Delivering Location Based Services with
Cisco Enterprise Mobility Services Platform
Christian Gauer, TME Enterprise Solutions Group
Cisco Connect 2015
Create Business Impact with Cisco’s CMX
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• Presence and location detection
• Visibility
• Easy Wi-Fi login, custom or social
• Zone-based, custom splash pages
• App-based mobile engagement
• Context-aware in-venue experiences
Analytics
Detect Connect Engage
Cisco Connect 2015
How CMX Works
Built on Cisco Unified Access
ANALYTICS DATA
Controller
(Virtual/Physical)
MSE
(Virtual/Physical)
APPLICATION DATA
Mobile Application Server
Depending on Application Layer
Access Points
DEVICE-BASED DISCOVERY
LOCATION DATA
Analytics UI
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Indoor Positioning
Cisco Connect 2015
Cell of Origin
• One of the simplest mechanisms of estimating approximate location in any
system based on RF cells is the concept of ‘cell of origin’ (or ‘associated
access point’ in Wi-Fi 802.11 systems)
• To better determine which areas of the cell possess the highest probability of
containing the mobile device, some additional method of resolving location
within the cell is usually required.
• When receiving cells, provide received signal strength
indication (RSSI) for mobile devices; the use of the
highest signal strength technique can improve
location granularity over the cell of origin.
• With CMX this level of positioning granularity
would only suffice to provide presence information
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Cisco Connect 2015
Distance-Based (Lateration) Techniques
Received Signal Strength (RSS)
• Lateration can be performed by using RSS in
place of time (TDOA)
• Measured by either the mobile device or the
receiving sensor
• Path loss represents the level of signal
attenuation present in the environment due to
the effects of free space propagation, reflection,
diffraction, and scattering
• Path loss exponent indicates the rate at which the
path loss increases with distance; the value
depends on frequency and environment
• Is highly dependent on the degree of obstruction
(or clutter) present in the environment
7
10dB
Typical path loss exponent for:
• Indoor office environment - 3.5
• Dense commercial or industrial environment - 3.7 to 4.0
• Dense home environment - as high as 4.5
Cisco Connect 2015
Angle-Based (Angulation) Techniques
Angle of Arrival (AoA)
• The AoA locates the mobile station by determining the angle of incidence at which signals
arrive at the receiving sensor
• Requires two receiving sensors for location estimation, with improved accuracy coming from
at least three or more receiving sensors (triangulation)
• Requires multiple element antenna arrays or
mechanically-agile directional antennas
• Works well in situations with direct line of sight, but
suffers from decreased accuracy and precision when
confronted with signal reflections from surrounding objects
• In dense urban areas, AoA becomes barely usable because
line of sight to two or more base stations is seldom present
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Cisco Connect 2015
Relationship Between RSSI & Distance
• RF fingerprinting uses a client's RSS
from probe requests to localize a
tracked client
• This localization works best when the
relationship between the RSS and the
distance from the AP poses a clearly
monotonic relationship
• Monotonic means Y only moves up or
down in relation to X
The closer the distance the
greater the rate of change in RSS
in relationship to distance
The change in RSS in
relationship to distance flattens
out at greater distances
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Cisco Connect 2015
WiFi Based Location Calculation Basics (Trilateration)
A WIFI device seen by one AP could
be located on anywhere in this circle
When a device is seen by two AP
then location must be in this line
When a device is seen by four AP
then location must be at this point.
Accuracy highest
when a device is
seen by at least 4
Access points
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Cisco Connect 2015
Basic Example of Location-Aware Access Point Deployment
If possible, mount antennas such that they have an unencumbered 360°view of
all areas around them, without being blocked at close range by large objects.
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Cisco Connect 2015
Presence and Location Comparison
• Device is in/out of the store
• Based on distance to an access
point
• Device is in a department of
the store
• Based on X, Y coordinates
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Cisco Connect 2015
Probe RSSI vs. Data RSSI
Business Intelligence is Critical
to Proper Decision Making…
…And It Needs To Scale
Location Resolution is Critical to
Actionable Business Intelligence
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Cisco Connect 2015
How Location Is Calculated with FastLocate
• Access points detect mobile
devices or tag signals and
measure RSSI from all frames
sent over Wi-Fi.
• Controllers send RSSI
information signal to the Cisco
MSE for location calculation.
• RF fingerprinting and
triangulation, based on signal
strengths, are used to
calculate device location.
