the future undiscounted cash flows are less than the
carrying amount of an asset, an impairment charge is recorded for the amount by which the carrying amount of the asset exceeds the fair value. The Company has
determined that there were no events or changes in circumstances that indicated its long-lived assets were impaired during the years ended December 31, 2021, 2020
and 2019.
Redeemable Convertible Preferred Stock Warrant Liability
Freestanding warrants to purchase shares of redeemable convertible preferred stock are classified as liabilities on the consolidated balance sheets at their
estimated fair value because the underlying shares of redeemable convertible preferred stock are contingently redeemable and, therefore, may obligate the Company
to transfer assets at some point in the future. Warrants to purchase shares of redeemable convertible preferred stock are recorded at fair value upon issuance and
remeasured to fair value at each reporting period through other expense, net in the consolidated statements of operations. The redeemable convertible preferred stock
warrant liability will continue to be adjusted for changes in fair value until the earlier of the expiration or exercise of the warrants. In the event that the warrants
become warrants on common stock, the Company will reassess the warrants to determine if they are eligible for equity classification and no further remeasurement to
fair value is required. Upon the closing of an underwritten public offering of common stock under the Securities Act of 1933 in which the valuation of the common
stock immediately prior to such offering is equal to (x) the quotient of (a) at least $1.1 billion, divided by (b) the total number of shares of common stock outstanding
on a fully diluted basis, and (y) the gross proceeds to the Company are not less than $120 million, or upon approval of holders of a majority of the outstanding
redeemable convertible preferred stock, or upon approval of holders of a majority of the outstanding redeemable convertible preferred stock (Qualified IPO), the
warrants become exercisable for shares of common stock and the Company will reassess the classification of the warrants to determine whether they will be eligible
to be reclassified into additional paid-in capital. Upon the closing of the Company's IPO, all of the Company's outstanding warrants to purchase shares of redeemable
convertible preferred stock were automatically exercised into warrants to purchase Class B common stock.
Fair Value of Financial Instruments
The Company measures its financial assets and liabilities at fair value at each reporting date using a fair value hierarchy that requires the Company to
maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s classification within the fair
value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. Three levels of inputs that are used to measure fair value:
Level 1—Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
Level 2—Other inputs that are directly or indirectly observable in the market.
Level 3—Unobservable inputs that are supported by little or no market activity.
87
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The carrying value of cash equivalents, accounts payable, funds payable to customers, accrued expenses and other current liabilities approximate their fair
value due to their short period of receipt of payment and expected settlement. Refer to Note 4 for information regarding the fair value of the Company’s marketable
securities and contingent consideration liability.
Prior to the closing of the Company’s IPO, the fair value of the redeemable convertible preferred stock warrant liability was estimated using a hybrid between
a probability-weighted expected return method (PWERM) and option pricing model (OPM), estimating the probability weighted value across multiple scenarios,
while using an OPM to estimate the allocation of value within one or more of these scenarios. The significant unobservable inputs into the valuation model used to
estimate the fair value of the redeemable convertible preferred stock warrants include the timing of potential events, such as a Qualified IPO and other liquidity
events and their probability of occurring, the selection of guideline public company multiples, a discount for the lack of marketability of the preferred and common
stock, the projected future cash flows, and the discount rate used to calculate the present-value of the estimated equity value allocated to each share class.
The convertible notes are classified within Level 3 of the fair value hierarchy as they do not trade in liquid markets and as such, model inputs cannot
generally be verified and do involve significant management judgment. Valuation models require a variety of inputs, including contractual terms, scenario weighting,
yield curves, and credit spreads. The convertible notes were valued using a scenario-based discounted cash flow analysis. Three primary scenarios were considered
and probability weighted to arrive at the valuation conclusion for each convertible note. The first scenario considers the value impact of conversion at the stated
discount into conversion shares upon a Qualified IPO, while the second and third scenarios consider the value impact of redemption at the stated applicable premium.
As of the issuance date of the convertible notes, an implied yield was calculated such that the probability weighted value of the convertible notes was equal to the
principal investment amount. The average implied yield of previously issued convertible notes was carried forward and used as the primary discount rate for
subsequent valuation dates.
Funds Payable to Customers
Funds payable represents amounts payable to customers upon their request and are comprised of redeemable balances due to sellers based on completed
transactions, redeemable credits granted to customers and funds held on behalf of the buyers for unsettled transactions for orders placed through the Company’s
platform.
Leases
The Company leases office space under non-cancelable operating lease agreements. Certain of these arrangements have free rent, escalating rent payment
provisions, and landlord funded leasehold incentives. Rent expense is recorded on a straight-line basis over the lease term. If a lease provides for fixed escalations of
the minimum rental payments, the difference between the straight-line rent charged to expense and the amount payable under the lease is recorded as deferred rent in
accrued expenses and other current liabilities, and other liabilities. Landlord funded leasehold incentives are recorded as deferred rent in accrued expenses and other
current liabilities, and long-term portion of deferred rent and other liabilities and are recognized as an offset to rent expense using the straight-line method over the
lease term.
Stock-Based Compensation
The Company has granted stock-based awards consisting of stock options and restricted stock units (RSUs) to employees and consultants.
RSUs granted prior to the occurrence of a Qualified IPO vest upon the satisfaction of both time-based service and performance-based conditions. The time-
based vesting condition for the majority of these awards is satisfied over four years. The performance-based vesting condition is satisfied upon the occurrence of a
qualifying event, which is generally defined as a change in control transaction or the effective date of a Qualified IPO. Through December 31, 2020, no
88
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
stock-based compensation expense had been recognized for RSUs with a liquidity event performance condition, as such qualifying event was not probable. Upon the
completion of Company's IPO, the liquidity event performance condition was met. Accordingly, upon the effectiveness of the IPO, the Company recognized
cumulative stock-based compensation expense determined using the grant-date fair values and the accelerated attribution method. The remaining stock-based
compensation related to these awards will be recognized over the remaining time-based service over the remaining requisite service period using the accelerated
attribution method. RSUs granted after the date of the Qualified IPO only include a time-based service condition. Accordingly, these awards will be measured using
the grant date fair values and will be amortized on a straight-line basis over the requisite service period. Forfeitures for all stock-based awards are recognized as they
occur.
The Company estimates the fair value of stock options granted to employees and directors using the Black-Scholes option-pricing model. The Black-Scholes
model considers several variables and assumptions in estimating the fair value of stock-based awards. These variables include:
per share fair value of the underlying common stock;
exercise price;
expected term;
risk-free interest rate;
expected annual dividend yield; and
expected stock price volatility over the expected term.
For all stock options granted, the expected term is calculated using the simplified method. The Company has no publicly available stock information and,
therefore, uses the historical volatility of the stock price of similar publicly traded peer companies to estimate volatility of equity awards granted. The risk-free
interest rate is based on the yield available on U.S. Treasury zero-coupon issues similar in duration to the expected term of the equity-settled award.
Prior to the completion of the IPO, the fair value of the shares of common stock underlying the stock options has been determined by the board of directors as
there was no public market for the common stock. The board of directors determines the fair value of the Company’s common stock by considering a number of
objective and subjective factors including: contemporaneous third-party valuations of the Company’s common stock, the valuation of comparable companies, sales of
redeemable convertible preferred stock to unrelated third-parties, the Company’s operating and financial performance, the lack of liquidity of common stock, and
general and industry specific economic outlook, amongst other factors. After the completion of the IPO, the fair value of the Company’s common stock is determined
by the closing price, on the date of grant, of its common stock, which is traded on the Nasdaq Global Select Market.
Deferred Offering Costs
Deferred offering costs, which consist of direct incremental legal, consulting, banking and accounting fees relating to anticipated equity offerings, are
capitalized as non-current assets and will be offset against proceeds upon the consummation of the offerings within stockholders’ deficit. In the event an anticipated
offering is terminated or significantly delayed, deferred offering costs will be immediately expensed as part of general and administrative expenses. As of December
31, 2020, there was $3.2 million of capitalized deferred offering costs included in other assets on the consolidated balance sheet. There were no capitalized deferred
offering costs recorded as of December 31, 2021.
Convertible Notes
As permitted under ASC 825, Financial Instruments (ASC 825), the Company has elected the fair value option to account for its convertible notes that were
issued in September of 2020. In accordance with ASC 825, the Company records its convertible notes at fair value with changes in fair value recorded in the
consolidated statement of operations in other expense, net, with the exception of changes in fair value due to instrument-specific credit risk which are required to be
recognized in accumulated other comprehensive income (loss), a component of stockholders’ deficit. As a result of applying the fair value option, direct costs and
fees related to the convertible notes were recognized in other expense, net, as incurred and were not deferred.
