Social Media, Texting,

and Email Toolkit

One of the best ways to generate buzz and share details about your Do It Yourself

(DIY) fundraiser is by involving your personal connections. This toolkit will help you

spread the word through sample social media, text, and email messages and quick

how-to guides. Harness the power of your personal and professional networks to

promote your DIY fundraiser.

Content Menu

• Social Media

today, fundraising on social media can be a bit of a headscratcher for most people. Follow these

easy tips and you’ll be a social media fundraising pro in no time.

Here are some important guidelines for posting on each network:

On Facebook, posts with images or videos are more engaging than ones that only include links.

So, when possible, use an image with your content!

Your followers on LinkedIn are primarily professionals, so you will want to gear your posts on

there to be more formal than other channels.

Links are not clickable on Instagram posts. If you choose to post on this site, add the link to your

Instagram prole, and mention in your post that the link is in your prole (“Link in bio”). You can

also add a clickable link sticker to your Instagram Story, but remember that this will only be visible

Posting on Social Media

Connect and share your DIY fundraiser with your family and friends on social

media.

1. Log into your DIY fundraising account here.

2. Once logged in, “manage your page” under your username and prole picture.

3. Select “Invite Friends to Join You” to share your DIY page or fundraising activity with your

social media accounts.

What should I post on social media?

• Simpler is better. Your content should be easy to read and conversational. Write your post

as if you were speaking face to face with a friend or family member.

• Always include a call to action. Tell people what action they should take (register, donate,

join my team, etc.).

• Tag your local Chapter in your post! You may also want to tag special guests, the event

location, other attendees you know, and your friends and family to ensure they get a

notication about your post. Tagging them also raises the likelihood that they will respond

by liking your post and sharing it with their networks.

Social Media Templates

General Fundraising

• Start Fundraising with this message:

a huge impact today!

• Update your network with this message:

º

and cure! Will you consider a gift to support me and help me reach my goal?

• Thank a friend and donor with this message:

º

Together ARE making a dierence to care and cure!

º

improve the quality of life of children and adults aected by IBD! THANK YOU!

Special Occasion

• For my birthday this year, I am raising funds to support the IBD community and the

• In lieu of gifts for our wedding (anniversary, another event), please donate to help cure

Social Media Best Practices

family, friends, and colleagues will see your posts.

• Post updates on your fundraising progress, explain why you’ve chosen to be an DIY

fundraiser, and how others can join or support your eorts.

• Remember to tag relevant people, pages, and companies in your posts.

• Remember to add some interest to your post! It’s important to utilize video, share a

compelling patient story, or do something creative to encourage friends to share your post.

The more people share it, the more people will see it. Don’t forget to always include at least

a photo, as sharing something visual captures people’s attention.

• Unsure what to post? Check the Crohn’s & Colitis Foundation’s social media pages to share

popular content. Your friends, family, and colleagues will love to hear updates from you—

Texting

Invite your friends to join DIY or to donate on your behalf using your favorite text messaging*

application. We’ll send you a message with some suggested text and a link to your page. You can

then customize the message and forward it to your friends right from your phone.

1. Log into your DIY fundraising account here.

2. Once logged in, “Manage Your Page” under your username and prole picture.

3. Select “Invite Friends to Join You” on the left menu to share your DIY fundraiser. You can then

select how you want to invite others to join your eorts.

4. To communicate by text, choose “Invite Your Friends using Text.”

• A sample message will be sent to your designated phone number.

Colitis Foundation raise money to fund

cures! Please consider donating at

https://p2p.onecause.com/nationaldiy

Donation Notications by Text

In addition to asking your family and friends to join and support your DIY fundraiser, you can set

up text notications in your DIY Participant Center when you receive a donation!

3. Select “Invite Friends to Join You” on the left menu to share your DIY fundraiser. You can then

select how you want to invite others to join your eorts.

4. To communicate by email, choose “Invite Your Friends using Email.”

5. A sample message will preload for your use.

6. Modify existing text template.

7. Choose your recipients.

8. Send!

Email Template

Dear [NAME],

Crohn’s disease and ulcerative colitis, known collectively as inammatory bowel disease (IBD),

aects millions of Americans. I’m joining the Crohn’s & Colitis Foundation and creating my own