• Out of Data Path for Higher
Scalability
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D1
D2
D3
Derived D1
Measured Strength:
-33 dBm
Derived D3
Measured Strength:
-50 dBm
Derived D2
Measured Strength:
-40 dBm
Cisco Connect 2015
WSM Module Listening for ¼ Sec. on Each Channel
• When a client is constantly sending packets on a channel, network will get a
packet EVERY 4 seconds (250ms x 16 channels) and be able to gather
values once every 4 seconds.
• Location is calculated approximately 1 every 8 seconds. (~8 times per Minute)
SECONDS
PER LOOP
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Scan Time on Channels (ms)
Channel 2.4Ghz 1
6
11
Channel 5 Ghz 36
40
44
48
52
60
64
149
153
157
161
165
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Cisco Connect 2015
What is Bluetooth Low Energy (BLE)?
• Bluetooth Low Energy (BLE) is a subset of the Bluetooth 4.0 spec
• Ultra-low power consumption – run for years on a coin battery
• Low-cost system-on-chip solutions – proliferate in small devices
• Simplified communication protocol – easy to implement & extend
• Operates on the 2.4GHz ISM band (2400-2483.5MHz)
• 40 channels in-between & overlapping WiFi Ch 1,6,11
• 1 Mbps GFSK, frequency-hopping
• Reliable signaling up to 100m
• Devices identify themselves with UUIDs
• Like a MAC address, but also encodes a “profile”
• Sensors, health monitors, alarms, etc.
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Cisco Connect 2015
What is BLE being used for?
• Battery operated BLE Beacon and App for management (sometimes crowd
sourced)
• Retailers are using this to quickly test drive location based services
• Healthcare facilities are using this to improve patient experience.
• Museums are using this for personalizing tour experience
• Use cases:
• Target marketing messages and Ads
• Display patient location and map of the hospital for navigation
• Gather Analytics
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Cisco Connect 2015
BLE Aware BLE Capable BLE Gateway
• Combined WiFi + BLE
Location and Analytics
• Extend CMX SDK to BLE
• Integrated BLE radio with
Hyperlocation module
• Reduce number of beacons
• Transmit multiple UUIDs
• Use CleanAir to detect BLE
• Check Beacon Health
• Track Assets with BLE
• Alert on rogue beacons
MSE10.x and WLC 8.x
Q3CY15
MSE 10.x and WLC 8.1
Q2CY15
MSE 10.x and WLC 8.0MR1
Q1CY15
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Cisco’s BLE Strategy
Cisco Connect 2015
Where does BLE fit in Location strategy
BLE can be part of your location strategy if
you already have or will have an App
• Opportunities for BLE only
• Proximity-based messaging
• Easy to deploy
• Lower CapEx
• Challenges for BLE only
• Requires App to be downloaded and
running
• Limited Use Cases if deployed without Wi-
Fi
• Higher OpEx
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Cisco Connect 2015
Beacon and Wi-Fi Location Deployment
• AP’s for Wi-Fi
• Beacons for Location
• Beacon rogues difficult to detect
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Cisco Connect 2015
Beacon and Wi-Fi Location Deployment
• Hyperlocation - BLE integrated with
APs
• Fewer beacons to deploy/track
• Rouges can be detected and
removed
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Cisco Connect 2015
BLE Monitoring – Visibility and Alerts
Unique beacon
identifier
decoded
Beacon type
classified as an
active rogue
Major ID
typically
identifies store
or branch while
minor ID
typically
identifies aisle
or dept. within
BLE mac address
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Cisco Connect 2015
Introducing the Cisco Hyperlocation Module
Improved Security Coverage
Integrated Wireless Security Module
Centralized Management
BLE and Wi-Fi visibility
Angle of Arrival (AoA) Triangulation
1-3 m accuracy, <1m with beacons
Integrated BLE Beacon
Reduce BLE deployment size
Enhanced FastLocate
Faster refresh rates
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Cisco Connect 2015
Location Accuracy
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Today: Approx. distance via RSSI, but no idea
which direction more error in calculation
Solution: Determine direction to client in addition to
distance dramatic error reduction
Cisco Connect 2015
Innovation: Angle of Arrival(AOA) = ~meter accuracy
• Different antenna elements hear the signal a little earlier/later than others,
measured by the phase of the signal