89
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Income Taxes
The Company accounts for income taxes using the asset and liability method. Under this method, deferred income tax assets and liabilities are recorded based
on the estimated future tax effects of differences between the financial statement and income tax basis of existing assets and liabilities. These differences are
measured using the enacted statutory tax rates that are expected to apply to taxable income for the years in which differences are expected to reverse. The Company
recognizes the effect on deferred income taxes of a change in tax rates in the period that includes the enactment date. The Company records a valuation allowance to
reduce its deferred tax assets to the net amount that it believes is more-likely-than-not to be realized. Management considers all available evidence, both positive and
negative, including historical levels of income, expectations and risks associated with estimates of future taxable income and ongoing tax planning strategies in
assessing the need for a valuation allowance.
The Company accounts for uncertainty in income taxes in accordance with accounting guidance on income taxes. The guidance provides that a tax benefit
from an uncertain tax position may be recognized when it is more likely than not that the position will be sustained upon examination, including resolutions of any
related appeals or litigation processes, based on the technical merits.
The calculation of the tax liabilities involves dealing with uncertainties in the application of complex tax law and regulations in a multitude of jurisdictions.
The Company recognizes potential liabilities for anticipated tax audit issues in the U.S. and other tax jurisdictions based on an estimate of whether, and the extent to
which, additional taxes and interest will be due. If an estimate of income tax liabilities proves to be less than the actual amount ultimately assessed, a further charge
to expense would be required. If the payment of these amounts ultimately proves to be unnecessary, the reversal of the liabilities would result in tax benefits being
recognized in the period when they determine the liabilities no longer exist.
The Company recognizes interest and penalties related to unrecognized tax benefits within the provision for income taxes line in the consolidated statements
of operations. Accrued interest and penalties are included within the long-term portion of deferred rent and other liabilities line on the consolidated balance sheets.
Concentrations of Risk
The Company currently uses one carrier to handle all shipments, two gateways to process payments and one third-party vendor to host the Company’s
information technology environment. A significant disruption in the operations of one of more of these vendors could have an adverse effect on the Company’s
business, financial condition, and results of operations.
The majority of the Company’s cash and cash equivalents are held by one high-credit quality financial institution within the United States with balances
maintained in excess of the FDIC insurance limits.
No customer accounted for 10% or more of the Company’s net revenue as of and during the years ended December 31, 2021, 2020 and 2019.
Net Income (Loss) Per Share Attributable to Common Stockholders
The Company follows the two-class method when computing net income (loss) per common share when shares are issued that meet the definition of
participating securities. The two-class method determines net income (loss) per common share for each class of common stock and participating securities according
to dividends declared or accumulated and participation rights in undistributed earnings. The two-class method requires income available to common stockholders for
the period to be allocated between common stock and participating securities based upon their respective rights to receive dividends as if all income for the period
had been distributed. The Company’s redeemable convertible preferred stock contractually entitles the holders of such shares to participate in dividends but does not
contractually require the holders of such shares to participate in the Company’s losses.
The holders of redeemable convertible preferred stock are entitled to participate in noncumulative dividends on common stock at the rate of 8% of the
applicable original issue price per share per annum based on the number of shares of common stock held on an as-converted basis. No dividends on redeemable
convertible preferred stock or
90
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
common stock have been declared by the Company’s board of directors for the year ended December 31, 2021. In accordance with ASC 260, Earnings Per Share,
undistributed earnings allocated to holders of redeemable convertible preferred stock are subtracted from net income in determining net income attributable to
common stockholders. Basic net income (loss) per share is computed by dividing net income attributable to common stockholders by the weighted-average number
of shares of common stock outstanding. For periods in which the Company reports net losses, diluted net loss per common share attributable to common stockholders
is the same as basic net loss per common share attributable to common stockholders because potentially dilutive shares of common stock are not assumed to have
been issued if their effect is anti-dilutive.
JOBS Act Accounting Election
The Company is an emerging growth company, as defined in the Jumpstart Our Business Startups Act of 2012, or the JOBS Act. Under the JOBS Act,
emerging growth companies can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those
standards apply to private companies. The Company has elected to use this extended transition period for complying with new or revised accounting standards that
have different effective dates for public and private companies until the earlier of the date the Company (i) is no longer an emerging growth company or (ii)
affirmatively and irrevocably opts out of the extended transition period provided in the JOBS Act. As a result, these financial statements may not be comparable to
companies that comply with new or revised accounting pronouncements as of public company effective dates.
Recently Adopted Accounting Pronouncements
In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment (Topic 350). This standard eliminates Step 2 from the
goodwill impairment test, instead requiring an entity to recognize a goodwill impairment charge for the amount by which the goodwill carrying amount exceeds the
reporting unit’s fair value. The Company adopted this new standard on January 1, 2021, on a prospective basis, which did not have a material impact on the
Company's consolidated financial statements
In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820) which improved the effectiveness of disclosure requirements for
recurring and nonrecurring fair value measurements. The standard removes, modifies, and adds certain disclosure requirements. Effective on January 1, 2020, the
Company adopted this standard, which did not have a material impact on the Company's consolidated financial statements and related disclosures.
In August 2018, the FASB issued ASU 2018-15, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Customers Accounting for
Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract. This standard aligns the requirements for capitalizing implementation
costs incurred in a hosting arrangement with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. The
implementation costs incurred in a hosting arrangement that is a service contract should be presented as a prepaid asset in the balance sheet and expensed over the
term of the hosting arrangement to the same line item in the statement of operations as the costs related to the hosting fees. The Company adopted this new standard
on January 1, 2021 on a prospective basis. The adoption of this standard did not have a material impact on the Company's consolidated financial statements and
related disclosures.
In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. This amended guidance is
intended to remove certain exceptions to the general principles in current U.S. GAAP, simplify areas such as franchise taxes, step-up in tax basis goodwill, separate
entity financial statements and interim recognition of enactment of tax laws or rate changes. The Company early adopted the new standard effective January 1, 2021
on a prospective basis. The adoption of this guidance did not have a material impact on the Company's consolidated financial statements and related disclosures.
Recently Issued Accounting Pronouncements
In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) and since that date, has issued several ASUs to further clarify certain aspects of ASU
2016-02 and provide entities with practical expedients that may be elected upon adoption. This standard requires lessees to recognize all leases, including operating
leases, on the balance
91
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
sheet as a right-of-use (ROU) asset and lease liability, unless the lease is a short-term lease. In July 2018, the FASB issued ASU 2018-11, Targeted Improvements
Leases (Topic 842). This update provides an alternative transition method that allows entities to elect to apply the standard prospectively at its effective date, versus
recasting the prior periods presented. In June 2020, the FASB issued ASU 2020-05, deferring the effective date for one year for all other entities. The Company will
adopt this standard using the alternative transition method on January 1, 2022 and record approximately $9.2 million right-of-use assets and a $14.5 million lease
liability on its consolidated balance sheet. As of January 1, 2022, approximately $2.6 million of deferred rent and $2.7 million related to tenant improvement will be
derecognized upon adoption.
In June 2016, the FASB issued ASU 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments.
This standard amended guidance on reporting credit losses for assets held at amortized cost basis and available for sale debt securities. For available for sale debt
securities, credit losses will be presented as an allowance rather than as a write-down. In November 2019, the FASB issued ASU 2019-10, amending the effective
dates. The Company will adopt this standard on January 1, 2022. The adoption of this standard is not expected to have a material impact on its consolidated financial
statements and related disclosures.
In August 2020, the FASB issued ASU 2020-06, Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in
Entity’s Own Equity (Subtopic 815-40). This standard eliminates the beneficial conversion and cash conversion accounting models for convertible instruments. It also
amends the accounting for certain contracts in an entity’s own equity that are currently accounted for as derivatives because of specific settlement provisions. In
addition, the new guidance modifies how particular convertible instruments and certain contracts that may be settled in cash or shares impact the diluted EPS
computation. Additionally, the amended guidance requires the application of the if-converted method for calculating diluted earnings per share and the treasury stock
method will be no longer available. This new standard will be effective for the Company for fiscal years beginning after December 15, 2023, including interim
periods within those fiscal years using the fully retrospective or modified retrospective method. Early adoption is permitted. The Company is currently evaluating the
effect that implementation of this standard will have on its consolidated financial statements upon adoption.
In October 2021, the FASB issued ASU 2021-08, Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from
Contracts with Customers. This standard requires entities to recognize and measure contract assets and contract liabilities acquired in a business combination in
accordance with ASC 2014-09, Revenue from Contracts with Customers (Topic 606). The update will generally result in an entity recognizing contract assets and
contract liabilities at amounts consistent with those recorded by the acquiree immediately before the acquisition date rather than at fair value. This new standard will
be effective on a prospective basis for the Company for fiscal years beginning after December 15, 2022, with early adoption permitted. The Company is currently
assessing the impact of adopting this standard on its consolidated financial statements and related disclosures.
3. Revision of Prior Periods' Financial Statement
As a result of misstatements identified by the Company during 2021, the Company is revising its previously issued financial statements as of December 31,
2020 and for the years ended December 31, 2020 and 2019.
During the fourth quarter of 2021, the Company identified prior period errors related to its calculation and recording of chargebacks from one of its payment
processors which resulted in an overstatement of general and administrative expenses by $1.8 million and $1.0 million in 2020 and 2019, respectively. The
corresponding impact was an understatement of cash and cash equivalents and an overstatement of accrued expenses and other current liabilities. The Company
recorded less than a $0.1 million adjustment to the accumulated deficit at January 1, 2019 to correct for errors that originated prior to 2019.
The Company evaluated the effect of these errors on prior periods under the guidance of Securities and Exchange Commission (SEC) Staff Accounting
Bulletin (SAB) Topic 1.M, Materiality, codified in ASC 250, Accounting Changes and Error Corrections, and concluded that the misstatements were not material to
the prior annual or interim periods. However, the Company has determined it appropriate to revise its accompanying 2020 and 2019 consolidated financial statements
to correct for these misstatements. In connection with such revision, the Company is also correcting for other immaterial misstatements, primarily related to the
recording of income taxes and misclassification of marketing expenses and net revenue.
92
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The accompanying notes to the consolidated financial statements reflect the impact of this revision. The Company has also reflected the impact of the revision
in the applicable unaudited quarterly financial results presented in Note 18 “Unaudited Quarterly Data”.
The following tables present the effect of the correction of the misstatements and the resulting revision on the Consolidated Statements of Operations and
Comprehensive Income (Loss):
Year Ended December 31, 2020
As Previously Reported
Adjustments
As Revised
(in thousands, except per share data)
Net revenue $ 262,077 $ (476 ) $ 261,601
Marketing 92,915 (476 ) 92,439
General and administrative 29,577 (1,791 ) 27,786
Total costs and expenses 238,677 (2,267 ) 236,410
Income from operations 23,400 1,791 25,191
Income before provision for income taxes 17,502 1,791 19,293
Provision for income taxes 657 (210 ) 447
Net income 16,845 2,001 18,846
Comprehensive income 15,260 2,001 17,261
Net income per share attributable to common stockholders, basic $ 0.32 $ 0.16 $ 0.48
Net income per share attributable to common stockholders, diluted $ 0.22 $ 0.11 $ 0.33
Year Ended December 31, 2019
As Previously
Reported
Adjustments
As Revised
(in thousands, except per share data)
Net revenue $ 205,225 $ (242 ) $ 204,983
Marketing 132,470 (242 ) 132,228
General and administrative 31,474 (968 ) 30,506
Total costs and expenses 255,054 (1,210 ) 253,844
Loss from operations (49,829 ) 968 (48,861 )
Loss before provision for income taxes (48,518 ) 968 (47,550 )
Net loss (48,692 ) 968 (47,724 )
Comprehensive loss (48,668 ) 968 (47,700 )
Net loss per share attributable to common stockholders, basic and diluted $ (4.01 ) $ 0.08 $ (3.93 )
The following table presents the effect of the correction of the misstatements on the Consolidated Balance Sheet as of December 31, 2020 (in thousands):
As of December 31, 2020
As Previously Reported
Adjustments
As Revised
Cash and cash equivalents $ 235,834 $ 3,068 $ 238,902
Total current assets 269,977 3,068 273,045
Total assets 285,434 3,068 288,502
Funds payable to customers 117,127 385 117,512
Accrued expenses and other current liabilities 35,859 (320 ) 35,539
Total current liabilities 165,303 65 165,368
Total liabilities 229,041 65 229,106
Accumulated deficit (126,509 ) 3,003 (123,506 )
Total stockholders’ deficit (99,782 ) 3,003 (96,779 )
Total liabilities, redeemable convertible preferred stock and
stockholders’ equity 285,434 3,068 288,502
The following table presents the effect of the correction of the misstatements on the Consolidated Statements of Stockholders’ Equity (Deficit) (in thousands):
93
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
As Previously Reported
Adjustments
As Revised
As of January 1, 2019
Accumulated deficit $ (94,662 ) $ 34 $ (94,628 )
Total stockholders' deficit (86,775 ) 34 $ (86,741 )
As of and for the year ended December 31, 2019
Net loss attributable to common stockholders (48,692 ) 968 (47,724 )
Accumulated deficit (143,354 ) 1,002 (142,352 )
Total stockholders' deficit (124,787 ) 1,002 (123,785 )
As of and for the year ended December 31, 2020
Net income attributable to common stockholders 16,845 2,001 18,846
Accumulated deficit (126,509 ) 3,003 (123,506 )
Total stockholders' deficit (99,782 ) 3,003 (96,779 )
The following tables present the effect of the correction of the misstatements on the Consolidated Statements of Cash Flows (in thousands):
Year Ended December 31, 2020
As Previously Reported
Adjustments
As Revised
Net income $ 16,845 $ 2,001 $ 18,846
Changes in operating assets and liabilities:
Accrued expenses and other liabilities 3,128 (268 ) 2,860
Net cash provided by operating activities 84,324 1,733 86,057
Cash and cash equivalents:
Beginning of year
63,318 1,335 64,653
End of year
235,834
3,068
238,902
Year Ended December 31, 2019
As Previously
Reported
Adjustments
As Revised
Net loss $ (48,692 ) $ 968 $ (47,724 )
Changes in operating assets and liabilities:
Accrued expenses and other liabilities 18,301 (151 ) 18,150
Net cash used in operating activities (6,743 ) 817 (5,926 )
Cash and cash equivalents:
Beginning of year
74,466 518 74,984
End of year
63,318 1,335 64,653
4. Supplemental Financial Statement Information
Cash Equivalents and Marketable Securities
The following tables summarize the cost or amortized cost, gross unrealized gains, gross unrealized losses and fair value of the cash equivalents and
marketable securities as of December 31, 2021 and 2020 (in thousands):
December 31, 2021
Unrealized
Estimated
Fair
Cost Gains Losses Value
Cash equivalents
Money market funds $ 309,283 $ $ $ 309,283
Total
$ 309,283
$
$
$ 309,283
94
(1)
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
(1) Included in cash and cash equivalents on the consolidated balance sheet as of December 31, 2021.
December 31, 2020
Cost or
Amortized
Unrealized
Estimated
Fair
Cost
Gains
Losses
Value
Cash equivalents
Money market funds $ 46,436 $ $ $ 46,436
Marketable securities
Commercial paper 6,090 6,090
Corporate bonds 4,972 1 (2 ) 4,971
U.S. Treasury securities
15,176
1
15,177
Total
$ 72,674
$ 2
$ (2 )
$ 72,674
(1) Included in cash and cash equivalents on the consolidated balance sheet as of December 31, 2020.
The weighted-average remaining maturity of the marketable securities was less than one year and no individual security incurred continuous unrealized losses
for greater than twelve months as of December 31, 2020 . There are no marketable securities held as of December 31, 2021.
Property and Equipment, Net
Property and equipment, net consisted of the following as of the dates indicated (in thousands):
December 31,
2021
December 31,
2020
Computer equipment and software $ 1,937 $ 1,254
Developed website and software 5,876 4,381
Furniture and fixtures 1,433 1,430
Leasehold improvements and incentives
7,287 7,277
Total property and equipment, gross 16,533 14,342
Less accumulated depreciation
(9,157 ) (5,895 )
Property and equipment, net
$ 7,376 $ 8,447
Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities consisted of the following as of the dates indicated (in thousands):
December 31,
2021
December 31,
2020
Accrued advertising $ 10,176 $ 8,489
Accrued sales tax 8,090 8,073
Accrued compensation and benefits 8,369 6,842
Contingent consideration 1,619
Other accrued and other current liabilities
12,668
12,135
Accrued expenses and other current liabilities
$ 40,922
$ 35,539
95
(1)
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
5. Fair Value Measurements
The following tables set forth the financial instruments that were measured at fair value on a recurring basis by level within the fair value hierarchy as of
December 31, 2021 and 2020 (in thousands):
December 31, 2021
Level 1 Level 2 Level 3 Total
Assets
Cash equivalents
Money market funds $ 309,283
$
$
$ 309,283
Total
$ 309,283
$
$
$ 309,283
Liabilities
Contingent consideration $ $ $ 1,619 $ 1,619
Total
$
$
$ 1,619
$ 1,619
(1) Included in cash and cash equivalents on the consolidated balance sheet as of December 31, 2021.