• Favors line-of-sight with stellar accuracy in cone under AP
AP antenna
array
90 degree cone
Client
Wavefront
(rays with a
common distance)
Each antenna element is a fraction of a
wavelength closer/farther to the client than
its neighbor, and the exact value depend
on the client location (if underneath => 0,
if side on => element spacing)
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Context Aware Services
Architecture
Cisco Connect 2015
Context Aware Service (CAS) Hardware and Data
Flows
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HTTPS
Network
Administrator
Workstation
SOAP/XML over HTTP/HTTPS
SNMP
Cisco Prime
Infrastructure
CAPWAP
Cisco Mobility
Services Engine
CAPWAP
CAPWAP
Cisco Access Point
2.4 GHz Channel 6
5 GHz Channel 40
Cisco Access Point
2.4 GHz Channel 1
5 GHz Channel 36
Cisco Access Point
2.4 GHz Channel 11
5 GHz Channel 44
Network Mobility Services
Protocol (NMSP)
Cisco Wireless
LAN Controller
HTTPS
Setup
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Cisco Connect 2015
Context Aware Service (CAS) Hardware and Data
Flows
2
HTTPS
Network
Administrator
Workstation
SOAP/XML over HTTP/HTTPS
SNMP
Cisco Prime
Infrastructure
CAPWAP
Cisco Mobility
Services Engine
CAPWAP
CAPWAP
Cisco Access Point
2.4 GHz Channel 6
5 GHz Channel 40
Cisco Access Point
2.4 GHz Channel 1
5 GHz Channel 36
Cisco Access Point
2.4 GHz Channel 11
5 GHz Channel 44
Network Mobility Services
Protocol (NMSP)
Cisco Wireless
LAN Controller
NTP
NTP Server
(Needed for FastLocate)
HTTPS
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Cisco Connect 2015
Context Aware Service (CAS) Hardware and Data
Flows
Probe Request or
Data from
Wireless Client
on Channel 36
HTTPS
Network
Administrator
Workstation
SOAP/XML over HTTP/HTTPS
SNMP
Cisco Prime
Infrastructure
CAPWAP
Cisco Mobility
Services Engine
CAPWAP
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Cisco Access Point
2.4 GHz Channel 6
5 GHz Channel 40
Cisco Access Point
2.4 GHz Channel 1
5 GHz Channel 36
Cisco Access Point
2.4 GHz Channel 11
5 GHz Channel 44
CAPWAP
Wireless Client
Probe Request or Data from
Wireless Client on Channel 40
Probe Request or
Data from
Wireless Client on
Channel 44
Network Mobility Services
Protocol (NMSP)
Cisco Wireless
LAN Controller
NTP
NTP Server
(Needed for FastLocate)
HTTPS
5
6
4
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Detect – CMX Analytics
Cisco Connect 2015
Analytics
Create Connected Experiences with Cisco’s CMX
Presence & Analytics
• Presence detection
• On-premise visibility
Detect
Visitor Connect
• Easy Wi-Fi login, custom or social
• Zone-based, custom splash pages
Connect
Contextual Experience
• Location-based push notifications
• App-based mobile engagement
Engage
Cisco Connect 2015
Where people spend time
New compared to repeat visitors
NEW
Number people by venue and zones
Peak time in venue
Common traffic patterns
Detect
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Understand How People Interact in the Location
Cisco Connect 2015
High-level overview of Hardware and Information Flows for
CMX Location Analytics
HTTPS
Network
Administrator
Workstation
SOAP/XML/REST over HTTP/HTTPS
SNMP
Cisco Prime
Infrastructure
CAPWAP
WiFi Clients
Network Mobility Services
Protocol (NMSP)
Cisco Wireless
LAN Controller
HTTPS
Cisco Access Points
MSE
Running CMX
Analytics Service
End-User Viewing
Analytics Information
HTTPS
MSE
Running CAS
DB
Connection
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Cisco Connect 2015
CMX Analytics Dashboard
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Cisco Connect 2015
Multiple Zones Comparison in Dashboard
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Cisco Connect 2015
Report: Detected vs. Connected Devices
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Cisco Connect 2015
Preview - Analytics MSE 10
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Enterprise Mobility Services Platform
Cisco Connect 2015
Line of Business Challenges
• Delivering personalized content to drive sales and loyalty
• Incorporating existing application functionality into mobile apps
• Being able to get the application built quickly and affordably
Challenge for Today’s Enterprise
IT is challenged delivering on the LOB needs and timelines….
Multiple Devices
and Platforms to
Support
Resource Intensive
Development
Scale Across
Locations, People
Environments
Deliver Highly
Secure Solutions
Cisco Connect 2015
What Is Cisco EMSP?