(2) The fair value of contingent consideration was estimated using a Monte Carlo simulation and was based on significant inputs not observable in the market,
thus classified as a Level 3 instrument. The inputs include the projected financial results of Suede One, Inc., historical volatility of the Company's and similar
publicly traded peer companies' stock price and risk-free interest rate. See Note 6 (Business Combination).
December 31, 2020
Level 1
Level 2
Level 3
Total
Assets
Cash equivalents
Money market funds $ 46,436 $ $ $ 46,436
Marketable securities
Commercial paper 6,090 6,090
Corporate bonds 4,971 4,971
U.S. Treasury securities
15,177
15,177
Total
$ 46,436
$ 26,238
$
$ 72,674
Liabilities
Convertible notes $ $ $ 55,421 $ 55,421
Redeemable convertible preferred stock warrant
liability
3,494
3,494
Total
$ $ $ 58,915 $ 58,915
(1) Included in cash and cash equivalents on the consolidated balance sheet as of December 31, 2020.
The following table represents the change in the contingent consideration (in thousands):
Level 3
Balance as of December 31, 2020 $
Acquisition date fair value measurement 1,536
Change in fair value
83
Balance as of December 31, 2021
$ 1,619
For the year ended December 31, 2021, the Company recorded a loss of $0.1 million due to the change in fair value of the contingent consideration. The
change in fair value of the contingent consideration during the period was primarily driven by the increase in the likelihood of achieving the earnout milestones.
Losses as a result of the changes in the fair value of the contingent consideration are included in other expense, net, in the accompanying consolidated statements of
operations.
96
(1)
(2)
(1)
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
There were no transfers of financial assets or liabilities into or out of Level 1, Level 2 or Level 3 for the years ended December 31, 2021 and 2020.
6. Commitments and Contingencies
Operating Leases
As of December 31, 2021, the Company’s future minimum lease payments under non-cancelable operating leases are as follows (in thousands):
2022 $ 6,045
2023 6,105
2024 2,830
2025
41
Total minimum lease payments
$ 15,021
For the years ended December 31, 2021, 2020 and 2019, rent expense was $4.0 million, $3.9 million and $3.3 million, respectively.
The Company has entered into various non-cancelable operating lease agreements for certain offices with contractual lease periods expiring between 2022
and 2025. Under the terms of certain leases, the Company is committed to pay for certain taxes, insurance, maintenance and management expenses. Certain of these
arrangements have free rent periods or escalating rent payment provisions, and the Company recognizes rent expense under such arrangements on a straight-line
basis.
Purchase Commitments
As of December 31, 2021, the Company has non-cancelable contractual commitments of $3.4 million for network and cloud services in the ordinary course of
business with varying expiration terms through October 31, 2022.
Litigation and Loss Contingencies
From time to time, the Company may become a party to litigation and subject to claims incident to the ordinary course of business, including intellectual
property claims, labor and employment claims, and threatened claims, breach of contract claims, tax and other matters. The Company accrues estimates for resolution
of legal and other contingencies when losses are probable and estimable. The Company has determined that no provision for liability nor disclosure is required
related to any claim against the Company because: (a) there is not a reasonable possibility that a loss exceeding amounts already recognized (if any) may be incurred
with respect to such claim; (b) a reasonably possible loss or range of loss cannot be estimated; or (c) such estimate is immaterial. Accordingly, the Company has not
recorded any accrual for claims as of December 31, 2021 and 2020. The Company expenses legal fees in the period in which they are incurred.
Indemnifications
The Company enters into indemnification provisions under agreements with other parties in the ordinary course of business, including business partners,
investors, contractors and the Company’s officers, directors and certain employees. The Company has agreed to indemnify and defend the indemnified party claims
and related losses suffered or incurred by the indemnified party from actual or threatened third-party claim because of the Company’s activities or non-compliance
with certain representations and warranties made by the Company. It is not possible to determine the maximum potential loss under these indemnification provisions
due to the Company’s limited history of prior indemnification claims and the unique facts and circumstances involved in each particular provision. To date, losses
recorded in the consolidated statements of operations in connection with the indemnification provisions have not been material.
97
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
7. Business Combination
On October 12, 2021, the Company completed the acquisition of Suede One, Inc., a New York City-based sneaker authentication platform that combines
machine learning, computer vision, and human review to conduct virtual authentication. Total cash consideration related to the acquisition was $6.6 million. The
Company also agreed to pay up to an additional $2.5 million in cash upon certain earnout conditions being met. The estimated fair value of these earnout payments
was determined based on management’s estimate of fair value using a Monte Carlo simulation model, which uses Level 3 inputs for fair value measurements. The
acquisition date fair value of this contingent consideration liability was $1.6 million and is included as a component of the purchase price. Pro forma and revenue and
earnings post-acquisition are not presented because the impacts are not material to the Company’s consolidated financial statements.
The acquisition was accounted for under the acquisition method of accounting. Accordingly, the purchase price was allocated to the assets acquired and
liabilities assumed based upon their estimated fair values as of the date of the acquisition. The excess of the purchase price over the estimated fair value of the net
assets acquired was recorded as goodwill. The Company recognized intangible assets of $1.3 million for developed technology and $0.2 million for customer
relationships, which will be amortized over three years and one year, respectively. Goodwill arising from the acquisition is not deductible for tax purposes.
Subsequent to the acquisition, the Company recorded a $0.4 million tax benefit related to the release of the valuation allowance on its net deferred tax assets.
The following table summarizes the allocation of the purchase price to the fair value of the assets acquired and liabilities assumed of Suede One, Inc. (in
thousands):
Acquiree
Purchase
Consideration
Net Tangible
Assets Acquired/
(liabilities assumed)
Purchased
Intangible Assets
Goodwill
Suede One, Inc. $ 8,116 $ (396 ) $ 1,500 $ 7,012
8. Goodwill and Intangible Assets
Goodwill, which is not subject to amortization, totaled $7.0 million as of December 31, 2021. The Company completed a qualitative analysis during the
fourth quarter of 2021. Based on the qualitative analyses performed, the Company determined that it was not more likely than not that goodwill was impaired and
therefore determined that a quantitative analysis was not required. The Company did not recognize any goodwill impairments during the year ended December 31,
2021.
Intangible assets consist of developed technology and customer relationships in business combination. Acquired intangibles are amortized on a straight-line
basis over the respective estimated useful lives of the assets.
At December 31, 2021, the carrying values of intangible assets are as follows (in thousands):
December 31, 2021
Gross book
value
Accumulated
amortization
Net book
value
Developed technology $ 1,300 $ (96 ) $ 1,204
Customer relationships
200
(44 )
156
Intangible assets, net
$ 1,500
$ (140 )
$ 1,360
Developed technology and customer relationships have remaining useful lives of 2.8 years and 0.8 year, respectively. Amortization expense of intangible
assets for the year ended December 31, 2021 was $0.1 million. The Company did not recognize any intangible asset impairment losses in the year ended December
31, 2021.
98
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
As of December 31, 2021, the Company estimates future amortization expense of intangible assets as follows (in thousands):
2022 $ 589
2023 433
2024 338
2025 and thereafter
Total amortization expense
$ 1,360
9. Redeemable Convertible Preferred Stock
Upon the closing of the Company’s IPO on January 19, 2021, all outstanding redeemable convertible preferred stock converted into shares of common stock.
As of December 31, 2021, there are no holders of the Company’s preferred stock.
Redeemable convertible preferred stock as of December 31, 2020, consisted of the following (in thousands, except share and per share data):
Shares
Authorized
Shares
Issued and
Outstanding
Liquidation
Preference
Issue Price
per Share
Carrying
Value
Series A 9,482,060 9,441,596 $ 3,500 $ 0.37 $ 3,454
Series B 9,127,794 9,102,206 12,450 $ 1.37 12,394
Series B-1 3,952,429 3,952,429 6,265 $ 1.59 6,223
Series C 9,781,013 9,761,482 24,989 $ 2.56 24,936
Series C-1 9,578,544 9,578,544 25,000 $ 2.61 24,897
Series D 10,450,382 10,450,374 87,500
$ 8.37
84,271
52,372,222 52,286,631 $ 159,704
$ 156,175
The holders of redeemable convertible preferred stock have various rights and preferences as follows:
Voting
Each share of redeemable convertible preferred stock has voting rights equal to an equivalent number of shares of common stock into which it is convertible.
Such holder has full voting rights and powers equal to the voting rights and powers of the holders of common stock, and is entitled to notice of any stockholders’
meeting in accordance with the bylaws of the Company, and is entitled to vote, together with holders of common stock, with respect to any question upon which
holders of common stock have the right to vote, except as required by law.
Dividends
The holders of Series A, B, B-1, C, C-1 and D redeemable convertible preferred stock are entitled to receive noncumulative dividends at the per annum rate of
$0.0297, $0.1094, $0.1268, $0.2048, $0.2088 and $0.6698, respectively, when and if declared by the board of directors. The holders of redeemable convertible
preferred stock are entitled to participate in dividends on common stock, when and if declared by the board of directors, based on the number of shares of common
stock held on an as-converted basis. No dividends on redeemable convertible preferred stock or common stock have been declared by the Company’s board of
directors from inception through January 14, 2021.
Election of the Board of Directors
For so long as at least 25% of the initially issued shares of Series A, Series B, Series C-1, and Series D redeemable convertible preferred stock remain
outstanding (as adjusted for stock splits, stock dividends, recapitalizations and the like), the holders of record of the shares of the Series A, Series B, Series C-1, and
Series D
99
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
redeemable convertible preferred stock, exclusively and as a separate class, are entitled to elect one director of the Company.
Liquidation
In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, the holders of redeemable convertible preferred
stock are entitled to receive on pari passu basis, an amount equal to the original issue price for such series of preferred stock, plus any declared but unpaid dividends
prior and in preference to any distribution or payment to the holders of common stock. All remaining assets will then be distributed pro rata to holders of common
stock. If the Company does not have enough assets and funds legally available for distribution to meet this requirement, all of the Company’s assets and funds
available will be distributed ratably among the holders of redeemable convertible preferred stock in proportion to the preferential amount per share each such holder
is otherwise entitled to receive. A liquidation event includes a sale, transfer or license of all or substantially all of its assets, a merger or consolidation with another
entity, the transfer of 50% or more of its voting stock, or a liquidation, dissolution or winding up of the Company.
Conversion
Each share of preferred stock is convertible, at the option of the holder, into the number of fully paid and non-assessable shares of common stock on a one-
for-one basis. The conversion prices of the redeemable convertible preferred stock will be adjusted for specified dilutive issuances, stock splits, combinations, and
non-cash dividends.
The outstanding shares of redeemable convertible preferred stock automatically convert into common stock immediately upon the closing of a Qualified IPO
and on January 19, 2021, the redeemable convertible preferred stock converted into 52,372,222 shares of Class B common stock.
10. Redeemable Convertible Preferred Stock Warrants
Warrants to purchase the Company’s redeemable convertible preferred stock as of December 31, 2020, consisted of the following:
Issuance Date
Expiration
Date
Issue Price
per Share
Number
of Shares
Class
of Shares
December 1, 2011 December 1, 2021 $ 0.37 40,464 Series A
May 10, 2013 May 10, 2023 $ 1.37 25,588 Series B
May 22, 2015 May 22, 2025 $ 2.56 19,531 Series C
Refer to Note 2 for discussion of the significant inputs used to determine the fair value of the redeemable convertible preferred stock warrants.
On January 19, 2021, upon the closing of the IPO, 85,583 redeemable convertible preferred stock warrants automatically converted into common stock
warrants and all of the warrants were exercised in February 2021. Accordingly, the fair value of the warrant liability was reclassified to additional paid-in capital on
the Company’s consolidated balance sheet during the three months ended March 31, 2021.
11. Convertible Notes
On September 15, 2020, the Company entered into the Senior Unsecured Convertible Promissory Note Purchase Agreement (the Note Purchase Agreement)
for the issuance of an aggregate of $50.0 million principal amount of senior unsecured convertible promissory notes (the Convertible Notes). The convertible notes
do not accrue interest, except during the existence of an event of default related to non-payment of the obligations under the convertible notes at maturity or upon
acceleration. Then at the option of the holders of the convertible notes, during the existence of such default, the outstanding principal amount shall bear an interest
rate equal to 20% per annum.
100
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Upon a qualifying IPO of the common stock of the Company, the convertible notes will convert into shares of the Company’s common stock, subject to an
applicable discount factor, which is expressed as a percentage which varies based on the period in which the conversion takes place (the Discount Factor), as follows:
Prior to the first anniversary of September 15, 2020 (the “Issuance Date”), 85%;
After the first anniversary but prior to the second anniversary of the Issuance Date, 80%;
On or after the second anniversary of the Issuance Date, 75%.
In addition, upon the consummation of certain change of control events, the Company would be required to prepay the convertible notes at par plus an
applicable premium.
Unless earlier converted or redeemed, the convertible notes will mature on September 14, 2023. The convertible notes may not be voluntarily redeemed by
the Company prior to the maturity date. If the convertible notes are not converted or redeemed prior to the maturity date, the Company must pay the noteholders an
exit fee equal to 33.3% of the outstanding principal balance of the convertible notes at maturity. If the convertible notes are accelerated following the occurrence and
during the continuance of a standard event of default, the outstanding obligations under the convertible notes will be accelerated, and the Company will be required
to pay an applicable premium.
Under the terms of the convertible notes, the Company is subject to certain covenants that restrict its ability to incur indebtedness or liens or other
encumbrances, consummate a merger or acquisition, make certain dividends, distributions or other payments in respect of equity interests, engage in transactions
with affiliates, make investments or consummate asset sales, in each case, subject to certain exclusions and exceptions.
Upon the closing of the Company’s IPO on January 19, 2021, which under the Note Purchase Agreement met the contractual conversion requirement of a
qualified IPO, the Company issued 1,400,560 shares of its Class A common stock to the holders of the convertible notes. As a result of the conversion of its debt
obligations under the Note Purchase Agreement, during the three months ended March 31, 2021, the Company recorded total charges in other expense, net, in the
accompanying consolidated statement of operations, amounting to $51.1 million which included $49.5 million due to the change in the fair value of the convertible
notes based on the difference between the fair value measured on the contractual conversion and the net carrying value of the convertible notes which was measured
based on the fair value of the convertible notes at December 31, 2020, and $1.6 million related to instrument specific credit risk which had been recognized in
accumulated other comprehensive income (loss), a component of stockholders’ (deficit) equity.
12. Common Stock
Common stock reserved for future issuance was as follows as of December 31, 2021:
December 31,
2021
2011 Stock Option and Grant Plan:
Options issued and outstanding 5,866,190
RSUs issued and outstanding 1,259,734
2021 Stock Option and Grant Plan:
Options issued and outstanding 35,571
RSUs issued and outstanding 3,176,885
Shares available for future grants 6,967,044
2021 Employee Stock Purchase Plan
2,000,000
Total shares of common stock reserved for
future issuance
19,305,424
13. Stock-based Compensation Plan
2011 Stock Option and Grant Plan
In 2011, the Company adopted the 2011 Stock Option and Grant Plan, or the 2011 Plan. The 2011 Plan provides for the granting of stock options and
restricted stock units to employees and non-employees of the Company. Options
101
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
granted under the 2011 Plan may be either incentive stock options or non-qualified stock options. Incentive stock options (ISO) may be granted only to the
Company’s employees (including officers and directors who are also employees). Non-qualified stock options (NSO) may be granted to the Company’s employees
and non-employees.
Options issued under the 2011 Plan are granted at an exercise price of not less than 100% of the fair market value per share of the common stock on the grant
date as determined by the board of directors. Options generally vest with respect to 25% of the shares one year after the options’ vesting commencement date, and the
remainder vest in equal monthly installments over the following 36 months. Options have a maximum term of ten years. RSUs issued under the 2011 Plan are subject
to terms and conditions as determined by the Company’s board of directors, which may include the achievement of certain performance goals and/or continued
employment with us through a specified vesting period.
The 2011 Plan has been replaced by the 2021 Plan as defined below.
2021 Stock Option and Incentive Plan
In connection with the Company’s IPO, the Company adopted the 2021 Stock Option and Incentive Plan, or the 2021 Plan, in January 2021. The 2021 Plan
replaced the 2011 Plan, as the Company’s board of directors determined not to make additional awards under the 2011 Plan following the completion of the
Company’s IPO. The Company has initially reserved 10,000,000 shares of Class A common stock for the issuance of awards under the 2021 Plan. The 2021 Plan
provides that the number of shares reserved and available for issuance under the 2021 Plan will automatically increase each January 1, beginning on January 1, 2022,
by 5% of the number of outstanding shares of Class A and Class B common stock on the immediately preceding December 31 or such lesser number of shares as
determined by the Company’s compensation committee.