The Cisco Enterprise Mobility Services Platform enables the rapid delivery of
context-aware mobile experiences that exceed business and customer
expectation. It binds Cisco network infrastructure capabilities with enterprise and
open cloud systems, creating ready-to-use modules for mobile, web and native
applications.
Cisco Connect 2015
EMSP Delivers New Experiences
Gives applications context awareness, allowing
customer engagement like never before
Prebuilt integration to infrastructure, applications
and cloud services
Robust analytics and admin consoles that
empower business users to manage content
Leverages real-time data to influence and drive
behavior
Cisco Connect 2015
Finding and Engaging Loyal Customers
Cisco EMSP in Retail
• Engage with shoppers when in
store
• Differentiation between retail
locations
• Flexibility for store manager to
make updates to mobile
experience/content
Cisco Connect 2015
Benefits
Finding and Engaging Loyal Customers
Cisco EMSP in Retail
Proposed Solution (Workflow Enabled)
Welcome
notification
encouraging
customer to open
store app
Personalized
promotion of the
day via wayfinding,
push ads, etc.
Customer
detected
on arrival
Store manager
identifies
excess
inventory of
Bedding
Superior customer
experience: Engage
shoppers with experiences
unique to that store
Successful targeted
advertisement: Notify
shoppers of any relevant
promotions, promotion of the
day, etc., when in store, to
influence buying patterns
Using the
management
control app, store
manager updates
and pushes a
targeted ad for
Bedding
Cisco Connect 2015
Targeted Offers Delivered to your Application
EMSP Location Services
Geo Location
• Devise GPS via WiFi or
cellular connectivity
GPS
Premise
• WiFi Access Point association
Premise
Zone (x,y,z)
• WiFi Triangulation
• BLE
Zone
Infra Requirements
Cisco Connect 2015
Partner IT
Context Aware Mobile Experiences For The Hybrid
Enterprise
Enterprise Service Mobility Platform delivers context
aware mobile experiences by bringing together
infrastructure, enterprise apps, and cloud services
Expose Cloud and App Services
Leverage intelligent network services to deliver
engaging context aware mobile experiences
Integrate, expose and mobilize business intelligence,
cloud services, and enterprise app services
Pre-built, ready-to-use, and device agnostic application
experiences to meet industry and LoB needs
Network Enriched Engaging Experiences
Operational Efficiencies
Enterprise Mobility Services Platform
Enterprise Apps
Cisco Network Services
Cloud Services
Micro Apps (.apk, .ipa)
APIs iOS & Android SDK
IDI/IDE PLUGINS
WYSWMG STUDIO
Cisco Connect 2015
Native Application
Development:
Use EMSP Studio and
app builder to develop
iOS or Android native
applications
Leverage hundreds of
pre-built experiences
for rapid app
development
Web Application
Development:
Use the EMSP Studio
to rapidly build, host,
and update web-based
applications
Primary vehicle to
deliver context
experiences
Hybrid Application
Development:
Use the EMSP AppX
SDK and Studio to
provide feature rich
hybrid application
experiences embedded
within your native
application
Cisco EMSP Application Development
HTML5
HTML5
EMSP WiFi MX Demo
Cisco Connect 2015
EMSP Dashboard
Cisco Connect 2015
EMSP Demo
• Connect to SSID
• Login with your E-Mail
• Subscribe to SMS Service
For more details visit the
Enterprise Networks Demo Booth
Mobility Services API
Cisco Connect 2015
Mobility Services API and CMX App SDK
• Supports SOAP/XML and REST (new)
• Exposes current and historical location information
for tracked devices
• Enables numerous use cases – apps, analytics,
equipment tracking, etc.