Options issued under the 2021 Plan are granted at an exercise price of not less than 100% of the fair market value per share of the common stock on the grant
date as determined by the board of directors. Options generally vest with respect to 25% of the shares on the first Company established vest date after the first
anniversary of the employee’s date of hire, and the remainder vest in equal monthly installments over the following 36 months. Options have a maximum term of ten
years. In the event of voluntary or involuntary termination of employment with the Company for any reason, with or without cause, all unvested options are forfeited
and all vested options must be exercised within a 90-day period or they become forfeited, although the board of directors can approve an extension of the exercise
period beyond the 90-day limit. RSUs granted under the 2021 Plan are subject to terms and conditions as determined by the Company’s compensation committee,
which may include the achievement of certain performance goals and/or continued employment with us through a specified vesting period. RSUs granted to newly
hired employees typically vest 25% on the first Company established vest date after the first anniversary of the employee’s date of hire and ratably each quarter over
the ensuing 12-quarter period for purposes of the service condition. The maximum term for RSUs granted under the Plan will not exceed seven years from the date of
grant.
Employee Stock Purchase Plan
In connection with the Company’s IPO, the Company adopted the 2021 Employee Stock Purchase Plan (ESPP) in January 2021. Under the ESPP, the
Company will make one or more offerings to its employees to purchase shares under the ESPP. The first offering will begin and end on dates to be determined by the
plan administrator. The Company has initially reserved 2,000,000 shares of Class A common stock for issuance under the 2021 ESPP. The reserve will automatically
increase on January 1st of each calendar year for a period of up to ten years, commencing on January 1, 2022 and ending on (and including) January 1, 2031, in an
amount equal to the lesser of (1) 1% of the total number of shares of Class A and Class B common stock outstanding on December 31st of the preceding fiscal year,
(2) 3,000,000 shares of Class A common stock, and (3) a number of shares determined by our compensation committee. Our initial offering period under the ESPP
began on January 1, 2022 and is expected to end on June 3, 2022. There were no offering periods during 2021.
102
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The following table summarizes option activity under the Plan:
Outstanding
Options
Weighted-
Average
Exercise
Price
Weighted-
Average
Remaining
Contractual
Term
(In Years)
Aggregate
Intrinsic
Value
(In Thousands)
Balances at December 31, 2020 7,660,786 $ 5.09 6.4 $ 282,735
Granted 35,571 40.28
Exercised (1,717,847 ) 3.05
Forfeited and cancelled
(76,749 )
11.54
Balances at December 31, 2021
5,901,761
$ 5.82
5.6
$ 67,787
Vested and expected to vest as of December 31, 2021 5,901,761 $ 5.82 5.6 $ 67,787
Vested and exercisable as of December 31, 2021
4,930,952
$ 4.65
5.3
$ 61,362
The stock price per share that was used to determine the aggregate intrinsic value of outstanding stock options as of December 31, 2021, 2020 and 2019 was
$17.03, $42.00 and $15.03, respectively. As of December 31, 2021, the stock price per share that was used to determine both the vested and expected to vest options
and vested and exercisable options was $17.03.
Prior to the Company’s IPO, the fair value of the shares of common stock underlying the stock options has historically been determined by the board of
directors as there was no public market for the common stock. The board of directors determines the fair value of the Company’s common stock by considering a
number of objective and subjective factors including: contemporaneous third-party valuations of the Company’s common stock, the valuation of comparable
companies, sales of redeemable convertible preferred stock to unrelated third-parties, the Company’s operating and financial performance, the lack of liquidity of
common stock, and general and industry specific economic outlook, amongst other factors.
The weighted-average fair value of stock options granted was $18.98, $10.21 and $6.23 for the years ended December 31, 2021, 2020 and 2019, respectively.
The total intrinsic value of options exercised during the years ended December 31, 2021, 2020 and 2019 was $60.8 million, $18.7 million and $12.2 million,
respectively.
As of December 31, 2021, the total unrecognized stock-based compensation cost related to unvested options outstanding was $5.9 million, to be recognized
over a weighted-average period of 1.2 years.
Option to Purchase Common Stock
The Company previously issued an option to purchase 206,500 shares of the Company’s common stock to a non-employee service provider outside of the
Plan with an exercise price of $0.41 per share that vested prior to January 1, 2017. All the shares were exercised in January 2021.
Restricted Stock Units
RSUs issued prior to the IPO had both time-based service and performance-based conditions. The performance-based vesting condition is satisfied upon the
occurrence of a qualifying event, which is generally defined as a change in control transaction or the effective date of a Qualified IPO. Upon the effectiveness of the
IPO, the performance-based vesting condition was satisfied, and therefore, the Company recognized a one-time cumulative stock-based compensation expense of
$15.6 million using the accelerated attribution method for the portion of the awards for which the service-based vesting condition has been fully or partially satisfied.
Upon the IPO, shares were issued to satisfy the vesting of RSUs with a performance condition. To meet the related RSUs tax withholding requirements, the Company
withheld 32 thousand of the 95 thousand shares of common stock issued. Based on the IPO public offering price of $42.00 per share, the tax withholding obligation
was $1.4 million.
103
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The following table summarizes RSU activity under the Plan:
Number of
Shares
Weighted-
Average
Grant Date
Fair Value
Nonvested as of December 31, 2020 2,219,770 $ 20.20
Granted 3,494,436 29.63
Vested (951,456 ) 21.79
Forfeited and cancelled
(326,131 )
26.82
Nonvested as of December 31, 2021
4,436,619
$ 26.80
As of December 31, 2021, the total unrecognized stock-based compensation expense related to unvested RSUs was $97.9 million, which will be recognized
over a weighted-average period of 3.6 years.
Stock-Based Compensation
The assumptions used to value stock options granted for the periods indicated were as follows:
Year Ended December 31,
2021 2020 2019
Expected dividend yield
Expected volatility 52.0% 51.8% 39.7% - 46.2%
Risk-free rate 0.5% 0.5% 1.7% - 2.6%
Expected term (in years) 5.5 6.1 5.4 - 6.1
Stock-based compensation expense is recorded in the consolidated statements of operations as follows for the periods indicated (in thousands):
Year Ended December 31,
2021
2020
2019
Operations and support $ 4,791 $ 686 $ 689
Research and development 21,029 2,571 3,017
Marketing 6,587 1,321 1,306
General and administrative
15,832
3,381
4,675
Total
$ 48,239
$ 7,959
$ 9,687
14. Net Income (Loss) Per Share Attributable to Common Stockholders
Basic and diluted net income (loss) per share attributable to common stockholders is presented in conformity with the two-class method required for
participating securities. In connection with the IPO, the Company established two classes of authorized common stock: Class A common stock and Class B common
stock. As a result, all then-outstanding shares of common stock were converted into shares of Class B common stock. Each share of Class A common stock is entitled
to one vote per share and each share of Class B common stock is entitled to ten votes per share. Each share of Class B common stock is convertible at any time at the
option of the stockholder into one share of Class A common stock.
The rights, including the liquidation and dividend rights, of the holders of Class A and Class B common stock were identical, except with respect to voting. As
the liquidation and dividend rights were identical, the undistributed earnings were allocated on a proportionate basis and the resulting net loss per share attributable to
common stockholders were, therefore, the same for both Class A and Class B common stock on an individual or combined basis.
104
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The following table sets forth the computation of basic and diluted net income (loss) per share attributable to common stockholders for the periods indicated
(in thousands, except share and per share data):
Year Ended December 31,
2021
2020
2019
Numerator:
Net (loss) income $ (98,329 ) $ 18,846 $ (47,724 )
Less: Undistributed earnings attributable to
participating securities
(12,776 )
Net (loss) income attributable to common
stockholders, basic and diluted (98,329 ) 6,070 (47,724 )
Denominator:
Weighted-average number of shares used in
computing net (loss) income per share, basic
73,009
12,550
12,151
Dilutive effect of assumed conversion of options to
purchase common stock 5,773
Weighted-average number of shares used in
computing net (loss) income per share, diluted
73,009
18,323
12,151
Net (loss) income per share attributable to common
stockholders, basic
$ (1.35 )
$ 0.48
$ (3.93 )
Net (loss) income per share attributable to common
stockholders, diluted
$ (1.35 )
$ 0.33
$ (3.93 )
As of December 31, 2020 and 2019, 2.2 million and 0.3 million RSUs, respectively, were not assessed for inclusion in diluted net income per share and as
such, any potential antidilutive shares were excluded from the table below because they are subject to performance conditions that were not achieved as of such date.
As of December 31, 2020, convertible notes to be settled in 1.4 million shares of Class A common stock were excluded from the table below because they are subject
to non-market based contingency that were not achieved as of such date.
The following outstanding shares of potentially dilutive securities were excluded from the computation of diluted net (loss) income per share for the dates
indicated because including them would have had an anti-dilutive effect (in thousands):
Year Ended December 31,
2021
2020
2019
Redeemable convertible preferred stock
(on as if-converted basis) 52,287 52,287
Warrants to purchase redeemable convertible
preferred stock 86 86
RSUs 4,437
Stock options
5,902
8,730
Total
10,339
52,373
61,103
15. Income Taxes
The components of the (loss) income before (benefit) provision for income taxes are as follows for the periods indicated (in thousands):
Year Ended December 31,
2021
2020
2019
Domestic $ (99,018 ) $ 18,804 $ (47,888 )
Foreign
555
489
338
Total
$ (98,463 )
$ 19,293
$ (47,550 )
105
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The components of the (benefit) provision for income taxes for the periods indicated are as follows (in thousands):
Year Ended December 31,
2021
2020
2019
Current:
Federal $ $ $
State 75 289 1
Foreign
167
158
173
Total current
242
447
174
Deferred:
Federal (315 )
State (61 )
Foreign
Total deferred
(376 )
(Benefit) provision for income taxes
$ (134 )
$ 447
$ 174
The Company’s effective tax rate and provision for income taxes decreased from the year ended December 31, 2020, to the year ended December 31, 2021,
primarily due to change in valuation allowance on U.S. deferred tax assets.
The difference between income taxes computed at the statutory federal income tax rate and the (benefit) provision for income taxes is attributable to the
following (in thousands):
Year Ended December 31,
2021
2020
2019
Income tax (benefit) provision at federal statutory rate $ (20,660 ) $ 4,052 $ (10,003 )
State and local taxes, net of federal benefit (3,254 ) (669 ) (2,097 )
Stock-based compensation (8,724 ) (399 ) 440
Change in valuation allowance 20,461 (3,942 ) 11,004
Research and development credits (693 ) (413 ) (334 )
Convertible notes obligations 10,731 1,192
Non-deductible professional fees 294
Non-deductible executive compensation 1,531
Warrant liability 591 477 100
Other
(117 )
149
770
(Benefit) provision for income taxes
(134 )
447
174
106
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The significant components of the deferred tax assets and liabilities as of the periods indicated were as follows (in thousands):
Year Ended December 31,
2021
2020
Deferred tax assets
Net operating loss carryforwards $ 35,716 $ 22,014
Tax credits carryforwards 3,193 2,499
Non-deductible accrued expenses 1,885 3,184
Stock-based compensation 7,116 1,721
Other, net
1,589
199
Total deferred tax assets 49,499 29,617
Less valuation allowance
(48,104 )
(27,643 )
Total net deferred tax assets
1,395
1,974
Deferred tax liabilities
Depreciation and amortization (1,395 ) (1,473 )
ASC 606 tax impact - 481(a) adjustment (101 )
Convertible notes
(400 )
Total deferred tax liabilities
(1,395 )
(1,974 )
Net deferred tax assets (liabilities)
$
$
The Company believes that, based on a number of factors, the available objective evidence creates sufficient uncertainty regarding the realizability of the
deferred tax assets such that a valuation allowance has been recorded. These factors include the Company’s history of net losses since its inception. Due to the
Company’s history of losses it is more likely than not that its deferred tax assets will not be realized as of December 31, 2021.
In connection with the acquisition of Suede One, Inc. on October 12, 2021, a net deferred tax liability of $0.4 million was established, the most significant
component of which is related to the book/tax basis differences associated with the acquired developed technology and customer relationships. Consistent with the
applicable guidance, the release of the valuation allowance of $0.4 million caused by the acquisition was recorded in the consolidated financial statements outside of
acquisition accounting as a tax benefit to the consolidated statements of operations.
The valuation allowance increased by $20.5 million during the year ended December 31, 2021, primarily due to U.S. federal and state tax losses and credits
incurred during the period. The valuation allowance decreased by $3.9 million during the year ended December 31, 2020, primarily due to U.S. federal and state tax
losses and credits utilized during the period. The valuation allowance increased by $11.0 million during the year ended December 31, 2019, primarily due to U.S.
federal and state tax losses and credits incurred during the period.
The following is a summary of the net operating loss carryforwards at December 31, 2021 (in thousands):
Expiration
Gross
Carryforward
Tax
Effected
Federal net operating loss carryforwards 2031 - 2037 $ 33,944 $ 7,128
2018 - 2021 Federal net operating loss carryforwards Indefinite $ 103,644 21,765
State net operating loss carryforwards
2025 - Indefinite $ 107,362
6,823
Total net operating loss carryforwards
$ 35,716
In the event the Company experiences an ownership change within the meaning of Section 382 of the Internal Revenue Code (IRC), the Company’s ability to
utilize net operating losses, tax credits and other tax attributes may be limited. The most recent analysis of the Company’s historical ownership changes was
completed through December 31, 2021. Such a limitation could result in the expiration of the net operating loss carryforwards and tax credits before utilization,
which could result in increased future tax liabilities. Based on the analysis, the Company does not anticipate a current limitation on the tax attributes.
107
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
The Company also has research credit carryforwards of $4.1 million and $3.3 million for federal and state income tax return purposes, respectively. The
federal credit carryforward will begin to expire in 2031. The state research tax credits have no expiration date.
The Company provides U.S. income taxes on the earnings of foreign subsidiaries, unless the subsidiaries’ earnings are considered indefinitely reinvested
outside the U.S. As of December 31, 2021, there is no U.S. income tax impact of undistributed earnings from its foreign subsidiaries because such earnings have
already been subject to U.S. tax under the mandatory deemed repatriation and global intangible low-tax income (GILTI). Any untaxed amount would not result in any
material liability since they would be offset by federal and state net operating losses. The Company considers all undistributed earnings of foreign subsidiaries
indefinitely reinvested outside the United States.
A reconciliation of the beginning and ending amount of unrecognized tax benefit is as follows (in thousands):
Year Ended December 31,
2021
2020
2019
Beginning balance $ 2,987 $ 2,190 $ 1,516
Gross increase for tax positions of current year 952 797 626
Gross increase for tax positions of prior years
48
Ending balance
$ 3,939
$ 2,987
$ 2,190
As of December 31, 2021, the unrecognized tax benefit of $3.9 million, if recognized, will not affect the Company’s annual effective tax rate as these
unrecognized tax benefits would increase deferred tax assets which are subject to a full valuation allowance. During the years ended December 31, 2021, 2020 and
2019, the Company did not recognize any accrued interest and penalties related to uncertain tax positions.
The amount of unrecognized tax benefits relating to the Company tax positions is subject to change based on future events including, but not limited to, the
settlements of ongoing audits and/or the expiration of applicable statutes of limitations. Although the outcomes and timing of such events are highly uncertain, the
Company does not anticipate any significant changes in the balance of gross unrecognized tax benefits over the next 12 months.
The Company is subject to taxation in the United States and various state and foreign jurisdictions. Earnings from non-U.S. activities are subject to local
country income tax. The material jurisdictions in which the Company is subject to potential examination by taxing authorities include the United States and
California, all years generally remain open to examination. The Company remains subject to possible examination in various other jurisdictions that are not expected
to result in material tax adjustments.
16. Retirement Plans
The Company has a 401(k) retirement and savings plan made available to all United States employees. The 401(k) plan allows each participant to contribute
up to an amount not to exceed an annual statutory maximum. The Company may, at its discretion, make matching contributions to the 401(k) plan. The Company is
responsible for the administrative costs of the 401(k) plan and has not made any contributions to the 401(k) plan for all periods presented.
17. Subsequent Event
In March 2022, the Company granted 1,195,630 RSUs with a grant date fair value of $13.13 per share. The RSUs are subject to a service-based vesting
condition, which is generally satisfied over four years.