• Offers a pull model: XML or JSON, based on the
requesting client
• Offers a push model: XML, JSON, and protocol buffer
formats Can be streamed over HTTP, HTTPs, or TCP
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Cisco Connect 2015
Mobility Services SDK
Controller
(Virtual/Physical)
MSE
(Virtual/Physical)
LOCATION DATA
APPLICATION DATA
CMX Mobile Application Server
Access Points
Apple Push Notification Service
Google Cloud Messaging
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CMX Tools: API
Cisco Connect 2015
HALO Module is a Mainstream AoA Solution
• Halo module wraps around AP
• 32 extra antennas to turbo-
charge Angle of Arrival
• The Halo module will include
Bluetooth capability as well
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Cisco Connect 2015
Analytics Configuration
• Enable History Logging for Client Stations on Context Aware MSE
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Cisco Connect 2015
- Mode to publish Mobile apps to
non-frequent fans In- Stadium
- Capture new fans coming into the
Stadium
- Visibility to In-Stadium activity
Cisco WLAN Infrastructure
Design for Location Capability
CMX provides location info
CRM with fan history Dbs
w/API Integration capability
Personalized experience –
Based on Profile and Likes
In-Stadium Analytics-
Track behavior and actions
Fan connects on
SSID and opens
browser
Portal On-
board
WLC re-directs the https
session to EMSP web portal
INFO
Stadiums can track Fan
activity when In-Stadiums
moving forward
The user to the device
mapping is noted on EMSP
Fan Wifi On-boarding In-Stadium
Cisco Connect 2015
EMSP Cisco Infrastructure Requirements
Feature Infrastructure Requirements
Mobile
Application Development
(Native, Hybrid, Web)
N/A, infra independent
WiFi
Engage Portal w/ Location based web
experience*
Meraki
:
•
Wirless LAN Cloud Controller
•
Minimum of 1 AP (MR12, MR18, MR26, MR34, MR62, MR66)
Cisco:
•
Wireless LAN Controller
•
Minimum of 1 AP (Aironet 700, 1700, 2700, 3700)
•
MSE 7.6 or 8.0 (highly recommended)
Location
Services API’s
(‘where am I’, POI,
etc)
Cisco:
•
Wireless LAN Controller
•
Minimum of 4 (high density) AP’s (Aironet 1700, 2700, 3700) w/ Fast Locate
Modules/WSM
•
MSE 8.0
*The minimum bandwidth cap we recommend is 5mbps per user to ensure the initial page load experience is
acceptable. With a 1:3 sharing, 50mbps can support ~30 users connecting simultaneously
Cisco Connect 2015
EMSP Deployment Requirements
Tool Requirements
EMSP
Studio
Operating System
MAC OS 10.6 and above
(64 bit)
Microsoft Windows XP and above (32bit)
RAM
2GB
Other
Adobe
Air v15
Adobe Flash v15
EMSP Development Studio
Operating Systems MAC OS 10.6 and above (64bit) Microsoft Windows XP and above (32bit)
RAM 2 GB
Java Environment Java Development Kit 1.6.x
Database MySQL 5.5 and above
WiFi
Engage Portal
N/A, full cloud hosted
solution
Location
Services API’s
N/A, full cloud hosted solution
Cisco
Integration Platform – ESB
Hardware Requirements
•
2GHz, dual-core CPU, or 2 virtual CPUs in virtualized environments
•
2GB of RAM
•
4GB of storage
Java Runtime Environments
•
Oracle Java 1.6
•
Oracle Java 1.7
•
IBM Java 1.6
Operating Systems
Windows (32
- and 64-bit) 2003, 2008, Windows 7, Windows 2012
Mac OS 10.7, 10.8
Linux RHEL (64
-bit) 5.3, 6.1
Ubuntu Server 12.04 (64
-bit)
Solaris OS 10
HP
-UX 11i V3
AIX V7.1
CMX Connect
Cisco Connect 2015
Location-Specific Guest Access
Connect
Simplify Access with User Opt-In
Offer Clear Terms and Conditions
Multiple Access Methods
Custom or Social Media
Customized Access and Promotion
Proximity-Based Landing Pages and Video
Understand Who Is in Your Location
Enhanced Analytics
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Cisco Connect 2015
Location-Specific Guest Access –
Cisco CMX Connect
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Connect
Customize the Wi-Fi guest access experience
Gain valuable analytics about who is in venue
Simplify the user experience while offering clear terms and conditions
Registration, Terms, and
Conditions
Simplified Login
Custom Landing
Page/Video
Cisco Connect 2015
Login Procedure – First Login
• User connects to SSID
• User opens Safari
• Redirect to Captive Portal
• User enters E-Mail etc.
• Play Advertisement Video
• User can skip after 10sec
• Select Social Login and enter credentials
• Redirect to original page or Redirect URL
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Cisco Connect 2015
Guest Access – Cisco CMX for Facebook Wi-Fi
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Increase brand recognition
and gain insights through
Facebook Wi-Fi.
User connects to Wi-Fi,
opens browser, and checks
in.
Venue gains exposure
through news feeds,
notifying friends.
Connect