18. Unaudited Quarterly Data
The following tables set forth unaudited quarterly consolidated statements of operations data for each of the quarters in the years ended December 31, 2021
and 2020. The amounts below have been updated to reflect the revisions as discussed in Note 3, “Prior Periods' Financial Statement Revisions”. The Company has
prepared the unaudited quarterly consolidated statements of operations data on a basis consistent with the audited annual consolidated financial statements. In the
opinion of management, the financial information in these tables reflect all
108
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
adjustments, consisting of normal and recurring adjustments, necessary for the fair statement of this data. The 2021 quarterly revisions will be effected in connection
with the Company’s future 2022 Form 10-Q filings, as applicable. Management has concluded that such previously issued unaudited interim condensed consolidated
financial statements were not materially misstated.
Three Months Ended
March 31, 2021
June 30, 2021
September 30, 2021
December 31, 2021
(in thousands, except per share data)
Net revenue $ 80,727 $ 81,616 $ 79,463 $ 84,203
Marketing 35,249 32,574 36,198 38,668
General and administrative 18,152 12,436 11,729 14,677
Provision (benefit) for income taxes 140 40 (314 )
Net loss (74,141 ) (2,548 ) (6,856 ) (14,784 )
Comprehensive loss (72,514 ) (2,530 ) (6,787 ) (14,801 )
Net loss per share attributable to common stockholders, basic $ (1.18 ) $ (0.03 ) $ (0.09 ) $ (0.19 )
Net loss per share attributable to common stockholders, diluted $ (1.18 ) $ (0.03 ) $ (0.09 ) $ (0.19 )
Three Months Ended
March 31, 2020
June 30, 2020
September 30, 2020
December 31, 2020
(in thousands, except per share data)
Net revenue $ 56,984 $ 66,751 $ 68,664 $ 69,202
Marketing 34,472 11,561 19,055 27,351
General and administrative 6,951 5,886 7,315 7,634
Provision for income taxes 58 62 105 222
Net (loss) income (10,480 ) 21,477 11,078 (3,229 )
Undistributed earnings attributable to participating securities (10,997 ) (1,779 )
Net (loss) income attributable to common stockholders (10,480 ) 10,480 9,299 (3,229 )
Comprehensive (loss) income (10,463 ) 20,617 11,695 (4,588 )
Net (loss) income per share attributable to common stockholders, basic $ (0.85 ) $ 0.85 $ 0.74 $ (0.25 )
Net (loss) income per share attributable to common stockholders, diluted $ (0.85 ) $ 0.58 $ 0.51 $ (0.25 )
The tables below reflect the impact of the revisions on the unaudited quarterly data.
Three Months Ended September 30, 2021
As Previously
Reported
Adjustments As Revised
(in thousands, except per share data)
Net revenue $ 79,650 $ (187 ) $ 79,463
Marketing 36,385 (187 ) 36,198
General and administrative 12,070 (341 ) 11,729
Net loss (7,197 ) 341 (6,856 )
Comprehensive loss (7,128 ) 341 (6,787 )
109
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Three Months Ended June 30, 2021
As Previously
Reported
Adjustments As Revised
(in thousands, except per share data)
Net revenue $ 81,757 $ (141 ) $ 81,616
Marketing 32,715 (141 ) 32,574
General and administrative 12,893 (457 ) 12,436
Net loss (3,005 ) 457 (2,548 )
Comprehensive loss (2,987 ) 457 (2,530 )
Net loss per share attributable to common stockholders, basic and diluted $ (0.04 ) $ 0.01 $ (0.03 )
Three Months Ended March 31, 2021
As Previously
Reported
Adjustments
As Revised
(in thousands, except per share data)
Net revenue $ 80,956 $ (229 ) $ 80,727
Marketing 35,478 (229 ) 35,249
General and administrative 18,743 (591 ) 18,152
Benefit for income taxes (70 ) 210 140
Net loss (74,522 ) 381 (74,141 )
Comprehensive loss (72,895 ) 381 (72,514 )
Net loss per share attributable to common stockholders, basic and diluted $ (1.19 ) $ 0.01 $ (1.18 )
Three Months Ended December 31, 2020
As Previously
Reported
Adjustments
As Revised
(in thousands, except per share data)
Net revenue $ 69,317 $ (115 ) $ 69,202
Marketing 27,466 (115 ) 27,351
General and administrative 8,256 (622 ) 7,634
Provision for income taxes 432 (210 ) 222
Net loss (4,061 ) 832 (3,229 )
Comprehensive loss (5,420 ) 832 (4,588 )
Net loss per share attributable to common stockholders, basic and diluted $ (0.31 ) $ 0.06 $ (0.25 )
Three Months Ended September 30, 2020
As Previously
Reported
Adjustments As Revised
(in thousands, except per share data)
Net revenue $ 68,782 $ (118 ) $ 68,664
Marketing 19,173 (118 ) 19,055
General and administrative 7,620 (305 ) 7,315
Net income 10,773 305 11,078
Undistributed earnings attributable to participating securities (2,643 ) 864 (1,779 )
Net income attributable to common stockholders 8,130 1,169 9,299
Comprehensive income 10,526 1,169 11,695
Net income per share attributable to common stockholders, basic $ 0.65 $ 0.09 $ 0.74
Net income per share attributable to common stockholders, diluted $ 0.44 $ 0.07 $ 0.51
110
Poshmark, Inc.
Notes to Consolidated Financial Statements — Continued
Three Months Ended June 30, 2020
As Previously
Reported
Adjustments As Revised
(in thousands, except per share data)
Net revenue $ 66,870 $ (119 ) $ 66,751
Marketing 11,680 (119 ) 11,561
General and administrative 6,243 (357 ) 5,886
Net income 21,120 357 21,477
Undistributed earnings attributable to participating securities (10,133 ) (864 ) (10,997 )
Net income attributable to common stockholders 10,987 (507 ) 10,480
Comprehensive income 21,124 (507 ) 20,617
Net income per share attributable to common stockholders, basic $ 0.89 $ (0.04 ) $ 0.85
Net income per share attributable to common stockholders, diluted $ 0.61 $ (0.03 ) $ 0.58
Three Months Ended March 31, 2020
As Previously
Reported
Adjustments As Revised
(in thousands, except per share data)
Net revenue $ 57,108 $ (124 ) $ 56,984
Marketing 34,596 (124 ) 34,472
General and administrative 7,458 (507 ) 6,951
Net loss (10,987 ) 507 (10,480 )
Comprehensive loss (10,970 ) 507 (10,463 )
Net loss per share attributable to common stockholders, basic and diluted $ (0.89 ) $ 0.04 $ (0.85 )
111
Exhibit 21.1
Subsidiaries of Poshmark, Inc.
Name of Subsidiary
Jurisdiction of Incorporation or Organization
Poshmark Pty Ltd.
Australia
Poshmark Canada Inc.
Canada
Poshmark India Private Limited
India
Poshmark Online Marketplace Private Limited India
Poshmark Limited United Kingdom
Suede One, Inc. Delaware
Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-252092 and No. 333-254051) of Poshmark, Inc. of our
report dated March 30, 2022 relating to the financial statements, which appears in this Form 10-K.
/s/ PricewaterhouseCoopers LLP
San Jose, California
March 30, 2022
Exhibit 31.1
CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Manish Chandra, certify that:
1. I have reviewed this Annual Report on Form 10-K of Poshmark, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements
made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant
and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent
fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant's internal control over financial reporting; and
5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control
over financial reporting.
Date: March 30, 2022
By: /s/ Manish Chandra
Manish Chandra
Co-Founder, President, Chief Executive Officer, and Chairman of the
Board
Exhibit 31.2
CERTIFICATION PURSUANT TO
RULES 13a-14(a) AND 15d-14(a) UNDER THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002
I, Rodrigo Brumana, certify that:
1. I have reviewed this Annual Report on Form 10-K of Poshmark, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements
made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial
condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange
Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant
and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent
fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant's internal control over financial reporting; and
5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the
registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control
over financial reporting.
Date: March 30, 2022
By: /s/ Rodrigo Brumana
Rodrigo Brumana
Chief Financial Officer
Exhibit 32.1
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Annual Report of Poshmark, Inc. (the “Company”) on Form 10-K for the period ending December 31, 2021 as filed with the Securities
and Exchange Commission on the date hereof (the “Report”), I certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of
2002, that:
(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.
Date: March 30, 2022
By: /s/ Manish Chandra
Manish Chandra
Co-Founder, President, Chief Executive Officer, and Chairman of the
Board
Exhibit 32.2
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Annual Report of Poshmark, Inc. (the “Company”) on Form 10-K for the period ending December 31, 2021 as filed with the Securities
and Exchange Commission on the date hereof (the “Report”), I certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of
2002, that:
(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.
Date: March 30, 2022
By: /s/ Rodrigo Brumana
Rodrigo Brumana
Chief Financial Officer